세계의 칸나비디올(CBD) 워터 시장 : 예측 - 제품별, 원료별, 유통 채널별, 최종 사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Cannabidiol (CBD) Water Market is accounted for $1.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 18.7% during the forecast period. Cannabidiol (CBD) water is a functional beverage infused with cannabidiol, a non-psychoactive compound derived from the hemp plant. It combines purified water with nano-emulsified CBD particles, enhancing bioavailability and absorption in the body. Marketed for its potential wellness benefits-such as stress relief, anti-inflammatory effects, and improved hydration-CBD water is often positioned as a convenient alternative to traditional CBD oils or capsules. It typically contains low concentrations of CBD (2-10 mg per bottle) and may include added electrolytes or flavors. While popular in health-conscious circles, scientific evidence supporting its efficacy remains limited, and regulatory standards vary across regions.

Market Dynamics:

Driver:

Health and Wellness Trends

The rising health and wellness movement is fueling strong growth in the Cannabidiol (CBD) water market. Consumers increasingly seek natural, functional beverages that support stress relief, hydration, and overall well-being. CBD-infused water aligns perfectly with this demand, offering a non-intoxicating, therapeutic option for active lifestyles. Millennials and Gen Z, who prioritize holistic health, are driving adoption, while expanding scientific research and regulatory clarity are boosting credibility. This convergence of wellness values and innovation is transforming CBD water into a mainstream wellness staple.

Restraint:

Regulatory Challenges

Regulatory challenges cast a long shadow over the Cannabidiol (CBD) Water Market, stifling growth and innovation. Stringent and often inconsistent laws create confusion and delay product launches, limiting market access. Compliance costs rise, discouraging smaller players and slowing investment. The lack of clear, unified regulations disrupts supply chains and consumer trust, ultimately hindering market expansion and dampening the spirit of progress in this promising yet fragile industry.

Opportunity:

Product Innovation and Consumer Demand

Product innovation and rising consumer demand are propelling the Cannabidiol (CBD) water market forward with remarkable momentum. Enhanced formulations and infusion techniques are attracting health-conscious consumers seeking functional beverages. As wellness trends surge, CBD water is gaining traction for its perceived calming and anti-inflammatory benefits. Innovative packaging and flavor profiles further boost appeal, while growing awareness and acceptance of CBD products expand market reach. Together, these forces are driving sustained growth and reshaping the functional beverage landscape.

Threat:

Quality and Safety Concerns

Quality and safety concerns cast a long shadow over the Cannabidiol (CBD) Water Market, hindering its growth. Consumers wary of inconsistent product standards and potential contaminants hesitate to fully embrace CBD water, slowing adoption. Regulatory ambiguities and lack of standardized testing further deepen mistrust, limiting market expansion. These unresolved issues act as a formidable barrier, stalling investor confidence and consumer acceptance, ultimately restraining the market's ability to flourish in its promising potential.

Covid-19 Impact

The Covid-19 epidemic created a complex wave in the Cannabidiol (CBD) Water market. Demand increased as customers looked for immunological and wellness support, highlighting the relaxing and healthful effects of CBD. However, production halts and supply chain interruptions put the market's resiliency to the test. Digital adoption accelerated as a result of traditional shop closures that moved sales online. In summary, the pandemic both pushed and challenged the CBD water industry, creating new avenues while respecting long-standing customer preferences for natural health remedies.

The athletes segment is expected to be the largest during the forecast period

The athletes segment is expected to account for the largest market share during the forecast period, due to demand for performance-enhancing, recovery-focused wellness solutions. Endurance athletes and fitness enthusiasts increasingly turn to CBD water for its anti-inflammatory, pain-relieving, and anxiety-reducing properties, making it a preferred alternative to traditional supplements. With growing acceptance from sports bodies like WADA and rising bioavailability of water-soluble CBD, this segment is catalyzing innovation, credibility, and mainstream adoption across global wellness and hydration markets.

