세계의 고객 서비스용 AI 탑재 챗봇 시장 : 예측 - 컴퍼넌트별, 전개 모드별, 챗봇 유형별, 플랫폼별, 기술별, 최종 사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global AI-Powered Chatbots in Customer Service Market is accounted at a CAGR of 25.37% during the forecast period. AI-powered chatbots are clever software applications that communicate with consumers in real time by utilising machine learning, artificial intelligence, and natural language processing (NLP). Without human assistance, these chatbots may answer questions, deliver information, and walk users through procedures by simulating human-like conversations. They use a variety of platforms, including social media, smartphone apps, and websites. AI chatbots are an essential component of contemporary customer service strategies because they improve user experience, decrease response times, save operating costs, and boost customer satisfaction by automating repetitive jobs and providing round-the-clock assistance.

Market Dynamics:

Driver:

Demand for operational efficiency & scalability

Companies want for affordable solutions that can manage high client query volumes without hiring more employees. AI chatbots are available around-the-clock, speed up response times, and increase customer satisfaction. They free up human agents to concentrate on more complicated problems by automating monotonous operations. Scalability guarantees that businesses can easily handle a rise in client interactions during busy times. As a result, businesses in a variety of sectors are quickly implementing chatbots driven by AI to improve customer service and streamline operational procedures.

Restraint:

High setup & customization cost

The initial investment is frequently beyond the means of small and medium-sized businesses. It takes experienced developers and consistent integration work to customise chatbots to meet the demands of particular industries. When regular repairs and maintenance are required, these expenses increase. Consequently, companies might postpone or refrain from using chatbot. This restricts market expansion, particularly in areas and industries where costs are high.

Opportunity:

Geographic & domain expansion

Chatbot that are bilingual and culturally sensitive are becoming indispensable for smooth customer service as companies expand worldwide. Demand for industry-specific use cases for chat bots is increased by expansion into new sectors like as finance, e-commerce, and healthcare. Through exposure to a variety of data sets and client interactions, this wide reach enhances chatbot skills. Furthermore, increasing geographic reach strengthens a brand's competitive advantage and visibility. All things considered, these extensions propel market expansion by increasing chatbot relevance across industries and broadening usage.

Threat:

Client reliance & churn risk

Vulnerability is increased if a small number of important clients move providers due to high dependence on them. Churn risk lowers profit margins by forcing vendors to invest more in retention initiatives. Because revenue is unpredictable, it also restricts R&D investment. Frequent customer churn shatters cycles of product improvement and undermines brand confidence. Ultimately, this hinders sustainable growth and scalability in the competitive chatbot landscape.

Covid-19 Impact

The COVID-19 pandemic significantly accelerated the adoption of AI-powered chatbots in customer service as businesses faced a surge in digital interactions and reduced human workforce availability. Lockdowns and social distancing norms compelled companies to shift towards automation for uninterrupted customer support. AI chatbots enabled 24/7 assistance, quick resolution of queries, and reduced operational costs during the crisis. Industries such as e-commerce, healthcare, and banking saw a sharp increase in chatbot usage to handle growing customer demands efficiently, making them a vital part of post-pandemic customer engagement strategies.

The hybrid chatbots segment is expected to be the largest during the forecast period

The hybrid chatbots segment is expected to account for the largest market share during the forecast period by combining the strengths of rule-based and AI-driven models. These bots offer seamless handoffs between automated responses and human agents, enhancing customer satisfaction. They enable businesses to handle complex queries more efficiently while maintaining speed and accuracy. Hybrid models reduce customer wait times and improve resolution rates, boosting overall service quality. Their adaptability across various industries further accelerates market adoption and growth.

The travel & hospitality segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the travel & hospitality segment is predicted to witness the highest growth rate, due to enhanced real-time customer engagement. Chatbots streamline bookings, cancellations, and itinerary changes, providing instant support without human intervention. They help hotels and airlines offer 24/7 multilingual assistance, improving customer satisfaction and loyalty. AI chatbots also reduce operational costs by automating repetitive inquiries and tasks. This efficiency and personalization drive increased adoption across the travel industry.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing digitalization, smartphone usage, and rising demand for 24/7 customer engagement across industries. Countries like China, India, Japan, and South Korea are leading in chatbot adoption, especially in retail, banking, and e-commerce sectors. Startups and tech giants are actively investing in multilingual chatbot solutions to cater to diverse populations. Government initiatives supporting AI development also fuel growth, with localized solutions gaining traction to enhance user experience and reduce operational costs in customer support.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the innovation in companies like Google, IBM, and Microsoft. Organizations in sectors such as healthcare, BFSI, and telecom utilize chatbot to streamline customer interactions, improve satisfaction, and reduce agent workload. The region benefits from high AI literacy, advanced infrastructure, and growing integration with analytics and CRM platforms. Personalization and emotional intelligence in bots are increasingly emphasized. Regulatory focus on data privacy and ethical AI shapes deployment strategies, especially in the U.S. and Canada's enterprise customer service ecosystems.

