세계의 토양 습윤제 시장 예측 - 유형별, 제형별, 유통 채널별, 용도별, 최종 사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Soil Wetting Agent Market is accounted for $168.5 million in 2025 and is expected to reach $309.9 million by 2032 growing at a CAGR of 9.1% during the forecast period. A soil wetting agent is a chemical or natural substance designed to improve the ability of water to penetrate and spread evenly through soil, particularly in hydrophobic or water-repellent conditions. These agents reduce the surface tension of water, allowing it to move more efficiently into soil pores and ensuring better moisture distribution to plant roots. Commonly used in agriculture, horticulture, and turf management, soil wetting agents help enhance water-use efficiency, reduce runoff, minimize dry patches, and support healthy plant growth. By optimizing soil-water interaction, they play a crucial role in improving crop yield, sustainability, and soil structure maintenance.

Market Dynamics:

Driver:

Water scarcity and efficiency demand

Rising water scarcity and the urgent need for efficient water use are significantly driving the Soil Wetting Agent Market. Farmers and growers increasingly rely on wetting agents to maximize soil moisture retention, improve infiltration, and reduce irrigation frequency. This ensures healthier crop growth while conserving precious water resources, especially in drought-prone regions. With agriculture and turf management sectors seeking sustainable solutions; the demand for soil wetting agents continues to grow, supporting productivity while addressing global water efficiency challenges.

Restraint:

High cost and affordability issues

High costs and affordability issues pose a significant hindrance to the Soil Wetting Agent Market, particularly among small-scale and resource-limited farmers. The premium pricing of advanced formulations makes widespread adoption challenging, limiting their use to large-scale commercial farms. This cost barrier reduces market penetration, especially in developing regions, where budget constraints and limited government subsidies restrict demand, ultimately slowing overall growth and preventing the market from reaching its full potential.

Opportunity:

Sustainable and climate smart farming

By increasing demand for effective water-use solutions, climate-smart and sustainable farming methods are transforming the soil wetting agent market. By improving moisture retention and lowering runoff, methods including organic soil management, precision irrigation, and alternate soaking and drying increase the demand for wetting agents. Wetting agents are essential for enhancing infiltration and nutrient uptake as farmers place a higher priority on soil health and resource conservation. This change promotes innovation, opens up new markets, and harmonizes agriculture with sustainability and climate resilience objectives.

Threat:

Limited awareness among small-scale farmers

Limited awareness among small-scale farmers negatively impacts the Soil Wetting Agent Market, as many remain unfamiliar with its benefits in improving water retention and soil health. This lack of knowledge hinders adoption, especially in regions heavily reliant on traditional farming practices. Consequently, potential market growth is slowed, as the absence of proper education and outreach prevents widespread utilization, reducing demand and limiting opportunities for innovation and expansion in the sector.

Covid-19 Impact

The Covid-19 pandemic disrupted the Soil Wetting Agent Market by causing supply chain interruptions, labor shortages, and delays in raw material availability, which hindered production and distribution. Restrictions on trade and reduced agricultural activities in early phases slowed market growth. However, the crisis also highlighted the importance of sustainable farming and efficient water use, gradually reviving demand as farmers adopted soil wetting agents to enhance crop yields amid resource challenges.

The agriculture segment is expected to be the largest during the forecast period

The agriculture segment is expected to account for the largest market share during the forecast period, due to rising demand for enhanced crop yields and sustainable farming practices. Farmers increasingly adopt soil wetting agents to improve water penetration, nutrient absorption, and soil health, especially in regions facing water scarcity. With the growing global focus on efficient resource utilization and climate-smart farming, the agriculture sector remains a primary contributor to market expansion, encouraging innovations and large-scale adoption of soil wetting solutions.

The granular segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the granular segment is predicted to witness the highest growth rate, as it offers ease of application, uniform distribution, and long-lasting effects on soil moisture retention. Farmers and turf managers increasingly prefer granular formulations as they can be conveniently blended with fertilizers, ensuring efficient soil penetration and improved crop yields. Their durability and cost-effectiveness further enhance adoption across agricultural and landscaping sectors. With rising demand for sustainable farming practices, the granular segment continues to strengthen market growth and expand its share.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding agricultural activities, rising adoption of sustainable farming practices, and increasing awareness of efficient water management. With water scarcity becoming a pressing challenge, farmers are turning to soil wetting agents to enhance moisture penetration and retention, improving crop yields and soil health. Government initiatives supporting modern irrigation and sustainable agriculture further strengthen demand, making the region a key growth hub for soil wetting agents.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing adoption of sustainable farming practices and precision agriculture techniques. With rising concerns over water scarcity and soil degradation, farmers are increasingly turning to soil wetting agents to enhance moisture penetration and retention, thereby improving crop yields and soil health. Supportive government initiatives promoting water-efficient practices and the strong presence of advanced agricultural technologies further strengthen market expansion across the region.

