방송 자동화 소프트웨어 시장 예측(-2030년) : 제품별, 솔루션별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Broadcast Automation Software Market is accounted for $2.02 billion in 2024 and is expected to reach $6.41 billion by 2030 growing at a CAGR of 21.2% during the forecast period. A sophisticated tool for streamlining and automating a variety of tasks related to radio and television broadcasting is broadcast automation software. This software ensures smooth operation across various channels and platforms by facilitating effective scheduling play out management, and content delivery. Workflows are optimized, human intervention is decreased, and errors are minimized by incorporating features like media asset management, traffic and billing, and real-time analytics.

According to NewscastStudio, broadcasters are indeed increasingly adopting SMPTE ST 2110 IP video for its low-latency, uncompressed workflows, which enhance broadcast quality and flexibility.

Market Dynamics:

Driver:

Transition to multi-platform television

The need for broadcast automation software has grown as consumer's preferences for consuming content across multiple platforms-including social media, live TV and on-demand streaming services-have grown. With the help of these systems, broadcasters can oversee workflows across various platforms and formats. They guarantee uniform delivery across conventional linear TV and digital platforms by streamlining the scheduling of commercials, content play out, and distribution procedures. Furthermore, broadcasters can quickly adjust to changing audience preferences with the aid of features like data analytics and real-time monitoring, which are essential in a competitive media environment.

Restraint:

Intricacy of integrating with current infrastructure

Integrating broadcast automation software with legacy systems is frequently necessary, but it can be difficult because of compatibility problems. Many broadcasters use a combination of new and old equipment, and it can take a lot of technical know-how and customization to ensure smooth communication between these systems. Broadcasters may be reluctant to embrace new solutions if integration issues or delays cause disruptions in their daily operations. Moreover, a further layer of complexity is introduced by the continuous development of broadcast standards, such as the switch to IP-based workflows.

Opportunity:

Utilizing cloud-based broadcasting technologies

Due to their cost effectiveness, scalability, and remote accessibility, cloud-based broadcasting systems are becoming more popular. Cloud-based broadcast automation software can meet the growing need for remote and flexible production workflows, particularly in the wake of a pandemic. With the help of these solutions, broadcasters can lessen their dependency on on-premise infrastructure and quickly adjust to shifting consumer preferences or unexpected increases in demand for their content.

Threat:

Low uptake in conventional broadcasting

The intricacy of integrating automation software with legacy infrastructure or resistance to change is the main reasons why many traditional broadcasters continue to rely on manual processes in spite of the advantages of automation. This hesitancy restricts the market potential for broadcast automation software, especially in areas or institutions where adoption of new technologies is sluggish. Furthermore, persuading these broadcasters to make the switch necessitates intensive marketing and support initiatives, which can be expensive and time-consuming.

Covid-19 Impact:

The market for broadcast automation software was significantly impacted by the COVID-19 pandemic, which sped up the adoption of automation tools as broadcasters adjusted to remote operations and social distancing protocols. In order to guarantee seamless content creation, scheduling, and distribution, broadcasters increasingly resorted to automation software as studios were forced to close and on-site personnel became scarce. As automation improved content management workflows, the market was further stimulated by the emergence of OTT (over-the-top) platforms and a surge in demand for digital content during lockdowns.

The Cloud-Based segment is expected to be the largest during the forecast period

The market for broadcast automation software is projected to be dominated by the cloud-based segment. The main cause of this dominance is the substantial benefits that cloud solutions provide, including cost-effectiveness, scalability, and flexibility. Cloud-based automation software is being used by broadcasters more and more to optimize their play out, distribution, and content management procedures. This enables geographically scattered teams to collaborate and access content remotely. Additionally, operational efficiency is improved and infrastructure costs are decreased when resources can be dynamically adjusted in response to demand, especially during peak loads like live events.

