세계의 교육용 게이미피케이션 시장 예측(-2032년) - 게임 유형별, 제공 내용별, 액세스 수단별, 전개 방식별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Gamification in Education Market is accounted for $2592.04 million in 2025 and is expected to reach $19282.9 million by 2032 growing at a CAGR of 33.2% during the forecast period. Gamification in education refers to the application of game-design elements and principles in non-game learning environments to enhance student engagement, motivation, and participation. It incorporates features such as points, badges, leaderboards, levels, challenges, and rewards to make the learning process more interactive and enjoyable. By integrating these game mechanics into educational activities, teachers can encourage healthy competition, collaboration, and goal-oriented learning. Gamification helps improve knowledge retention, problem-solving skills, and learner satisfaction by transforming traditional instruction into an immersive experience that stimulates curiosity and persistence, ultimately promoting a more active and effective learning environment.

Market Dynamics:

Driver:

Growth of digital learning/E-learning platforms

Institutions and enterprises are integrating game mechanics to improve engagement retention and learner motivation. Platforms support badges leaderboards simulations and storytelling to enhance instructional delivery and learner experience. Integration with LMS systems mobile apps and virtual classrooms expands reach and personalization. Demand for interactive scalable and outcome-driven solutions is rising across K-12 higher education and workforce development. These dynamics are propelling platform deployment across gamified learning ecosystems.

Restraint:

Poor pedagogical integration

Many implementations focus on superficial engagement without aligning game mechanics with learning outcomes or cognitive goals. Educators face challenges in designing meaningful game-based assessments feedback loops and adaptive pathways. Lack of instructional design expertise and curriculum alignment further degrades impact and learner progression. Vendors must offer educator training modular frameworks and evidence-based design to improve integration. These constraints continue to hinder platform maturity across pedagogy-sensitive and outcome-driven education environments.

Opportunity:

Focus on skill-based learning and real-world readiness

Learners pursue interactive simulations role-play and scenario-based modules to build job-relevant skills and decision-making capabilities. Platforms support microlearning adaptive feedback and performance tracking across vocational and professional programs. Integration with credentialing systems career services and employer partnerships enhances value and continuity. Demand for experiential personalized and skill-linked learning is rising across adult learners freelancers and corporate trainees. These trends are fostering growth across skill-focused and gamification-enabled education platforms.

Threat:

Infrastructure and access limitations

Gamified platforms often require stable internet device compatibility and multimedia support which limits reach in low-resource settings. Institutions face challenges in deploying scalable mobile-friendly and bandwidth-efficient solutions across diverse geographies. Lack of digital literacy device access and localized content further restricts engagement and retention. Vendors must offer offline modes multilingual interfaces and inclusive design to improve accessibility. These limitations continue to constrain platform performance across infrastructure-sensitive and equity-focused education segments.

Covid-19 Impact:

The pandemic accelerated digital learning adoption while increasing demand for engaging remote instruction and learner motivation. Lockdowns disrupted classroom routines and increased reliance on gamified platforms to support continuity and emotional engagement. Institutions deployed badges points and challenges to improve participation and reduce dropout across virtual classrooms. Investment in mobile apps cloud infrastructure and interactive content surged across public and private education systems. Public awareness of learner engagement mental health and digital pedagogy increased across policy and consumer circles.

The corporate training segment is expected to be the largest during the forecast period

The corporate training segment is expected to account for the largest market share during the forecast period due to its focus on engagement performance and skill development across enterprise learning programs. Platforms use simulations role-play and gamified assessments to improve retention and job readiness. Integration with HR systems LMS platforms and performance dashboards enhances tracking and ROI. Demand for scalable personalized and outcome-linked training is rising across onboarding compliance and leadership development. Vendors offer modular content analytics engines and mobile delivery to support adoption. These capabilities are boosting segment dominance across corporate gamification platforms.

