자동차용 스피커 시장 예측(-2030년) : 제품별, 설치 장소별, 기술별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Automotive Speaker Market is accounted for $9.4 billion in 2024 and is expected to reach $15.2 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Automotive speakers are specialized speakers designed for vehicles to provide high-quality sound reproduction in a mobile environment. They are part of a car's audio system and deliver music, voice commands, and other audio signals. They come in various sizes, types, and configurations to suit different vehicle types and audio needs. Common types include coaxial speakers, which integrate multiple drivers, and component speakers, which separate the woofer and tweeter for better sound clarity. Automotive speakers are engineered for durability, using materials like polypropylene cones, rubber surrounds, and corrosion-resistant components. They deliver clear, rich sound that compensates for road noise and engine sounds, providing an immersive audio experience during travel.

Market Dynamics:

Driver:

Increasing demand for in-car entertainment systems

Premium audio systems require high-fidelity speakers for clear, immersive sound. Innovations like high-frequency drivers, subwoofers, and multi-way speaker systems provide rich, balanced sound. Advancements in speaker technologies like directional speakers and sound-dampening systems improve in-car entertainment quality. Surround sound systems replicate a theater-like experience. Customization is essential for consumers, leading to the availability of custom-tuned speaker systems in high-end vehicles, particularly luxury cars.

Restraint:

High cost of premium audio systems

The high cost of premium audio systems is causing a shift towards cost-effective alternatives. Consumers are seeking affordable, high-quality audio systems that offer a good audio experience without the high price tag. Manufacturers and aftermarket suppliers are focusing on affordable yet quality speakers, offering a balance between cost and performance. Budget brands are also competing by offering lower-cost speakers, reducing the appeal of high-cost systems for consumers who prioritize cost over performance.

Opportunity:

Rise in electric and autonomous vehicles

Electric vehicles (EVs) reduce noise pollution, enhancing the quality of sound. This leads to increased demand for premium automotive speakers, allowing for a more immersive audio experience. Autonomous vehicles (AVs) also serve as entertainment hubs, transforming the car from a mode of transportation to a mobile entertainment space. The cabin becomes more conducive to leisure activities like watching movies, listening to music, and gaming, driving the demand for high-quality audio systems.

Threat:

Compatibility and integration issues

Automotive speaker systems must be compatible with the vehicle's electronic architecture to avoid performance issues like poor sound quality or malfunctioning controls. Aftermarket integration can also pose challenges, as aftermarket systems may struggle to integrate with the car's pre-existing infrastructure, leading to complex installation processes, additional costs, or performance issues like sound distortions, poor connectivity, or failure to function with the vehicle's existing control units.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the automotive speaker market by disrupting production and supply chains, leading to delays and shortages of components. Reduced consumer spending and a slowdown in vehicle production also dampened demand for new automotive audio systems. However, as travel restrictions eased, the demand for in-car entertainment systems began to recover, driven by increased interest in vehicle upgrades and more time spent in vehicles. The market saw a gradual rebound as automakers resumed production and consumer confidence improved post-pandemic.

The coaxial speakers segment is expected to be the largest during the forecast period

The coaxial speakers segment is predicted to secure the largest market share throughout the forecast period owing to coaxial speakers which offer better sound quality for budget segments, providing clear vocals and crisp treble without requiring premium speaker systems. They integrate a woofer and tweeter into a single unit, covering a wider frequency range, delivering deep bass and clear highs. This makes them suitable for various audio preferences and genres, making them suitable for vehicles without the space or budget for more complex sound systems.

The wireless/bluetooth speakers segment is expected to have the highest CAGR during the forecast period

The wireless/bluetooth speakers segment is expected to have the highest CAGR growth during the estimation period because bluetooth connectivity enables easy device pairing with a vehicle's audio system, eliminating the need for physical connections or complicated setups. This allows users to instantly play music, podcasts, or take calls without manually connecting cables. Wireless and Bluetooth speakers also offer flexibility in audio streaming, allowing users to access personal playlists via streaming services like Spotify, Apple Music, or YouTube.

Region with largest share:

During the estimation period, the North America region is expected to capture the largest market share owing to increasingly interested in personalizing their vehicles, particularly in the audio experience. This has led to a booming market for automotive speakers, with a growing trend of customizing vehicles with unique sound systems like subwoofers, amplifiers, and wireless Bluetooth systems. The demand for seamless integration with digital devices, such as smartphones and tablets, has also driven automakers and aftermarket suppliers to incorporate boosting the market growth.