The Entertainment segment is expected to have the highest CAGR during the forecast period

In the market for broadcast automation software, the entertainment segment is anticipated to grow at the highest CAGR. The entertainment industry's growing need for effective content management systems and the rising demand for high-quality content are the main drivers of this growth. Automation software is becoming increasingly necessary to optimize media scheduling, playout, and distribution processes as streaming platforms and digital content providers broaden their product offerings. Furthermore, the surge in multimedia streaming applications has increased the need for advanced broadcast automation solutions that can effectively handle enormous amounts of content while maintaining regulatory compliance.

Region with largest share:

Due to a developed broadcasting sector marked by technological innovation and the presence of major broadcast networks, the North American region is anticipated to hold the largest share of the global market for broadcast automation software. The need for automation solutions in broadcasting has been greatly increased by the quick shift to digitalization and the uptake of cutting-edge technologies like cloud computing, AI, and machine learning. Additionally, broadcasters have been urged to invest in advanced automation tools that improve audience engagement and expedite workflows by the tech-savvy North American audience and their changing content consumption habits.

Region with highest CAGR:

The broadcast automation software market is anticipated to grow at the highest CAGR in the Asia-Pacific (APAC) region. Rapid digital transformation in nations like China, Japan, and India is the main driver of this growth. These nations have significant demand for cutting-edge broadcasting solutions as a result of rising internet penetration, the emergence of over-the-top (OTT) platforms, and the growth of the media and entertainment sectors. Furthermore, the market is also expanding as a result of government programs supporting digital broadcasting and the increasing use of cloud-based and hybrid automation solutions in APAC.

Key players in the market

Some of the key players in Broadcast Automation Software market include Amagi Corporation, Evertz Microsystems, Snell Limited, Dovecher, AMC Networks Inc., Mediagenix NV, ENCO Systems Inc., Chetu Inc, WideOrbit Inc, Advanced Broadcast Services Limited, Unimedia Technologies, The Chyron Corporation, Imagine Communications Corp., Axel Technology Srl and Evoux Inc.

Key Developments:

In September 2024, AMC Networks and Charter Communications, Inc. announced they have agreed to an early renewal of their distribution agreement that will allow Charter to carry AMC Networks' portfolio of linear cable networks for multiple years to come.

In July 2024, ENCO Systems, Inc., and Compass Media Networks have announced that they have entered into an agreement with Beasley Media Group, LLC, to provide their SPECai product to Beasley's local advertising executive's companywide. The deal will bring the award-winning AI-powered spec spot creator to all 59 owned and operated radio stations in 11 U.S.

In November 2023, Amagi announced it has signed a definitive agreement to acquire the business of Tellyo, a leading real-time live cloud remote production, clipping/editing, and social sharing platform. This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

Products Covered:

• On-premise
• Cloud-Based
• Hybrid

Solutions Covered:

• Software
• Service

Applications Covered:

• Entertainment
• Education
• Broadcasting
• Healthcare
• Government
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Broadcast Automation Software Market, By Product

• 5.1 Introduction
• 5.2 On-premise
• 5.3 Cloud-Based
• 5.4 Hybrid

6 Global Broadcast Automation Software Market, By Solution

• 6.1 Introduction
• 6.2 Software
• 6.3 Service

7 Global Broadcast Automation Software Market, By Application

• 7.1 Introduction
• 7.2 Entertainment
• 7.3 Education
• 7.4 Broadcasting
• 7.5 Healthcare
• 7.6 Government
• 7.7 Other Applications

8 Global Broadcast Automation Software Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Amagi Corporation
• 10.2 Evertz Microsystems
• 10.3 Snell Limited
• 10.4 Dovecher
• 10.5 AMC Networks Inc.
• 10.6 Mediagenix NV
• 10.7 ENCO Systems Inc.
• 10.8 Chetu Inc
• 10.9 WideOrbit Inc
• 10.10 Advanced Broadcast Services Limited
• 10.11 Unimedia Technologies
• 10.12 The Chyron Corporation
• 10.13 Imagine Communications Corp.
• 10.14 Axel Technology Srl
• 10.15 Evoux Inc