패블릿 및 슈퍼폰 시장 예측(-2032년) : 운영 체제, 화면 사이즈, RAM 용량, 가격대, 유통 채널, 최종 사용자, 지역별 세계 분석

According to Stratistics MRC, the Global Phablets and Superphones Market is accounted for $41.81 billion in 2025 and is expected to reach $85.17 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Phablets and superphones are mobile gadgets blending smartphone portability with tablet functionality. Phablets feature bigger displays for better media, gaming, and productivity, whereas superphones boast premium performance, advanced cameras, faster processing, and robust connectivity. Designed to enhance user experience, these devices fill the space between standard smartphones and tablets, appealing to users seeking both convenience and high-performance multitasking capabilities.

Market Dynamics:

Driver:

Increasing demand for content consumption

The proliferation of high-bandwidth applications like streaming video, mobile gaming, and social media is intensifying the need for larger, high-resolution displays. Consumers are increasingly using their devices as primary screens for entertainment, necessitating superior visual and audio experiences. The rollout of 5G technology is enabling faster download speeds and seamless streaming of ultra-high-definition content. Furthermore, the growth of cloud gaming services and augmented reality applications demands powerful processors and expansive screens for optimal interaction. This trend is encouraging manufacturers to prioritize display quality, battery life, and immersive sound technologies.

Restraint:

Size and portability concerns

Many users find oversized phablets cumbersome to hold with one hand and difficult to carry comfortably. This can lead to a preference for smaller, more pocketable smartphones, particularly among users with active lifestyles. Manufacturers are attempting to mitigate this through designs with slimmer bezels and foldable displays, which offer compactness without sacrificing screen real estate. However, the fundamental trade-off between display size and portability remains a significant challenge. This restraint potentially limits market penetration among certain consumer segments who prioritize convenience over screen size.

Opportunity:

Integration of AI and machine learning

AI chipsets are optimizing battery management by learning usage patterns and dynamically adjusting power consumption. In computational photography, AI algorithms enable advanced features like superior low-light performance, automated scene recognition, and professional-grade editing. Voice assistants are becoming more contextual and predictive, offering a more personalized user experience. Emerging trends also include AI-driven performance boosters for gaming and real-time language translation. These intelligent features are becoming a critical purchasing criterion, opening new avenues for innovation and premium pricing strategies.

Threat:

Supply chain disruptions

A heavy reliance on a concentrated source for advanced components like displays, chipsets, and sensors can lead to severe production delays. Events like natural disasters, pandemics, or factory shutdowns can cause shortages of critical materials, impacting manufacturing output and time-to-market. While companies are diversifying suppliers and investing in inventory forecasting tools, the complexity remains a significant risk. Such disruptions can lead to increased component costs, delayed product launches, and an inability to meet consumer demand, directly threatening market stability.

Covid-19 Impact:

The pandemic initially caused major supply chain halts and factory closures, leading to production shortages and delayed launches. With lockdowns enforced, consumer spending shifted towards devices essential for remote work, online education, and home entertainment, boosting demand for larger-screen phones. This period accelerated the adoption of e-commerce channels for purchasing electronic goods. It also highlighted the importance of devices as central hubs for connectivity, reinforcing the value proposition of multifunctional phablets. The crisis ultimately underscored the central role of these devices in daily life, shaping future product development priorities.

The android segment is expected to be the largest during the forecast period

The android segment is expected to account for the largest market share during the forecast period, due to its extensive presence across diverse price points, from budget to premium tiers. This wide availability makes Android-powered phablets accessible to a vast global consumer base. The open-source nature of the operating system encourages innovation from a multitude of manufacturers, leading to a constant stream of new models with varied features. Key developments include deeper integration of Google's AI services and custom skins that enhance user interface and functionality. Furthermore, the platform's dominance in emerging markets, where large screens are highly valued for media consumption, solidifies its leading position.

