세계의 버섯 기능 강화 음료 시장 예측(-2032년) : 제품 유형별, 버섯 유형별, 기능별, 포장 형태별, 유통 채널별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Mushroom-Enhanced Beverages Market is accounted for $4.1 billion in 2025 and is expected to reach $6.6 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Mushroom-enhanced beverages are functional drinks infused with medicinal or adaptogenic mushroom extracts such as reishi, lion's mane, or chaga. Designed to support cognitive function, immunity, and stress resilience, these beverages combine traditional herbal knowledge with modern wellness trends. They are formulated using natural ingredients and are often marketed as caffeine alternatives or nutritional supplements. Popular in health-conscious markets, mushroom-infused drinks span formats like coffee, tea, and ready-to-drink elixirs, offering consumers plant-based, bioactive compounds for holistic well-being.

Market Dynamics:

Driver:

Consumers increasingly seeking drinks with cognitive, immune, and stress-relief benefits

Consumers are increasingly gravitating toward beverages that offer functional benefits such as cognitive enhancement, immune support, and stress reduction. This shift is driven by rising health consciousness and the desire for natural, plant-based alternatives to synthetic supplements. Mushroom-infused drinks, rich in adaptogens and nootropics, are gaining traction among wellness-focused demographics, especially millennials and Gen Z. The integration of ingredients like lion's mane, reishi, and cordyceps is transforming beverage formulations into holistic health solutions.

Restraint:

Earthy flavors and sedimentation issues

Despite growing interest, the market faces sensory challenges due to the earthy taste profiles and sedimentation issues associated with mushroom extracts. These characteristics can deter mainstream consumers unfamiliar with functional ingredients, limiting repeat purchases. Manufacturers must invest in flavor masking technologies and advanced emulsification techniques to improve palatability. Moreover, achieving consistent texture and shelf stability without compromising bioactive potency remains a formulation hurdle.

Opportunity:

Expansion into wellness and sports nutrition

Brands are exploring synergies with protein shakes, hydration formulas, and pre-workout blends to cater to fitness enthusiasts and athletes. Innovations in extraction methods are enabling higher bioavailability of mushroom compounds, opening doors for clinical-grade formulations. Strategic collaborations with wellness influencers and functional food startups are further amplifying market visibility. As consumer interest in preventive health grows, mushroom beverages are well-positioned to become staples in daily nutrition routines.

Threat:

Competition from other functional ingredients

The market faces competitive pressure from other functional ingredients like turmeric, ashwagandha, CBD, and green tea extracts, which also offer stress relief and cognitive benefits. These alternatives often have broader consumer familiarity and established clinical backing, making them formidable substitutes. Additionally, beverage brands incorporating multiple adaptogens may dilute the unique value proposition of mushrooms. Price sensitivity and ingredient sourcing challenges could also hinder scalability, especially in regions with limited access to high-quality fungi.

Covid-19 Impact:

The COVID-19 pandemic catalyzed interest in immunity-boosting and stress-relieving beverages, indirectly benefiting mushroom-enhanced formulations. Lockdowns and heightened anxiety levels prompted consumers to seek natural remedies for mental wellness and immune resilience. However, supply chain disruptions affected the availability of key mushroom varieties and delayed product launches. Brands pivoted to direct-to-consumer models and subscription services to maintain engagement and ensure continuity.

The functional shots segment is expected to be the largest during the forecast period

The functional shots segment is expected to account for the largest market share during the forecast period due to its portability, concentrated dosage, and rapid absorption. These single-serve formats appeal to busy consumers seeking quick wellness boosts without committing to full-sized drinks. Brands are leveraging cold-pressed and nano-emulsified technologies to enhance efficacy and shelf life. Functional shots are also gaining traction in travel retail and fitness centers, expanding their reach beyond traditional grocery channels.

The stress & anxiety relief segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the stress & anxiety relief segment is predicted to witness the highest growth rate, driven by rising mental health awareness and demand for non-pharmaceutical interventions. Mushroom varieties like reishi and lion's mane are being clinically studied for their adaptogenic and neuroprotective properties. Consumers are increasingly incorporating these beverages into evening routines, replacing alcohol or sugary drinks with calming alternatives. The segment is also benefiting from workplace wellness initiatives and digital detox trends.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, fuelled by, robust functional beverage ecosystem and high consumer awareness. The region hosts several pioneering brands and retail chains that actively promote mushroom-based wellness products. Regulatory clarity and widespread access to organic ingredients further facilitate innovation. Additionally, the popularity of holistic health practices such as biohacking and mindfulness is fueling demand for adaptogenic beverages.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by rapid product diversification and expanding consumer demographics. The region's tech-savvy population is receptive to personalized nutrition and AI-driven wellness recommendations, which often include mushroom beverages. Investments in research and clinical trials are validating the efficacy of mushroom compounds, boosting credibility. E-commerce penetration and influencer-led marketing are accelerating brand discovery and trial.

