디지털 헬스 시장 예측(-2030년) : 제품별, 구성요소별, 기술별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Digital Health Market is accounted for $185.63 billion in 2024 and is expected to reach $674.21 billion by 2030 growing at a CAGR of 27.2% during the forecast period. Digital Health refers to the use of digital technologies, such as mobile devices, software, sensors, and communication platforms, to improve health and healthcare delivery. Digital Health aims to enhance patient outcomes, streamline healthcare operations, empower individuals with access to health information, and facilitate remote monitoring and diagnosis. It represents a transformative approach that integrates technology into healthcare to make it more efficient, accessible, and personalized, ultimately contributing to better health management and wellness promotion globally.

According to the Ministry of Health and Family Welfare, in July 2022, the National Health Authority (NHA) announced the expansion of the digital health ecosystem being built under its flagship scheme, Ayushman Bharat Digital Mission (ABDM), with the successful integration of 52 digital health applications in India.

Market Dynamics:

Driver:

Rising incidences of chronic conditions

Rising incidences of chronic conditions like diabetes, heart disease, and hypertension drive the growth of the digital health by increasing demand for remote monitoring, telehealth services, and personalized treatment plans. Digital health technologies enable continuous tracking of patient health, early detection of complications, and more efficient management of chronic diseases. This improves patient outcomes, reduces healthcare costs, and enhances the convenience of care, fuelling market expansion as healthcare providers and patients increasingly adopt these innovative solutions.

Restraint:

Limited digital literacy and access

Many patients, particularly older adults and those in underserved areas, lack the necessary skills or resources to use these technologies. This leads to underutilization of digital health services, reduces potential market size, and perpetuates health disparities. Additionally, healthcare providers may face challenges in training and supporting patients with low digital literacy, further impeding the widespread adoption and growth of digital health solutions.

Opportunity:

Mounting shift towards cost-effective digital solutions

The mounting shift towards cost-effective digital solutions propels the digital health market by making healthcare more accessible and affordable. These solutions reduce the need for expensive in-person visits and hospital stays, lowering overall healthcare costs. They also enable efficient resource utilization, streamline administrative processes, and enhance patient engagement and self-management. As a result, both healthcare providers and patients are increasingly adopting digital health technologies, driving market growth by offering scalable, budget-friendly alternatives to traditional healthcare methods.

Threat:

Integration and interoperability issues

Integration and interoperability issues in digital health, such as disparate data formats, lack of standardized protocols, and fragmented health IT systems hinders seamless data exchange and coordination among various healthcare providers and systems. These challenges lead to inefficiencies, data silos, and potential errors, reducing the effectiveness of digital health solutions. As a result, healthcare providers may be reluctant to adopt new technologies, and patients may experience suboptimal care, thereby slowing the overall growth and adoption of the digital health market.

Covid-19 Impact

The covid-19 pandemic significantly accelerated the adoption of digital health technologies. Telehealth, remote monitoring, and mobile health applications saw widespread use as social distancing and lockdown measures necessitated remote healthcare solutions. This surge in demand spurred investment and innovation in digital health, highlighting its importance for future healthcare delivery, improving access, and reducing costs. The pandemic underscored the critical role of digital health in ensuring healthcare continuity.

The genomic & precision medicine segment is expected to be the largest during the forecast period

The genomic & precision medicine segment is estimated to have a lucrative growth. Digital Health has revolutionized Genomic & Precision Medicine by integrating advanced technologies to enhance personalized healthcare. These innovations allow for extensive genomic data collection, analysis, and interpretation, enabling clinicians to tailor treatments based on individual genetic profiles. Digital platforms facilitate the seamless integration of genetic testing results with patient records, aiding in accurate diagnostics and targeted therapies.

The home healthcare agencies segment is expected to have the highest CAGR during the forecast period

The home healthcare agencies segment is anticipated to witness the fastest CAGR growth during the forecast period. Digital health transforms home healthcare agencies by streamlining patient care through remote monitoring and telehealth solutions. These technologies enable real-time communication between patients and caregivers, improving access to medical advice and reducing hospital readmissions. Ultimately, Digital Health in Home Healthcare Agencies enhances patient outcomes by ensuring continuous monitoring and personalized care in the comfort of patients' homes.

Region with largest share:

The Digital Health Market in the Asia Pacific region is experiencing rapid growth, driven by increasing healthcare expenditure, technological advancements, and a rising prevalence of chronic diseases. Countries like China, Japan, and India are leading in the adoption of telemedicine, mHealth apps, and wearable devices. Government initiatives and policies supporting digital health innovations further boost market expansion. Additionally, the region's large and tech-savvy population enhances the uptake of digital health solutions.

