세계의 데이터 관측가능성 시장 예측(-2032년) : 솔루션별, 서비스별, 전개 방식별, 데이터 파이프라인 유형별, 이용 빈도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Data Observability Market is accounted for $2.9 billion in 2025 and is expected to reach $7.3 billion by 2032 growing at a CAGR of 13.8% during the forecast period. Data Observability refers to the ability to monitor, understand, and ensure the health, accuracy, and reliability of data across an organization's systems. It provides deep visibility into data pipelines by tracking metrics such as freshness, completeness, accuracy, and lineage. By continuously detecting anomalies and data quality issues, it enables proactive identification and resolution of problems before they impact business decisions. Data Observability combines automation, monitoring, and analytics to maintain trust in data-driven processes, ensuring consistent, high-quality, and reliable insights for enterprises.

Market Dynamics:

Driver:

Growing volume & complexity of data

Enterprises are generating massive datasets from cloud platforms, IoT devices, and real-time applications. Traditional monitoring systems are unable to track lineage, freshness, and schema drift at scale. Data observability platforms are helping teams detect anomalies and ensure reliability across pipelines. Integration with business intelligence and analytics tools is improving decision accuracy. These capabilities are propelling demand for scalable and automated data health solutions.

Restraint:

Lack of skilled professionals

Many organizations struggle to recruit engineers with expertise in data reliability, pipeline debugging, and metadata management. Internal teams often lack experience with distributed systems and modern observability stacks. Training programs and certifications are still evolving across vendors and platforms. Resource constraints slow implementation and reduce ROI for early adopters. These gaps continue to hinder enterprise readiness and operational maturity.

Opportunity:

Digital transformation & operational efficiency

Companies are modernizing infrastructure to support real-time analytics and cloud-native workflows. Observability tools are enabling proactive monitoring and faster resolution of data incidents. Integration with governance and compliance systems is improving auditability and trust. Managed service providers are offering observability-as-a-service to reduce complexity and cost. These developments are fostering enterprise-wide adoption and platform standardization.

Threat:

Integration complexity with legacy systems and heterogeneous environments

Organizations must connect observability platforms to diverse data sources including on-premise warehouses, cloud lakes, and third-party APIs. Lack of standardization in metadata and schema formats increases configuration overhead. Monitoring distributed pipelines requires advanced orchestration and real-time diagnostics. Vendor fragmentation and tool sprawl complicate platform selection and interoperability. These challenges continue to hamper consistency and performance across hybrid architectures

Covid-19 Impact:

The pandemic accelerated interest in data observability as remote operations and digital services became critical. Enterprises faced rising demand for reliable data across distributed teams and cloud platforms. Observability tools helped monitor pipeline health and detect anomalies during infrastructure shifts. Cloud migration and automation initiatives gained momentum across sectors. Post-pandemic strategies now include observability as a core pillar of data governance and resilience. These shifts are accelerating long-term investment in data reliability infrastructure.

The data quality monitoring segment is expected to be the largest during the forecast period

The data quality monitoring segment is expected to account for the largest market share during the forecast period due to its central role in ensuring accuracy, completeness, and consistency across enterprise datasets. Organizations are deploying monitoring tools to track freshness, duplication, and schema changes in real time. Integration with ETL platforms and data catalogs is improving visibility and control. Vendors are offering customizable dashboards and alerting systems for proactive issue resolution. Demand for automated quality checks is rising across regulated industries and analytics-driven teams.

The managed services segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the managed services segment is predicted to witness the highest growth rate as enterprises seek scalable and cost-effective observability solutions. Service providers are offering end-to-end monitoring, diagnostics, and support across hybrid data environments. Adoption is rising among mid-sized firms and digital-first organizations with limited internal capacity. Integration with cloud-native tools and DevOps workflows is improving agility and responsiveness. Vendors are launching observability-as-a-service models tailored to industry-specific needs.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its advanced data infrastructure, cloud adoption, and vendor ecosystem. U.S. enterprises are deploying observability tools across finance, healthcare, retail, and technology sectors. Investment in AI-driven monitoring and metadata management is supporting platform expansion. Presence of leading software vendors and open-source communities is driving innovation and standardization. Regulatory frameworks and compliance mandates are reinforcing demand for reliable data operations.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as digital transformation, cloud migration, and managed service uptake converge. Countries like India, China, Singapore, and Australia are scaling observability platforms across banking, telecom, and public services. Government-backed programs and enterprise modernization initiatives are supporting platform readiness. Local vendors are launching observability tools tailored to regional infrastructure and compliance needs. Demand for real-time analytics and data reliability is rising across mobile-first and distributed organizations. These trends are accelerating regional growth across observability ecosystems.