Key players in the market

Some of the key players in Mushroom-Enhanced Beverages Market include Four Sigmatic, Om Mushroom Superfood, Laird Superfood, MudWtr, Rritual Superfoods, FreshCap Mushrooms, Dirtea, Renude, Ryze Superfoods, Earth & Star, Fungies, North Spore, Life Cykel, Naturealm, Buddha Teas, GT's Living Foods, and Vital Proteins.

Key Developments:

In September 2025, North Spore secured $750K in funding from Maine Technology Institute and appointed a new CEO. The investment supports product innovation and operational expansion.

In August 2025, Laird Superfood reported 20% YoY net sales growth in Q2 2025, driven by wholesale expansion. Gross margin reached 39.9%, reaffirming full-year guidance despite economic headwinds.

In March 2025, Om Mushrooms unveiled a refreshed brand identity at Natural Products Expo West. The rebranding emphasizes consumer education on functional mushroom benefits and dosage clarity. New packaging and expanded product formats were showcased to align with rising category interest.

Product Types Covered:

• Coffee Blends
• Tea Infusions
• Functional Shots
• Smoothies
• Ready-to-Drink (RTD) Beverages
• Other Product Types

Mushroom Types Covered:

• Reishi
• Chaga
• Lion's Mane
• Cordyceps
• Turkey Tail
• Shiitake
• Other Mushroom Types

Functions Covered:

• Immunity Boosting
• Cognitive Health
• Stress & Anxiety Relief
• Energy & Stamina
• Digestive Health
• Detoxification
• Other Functions

Packaging Formats Covered:

• Bottles
• Cans
• Sachets
• Tetra Packs
• Other Packaging Formats

Distribution Channels Covered:

• Supermarkets & Hypermarkets
• Online Retail / DTC
• Health Food Stores & Pharmacies
• Cafes & Foodservice
• Specialty Retailers
• Other Distribution Channels

End Users Covered:

• Health-conscious Consumers
• Athletes & Fitness Enthusiasts
• Older Adults
• Millennials & Gen Z
• Clinical / Therapeutic Use
• HORECA & Specialty Cafes
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mushroom-Enhanced Beverages Market, By Product Type

• 5.1 Introduction
• 5.2 Coffee Blends
• 5.3 Tea Infusions
• 5.4 Functional Shots
• 5.5 Smoothies
• 5.6 Ready-to-Drink (RTD) Beverages
• 5.7 Other Product Types

6 Global Mushroom-Enhanced Beverages Market, By Mushroom Type

• 6.1 Introduction
• 6.2 Reishi
• 6.3 Chaga
• 6.4 Lion's Mane
• 6.5 Cordyceps
• 6.6 Turkey Tail
• 6.7 Shiitake
• 6.8 Other Mushroom Types

7 Global Mushroom-Enhanced Beverages Market, By Function

• 7.1 Introduction
• 7.2 Immunity Boosting
• 7.3 Cognitive Health
• 7.4 Stress & Anxiety Relief
• 7.5 Energy & Stamina
• 7.6 Digestive Health
• 7.7 Detoxification
• 7.8 Other Functions

8 Global Mushroom-Enhanced Beverages Market, By Packaging Format

• 8.1 Introduction
• 8.2 Bottles
• 8.3 Cans
• 8.4 Sachets
• 8.5 Tetra Packs
• 8.6 Other Packaging Formats

9 Global Mushroom-Enhanced Beverages Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Supermarkets & Hypermarkets
• 9.3 Online Retail / DTC
• 9.4 Health Food Stores & Pharmacies
• 9.5 Cafes & Foodservice
• 9.6 Specialty Retailers
• 9.7 Other Distribution Channels

10 Global Mushroom-Enhanced Beverages Market, By End User

• 10.1 Introduction
• 10.2 Health-conscious Consumers
• 10.3 Athletes & Fitness Enthusiasts
• 10.4 Older Adults
• 10.5 Millennials & Gen Z
• 10.6 Clinical / Therapeutic Use
• 10.7 HORECA & Specialty Cafes
• 10.8 Other End Users

11 Global Mushroom-Enhanced Beverages Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Four Sigmatic
• 13.2 Om Mushroom Superfood
• 13.3 Laird Superfood
• 13.4 MudWtr
• 13.5 Rritual Superfoods
• 13.6 FreshCap Mushrooms
• 13.7 Dirtea
• 13.8 Renude
• 13.9 Ryze Superfoods
• 13.10 Earth & Star
• 13.11 Fungies
• 13.12 North Spore
• 13.13 Life Cykel
• 13.14 Naturealm
• 13.15 Buddha Teas
• 13.16 GT's Living Foods
• 13.17 Vital Proteins