세계의 콜드브루 커피 시장 예측 : 제품 유형별, 포장 유형별, 맛별, 유통 채널별, 용도별, 지역별 분석(-2030년)

According to Stratistics MRC, the Global Cold Brew Coffee Market is accounted for $1.7 billion in 2024 and is expected to reach $6.1 billion by 2030 growing at a CAGR of 23.5% during the forecast period. Cold brew coffee is a method of making coffee by steeping coarsely ground coffee beans in cold or room temperature water for an extended period, typically 12 to 24 hours. This process results in a smooth, rich flavor with less acidity compared to traditional hot brewing methods. The coffee is then filtered to remove the grounds, producing a concentrated brew that can be served over ice or diluted with water, milk, or a milk alternative, offering a refreshing and energizing drink.

Market Dynamics:

Driver:

Growing coffee culture

The growing coffee culture has significantly boosted the market, appealing to consumers seeking refreshing alternatives to traditional coffee. This trend is fueled by the rise of specialty coffee shops and an increasing emphasis on artisanal brewing methods. Cold brew's smooth flavor and lower acidity resonate with health-conscious consumers, while its versatility in beverages and ready-to-drink options further enhances its popularity, driving innovation and variety in the market.

Restraint:

Limited shelf life

The limited shelf life of cold brew coffee presents challenges in the market, as it restricts distribution and storage options. Products typically have a shorter freshness window, leading to potential waste and loss of flavor quality over time. This can discourage retailers from stocking cold brew items, impacting availability for consumers. Additionally, producers may incur higher costs related to frequent production and inventory turnover, ultimately affecting pricing and profitability in a competitive landscape.

Opportunity:

Innovation in product offerings

Innovation in the market has led to a diverse array of product offerings, including ready-to-drink cans, flavored blends, and nitro-infused versions for a creamy texture. Brands are experimenting with unique ingredients like herbal infusions and plant-based milks, catering to health-conscious consumers. Additionally, cold brew concentrate options allow for customizable brewing at home, enhancing convenience and allowing coffee lovers to tailor their experience, driving continued growth and interest in this segment.

Threat:

Seasonal fluctuations

Seasonal fluctuations significantly impact the market, as demand tends to peak during warmer months and decline in colder seasons. This variability can lead to inconsistent sales and inventory management challenges for producers and retailers. Companies may face excess stock or shortages, complicating production planning. Additionally, the reliance on seasonal trends may hinder long-term growth strategies, as brands must adapt quickly to changing consumer preferences, ultimately affecting profitability and market stability.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the market, initially causing a decline in on-premise consumption as cafes and restaurants closed. However, the rise of remote work and increased home consumption led to a surge in demand for ready-to-drink cold brew products. Brands adapted by enhancing online sales and diversifying offerings, such as at-home brewing kits, which helped sustain growth. Ultimately, the pandemic reshaped consumer habits, reinforcing cold brew's popularity.

The ground coffee segment is projected to be the largest during the forecast period

The ground coffee segment is projected to account for the largest market share during the projection period. Specialty brands often emphasize using high-quality, freshly roasted beans to enhance the brewing process, resulting in a smoother, richer taste. The market also sees a variety of pre-packaged cold brew coffee grounds, catering to consumers seeking convenience. This focus on quality and accessibility drives interest and engagement among coffee enthusiasts.

The specialty coffee shops segment is expected to have the highest CAGR during the forecast period

The specialty coffee shops segment is expected to have the highest CAGR during the extrapolated period. These establishments often focus on high-quality, ethically sourced beans, elevating the cold brew experience with innovative recipes and artisanal preparation methods. The presence of specialty shops not only introduces consumers to diverse cold brew options but also fosters a community around coffee appreciation, driving demand and encouraging experimentation among coffee lovers.

Region with largest share:

North America region is projected to account for the largest market share during the forecast period. With a surge in ready-to-drink options and innovative flavors, brands are catering to a diverse audience, from health-conscious individuals to coffee aficionados. Specialty cafes and retailers are expanding their cold brew offerings, while e-commerce platforms enhance accessibility, making cold brew a staple in many households and contributing to its widespread popularity.

