세계의 온디맨드 도시 모빌리티 서비스 시장 예측(-2032년) - 서비스 유형별, 차종별, 플랫폼 유형별, 기술별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global On-Demand Urban Mobility Services Market is accounted for $46.7 billion in 2025 and is expected to reach $98.9 billion by 2032 growing at a CAGR of 11.3% during the forecast period. On-Demand Urban Mobility Services refer to technology-enabled transportation solutions that allow users to access vehicles or rides when needed through mobile apps. These services include ride-hailing, carpooling, e-scooter rentals, and shared vehicle options within urban environments. They operate on flexible, pay-per-use or subscription models, optimizing routes through GPS and AI. The sector emphasizes convenience, real-time accessibility, and efficient urban transport management to reduce congestion and enhance commuter flexibility in densely populated areas.

According to Frost & Sullivan, ride-hailing, car-sharing, and micromobility adoption is rising sharply in congested cities, fueled by urbanization, EV fleet integration, and digital platform optimization, transforming urban transport globally.

Market Dynamics:

Driver:

Urban population and traffic congestion

Urban population growth and increasing traffic congestion are major drivers for the On-Demand Urban Mobility Services Market. Rising urbanization has intensified the demand for flexible, cost-effective, and time-efficient transportation options. Consumers are increasingly shifting toward shared mobility models such as ride-hailing, car-sharing, and micromobility to reduce commute stress. Furthermore, city governments are promoting shared mobility to curb emissions and minimize congestion. This structural shift toward sustainable transport networks continues to propel demand for on-demand mobility platforms worldwide.

Restraint:

Limited profitability in price-sensitive markets

Limited profitability in price-sensitive markets remains a significant restraint for on-demand mobility providers. High operating costs, including driver incentives, maintenance, and regulatory compliance, often compress profit margins. Additionally, competition-driven fare reductions and market subsidies hinder long-term sustainability. In emerging economies, low consumer willingness to pay premium rates further challenges revenue stability. Balancing affordability with profitability requires operational optimization and technology-driven cost reduction, which remain difficult for smaller players competing against large, well-capitalized platforms.

Opportunity:

EV-based fleet transformation

EV-based fleet transformation offers promising opportunities for the on-demand mobility ecosystem. Transitioning to electric vehicles can significantly reduce operating costs, enhance sustainability, and align with urban emission reduction goals. Governments worldwide are incentivizing EV adoption through subsidies and infrastructure investments, making fleet electrification more feasible. Companies integrating EVs within ride-hailing and car-sharing fleets gain competitive advantage through lower fuel expenses and carbon-neutral branding. Additionally, partnerships with EV manufacturers and charging providers strengthen ecosystem scalability.

Threat:

Market saturation and service redundancy

Market saturation and service redundancy pose growing threats to the on-demand mobility landscape. The entry of numerous local and global players has intensified competition, particularly in metropolitan regions. Overlapping services lead to demand fragmentation and reduced utilization rates. Additionally, consumer fatigue from app-switching and inconsistent pricing structures may erode brand loyalty. Without differentiation in service quality or innovation, operators risk stagnation, consolidation, or market exit, disrupting long-term sustainability within the mobility service ecosystem.

Covid-19 Impact:

The COVID-19 pandemic severely disrupted on-demand urban mobility services due to lockdowns, reduced commuting, and health concerns. Ride-hailing and shared transport usage plummeted as consumers prioritized safety and personal mobility. However, post-pandemic recovery has been marked by a rebound in demand, driven by digital booking systems and sanitized fleets. Operators introduced contactless payments, safety protocols, and subscription-based services to regain consumer trust. The pandemic ultimately accelerated fleet digitization and redefined mobility preferences toward cleaner, flexible transport models.

The ride-hailing segment is expected to be the largest during the forecast period

The ride-hailing segment is expected to account for the largest market share during the forecast period, owing to its widespread adoption and convenience in urban environments. Consumers favor app-based ride-hailing services for their affordability, accessibility, and real-time availability. Major global players continue to expand through multi-modal integration and localized service offerings. Furthermore, innovations such as subscription rides and dynamic pricing enhance user retention, positioning ride-hailing as the dominant revenue generator in the mobility ecosystem.

The passenger cars segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the passenger cars segment is predicted to witness the highest growth rate, reinforced by their widespread availability and suitability for various mobility services. Passenger vehicles offer flexibility for ride-hailing, car-sharing, and corporate transport applications. Increasing adoption of electric and hybrid passenger cars also boosts sustainability and cost-efficiency. Moreover, advancements in vehicle connectivity and autonomous driving technologies are further accelerating the segment's prominence within on-demand urban mobility frameworks.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rapid urbanization, high population density, and strong smartphone penetration. Countries such as India, China, and Indonesia are witnessing exponential growth in ride-hailing and micromobility services. Local players and global platforms are expanding their presence through competitive pricing and regional partnerships. Moreover, government initiatives promoting smart cities and electric mobility further strengthen the region's leadership in on-demand mobility solutions.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of advanced mobility technologies and strong investment in EV infrastructure. Widespread consumer acceptance of ride-hailing and subscription-based commuting services is driving market expansion. Major players are focusing on sustainability, automation, and fleet electrification. Additionally, supportive regulatory frameworks and integration of mobility-as-a-service (MaaS) platforms are fueling innovation, positioning North America as a dynamic growth hub for on-demand mobility.