The flavored CBD water segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the flavored CBD water segment is predicted to witness the highest growth rate, due to consumer appeal and broadening demographic reach. Infused with natural flavors, these products offer a palatable alternative to traditional CBD formats, attracting wellness-focused and taste-conscious consumers. Their convenience and perceived health benefits-hydration, stress relief, and anti-inflammatory properties-are driving retail adoption across fitness, lifestyle, and therapeutic channels. This flavor-forward innovation is transforming CBD water from niche novelty to mainstream wellness staple.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer awareness of CBD's therapeutic benefits and expanding legalization efforts. Countries like China and India are seeing increased demand for wellness-focused beverages, especially those promoting stress relief and hydration. E-commerce and retail innovations are accelerating product accessibility, while regional players are investing in hemp-derived formulations. This momentum is fostering a dynamic ecosystem of health-conscious innovation, positioning CBD water as a transformative force in functional beverage trends.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing consumer interest in wellness and the non-psychoactive benefits of CBD. With increasing legalization and public education, CBD-infused beverages are gaining mainstream acceptance. Innovative product launches and strategic retail partnerships are expanding access across diverse demographics. This momentum is reshaping the functional beverage landscape, encouraging healthier lifestyle choices and fostering a vibrant ecosystem of wellness-driven innovation across the region.

Key players in the market

Some of the key players profiled in the Cannabidiol (CBD) Water Market include CBD Living, CannaNano CBD, Endo Water, Cannabidiol Life, Recess, Vybes, Aurora Elixirs, Day One Beverages, Weller, Hemp Hydrate, Mountjoy Sparkling, Mad Tasty, Quantum CBD H2O, Love Hemp Water, Puration Inc., CBD Naturals, Cannaki Beverages Inc., The Alkaline Water Company and Koios Beverage Corp.

Key Developments:

In February 2025, Recess has entered into an exclusive partnership with Dollar General Media Network (DGMN) to enhance experiential marketing efforts. This collaboration leverages Recess' audience-targeting technology to deliver community-focused sampling programs, aiming to deepen brand engagement and trust among Dollar General's customer base.

In May 2023, Hemp Hydrate Brands Corp. has unveiled its Hemp Hydrate purified bottled water, a 500ml offering infused with 5mg of high-quality, hemp-derived CBD distillate. Designed to provide a refreshing, flavorless hydration experience, this product aims to support wellness without the psychoactive effects associated with THC.

Products Covered:

• Flavored CBD Water
• Unflavored CBD Water
• Sparkling CBD Water
• Still CBD Water

Sources Covered:

• Hemp-Derived CBD
• Marijuana-Derived CBD

Distribution Channels Covered:

• Online Retail
• Supermarkets/Hypermarkets
• Health Food Stores
• Convenience Stores
• Specialty Stores

End Users Covered:

• Athletes
• Health Conscious Consumers
• Recreational Users
• Medical Patients
• General Population

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Cannabidiol (CBD) Water Market, By Product

• 5.1 Introduction
• 5.2 Flavored CBD Water
• 5.3 Unflavored CBD Water
• 5.4 Sparkling CBD Water
• 5.5 Still CBD Water

6 Global Cannabidiol (CBD) Water Market, By Source

• 6.1 Introduction
• 6.2 Hemp-Derived CBD
• 6.3 Marijuana-Derived CBD

7 Global Cannabidiol (CBD) Water Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Online Retail
• 7.3 Supermarkets/Hypermarkets
• 7.4 Health Food Stores
• 7.5 Convenience Stores
• 7.6 Specialty Stores

8 Global Cannabidiol (CBD) Water Market, By End User

• 8.1 Introduction
• 8.2 Athletes
• 8.3 Health Conscious Consumers
• 8.4 Recreational Users
• 8.5 Medical Patients
• 8.6 General Population

9 Global Cannabidiol (CBD) Water Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 CBD Living
• 11.2 CannaNano CBD
• 11.3 Endo Water
• 11.4 Cannabidiol Life
• 11.5 Recess
• 11.6 Vybes
• 11.7 Aurora Elixirs
• 11.8 Day One Beverages
• 11.9 Weller
• 11.10 Hemp Hydrate
• 11.11 Mountjoy Sparkling
• 11.12 Mad Tasty
• 11.13 Quantum CBD H2O
• 11.14 Love Hemp Water
• 11.15 Puration Inc.
• 11.16 CBD Naturals
• 11.17 Cannaki Beverages Inc.
• 11.18 The Alkaline Water Company
• 11.19 Koios Beverage Corp.