Key players in the market

Some of the key players in Data Observability Market include Monte Carlo Data, Inc., Acceldata, Inc., Bigeye, Inc., Cribl, Inc., Splunk Inc., New Relic, Inc., Dynatrace, Inc., Datadog, Inc., Honeycomb.io, Inc., Uptrace, Inc., Grafana Labs, Inc., Mezmo, Inc., Observe, Inc. and Lightup Data, Inc.

Key Developments:

In March 2025, Monte Carlo deepened integrations with Snowflake and Databricks, enabling native observability across cloud data platforms. These partnerships support seamless deployment of Monte Carlo's tools for data lineage, anomaly detection, and reliability scoring. The move enhances interoperability and accelerates adoption among enterprise data teams managing distributed pipelines.

In January 2025, Acceldata expanded its ecosystem partnerships with cloud-native data platforms including Databricks, Snowflake, and AWS, enabling seamless observability across hybrid and multi-cloud environments. These integrations support real-time data quality monitoring, pipeline reliability, and cost governance-key pillars of enterprise-grade observability. The move strengthens Acceldata's positioning as a cross-platform observability layer.

Solutions Covered:

• Data Quality Monitoring
• Data Lineage Tracking
• Anomaly Detection
• Alerting & Reporting
• Metadata Management

Services Covered:

• Professional Services
• Managed Services

Deployment Modes Covered:

• Cloud-Based
• On-Premise

Data Pipeline Types Covered:

• Batch Processing
• Stream Processing
• Hybrid Pipelines

Usage Frequencies Covered:

• Real-Time Monitoring
• Periodic Reporting

End Users Covered:

• Banking, Financial Services & Insurance (BFSI)
• Healthcare & Life Sciences
• Retail & E-Commerce
• Telecommunications
• Manufacturing
• IT & Cloud Services
• Government & Public Sector
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Data Observability Market, By Solutions

• 5.1 Introduction
• 5.2 Data Quality Monitoring
• 5.3 Data Lineage Tracking
• 5.4 Anomaly Detection
• 5.5 Alerting & Reporting
• 5.6 Metadata Management

6 Global Data Observability Market, By Service

• 6.1 Introduction
• 6.2 Professional Services
• 6.3 Managed Services

7 Global Data Observability Market, By Deployment Mode

• 7.1 Introduction
• 7.2 Cloud-Based
• 7.3 On-Premise

8 Global Data Observability Market, By Data Pipeline Type

• 8.1 Introduction
• 8.2 Batch Processing
• 8.3 Stream Processing
• 8.4 Hybrid Pipelines

9 Global Data Observability Market, By Usage Frequency

• 9.1 Introduction
• 9.2 Real-Time Monitoring
• 9.3 Periodic Reporting

10 Global Data Observability Market, By End User

• 10.1 Introduction
• 10.2 Banking, Financial Services & Insurance (BFSI)
• 10.3 Healthcare & Life Sciences
• 10.4 Retail & E-Commerce
• 10.5 Telecommunications
• 10.6 Manufacturing
• 10.7 IT & Cloud Services
• 10.8 Government & Public Sector
• 10.9 Other End Users

11 Global Data Observability Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Monte Carlo Data, Inc.
• 13.2 Acceldata, Inc.
• 13.3 Bigeye, Inc.
• 13.4 Cribl, Inc.
• 13.5 Splunk Inc.
• 13.6 New Relic, Inc.
• 13.7 Dynatrace, Inc.
• 13.8 Datadog, Inc.
• 13.9 Honeycomb.io, Inc.
• 13.10 Uptrace, Inc.
• 13.11 Grafana Labs, Inc.
• 13.12 Mezmo, Inc.
• 13.13 Observe, Inc.
• 13.14 Lightup Data, Inc.