동물용 원격의료 플랫폼 시장 예측(-2032년) : 서비스 유형별, 동물 유형별, 기술별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Veterinary Telehealth Platforms Market is accounted for $0.4 billion in 2025 and is expected to reach $1.5 billion by 2032 growing at a CAGR of 20% during the forecast period. Veterinary telehealth platforms are digital services that connect pet owners with licensed veterinarians via video calls, chat, or phone for remote consultations. These platforms provide convenient, on-demand access to professional advice for non-emergency issues like minor ailments, behavioral questions, or post-operative care. They improve access to veterinary expertise, especially in remote areas, and help triage cases to determine if an in-person visit is necessary, offering a valuable supplement to traditional clinic services.

According to the American Veterinary Medical Association, telehealth adoption surged post-pandemic, enabling remote consultations, chronic care management, and behavioral assessments for pets across rural and urban areas.

Market Dynamics:

Driver:

Rising pet healthcare expenditure

The global rise in pet ownership and increased willingness to invest in animal well-being are driving veterinary telehealth adoption. Pet owners are prioritizing accessible, cost-effective, and continuous care for their animals. Growing awareness of preventive healthcare and chronic disease management through virtual platforms enhances service utilization. Additionally, digital health ecosystems integrating remote diagnostics and prescription services are strengthening the market. This upward trend in pet healthcare spending reinforces demand for teleconsultation and telemonitoring platforms across developed and emerging economies.

Restraint:

Lack of internet access in rural areas

Limited internet connectivity in remote and rural locations poses a major barrier to veterinary telehealth expansion. Many livestock owners and small animal caregivers in developing regions face inconsistent broadband access. This restricts real-time communication and diagnostic efficiency between veterinarians and clients. Moreover, inadequate digital literacy further limits the adoption of virtual care services. Despite infrastructural advancements, rural digital divide issues persist, constraining market penetration and the scalability of telehealth solutions in agricultural and underserved animal health sectors.

Opportunity:

Expansion to livestock management

The extension of telehealth solutions beyond companion animals into livestock management offers a significant market opportunity. Remote monitoring systems enable farmers to detect early signs of disease and track herd health parameters efficiently. Integration of IoT-enabled sensors with veterinary teleconsulting enhances decision-making accuracy and reduces mortality rates. Additionally, large-scale animal husbandry operations are embracing virtual platforms for nutrition guidance and breeding optimization. This digital transition opens new growth avenues in agricultural ecosystems seeking technology-driven animal health management solutions.

Threat:

Competition from traditional veterinary clinics

The widespread presence of conventional veterinary clinics poses competitive challenges to telehealth platforms. Many pet owners still prefer in-person consultations for physical examination and immediate treatment assurance. Additionally, veterinarians may hesitate to adopt digital channels due to diagnostic limitations in virtual settings. Established clinics offering hybrid care models could overshadow pure-play telehealth providers. Thus, balancing convenience with trust and reliability remains a critical challenge, as physical clinics continue to dominate routine and emergency animal care services globally.

Covid-19 Impact:

The pandemic acted as a catalyst for veterinary telehealth adoption, as lockdowns restricted in-person visits. Pet owners increasingly relied on virtual consultations for preventive care, follow-ups, and behavioral advice. Veterinary professionals embraced digital tools to maintain client relationships and manage workload efficiently. Moreover, the normalization of remote services post-pandemic has solidified telehealth as a mainstream care channel. Consequently, the market experienced a lasting digital transformation, with increased investment in cloud platforms, data analytics, and integrated pet wellness ecosystems.

The teleconsulting segment is expected to be the largest during the forecast period

The teleconsulting segment is expected to account for the largest market share during the forecast period, resulting from rising demand for accessible, real-time veterinary advice. Pet owners prefer virtual consultations for minor health issues, behavioral assessments, and medication refills. Veterinarians leverage these platforms to enhance client reach and operational efficiency. The convenience of 24/7 online support and improved integration with e-prescription services further drives adoption. Consequently, teleconsulting has emerged as the cornerstone of the veterinary telehealth ecosystem globally.

