향수 포장 시장 예측(-2030년) : 제품 유형별, 재료별, 용량별, 유통 채널별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Fragrance Packaging Market is accounted for $3.66 billion in 2024 and is expected to reach $5.28 billion by 2030 growing at a CAGR of 6.3% during the forecast period. Fragrance packaging refers to the design and materials used to encase and present perfumes and scented products. It serves multiple functions: protecting the delicate fragrance from external factors like light and air, providing a visually appealing presentation, and conveying the brand's identity. Effective fragrance packaging typically includes a bottle or container made from materials such as glass or high-quality plastics, designed to preserve the integrity of the scent. The packaging often features intricate designs, elegant shapes, and luxurious finishes to enhance the consumer's experience and reflect the perfume's character.

According to the International Fragrance Association, the fragrance industry generates a revenue of around USD 7.68 billion globally, which gradually increases with every passing year.

Market Dynamics:

Driver:

Rising consumer demand for premium and luxury fragrances

As consumers increasingly seek high-end and bespoke olfactory experiences, brands are responding with packaging that reflects sophistication and exclusivity. This trend has led to a rise in the use of high-quality materials such as crystal, metal, and custom-designed glass, which not only enhance the visual appeal but also contribute to the tactile experience of the product. Intricate designs, unique shapes, and artistic embellishments are becoming standard to convey a sense of luxury and elegance. Additionally, sustainable and eco-friendly packaging solutions are being embraced, aligning with the growing consumer preference for environmentally responsible products.

Restraint:

Consumer health and safety concerns

Consumer health and safety concerns are significantly impacting the fragrance packaging industry. As awareness of potential health risks associated with chemicals in fragrances grows, consumers are increasingly demanding transparency and safer options. Many traditional fragrance packaging materials, such as certain plastics and adhesives, can contain harmful substances that might leach into the product or degrade over time, raising concerns about long-term exposure. This has led to a push for packaging solutions that are free from toxic chemicals, such as phthalates and parabens, and for the adoption of more sustainable, eco-friendly materials.

Opportunity:

Marketing and branding strategies

Marketing and branding strategies are revolutionizing fragrance packaging by blending aesthetics with functionality to create a memorable consumer experience. Brands are increasingly focusing on innovative designs that not only appeal visually but also convey their identity and values. This involves using high-quality materials, unique shapes, and captivating colors to make the packaging stand out on shelves. Sustainability has become a significant trend, with many companies adopting eco-friendly materials and practices, which resonates with environmentally conscious consumers.

Threat:

Intellectual property issues

Intellectual property (IP) issues are significantly impacting the fragrance packaging industry by complicating the development and protection of innovative designs. Packaging for fragrances often involves unique visual elements, structural designs, and branding strategies, all of which are subject to IP laws such as trademarks, patents, and design rights. However, companies face challenges in safeguarding their proprietary packaging designs from imitation, which can dilute brand identity and reduce market differentiation.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the fragrance packaging industry, revealing both challenges and opportunities for innovation. With disruptions in global supply chains and manufacturing delays, many fragrance companies faced shortages of packaging materials and increased costs. This led to a reevaluation of packaging strategies, with a heightened focus on sustainability and cost-efficiency. Companies began exploring alternative materials and streamlined designs to reduce environmental impact and adapt to fluctuating supply conditions. The surge in e-commerce during the pandemic emphasized the need for durable and protective packaging to ensure product integrity during shipping.

The Department Stores segment is expected to be the largest during the forecast period

Department Stores segment is expected to be the largest during the forecast period. Department Stores segment focuses on integrating innovative design elements that reflect both luxury and sustainability. Modern packaging now features eco-friendly materials, reducing environmental impact while maintaining premium aesthetics. Advances in technology, such as customizable and interactive elements, are also being incorporated to create a more engaging and personalized shopping experience. Additionally, the design improvements emphasize ergonomic and visually appealing features, making the products more attractive on store shelves and enhancing the overall customer experience.

The Men's Fragrances segment is expected to have the highest CAGR during the forecast period

Men's Fragrances segment is expected to have the highest CAGR during the forecast period. The Men's Fragrances segment is currently focused on enhancing fragrance packaging to better align with contemporary consumer preferences and elevate the overall brand experience. This involves incorporating innovative design elements that reflect modern aesthetics and functionality. Key aspects include the use of high-quality materials and sleek, masculine designs that not only appeal visually but also provide a tactile sense of luxury. Brands are integrating features such as ergonomic bottles, easy-to-use applicators, and eco-friendly packaging solutions. By emphasizing both form and function, the enhanced packaging aims to create a more compelling and memorable presentation, ultimately enhancing the user's sensory experience and reinforcing brand identity.

