세계의 업무용 AV(오디오 비주얼) 시장 예측(-2030년) : 제품, 서비스, 유통 채널, 용도, 지역별 분석

According to Stratistics MRC, the Global Pro AV (Audio-Visual) Market is accounted for $4.57 billion in 2024 and is expected to reach $10.03 billion by 2030 growing at a CAGR of 14.0% during the forecast period. Pro AV (Professional Audio-Visual) refers to advanced audio and visual systems designed for professional use across various industries. These systems include high-quality displays, sound systems, projectors, video conferencing tools, and integrated solutions for presentations, communication, and entertainment. It aims to enhance engagement, productivity, and experiences by delivering seamless integration, superior performance, and scalable solutions tailored to specific organizational or event needs.

Market Dynamics:

Driver:

Growing adoption across industries

In the corporate sector, advanced audio-visual tools enhance collaboration through seamless video conferencing and presentations. Educational institutions leverage Pro AV systems for interactive learning and virtual classrooms, fostering better student engagement. Healthcare facilities utilize AV technology for telemedicine, training, and patient care communication. Retail and hospitality sectors adopt digital signage and immersive displays to enrich customer experiences. Live events and entertainment industries rely on cutting-edge AV systems for impactful performances. This widespread integration underscores the indispensable role of Pro AV solutions in driving operational efficiency and user satisfaction.

Restraint:

Complex installation and integration

Complex installation and integration require intricate setups involving multiple components, such as displays, sound systems, networking hardware, and control systems, which can overwhelm users without technical expertise. This complexity often leads to delays in project completion and escalates maintenance challenges. Additionally, achieving seamless interoperability between legacy and modern systems can be daunting. Businesses may hesitate to invest due to fears of operational disruption during installation. Ultimately, this limits adoption, especially among smaller organizations with limited technical resources.

Opportunity:

Demand for immersive experiences

Businesses and event organizers increasingly seek AV solutions to create engaging, multisensory environments for audiences. Advanced technologies like AR, VR, and 3D projection are transforming entertainment, education, and corporate training by offering lifelike, interactive experiences. In retail and hospitality, immersive displays and sound systems enhance customer engagement and brand perception. Live events, including concerts and sports, leverage cutting-edge AV tools to captivate large audiences. Additionally, virtual and hybrid events necessitate high-quality AV setups for seamless, immersive communication. This trend underscores the growing reliance on Pro AV systems for impactful storytelling and experience creation.

Threat:

Intense market competition

The race to offer competitive pricing often compromises innovation and product quality. Smaller players struggle to sustain operations against established brands with larger budgets and global reach. Market saturation in developed regions limits growth opportunities, intensifying rivalry further. Constantly shifting consumer preferences compel frequent updates, increasing costs and complexity. High advertising and promotional expenses burden companies aiming to differentiate their offerings.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the Pro AV (Audio-Visual) market, initially causing disruptions in supply chains, project delays, and reduced spending on large-scale installations. However, the shift to remote work, online education, and virtual events drove demand for conferencing systems, collaboration tools, and live streaming solutions. Industries adapted by embracing hybrid models, boosting investments in advanced AV technologies. Despite challenges, the pandemic accelerated digital transformation and the integration of Pro AV systems into diverse applications, reshaping market priorities and growth opportunities.

The projectors segment is expected to be the largest during the forecast period

The projectors segment is estimated to have a lucrative growth, due to immersive visual solutions. Their ability to deliver large, high-resolution displays makes them ideal for corporate presentations, education, and live events. Advanced technologies like laser projection and 4K/8K resolution enhance image clarity and colour precision, driving demand. Projectors are widely used in entertainment, including cinemas and gaming, for immersive experiences. Portable and short-throw projectors cater to compact spaces, boosting adoption in small venues.