The educational institutions segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the educational institutions segment is predicted to witness the highest growth rate, due to the accelerating adoption of digital learning platforms and e-textbooks. Phablets and superphones serve as versatile tools for interactive learning, video lectures, and collaborative projects. The integration of augmented reality (AR) applications for immersive educational experiences is a key emerging trend driving adoption in this sector. Educational technology (EdTech) developments are creating tailored applications that leverage large, high-resolution displays for better visualization of complex subjects. Government initiatives promoting digital literacy and one-device-per-student programs are also fuelling procurement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to its massive population, rapidly growing middle class, and expanding 5G network infrastructure. Countries like China, India, and South Korea are home to leading manufacturers and are also among the world's largest consumers of mobile devices. Key developments include aggressive marketing, strong local supply chains, and the prevalence of affordable Android phablets tailored to regional preferences. The culture of heavy mobile media consumption and mobile gaming in these countries consistently drives demand for larger screens and powerful performance. Government support for local manufacturing and technological innovation further strengthens the region's dominant position in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high consumer disposable income and a strong propensity for early adoption of advanced technologies. The market is characterized by rapid upgrade cycles and strong demand for premium superphones with the latest features, such as foldable displays and advanced AI capabilities. Key developments include robust carrier promotions and a well-established ecosystem for mobile applications and services. High penetration of 5G and a competitive landscape among key players drive continuous innovation and marketing investments. The presence of tech giants and a culture that values cutting-edge technology creates a fertile ground for the highest growth rate in the adoption of sophisticated phablets and superphones.

Key players in the market

Some of the key players in Phablets and Superphones Market include Apple, Samsung, Xiaomi, OPPO, vivo, Transsion, Huawei, Honor, Google, Motorola, Sony, Nokia, ASUS, ZTE, and TCL.

Key Developments:

In September2025, Samsung Electronics and TELUS announced that they will deploy Canada's first commercial Radio Access Network Intelligent Controller (RIC), marking a significant milestone toward fully software-based, AI-powered networks. Samsung will provide its RIC solution, including open multi-vendor support and a rich suite of applications as part of Samsung CognitiV Network Operations Suite (NOS).

In July2025, Bandai Namco Holdings Inc. and Sony Group Corporation announced the signing of a strategic business alliance agreement. Sony also agreed with existing shareholders of Bandai Namco to acquire 16 million Bandai Namco shares held by those shareholders for approximately 68 billion yen. With the acquisition of these shares, Sony will become a shareholder holding approximately 2.5% of the total issued shares of Bandai Namco.

Operating Systems Covered:

• Android
• Windows
• iOS

Screen Sizes Covered:

• 5.0 - 5.9 Inches
• 6.0 - 6.9 Inches
• 7.0 Inches & Above

RAM Capacities Covered:

• 2 GB - 4 GB
• 4 GB - 6 GB
• 6 GB - 8 GB
• Above 8 GB

Price Ranges Covered:

• Low-End Devices
• Mid-Range Devices
• Premium Devices

Distribution Channels Covered:

• Online Retail
• Offline Retail

End Users Covered:

• Individual Consumers
• Enterprises
• Government & Public Sector
• Educational Institutions
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Phablets and Superphones Market, By Operating System

• 5.1 Introduction
• 5.2 Android
• 5.3 Windows
• 5.4 iOS

6 Global Phablets and Superphones Market, By Screen Size

• 6.1 Introduction
• 6.2 5.0 - 5.9 Inches
• 6.3 6.0 - 6.9 Inches
• 6.4 7.0 Inches & Above

7 Global Phablets and Superphones Market, By RAM Capacity

• 7.1 Introduction
• 7.2 2 GB - 4 GB
• 7.3 4 GB - 6 GB
• 7.4 6 GB - 8 GB
• 7.5 Above 8 GB

8 Global Phablets and Superphones Market, By Price Range

• 8.1 Introduction
• 8.2 Low-End Devices
• 8.3 Mid-Range Devices
• 8.4 Premium Devices

9 Global Phablets and Superphones Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Online Retail
• 9.3 Offline Retail
  • 9.3.1 Brand Stores
  • 9.3.2 Telecom Operators
  • 9.3.3 Multi-brand Retailers

10 Global Phablets and Superphones Market, By End User

• 10.1 Introduction
• 10.2 Individual Consumers
• 10.3 Enterprises
• 10.4 Government & Public Sector
• 10.5 Educational Institutions
• 10.6 Other End Users

11 Global Phablets and Superphones Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Apple
• 13.2 Samsung
• 13.3 Xiaomi
• 13.4 OPPO
• 13.5 vivo
• 13.6 Transsion
• 13.7 Huawei
• 13.8 Honor
• 13.9 Google
• 13.10 Motorola
• 13.11 Sony
• 13.12 Nokia
• 13.13 ASUS
• 13.14 ZTE
• 13.15 TCL