파워뱅크(보조배터리) 시장 전망(-2030년) : 배터리 유형, 용량, 에너지원, 충전 모드, USB 포트, 유통 채널, 용도, 지역별 분석

According to Stratistics MRC, the Global Power Bank Market is accounted for $16.3 billion in 2024 and is expected to reach $29.3 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A power bank is a portable device that stores electrical energy and is used to charge electronic gadgets like smartphones, tablets, and other USB-powered devices. It typically contains rechargeable lithium-ion or lithium-polymer batteries and comes in various sizes and capacities. Power banks feature multiple ports for charging different devices simultaneously. They are widely used for on-the-go charging when access to a traditional power source is unavailable, making them essential for travel and daily use.

According to GSMA Intelligence, the Asia Pacific region accounted for over half of the world's mobile subscribers in 2020, with 2.8 billion unique mobile subscribers.

Market Dynamics:

Driver:

Increasing smartphone and gadget usage

The proliferation of smartphones and portable electronic devices is a key driver for the power bank market. According to Statista, the number of smartphone users worldwide is expected to reach 4.5 billion by 2024. As these devices become more feature rich and power-hungry, the need for portable charging solutions has grown significantly. Power banks offer a convenient way to extend device usage time, especially for users who rely heavily on their smartphones for work, communication, and entertainment. This increasing dependence on mobile devices has created a strong demand for power banks across various consumer segments, driving market growth.

Restraint:

Quality concerns

The market has seen an influx of low-quality, counterfeit products that may not meet safety standards or deliver the advertised capacity. These substandard power banks can potentially damage connected devices or pose safety risks such as overheating or even explosions. According to a report by the U.S. Consumer Product Safety Commission, there were over 25,000 overheating or fire incidents involving portable battery-powered devices between 2012 and 2017. This prevalence of poor-quality products erodes consumer trust and can deter potential buyers from investing in power banks.

Opportunity:

Growth in e-commerce

Online retail platforms have made it easier for consumers to access a wide range of power bank options and compare products based on features and prices. According to the U.S. Department of Commerce, e-commerce sales accounted for 13.2% of total retail sales in the United States in 2021, a figure that continues to grow. The convenience of online purchasing, coupled with detailed product information and user reviews, is likely to drive increased sales of power banks through digital channels.

Threat:

Intense competition

The power bank market faces the threat of intense competition, which can lead to price pressures and reduced profit margins. With numerous manufacturers entering the market, including both established electronics brands and new startups, the competition for market share has become fierce. The intense competition also drives companies to constantly innovate and differentiate their products, which can increase research and development costs. Smaller players may struggle to compete with larger brands that have stronger marketing capabilities and economies of scale, potentially leading to market consolidation.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted power bank supply chains and manufacturing processes. However, it also accelerated the adoption of remote work and digital communication, increasing reliance on mobile devices. According to a survey by Gartner, 88% of organizations worldwide mandated or encouraged employees to work from home during the pandemic. This shift boosted demand for power banks as users sought to ensure uninterrupted device usage. The pandemic also highlighted the importance of preparedness, potentially driving long-term growth in the power bank market as consumers prioritize backup power solutions.

The electric segment is expected to be the largest during the forecast period

The electric segment is predicted to secure the largest market share throughout the forecast period. Electric power banks, which rely on traditional battery technology, dominate the market due to their widespread compatibility, reliability, and cost-effectiveness. These power banks can charge a wide range of devices, from smartphones to tablets and even laptops, making them versatile solutions for consumers. The continuous improvements in battery technology, such as higher energy densities and faster charging capabilities, further strengthen the position of electric power banks. Their ability to provide multiple charges for various devices makes them indispensable for users who rely heavily on portable electronics.

The wearable devices segment is expected to have the highest CAGR during the forecast period

The wearable devices segment is projected to have the highest CAGR during the extrapolated period. The rapid growth of the wearable technology market, including smartwatches, fitness trackers, and hearables, is driving the demand for specialized power banks. These devices often have small batteries and require frequent charging, creating a need for compact, portable power solutions. Power bank manufacturers are developing products specifically tailored for wearables, featuring smaller form factors and wireless charging capabilities. The integration of power banks into wearable accessories, such as smart backpacks or jewelry, is also contributing to this segment's high growth rate.

Region with largest share:

During the projected timeframe, the Asia Pacific region is expected to hold the largest market share in the power bank market. This dominance is primarily driven by the large population, rapid smartphone adoption, and increasing disposable incomes in countries like China and India. The region's strong manufacturing base for electronics, particularly in countries like China, South Korea, and Taiwan, also contributes to its market leadership. Additionally, the widespread use of mobile payment systems and e-commerce platforms in Asia Pacific countries further fuels the demand for power banks, as consumers rely heavily on their smartphones for daily transactions and activities.

Region with highest CAGR:

Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR in the power bank market. This rapid growth is fueled by the ongoing digital transformation in emerging economies, increasing urbanization, and the expansion of 5G networks. The rising adoption of IoT devices and smart home technologies in countries like Japan and South Korea is creating new opportunities for power bank manufacturers. Moreover, government initiatives promoting digital literacy and connectivity in countries like India and Indonesia are expected to further boost smartphone usage and, consequently, the demand for power banks, contributing to the region's high growth rate.

