세계의 합성 미디어 및 머신 고객 시장 예측(-2032년) : 유형별, 전개 형태별, 기술별, 용도별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Synthetic Media & Machine Customers Market is accounted for $12.9 billion in 2025 and is expected to reach $73.2 billion by 2032 growing at a CAGR of 28.1% during the forecast period. Synthetic media refers to content generated or modified by artificial intelligence, including deepfakes, AI-generated text, images, audio, and video. It enables scalable, personalized, and immersive digital experiences. Machine customers, on the other hand, are autonomous systems-like bots or AI agents-that make purchasing decisions and transactions on behalf of humans or organizations. Together, synthetic media and machine customers represent a transformative shift in digital interaction and commerce, where AI not only creates content but also acts as a consumer. This convergence is reshaping industries by automating engagement, enhancing personalization, and redefining how value is created and exchanged in the digital economy.

Market Dynamics:

Driver:

Advancements in AI & Machine Learning

Rapid progress in AI and machine learning is fueling the growth of synthetic media and machine customers. Innovations in deep learning, natural language processing, and generative models are enabling more realistic, personalized, and scalable content creation. These technologies also empower autonomous systems to make intelligent purchasing decisions, enhancing efficiency across industries. As AI capabilities expand, businesses are increasingly adopting synthetic media and machine customers to streamline operations, improve engagement, and unlock new revenue streams.

Restraint:

Ethical & Regulatory Concerns

Ethical and regulatory concerns significantly hinder the growth of synthetic media and machine customers by creating uncertainty and limiting innovation. Issues like data privacy, misinformation, and accountability challenge adoption, while evolving regulations delay deployment and increase compliance costs. Public distrust and fear of manipulation further restrict market expansion. These barriers discourage investment and slow down integration into mainstream applications, stalling the potential of AI-driven customer engagement and media creation.

Opportunity:

Demand for Scalable Content

The surging demand for scalable, personalized content presents a major opportunity for synthetic media. Businesses across sectors-from marketing to education-are leveraging AI to generate vast volumes of tailored media at low cost. This scalability enables real-time customization, multilingual outreach, and immersive experiences that were previously unattainable. Combined with machine customers that automate transactions, organizations can deliver seamless, end-to-end digital engagement. This trend is driving innovation and opening new monetization avenues in the digital economy.

Threat:

Copyright & IP Risks

Copyright and IP risks significantly hinder the growth of synthetic media and machine customers by creating legal uncertainty and stifling innovation. Fear of infringement deters investment, delays product launches, and limits creative freedom. Ambiguous ownership rights over AI-generated content complicate licensing and monetization. These challenges reduce trust among stakeholders, discourage collaboration, and slow market adoption-ultimately impeding the scalability and commercial viability of synthetic media technologies.

Covid-19 Impact

The Covid-19 pandemic accelerated digital transformation, boosting demand for synthetic media and machine customers. Lockdowns and remote work increased reliance on AI-generated content for communication, entertainment, and marketing. Businesses turned to automation to maintain operations and engage consumers virtually. Machine customers helped streamline e-commerce and supply chains. While the pandemic exposed vulnerabilities, it also highlighted the resilience and scalability of AI-driven solutions, setting the stage for long-term growth in synthetic media adoption.

The generative AI segment is expected to be the largest during the forecast period

The generative AI segment is expected to account for the largest market share during the forecast period, due to its ability to produce high-quality, diverse content across formats-text, images, audio, and video. Its applications span marketing, entertainment, education, and customer service, enabling hyper-personalized experiences at scale. As models become more sophisticated, generative AI is transforming creative workflows and reducing production costs. Its versatility and efficiency make it the cornerstone of synthetic media, driving widespread adoption and anchoring the market's rapid expansion.

The entertainment & media segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the entertainment & media segment is predicted to witness the highest growth rate, due to demand for immersive and personalized content. Synthetic media enables dynamic storytelling, virtual influencers, and AI-generated music and visuals, revolutionizing content creation. Machine customers enhance audience targeting and automate content delivery. As consumers seek more interactive and tailored experiences, media companies are investing heavily in generative AI tools. This surge in innovation is reshaping how entertainment is produced, consumed, and monetized.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its robust digital infrastructure, growing tech-savvy population, and strong government support for AI initiatives. Countries like China, Japan, and South Korea are leading in AI research and adoption. The region's booming e-commerce, entertainment, and gaming industries are driving demand for synthetic media and machine customers. Strategic investments and favorable policies are positioning Asia Pacific as a global hub for AI-driven digital transformation.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to its advanced AI ecosystem, strong R&D capabilities, and early adoption of emerging technologies. The U.S. and Canada host leading tech firms and startups pioneering synthetic media and autonomous systems. High demand for personalized content in advertising, entertainment, and education is accelerating growth. Regulatory clarity and investment in ethical AI are also contributing to market expansion, making North America a key driver of innovation and scalability.