The education segment is expected to have the highest CAGR during the forecast period

The education segment is anticipated to witness the highest CAGR growth during the forecast period, by transforming traditional teaching methods into engaging, interactive experiences. Advanced AV tools like smart boards, projectors, and video conferencing systems enhance learning by enabling visual and auditory clarity. Hybrid and remote learning models have surged demand for AV solutions, ensuring seamless connectivity and collaboration. Interactive displays and virtual reality tools support experiential learning, making complex subjects easier to understand. Universities and schools increasingly invest in AV technologies for digital classrooms and campus-wide communication.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to increased investments in infrastructure, digital transformation, and smart technologies. Rapid urbanization, coupled with the expanding corporate, education, healthcare, and entertainment sectors, is fuelling demand for advanced AV solutions. The rise of virtual and hybrid events, along with the adoption of AI and IoT integration, enhances market potential. Countries like China, India, and Japan are leading in Pro AV innovations, creating opportunities for high-quality displays, video conferencing, and immersive experiences across various industries in the region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to high demand for advanced AV solutions across sectors such as corporate, education, healthcare, entertainment, and retail. The region's businesses are investing in high-quality displays, video conferencing systems, and immersive technologies like virtual and augmented reality. The shift toward hybrid work models and digital communication has further boosted the adoption of Pro AV solutions. Additionally, live events, concerts, and sports venues continue to drive demand for innovative AV technologies.

Key players in the market

Some of the key players profiled in the Pro AV (Audio-Visual) Market include AVIXA, Crestron Electronics, Harman International, Barco, Sony Corporation, Shure Incorporated, Panasonic Corporation, Extron Electronics, Cisco Systems, Vutec Corporation, Epson America, Sennheiser, Biamp Systems and L-Acoustics.

Key Developments:

In March 2024, Sony Corporation entered into a partnership with the United Nations Office for Project Services (UNOPS) aimed at promoting innovation and technology to support the Sustainable Development Goals (SDGs). The collaboration focuses on selecting startups that align with these goals and co-hosting workshops to foster innovation.

In January 2024, AVIXA and CEDIA continue their partnership for the Integrated Systems Europe (ISE) event. This collaboration aims to enhance professional development through various educational programs and events, including the annual AV Career Day, which promotes diversity in the AV industry.

Products Covered:

• Displays
• AV Acquisition and Delivery Products
• Projectors
• Sound Reinforcement Products
• Conferencing Products
• Other Products

Services Covered:

• Installation Services
• Maintenance Services
• IT Networking Services
• System Designing Services
• Other Services

Distribution Channels Covered:

• Direct Sales
• Distributor Sales
• Other Distribution Channels

Applications Covered:

• Home Use
• Commercial
• Education
• Government
• Hospitality
• Retail
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Pro AV (Audio-Visual) Market, By Product

• 5.1 Introduction
• 5.2 Displays
• 5.3 AV Acquisition and Delivery Products
• 5.4 Projectors
• 5.5 Sound Reinforcement Products
• 5.6 Conferencing Products
• 5.7 Other Products

6 Global Pro AV (Audio-Visual) Market, By Services

• 6.1 Introduction
• 6.2 Installation Services
• 6.3 Maintenance Services
• 6.4 IT Networking Services
• 6.5 System Designing Services
• 6.6 Other Services

7 Global Pro AV (Audio-Visual) Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Direct Sales
• 7.3 Distributor Sales
• 7.4 Other Distribution Channels

8 Global Pro AV (Audio-Visual) Market, By Application

• 8.1 Introduction
• 8.2 Home Use
• 8.3 Commercial
• 8.4 Education
• 8.5 Government
• 8.6 Hospitality
• 8.7 Retail
• 8.8 Other Applications

9 Global Pro AV (Audio-Visual) Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 AVIXA
• 11.2 Crestron Electronics
• 11.3 Harman International
• 11.4 Barco
• 11.5 Sony Corporation
• 11.6 Shure Incorporated
• 11.7 Panasonic Corporation
• 11.8 Extron Electronics
• 11.9 Cisco Systems
• 11.10 Vutec Corporation
• 11.11 Epson America
• 11.12 Sennheiser
• 11.13 Biamp Systems
• 11.14 L-Acoustics