Key players in the market

Some of the key players in Power Bank Market include Xiaomi Corporation, Lenovo Group Limited, Anker Innovations, Panasonic Corporation, Samsung SDI, Sony Corporation, LG Energy Solution, AUKEY, RAVPower, ADATA Technology Co. Ltd., Ambrane India Pvt. Ltd., Intex Technologies, Syska, Huawei Technologies Limited, Microsoft Corporation, ASUSTeK Computer Inc., Zendure, and Mophie (Zagg Inc.).

Key Developments:

In September 2024, Anker Innovations, a global leader in consumer technology products, announced and showcased a new lineup of products from its broad brand portfolio, including Anker, Anker SOLIX, Soundcore, Nebula, and Eufy, to kick off the IFA 2024 trade show in Berlin, Germany. Additionally, Anker provided updates on its global ESG initiatives and highlighted its tremendous growth in the European market.

In June 2024, LG Energy Solution announced it signed a Memorandum of Understanding (MoU) with Analog Devices, Inc. (ADI), a global semiconductor leader, to strengthen the competitiveness of its battery management total solution (BMTS). Through the MoU, the companies have agreed on a two-year joint effort through which ADI will supply high-performance battery management integrated circuit (BMIC), and the two companies will co-develop algorithms that could precisely measure the internal temperatures of EV battery cells. This is expected to lead up to the development of advanced fast-charging technologies.

In January 2024, Xiaomi Launched the Ultra-Thin Power Bank with 10mm thickness and 5,000mAh capacity. It supports 20W output and 18W input.

Battery Types Covered:

• Lithium-Ion (Li-Ion) Battery
• Lithium Polymer (Li-Polymer) Battery
• Other Battery Types

Capacities Covered:

• Up to 3,000 mAh
• 3,001 - 8,000 mAh
• 8,001 - 20,000 mAh
• Above 20,000 mAh

Energy Sources Covered:

• Electric
• Solar

Charging Modes Covered:

• Wired
• Wireless

USB Ports Covered:

• Single USB Port
• Dual USB Ports
• Multi-USB Ports

Distribution Channels Covered:

• Online
• Offline

Applications Covered:

• Smartphones and Tablets
• Laptops
• Wearable Devices
• Digital Cameras
• Portable Media Devices
• Gaming Consoles
• Medical Devices
• Emergency Lighting
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Power Bank Market, By Battery Type

• 5.1 Introduction
• 5.2 Lithium-Ion (Li-Ion) Battery
• 5.3 Lithium Polymer (Li-Polymer) Battery
• 5.4 Other Battery Types

6 Global Power Bank Market, By Capacity

• 6.1 Introduction
• 6.2 Up to 3,000 mAh
• 6.3 3,001 - 8,000 mAh
• 6.4 8,001 - 20,000 mAh
• 6.5 Above 20,000 mAh

7 Global Power Bank Market, By Energy Source

• 7.1 Introduction
• 7.2 Electric
• 7.3 Solar

8 Global Power Bank Market, By Charging Mode

• 8.1 Introduction
• 8.2 Wired
• 8.3 Wireless

9 Global Power Bank Market, By USB Ports

• 9.1 Introduction
• 9.2 Single USB Port
• 9.3 Dual USB Ports
• 9.4 Multi-USB Ports

10 Global Power Bank Market, By Distribution Channel

• 10.1 Introduction
• 10.2 Online
• 10.3 Offline

11 Global Power Bank Market, By Application

• 11.1 Introduction
• 11.2 Smartphones and Tablets
• 11.3 Laptops
• 11.4 Wearable Devices
• 11.5 Digital Cameras
• 11.6 Portable Media Devices
• 11.7 Gaming Consoles
• 11.8 Medical Devices
• 11.9 Emergency Lighting
• 11.10 Other Applications

12 Global Power Bank Market, By Geography

• 12.1 Introduction
• 12.2 North America
  • 12.2.1 US
  • 12.2.2 Canada
  • 12.2.3 Mexico
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 Italy
  • 12.3.4 France
  • 12.3.5 Spain
  • 12.3.6 Rest of Europe
• 12.4 Asia Pacific
  • 12.4.1 Japan
  • 12.4.2 China
  • 12.4.3 India
  • 12.4.4 Australia
  • 12.4.5 New Zealand
  • 12.4.6 South Korea
  • 12.4.7 Rest of Asia Pacific
• 12.5 South America
  • 12.5.1 Argentina
  • 12.5.2 Brazil
  • 12.5.3 Chile
  • 12.5.4 Rest of South America
• 12.6 Middle East & Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 Qatar
  • 12.6.4 South Africa
  • 12.6.5 Rest of Middle East & Africa

13 Key Developments

• 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 13.2 Acquisitions & Mergers
• 13.3 New Product Launch
• 13.4 Expansions
• 13.5 Other Key Strategies

14 Company Profiling

• 14.1 Xiaomi Corporation
• 14.2 Lenovo Group Limited
• 14.3 Anker Innovations
• 14.4 Panasonic Corporation
• 14.5 Samsung SDI
• 14.6 Sony Corporation
• 14.7 LG Energy Solution
• 14.8 AUKEY
• 14.9 RAVPower
• 14.10 ADATA Technology Co. Ltd.
• 14.11 Ambrane India Pvt. Ltd.
• 14.12 Intex Technologies
• 14.13 Syska
• 14.14 Huawei Technologies Limited
• 14.15 Microsoft Corporation
• 14.16 ASUSTeK Computer Inc.
• 14.17 Zendure
• 14.18 Mophie (Zagg Inc.)