Key players in the market

Some of the key players profiled in the AI-Powered Chatbots in Customer Service Market include IBM Corporation, Google LLC, Microsoft Corporation, Amazon Web Services, Inc. (AWS), Salesforce, Inc., LivePerson, Inc., Zendesk, Inc., SAP SE, Oracle Corporation, Meta Platforms, Inc., Artificial Solutions International AB, Kore.ai, Inc., Intercom, Inc., Aivo, Rulai, Inc., Ada Support Inc. and Inbenta Technologies Inc.

Key Developments:

In June 2025, IBM acquired Seek AI, a natural-language analytics startup, and integrated it into its new Watsonx AI Labs in NYC. This boosts chatbot intelligence by enhancing conversational insight and enterprise data querying.

In May 2025, IBM launched watsonx Orchestrate, offering over 150 pre-built AI agents and third-party integrations. It empowers low-code developers to rapidly build, deploy, and manage AI-powered chatbots.

In April 2025, Microsoft launched three AI agents-Case Management, Customer Intent, and Knowledge Management-for Dynamics 365 Customer Service in public preview. These agents streamline customer service by automating case resolution, classifying customer intents from interactions, and generating/updating knowledge base articles, significantly enhancing efficiency and reducing agent workload in contact centers.

Components Covered:

• Solutions
• Services

Deployment Mode Covered:

• Cloud-Based
• On-Premise

Chatbot Types Covered:

• Rule-Based Chatbots
• AI-Based Chatbots
• Hybrid Chatbots
• Contextual Chatbots
• Other Chatbot Types

Platforms Covered:

• Web-Based
• Mobile-Based
• Social Media-Based
• Contact Center Software Integration
• Other Platforms

Technologies Covered:

• Machine Learning & Deep Learning
• Natural Language Processing (NLP)
• Automated Speech Recognition
• Text-to-Speech (TTS)
• Other Technologies

End Users Covered:

• Retail & E-commerce
• Banking, Financial Services & Insurance (BFSI)
• Healthcare
• Telecom
• Travel & Hospitality
• IT & ITES
• Government
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global AI-Powered Chatbots in Customer Service Market, By Component

• 5.1 Introduction
• 5.2 Solutions
• 5.3 Services

6 Global AI-Powered Chatbots in Customer Service Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premise

7 Global AI-Powered Chatbots in Customer Service Market, By Chatbot Type

• 7.1 Introduction
• 7.2 Rule-Based Chatbots
• 7.3 AI-Based Chatbots
• 7.4 Hybrid Chatbots
• 7.5 Contextual Chatbots
• 7.6 Other Chatbot Types

8 Global AI-Powered Chatbots in Customer Service Market, By Platform

• 8.1 Introduction
• 8.2 Web-Based
• 8.3 Mobile-Based
• 8.4 Social Media-Based
• 8.5 Contact Center Software Integration
• 8.6 Other Platforms

9 Global AI-Powered Chatbots in Customer Service Market, By Technology

• 9.1 Introduction
• 9.2 Machine Learning & Deep Learning
• 9.3 Natural Language Processing (NLP)
• 9.4 Automated Speech Recognition
• 9.5 Text-to-Speech (TTS)
• 9.6 Other Technologies

10 Global AI-Powered Chatbots in Customer Service Market, By End User

• 10.1 Introduction
• 10.2 Retail & E-commerce
• 10.3 Banking, Financial Services & Insurance (BFSI)
• 10.4 Healthcare
• 10.5 Telecom
• 10.6 Travel & Hospitality
• 10.7 IT & ITES
• 10.8 Government
• 10.9 Other End Users

11 Global AI-Powered Chatbots in Customer Service Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 IBM Corporation
• 13.2 Google LLC
• 13.3 Microsoft Corporation
• 13.4 Amazon Web Services, Inc. (AWS)
• 13.5 Salesforce, Inc.
• 13.6 LivePerson, Inc.
• 13.7 Zendesk, Inc.
• 13.8 SAP SE
• 13.9 Oracle Corporation
• 13.10 Meta Platforms, Inc.
• 13.11 Artificial Solutions International AB
• 13.12 Kore.ai, Inc.
• 13.13 Intercom, Inc.
• 13.14 Aivo
• 13.15 Rulai, Inc.
• 13.16 Ada Support Inc.
• 13.17 Inbenta Technologies Inc.