The companion animals segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the companion animals segment is predicted to witness the highest growth rate, propelled by the surge in pet adoption and emotional human-animal bonding. Increasing awareness of preventive care and chronic condition monitoring among pet owners boosts telehealth utilization. Moreover, the rise of personalized veterinary services tailored for dogs and cats enhances digital engagement. The growing popularity of wearable health trackers for pets complements virtual consultations, fueling strong growth in this segment across developed markets.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, Attributed to

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with its strong digital infrastructure and high veterinary service costs. The region's well-established pet healthcare ecosystem, coupled with early adoption of telemedicine platforms, fuels rapid growth. Major industry players are expanding subscription-based teleconsultation services across the U.S. and Canada. Furthermore, regulatory advancements supporting virtual care for pets enhance scalability, reinforcing North America's position as the fastest-growing hub for veterinary telehealth innovation.

Key players in the market

Some of the key players in Veterinary Telehealth Platforms Market include Airvet, Dutch, Chewy, PetDesk, Televet, Vetster, Pawp, AskVet, Bond Vet, Anipanion, Fuzzy, Vetchat, Petriage, FirstVet, GuardianVet, and WhiskerDocs.

Key Developments:

In September 2025, Chewy launched "Chewy Health Connect," a fully integrated telehealth platform within its existing app. The service seamlessly connects pet owners with licensed veterinarians for video consultations and allows for direct prescription fulfillment through the user's Chewy pharmacy account.

In August 2025, Vetster announced a new partnership with PetDesk to integrate its telehealth services directly into the appointment scheduling workflows of thousands of veterinary clinics. This allows clinics to offer their own branded virtual visits to existing clients, managed through the PetDesk platform.

In July 2025, Dutch unveiled its new "Dutch for Specialties" service, providing scheduled video consultations with boarded veterinary behaviorists, dermatologists, and nutritionists. This expansion addresses the growing demand for specialized care beyond general wellness and urgent care.

Service Types Covered:

• Teleconsulting
• Telemonitoring
• Teleradiology
• Diagnostics & Imaging
• Real-Time Chat

Animal Types Covered:

• Companion Animals
• Livestock

Technologies Covered:

• Cloud/App-Based
• Wearable/Connected Devices

Applications Covered:

• Preventative Care
• Chronic Disease Management
• Post-operative Follow-up
• Behavioral Assessment
• Emergency Care

End Users Covered:

• Pet owners
• Veterinary clinics
• Insurance providers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Veterinary Telehealth Platforms Market, By Service Type

• 5.1 Introduction
• 5.2 Teleconsulting
• 5.3 Telemonitoring
• 5.4 Teleradiology
• 5.5 Diagnostics & Imaging
• 5.6 Real-Time Chat

6 Global Veterinary Telehealth Platforms Market, By Animal Type

• 6.1 Introduction
• 6.2 Companion Animals
  • 6.2.1 Dogs
  • 6.2.2 Cats
• 6.3 Livestock
  • 6.3.1 Bovine
  • 6.3.2 Equine
  • 6.3.3 Swine

7 Global Veterinary Telehealth Platforms Market, By Technology

• 7.1 Introduction
• 7.2 Cloud/App-Based
• 7.3 Wearable/Connected Devices

8 Global Veterinary Telehealth Platforms Market, By Application

• 8.1 Introduction
• 8.2 Preventative Care
• 8.3 Chronic Disease Management
• 8.4 Post-operative Follow-up
• 8.5 Behavioral Assessment
• 8.6 Emergency Care

9 Global Veterinary Telehealth Platforms Market, By End User

• 9.1 Introduction
• 9.2 Pet owners
• 9.3 Veterinary clinics
• 9.4 Insurance providers

10 Global Veterinary Telehealth Platforms Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Airvet
• 12.2 Dutch
• 12.3 Chewy
• 12.4 PetDesk
• 12.5 Televet
• 12.6 Vetster
• 12.7 Pawp
• 12.8 AskVet
• 12.9 Bond Vet
• 12.10 Anipanion
• 12.11 Fuzzy
• 12.12 Vetchat
• 12.13 Petriage
• 12.14 FirstVet
• 12.15 GuardianVet
• 12.16 WhiskerDocs