Region with highest CAGR:

The Asia Pacific region is predicted to witness the highest CAGR rate throughout the forecast period due to its significant share of global vehicle production. This demand is driven by the rise in car ownership, particularly in emerging markets like China and India. The expanding middle class in these countries has increased purchasing power, leading to higher demand for advanced features in vehicles, including premium sound systems. As a result, consumers are willing to pay more for vehicles with premium sound systems, contributing to the growth of the automotive speaker market in the region.

Key players in the market

Some of the key players in Automotive Speaker market include Alpine Electronics, Inc, Bang & Olufsen A/S, Bose Corporation, Bowers & Wilkins, Clarion Co., Ltd., Continental AG, DENSO Corporation, Focal-JMLab, Harman International, HERTZ, Infinity Systems, JL Audio, JVC Kenwood Corporation, Masimo Corporation, Panasonic Corporation, Pioneer Corporation, Rockford Fosgate and Sony Corporation.

Key Developments:

In November 2024, Bose Corporation announced the acquisition of McIntosh Group, the parent company of renowned high-performance and luxury audio brands that include McIntosh and Sonus faber.

In October 2024, Continental expanded capacity of its tire plant in Thailand. The gradual expansion plan of the operations stands for a planned total investment of more than 300 million euros (13 billion Thai Baht).

In October 2024, Continental's Surface Solutions business area, part of the ContiTech group sector, announced the official opening of the Phase III expansion at Benecke Changshun Eco Trim Co., Ltd. This expansion not only highlights Continental's continuous investment in green and intelligent production, but also further strengthens its localization strategy

Products Covered:

• Coaxial Speakers
• Component Speakers
• Subwoofers
• Mid-range Speakers
• Other Products

Installation Locations Covered:

• Door Speakers
• Dashbard Speakers
• Rear Deck Speakers
• Other Installation Locations

Technologies Covered:

• Conventional
• Smart Speakers
• Electrostatic Speakers
• 3D Sound Systems
• Wireless/Bluetooth Speakers
• Multi-Zone Audio Systems
• Other Technologies

Applications Covered:

• Infotainment Systems
• In-Dash Audio Systems
• Rear Seat Entertainment Systems
• Advanced Driver Assistance Systems (ADAS)
• Head-Up Displays
• Customized Sound Systems
• Other Applications

End Users Covered:

• Original Equipment Manufacturers
• Fleet Owners & Operators
• Luxury & Premium Vehicle
• Electric Vehicle (EV) & Hybrid Vehicles
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Technology Analysis
• 3.8 Application Analysis
• 3.9 End User Analysis
• 3.10 Emerging Markets
• 3.11 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Automotive Speaker Market, By Product

• 5.1 Introduction
• 5.2 Coaxial Speakers
• 5.3 Component Speakers
• 5.4 Subwoofers
• 5.5 Mid-range Speakers
• 5.6 Other Products

6 Global Automotive Speaker Market, By Installation Location

• 6.1 Introduction
• 6.2 Door Speakers
• 6.3 Dashbard Speakers
• 6.4 Rear Deck Speakers
• 6.5 Other Installation Locations

7 Global Automotive Speaker Market, By Technology

• 7.1 Introduction
• 7.2 Conventional
• 7.3 Smart Speakers
• 7.4 Electrostatic Speakers
• 7.5 3D Sound Systems
• 7.6 Wireless/Bluetooth Speakers
• 7.7 Multi-Zone Audio Systems
• 7.8 Other Technologies

8 Global Automotive Speaker Market, By Application

• 8.1 Introduction
• 8.2 Infotainment Systems
• 8.3 In-Dash Audio Systems
• 8.4 Rear Seat Entertainment Systems
• 8.5 Advanced Driver Assistance Systems (ADAS)
• 8.6 Head-Up Displays
• 8.7 Customized Sound Systems
• 8.8 Other Applications

9 Global Automotive Speaker Market, By End User

• 9.1 Introduction
• 9.2 Original Equipment Manufacturers
• 9.3 Fleet Owners & Operators
• 9.4 Luxury & Premium Vehicle
• 9.5 Electric Vehicle (EV) & Hybrid Vehicles
• 9.6 Other End Users

10 Global Automotive Speaker Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Alpine Electronics, Inc.
• 12.2 Bang & Olufsen A/S
• 12.3 Bose Corporation
• 12.4 Bowers & Wilkins
• 12.5 Clarion Co., Ltd.
• 12.6 Continental AG
• 12.7 DENSO Corporation
• 12.8 Focal-JMLab
• 12.9 Harman International
• 12.10 HERTZ
• 12.11 Infinity Systems
• 12.12 JL Audio
• 12.13 JVC Kenwood Corporation
• 12.14 Masimo Corporation
• 12.15 Panasonic Corporation
• 12.16 Pioneer Corporation
• 12.17 Rockford Fosgate
• 12.18 Sony Corporation