Key players in the market

Some of the key players in On-Demand Urban Mobility Services Market include Uber Technologies, Inc., Lyft, Inc., DiDi Global Inc., Grab Holdings Limited, Yandex N.V., Toyota Motor Corporation, Volkswagen AG, Mercedes-Benz Group AG, BMW AG, General Motors Company, Ford Motor Company, BYD Company Limited, NIO Inc., Tesla, Inc., Hertz Global Holdings, Inc., Avis Budget Group, Inc., Bolt Technology OU (Bolt) and Zongsheng (Geely) / Zeekr.

Key Developments:

In August 2025, Uber Technologies, Inc. launched its "Uber Fleet Manager" platform for independent EV owners. The system provides optimized leasing, charging, and maintenance packages to streamline the transition of its driver-partners to electric vehicles.

In July 2025, DiDi Global Inc. introduced its new "DiDi Autonomous Ride-Hailing" service in select Chinese megacities. The service utilizes a fleet of NIO Inc. vehicles equipped with DiDi's proprietary self-driving software for driverless passenger trips.

In June 2025, Mercedes-Benz Group AG announced the launch of its 'Premium Electric Mobility' subscription service in Europe. The service offers flexible, all-inclusive monthly access to its latest EQ model range, targeting urban professionals seeking a premium experience without long-term commitment.

Service Types Covered:

• Ride-Hailing
• Micro-Mobility (E-Scooters, E-Bikes)
• Carpooling & Ridesharing
• Corporate Mobility Services
• Car Rental & Leasing
• Autonomous Shuttle Services

Vehicle Types Covered:

• Passenger Cars
• Electric Bicycles
• Electric Scooters
• Autonomous Pods
• Three-Wheelers

Platform Types Covered:

• Mobile App-Based
• Web-Based
• Integrated Super Mobility Apps

Technologies Covered:

• AI-Based Route Optimization
• Dynamic Pricing Algorithms
• Real-Time Fleet Tracking
• Vehicle Telematics
• In-App Safety Monitoring

End Users Covered:

• Individual Commuters
• Corporate Clients
• Tourists & Travelers
• Delivery Partners

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global On-Demand Urban Mobility Services Market, By Service Type

• 5.1 Introduction
• 5.2 Ride-Hailing
• 5.3 Micro-Mobility (E-Scooters, E-Bikes)
• 5.4 Carpooling & Ridesharing
• 5.5 Corporate Mobility Services
• 5.6 Car Rental & Leasing
• 5.7 Autonomous Shuttle Services

6 Global On-Demand Urban Mobility Services Market, By Vehicle Type

• 6.1 Introduction
• 6.2 Passenger Cars
• 6.3 Electric Bicycles
• 6.4 Electric Scooters
• 6.5 Autonomous Pods
• 6.6 Three-Wheelers

7 Global On-Demand Urban Mobility Services Market, By Platform Type

• 7.1 Introduction
• 7.2 Mobile App-Based
• 7.3 Web-Based
• 7.4 Integrated Super Mobility Apps

8 Global On-Demand Urban Mobility Services Market, By Technology

• 8.1 Introduction
• 8.2 AI-Based Route Optimization
• 8.3 Dynamic Pricing Algorithms
• 8.4 Real-Time Fleet Tracking
• 8.5 Vehicle Telematics
• 8.6 In-App Safety Monitoring

9 Global On-Demand Urban Mobility Services Market, By End User

• 9.1 Introduction
• 9.2 Individual Commuters
• 9.3 Corporate Clients
• 9.4 Tourists & Travelers
• 9.5 Delivery Partners

10 Global On-Demand Urban Mobility Services Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Uber Technologies, Inc.
• 12.2 Lyft, Inc.
• 12.3 DiDi Global Inc.
• 12.4 Grab Holdings Limited
• 12.5 Yandex N.V.
• 12.6 Toyota Motor Corporation
• 12.7 Volkswagen AG
• 12.8 Mercedes-Benz Group AG
• 12.9 BMW AG
• 12.10 General Motors Company
• 12.11 Ford Motor Company
• 12.12 BYD Company Limited
• 12.13 NIO Inc.
• 12.14 Tesla, Inc.
• 12.15 Hertz Global Holdings, Inc.
• 12.16 Avis Budget Group, Inc.
• 12.17 Bolt Technology OU (Bolt)
• 12.18 Zongsheng (Geely) / Zeekr