Region with largest share:

Europe region is projected to hold largest share of the market over the extrapolated period. As online shopping continues to gain momentum, there is an increasing demand for innovative and aesthetically pleasing packaging solutions that enhance the consumer experience across the region. E-commerce platforms provide brands with the opportunity to reach a broader audience, driving the regional need for distinctive and high-quality packaging that not only protects the product but also attracts attention and elevates brand identity. This regional trend is prompting packaging manufacturers to focus on creating sustainable, user-friendly, and visually appealing designs that cater to the growing preference for personalized and premium products.

Region with highest CAGR:

Europe region is poised to hold lucrative growth during the forecast period by setting stringent standards that promote sustainability and consumer safety. Recent regulations mandate the use of recyclable or biodegradable materials, pushing companies to adopt eco-friendly practices and reduce environmental impact. Stringent labeling requirements ensure that consumers receive clear information about ingredient safety and potential allergens, fostering greater transparency and trust across the region. Compliance with these regulations not only helps in minimizing waste and promoting responsible sourcing but also drives innovation in packaging technology throughout the region.

Key players in the market

Some of the key players in Fragrance Packaging market include Albea Group, APG Packaging, AptarGroup, Inc, Berry Global Group, Inc, Forests Packaging Group, Intercos Group, Kao Corporation, Procter & Gamble, SGB Packaging Group and Silgan Holdings Inc.

Key Developments:

In October 2023, Bormioli Luigi, in collaboration with the House of Armani, introduced a refillable fragrance bottle adorned with relief decor that emulates the elegance of precious jewelry. This innovative design is showcased in the House of Armani's Armani Si Intense line, marking the debut of this distinctive bottle. Crafted and conceptualized by Bormioli Luigi, the bottle is available in two sizes, 50ml and 100ml, providing consumers with options to suit their preferences.

In January 2023, Dow collaborated with LVMH Beauty to accelerate the use of sustainable packaging across LVMH's perfume and cosmetic products. This collaboration would enable both bio-based and circular plastics to be integrated into several of the beauty multinational's product applications without compromising the functionality or quality of the packaging.

Product Types Covered:

• Jars
• Pumps & Sprays
• Bottles
• Roll-ons

Materials Covered:

• Metal
• Glass
• Wood
• Plastic

Capacities Covered:

• Less than 100 ml
• 100 ml to 250 ml
• 250 ml to 500 ml
• Above 500 ml

Distribution Channels Covered:

• Specialty Stores
• Department Stores
• Hypermarkets & Supermarkets

End Users Covered:

• Pet Fragrances
• Men's Fragrances
• Women's Fragrances

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Fragrance Packaging Market, By Product Type

• 5.1 Introduction
• 5.2 Jars
• 5.3 Pumps & Sprays
• 5.4 Bottles
• 5.5 Roll-ons

6 Global Fragrance Packaging Market, By Material

• 6.1 Introduction
• 6.2 Metal
• 6.3 Glass
• 6.4 Wood
• 6.5 Plastic

7 Global Fragrance Packaging Market, By Capacity

• 7.1 Introduction
• 7.2 Less than 100 ml
• 7.3 100 ml to 250 ml
• 7.4 250 ml to 500 ml
• 7.5 Above 500 ml

8 Global Fragrance Packaging Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Specialty Stores
• 8.3 Department Stores
• 8.4 Hypermarkets & Supermarkets

9 Global Fragrance Packaging Market, By End User

• 9.1 Introduction
• 9.2 Pet Fragrances
• 9.3 Men's Fragrances
• 9.4 Women's Fragrances

10 Global Fragrance Packaging Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Albea Group
• 12.2 APG Packaging
• 12.3 AptarGroup, Inc
• 12.4 Berry Global Group, Inc
• 12.5 Forests Packaging Group
• 12.6 Intercos Group
• 12.7 Kao Corporation
• 12.8 Procter & Gamble
• 12.9 SGB Packaging Group
• 12.10 Silgan Holdings Inc