Region with highest CAGR:

Asia Pacific is expected to register the highest growth rate over the forecast period driven by changing consumer preferences for refreshing and lower-acidity beverages. Rapid urbanization in the region is driving the demand for convenient and on-the-go beverage options, making cold brew coffee a popular choice. Cold brew coffee is perceived as a healthier alternative to traditional hot coffee due to its lower acidity. This aligns with the growing health and wellness consciousness among consumers in the region.

Key players in the market

Some of the key players in Cold Brew Coffee market include Starbucks, Dunkin', Blue Bottle Coffee, Stumptown Coffee Roasters, Wandering Bear Inc., CoolBrew, Jot Coffee, High Brew Coffee, Peet's Coffee, Chameleon Cold-Brew, Kona Coffee, Koppi Coffee Roasters, Lucky Jack Coffee, Station Cold Brew, The Kind Coffee Co. And Nescafe.

Key Developments:

In May 2024, Starbucks Coffee Company has launched NEW Starbucks Iced Coffee blends along with the debut of NEW Starbucks Cold Brew Concentrates - Dark Chocolate Hazelnut and Sweetened Black, which is the first at-home blend that allows consumers to enjoy Starbucks cafe-quality iced coffee at home.

In May 2024, Nescafe launched Nescafe Espresso Concentrate, which is available in flavors such as sweet vanilla and Espresso Black. It is customizable with milk, water, or juice.

Product Types Covered:

• Ready-to-Drink (RTD)
• Concentrates
• Ground Coffee
• Other Product Types

Packaging Types Covered:

• Bottles
• Cans
• Pouches
• K-Cups or Pods

Flavors Covered:

• Classic Black
• Flavored Cold Brew

Distribution Channels Covered:

• Grocery Stores
• Convenience Stores
• Specialty Coffee Shops
• E-Commerce Websites
• Subscription Services

Applications Covered:

• Bars and Breweries
• Restaurants
• Corporate Events
• Subscription Services
• Dietary Supplements
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Cold Brew Coffee Market, By Product Type

• 5.1 Introduction
• 5.2 Ready-to-Drink (RTD)
• 5.3 Concentrates
• 5.4 Ground Coffee
• 5.5 Other Product Types

6 Global Cold Brew Coffee Market, By Packaging Type

• 6.1 Introduction
• 6.2 Bottles
• 6.3 Cans
• 6.4 Pouches
• 6.5 K-Cups or Pods

7 Global Cold Brew Coffee Market, By Flavor

• 7.1 Introduction
• 7.2 Classic Black
  • 7.2.1 Unsweetened
  • 7.2.2 Sweetened
• 7.3 Flavored Cold Brew
  • 7.3.1 Caramel
  • 7.3.2 Vanilla
  • 7.3.3 Hazelnut
  • 7.3.4 Mocha
  • 7.3.5 Seasonal flavors

8 Global Cold Brew Coffee Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Grocery Stores
• 8.3 Convenience Stores
• 8.4 Specialty Coffee Shops
• 8.5 E-Commerce Websites
• 8.6 Subscription Services

9 Global Cold Brew Coffee Market, By Application

• 9.1 Introduction
• 9.2 Bars and Breweries
• 9.3 Restaurants
• 9.4 Corporate Events
• 9.5 Subscription Services
• 9.6 Dietary Supplements
• 9.7 Other Applications

10 Global Cold Brew Coffee Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Starbucks
• 12.2 Dunkin'
• 12.3 Blue Bottle Coffee
• 12.4 Stumptown Coffee Roasters
• 12.5 Wandering Bear Inc.
• 12.6 CoolBrew
• 12.7 Jot Coffee
• 12.8 High Brew Coffee
• 12.9 Peet's Coffee
• 12.10 Chameleon Cold-Brew
• 12.11 Kona Coffee
• 12.12 Koppi Coffee Roasters
• 12.13 Lucky Jack Coffee
• 12.14 Station Cold Brew
• 12.15 The Kind Coffee Co.
• 12.16 Nescafe