The smart-phones segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the smart-phones segment is predicted to witness the highest growth rate as gamified platforms expand across mobile-first learning and microlearning formats. Learners access challenges quizzes and simulations via apps and mobile browsers to support anytime anywhere engagement. Platforms support push notifications adaptive feedback and offline access to improve continuity and personalization. Integration with wearable devices AR modules and social features enhances immersion and motivation. Demand for portable inclusive and gamified mobile learning is rising across youth adult learners and corporate trainees. These dynamics are accelerating growth across smartphone-driven gamification platforms and services.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its edtech maturity institutional investment and enterprise adoption across gamified learning. Enterprises and institutions deploy platforms across academic corporate and vocational programs to improve engagement and outcomes. Investment in cloud infrastructure instructional design and mobile apps supports innovation and scalability. Presence of leading vendors research institutions and policy frameworks drives ecosystem depth and adoption. Firms align gamification strategies with workforce development digital transformation and learner retention goals. These factors are propelling North America's leadership in gamification commercialization and platform deployment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile penetration education demand and edtech innovation converge across regional economies. Countries like India China Indonesia and Vietnam scale platforms across K-12 higher education and corporate training. Government-backed programs support digital literacy gamified content and mobile-first education across urban and rural zones. Local providers offer culturally adapted multilingual and inclusive solutions tailored to diverse learner profiles. Demand for scalable engaging and gamified learning infrastructure is rising across formal and informal education systems. These trends are accelerating regional growth across Asia Pacific's gamification innovation and deployment.

Key players in the market

Some of the key players in Gamification in Education Market include Duolingo Inc., Kahoot! ASA, Skillsoft Corporation, Classcraft Studios Inc., Quizizz Inc., Blooket LLC, Breakout EDU Inc., GooseChase Adventures Inc., Gimkit Inc., Seppo.io Oy, Brainscape Inc., Edmodo LLC, Socrative Inc., PlayPosit Inc. and Cerego Inc.

Key Developments:

In June 2025, Skillsoft announced a strategic partnership with Salesforce to enhance customer support training through AI-powered learning modules. The collaboration integrated Skillsoft's CAISY agent actions with Salesforce's Agentforce ecosystem, enabling gamified upskilling and performance tracking.

In December 2024, Kahoot! launched AI-powered personalization features across its learning platform, leveraging data from over 8 billion players. These tools enabled adaptive learning paths, real-time feedback, and tailored quiz experiences for K-12 and corporate users.

Game Types Covered:

• Role-Playing Games (RPGs)
• Simulation Games
• Puzzle & Strategy Games
• Other Game Types

Offerings Covered:

• Software
• Services

Access Modes Covered:

• Desktop
• Tablets
• Smartphones
• VR/AR Devices
• Other Access Modes

Deployment Modes Covered:

• Cloud-Based
• On-Premises

Applications Covered:

• Academic Learning
• K-12
• Higher Education
• Corporate Training
• Other Applications

End Users Covered:

• Students
• Teachers
• Employees
• Corporate L&D Teams
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Gamification in Education Market, By Game Type

• 5.1 Introduction
• 5.2 Role-Playing Games (RPGs)
• 5.3 Simulation Games
• 5.4 Puzzle & Strategy Games
• 5.5 Other Game Types

6 Global Gamification in Education Market, By Offering

• 6.1 Introduction
• 6.2 Software
  • 6.2.1 Standalone Gamification Apps
  • 6.2.2 Integrated LMS Modules
• 6.3 Services
  • 6.3.1 Implementation & Integration
  • 6.3.2 Support & Maintenance
  • 6.3.3 Consulting

7 Global Gamification in Education Market, By Access Mode

• 7.1 Introduction
• 7.2 Desktop
• 7.3 Tablets
• 7.4 Smartphones
• 7.5 VR/AR Devices
• 7.6 Other Access Modes

8 Global Gamification in Education Market, By Deployment Mode

• 8.1 Introduction
• 8.2 Cloud-Based
• 8.3 On-Premises

9 Global Gamification in Education Market, By Application

• 9.1 Introduction
• 9.2 Academic Learning
• 9.3 K-12
• 9.4 Higher Education
• 9.5 Corporate Training
• 9.6 Other Applications

10 Global Gamification in Education Market, By End User

• 10.1 Introduction
• 10.2 Students
• 10.3 Teachers
• 10.4 Employees
• 10.5 Corporate L&D Teams
• 10.6 Other End Users

11 Global Gamification in Education Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Duolingo Inc.
• 13.2 Kahoot! ASA
• 13.3 Skillsoft Corporation
• 13.4 Classcraft Studios Inc.
• 13.5 Quizizz Inc.
• 13.6 Blooket LLC
• 13.7 Breakout EDU Inc.
• 13.8 GooseChase Adventures Inc.
• 13.9 Gimkit Inc.
• 13.10 Seppo.io Oy
• 13.11 Brainscape Inc.
• 13.12 Edmodo LLC
• 13.13 Socrative Inc.
• 13.14 PlayPosit Inc.
• 13.15 Cerego Inc.