Region with highest CAGR:

The Digital Health Market in North America is robust, driven by advanced healthcare infrastructure, high adoption of technology, and significant investment in healthcare innovation. The United States leads with widespread use of telemedicine, electronic health records (EHRs), and mobile health applications. Government support, such as the Health Information Technology for Economic and Clinical Health (HITECH) Act, promotes digital health initiatives. The region also benefits from a strong presence of key market players and high consumer awareness.

Key players in the market

Some of the key players profiled in the Digital Health Market include Teladoc Health, Amwell, Lupin Limited, Doximity, Apollo Hospitals, Babylon Health, GoodRx, 23andMe, Hims & Hers, Oscar Health, Roman Health, Modern Health, Proteus Digital Health, Welltok, Grand Rounds, Zocdoc.

Key Developments:

In April 2024, Apollo Hospitals launched India's first ProHealth Score, a digital tool that tells you how healthy you are. "The tool is designed to assist people in making informed decisions about themselves.

In August 2023, Lupin Digital Health has launched a first-of-its-kind digital heart solution, marking a significant advancement in digital health technology. This innovative solution likely combines advanced monitoring, data analytics, and personalized care to manage and treat heart conditions more effectively. By offering real-time tracking and analysis of heart health, it enables early detection of issues, continuous patient monitoring, and tailored treatment plans.

Products Covered:

• Mobile Health (mHealth)
• Telehealth
• Health Analytics
• Digital Health Systems
• Digital Therapeutics
• Other Products

Components Covered:

• Hardware
• Software
• Services

Technologies Covered:

• Artificial Intelligence (AI) & Machine Learning (ML)
• Internet of Medical Things (IoMT)
• Blockchain in Healthcare
• Virtual & Augmented Reality (VR/AR)
• Other Technologies

Applications Covered:

• Genomic & Precision Medicine
• Pharmacy Management Systems
• Rehabilitation & Elderly Care
• Mental Health & Well-being
• Health Information Exchange (HIE)
• Administrative & Workflow Management
• Other Applications

End Users Covered:

• Public Health Departments
• Ambulatory Care Centers
• Diagnostic Centers
• Home Healthcare Agencies
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Technology Analysis
• 3.8 Application Analysis
• 3.9 End User Analysis
• 3.10 Emerging Markets
• 3.11 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Digital Health Market, By Product

• 5.1 Introduction
• 5.2 Mobile Health (mHealth)
  • 5.2.1 Wearable Devices
  • 5.2.2 Mobile Health Apps
• 5.3 Telehealth
  • 5.3.1 Telemedicine
  • 5.3.2 Remote Patient Monitoring
• 5.4 Health Analytics
  • 5.4.1 Descriptive Analytics
  • 5.4.2 Predictive Analytics
  • 5.4.3 Prescriptive Analytics
• 5.5 Digital Health Systems
  • 5.5.1 Electronic Health Records (EHR)
  • 5.5.2 e-Prescribing Systems
  • 5.5.3 Practice Management Systems
  • 5.5.4 Patient Portals
  • 5.5.5 Clinical Decision Support Systems (CDSS)
• 5.6 Digital Therapeutics
• 5.7 Other Products

6 Global Digital Health Market, By Component

• 6.1 Introduction
• 6.2 Hardware
• 6.3 Software
• 6.4 Services

7 Global Digital Health Market, By Technology

• 7.1 Introduction
• 7.2 Artificial Intelligence (AI) & Machine Learning (ML)
• 7.3 Internet of Medical Things (IoMT)
• 7.4 Blockchain in Healthcare
• 7.5 Virtual & Augmented Reality (VR/AR)
• 7.6 Other Technologies

8 Global Digital Health Market, By Application

• 8.1 Introduction
• 8.2 Genomic & Precision Medicine
• 8.3 Pharmacy Management Systems
• 8.4 Rehabilitation & Elderly Care
• 8.5 Mental Health & Well-being
• 8.6 Health Information Exchange (HIE)
• 8.7 Administrative & Workflow Management
• 8.8 Other Applications

9 Global Digital Health Market, By End User

• 9.1 Introduction
• 9.2 Public Health Departments
• 9.3 Ambulatory Care Centers
• 9.4 Diagnostic Centers
• 9.5 Home Healthcare Agencies
• 9.6 Other End Users

10 Global Digital Health Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Teladoc Health
• 12.2 Amwell
• 12.3 Lupin Limited
• 12.4 Doximity
• 12.5 Apollo Hospitals
• 12.6 Babylon Health
• 12.7 GoodRx
• 12.8 23andMe
• 12.9 Hims & Hers
• 12.10 Oscar Health
• 12.11 Roman Health
• 12.12 Modern Health
• 12.13 Proteus Digital Health
• 12.14 Welltok
• 12.15 Grand Rounds
• 12.16 Zocdoc