Key players in the market

Some of the key players profiled in the Synthetic Media & Machine Customers Market include Synthesia, Rephrase.ai, Lovo, Hour One, Papercup, Descript, ZMO.ai, D-ID, HeyGen, Runway, Colossyan, Soul Machines, Altered, DeepBrain, Aflorithmic, ObEN, Neosapience and Respeecher.

Key Developments:

In September 2025, Soul Machines has launched Workforce Connect, now available via the ServiceNow Store. This app brings "Digital Workers" into enterprise workflows, enabling empathetic face-to-face AI agents to automate conversational tasks, capture data, boost engagement, and drive efficiencies for HR, sales, CX and more.

In May 2025, Soul Machines has partnered with ServiceNow to launch the Experiential AI Agents Connector app on the ServiceNow Store, combining Soul Machines' emotional, human-like conversational agents with ServiceNow's workflow orchestration. The app enables organizations to automate and humanize interactions-seeing, hearing, responding-with adaptive empathy, triggering ServiceNow workflows to boost user engagement and operational efficiency.

Types Covered:

• Synthetic Media
• Machine Customers

Deployments Covered:

• Cloud-Based
• On-Premises
• Hybrid

Technologies Covered:

• Generative AI
• Natural Language Processing (NLP)
• Computer Vision
• Speech Recognition & Synthesis
• Blockchain & Smart Contracts
• Cloud & Edge Computing

Applications Covered:

• Marketing & Advertising
• Entertainment & Media
• E-Commerce & Retail
• Banking, Financial Services & Insurance (BFSI)
• Healthcare & Life Sciences
• Education & Training
• Defense & Security
• Enterprise Productivity & Customer Support

End Users Covered:

• Enterprises
• Individual Consumers
• Governments & Public Sector

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Synthetic Media & Machine Customers Market, By Type

• 5.1 Introduction
• 5.2 Synthetic Media
  • 5.2.1 Text Generation
  • 5.2.2 Image Generation
  • 5.2.3 Video Generation
  • 5.2.4 Audio & Voice Generation
  • 5.2.5 Virtual Influencers & Avatars
• 5.3 Machine Customers
  • 5.3.1 Autonomous Devices
  • 5.3.2 AI Agents & Digital Assistants
  • 5.3.3 IoT & Connected Machines
  • 5.3.4 Smart Appliances & Vehicles
  • 5.3.5 Enterprise Machine Buyers

6 Global Synthetic Media & Machine Customers Market, By Deployment

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premises
• 6.4 Hybrid

7 Global Synthetic Media & Machine Customers Market, By Technology

• 7.1 Introduction
• 7.2 Generative AI
• 7.3 Natural Language Processing (NLP)
• 7.4 Computer Vision
• 7.5 Speech Recognition & Synthesis
• 7.6 Blockchain & Smart Contracts
• 7.7 Cloud & Edge Computing

8 Global Synthetic Media & Machine Customers Market, By Application

• 8.1 Introduction
• 8.2 Marketing & Advertising
• 8.3 Entertainment & Media
• 8.4 E-Commerce & Retail
• 8.5 Banking, Financial Services & Insurance (BFSI)
• 8.6 Healthcare & Life Sciences
• 8.7 Education & Training
• 8.8 Defense & Security
• 8.9 Enterprise Productivity & Customer Support

9 Global Synthetic Media & Machine Customers Market, By End User

• 9.1 Introduction
• 9.2 Enterprises
• 9.3 Individual Consumers
• 9.4 Governments & Public Sector

10 Global Synthetic Media & Machine Customers Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Synthesia
• 12.2 Rephrase.ai
• 12.3 Lovo
• 12.4 Hour One
• 12.5 Papercup
• 12.6 Descript
• 12.7 ZMO.ai
• 12.8 D-ID
• 12.9 HeyGen
• 12.10 Runway
• 12.11 Colossyan
• 12.12 Soul Machines
• 12.13 Altered
• 12.14 DeepBrain
• 12.15 Aflorithmic
• 12.16 ObEN
• 12.17 Neosapience
• 12.18 Respeecher