Key players in the market

Some of the key players profiled in the Soil Wetting Agent Market include BASF SE, Croda International Plc, Evonik Industries AG, Syngenta AG, Huntsman Corporation, Nufarm Limited, Wilbur-Ellis Company, BrettYoung Seeds Limited, Aquatrols Corporation, Seasol International Pty Ltd, Milliken Chemical, Tanatex Chemicals B.V., Geoponics Corp, Gowan Company LLC, Precision Laboratories, LLC, WinField United, Omnia Specialities Australia Pty Ltd, HJ Baker & Bro., LLC, The Andersons, Inc. and AGSolutions Group Pty Ltd.

Key Developments:

In July 2025, BASF and AltaGas have signed a long-term butane supply agreement from Western Canada's Ridley Island REEF terminal. This strategic collaboration diversifies BASF's Asia Pacific cracker feedstock portfolio, enhances reliability and resilience, and supports growth in the region.

In June 2025, BASF Coatings and Toyota Motor Europe have inked a strategic partnership to co-develop the Toyota Body&Paint program across Europe, harnessing BASF's Glasurit and R-M refinish brands, Body Shop BOOST consultancy, and the Refinity digital platform to elevate quality, sustainability, and efficiency.

In July 2025, Syngenta Crop Protection and Ceres Biotics have entered a global agreement to expand access to VIXERAN(R), a biostimulant based on Azotobacter salinestris CECT9690. The product enhances nitrogen uptake, complements traditional fertilisers, improves yields, and advances sustainable agriculture worldwide.

Types Covered:

• Liquid
• Powder
• Granular

Formulations Covered:

• Non-ionic
• Cationic
• Anionic

Distribution Channels Covered:

• Direct Sales
• Online Channels
• Retail Stores

Applications Covered:

• Agriculture
• Forestry
• Turf & Landscape
• Horticulture
• Sports Grounds & Golf Courses
• Other Applications

End Users Covered:

• Commercial
• Industrial
• Residential

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Soil Wetting Agent Market, By Type

• 5.1 Introduction
• 5.2 Liquid
• 5.3 Powder
• 5.4 Granular

6 Global Soil Wetting Agent Market, By Formulation

• 6.1 Introduction
• 6.2 Non-ionic
• 6.3 Cationic
• 6.4 Anionic

7 Global Soil Wetting Agent Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Direct Sales
• 7.3 Online Channels
• 7.4 Retail Stores

8 Global Soil Wetting Agent Market, By Application

• 8.1 Introduction
• 8.2 Agriculture
• 8.3 Forestry
• 8.4 Turf & Landscape
• 8.5 Horticulture
• 8.6 Sports Grounds & Golf Courses
• 8.7 Other Applications

9 Global Soil Wetting Agent Market, By End User

• 9.1 Introduction
• 9.2 Commercial
• 9.3 Industrial
• 9.4 Residential

10 Global Soil Wetting Agent Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 BASF SE
• 12.2 Croda International Plc
• 12.3 Evonik Industries AG
• 12.4 Syngenta AG
• 12.5 Huntsman Corporation
• 12.6 Nufarm Limited
• 12.7 Wilbur-Ellis Company
• 12.8 BrettYoung Seeds Limited
• 12.9 Aquatrols Corporation
• 12.10 Seasol International Pty Ltd
• 12.11 Milliken Chemical
• 12.12 Tanatex Chemicals B.V.
• 12.13 Geoponics Corp
• 12.14 Gowan Company LLC
• 12.15 Precision Laboratories, LLC
• 12.16 WinField United
• 12.17 Omnia Specialities Australia Pty Ltd
• 12.18 HJ Baker & Bro., LLC
• 12.19 The Andersons, Inc.
• 12.20 AGSolutions Group Pty Ltd