세계의 디지털 배지 시장 예측(-2032년) : 유형별, 인증 정보 유형별, 제공 제품별, 전개별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Digital Badges Market is accounted for $0.23 billion in 2025 and is expected to reach $0.77 billion by 2032 growing at a CAGR of 18.5% during the forecast period. Digital badges are virtual representations of skills, achievements, or credentials earned through learning or performance-based activities. They serve as verifiable indicators of an individual's competencies, awarded by educational institutions, professional organizations, or online platforms. Each badge contains metadata detailing the issuer, criteria for earning, and evidence of accomplishment, ensuring authenticity and transparency. Digital badges can be shared across social media, digital portfolios, or professional networks, enhancing employability and lifelong learning. By recognizing both formal and informal achievements, digital badges bridge the gap between education and workforce requirements, promoting personalized learning and skill-based credentialing in a digital ecosystem.

Market Dynamics:

Driver:

Growing adoption of online learning

Learners seek portable credentials that validate skills achievements and participation across virtual platforms. Institutions and enterprises use badges to incentivize progress track mastery and support personalized learning pathways. Integration with LMS systems mobile apps and credentialing platforms enhances visibility and engagement. Demand for flexible verifiable and learner-centric recognition tools is rising across K-12 higher education and workforce programs. This momentum is reshaping credentialing strategies across digital learning ecosystems.

Restraint:

Lack of standardization and interoperability

Many badges lack consistent metadata validation and alignment with recognized frameworks which reduces employer and institutional confidence. Enterprises face challenges in mapping badges to competencies qualifications and career pathways. Absence of universal protocols and cross-platform compatibility further complicates scaling and recognition. Vendors must invest in open standards blockchain verification and credential registries to improve trust and usability. These issues continue to hinder adoption across fragmented and multi-provider learning environments.

Opportunity:

Enhanced portability, shareability and recognition of achievements

Platforms support real-time issuance social sharing and integration with digital portfolios and resumes. Learners use badges to showcase skills participation and microcredentials across job applications and professional networks. Integration with career services talent platforms and credentialing ecosystems improves visibility and impact. Demand for transparent stackable and employer-aligned credentials is rising across adult learners freelancers and corporate trainees. This opportunity is expanding badge relevance across lifelong learning and career mobility.

Threat:

Limited awareness and acceptance among employers

Many hiring managers remain unfamiliar with badge frameworks metadata and validation processes which reduce trust and uptake. Enterprises face challenges in integrating badge data into recruitment systems and performance tracking. Lack of employer engagement and industry endorsement further restricts badge value and visibility. Vendors must offer employer toolkits sector-specific frameworks and ROI metrics to improve adoption. These limitations continue to constrain badge recognition across employment-linked learning pathways.

Covid-19 Impact:

The pandemic accelerated digital learning credentialing and remote skill development across global education and workforce systems. Lockdowns disrupted in-person instruction and increased demand for online courses micro credentials and digital recognition. Platforms scaled badge issuance across MOOCs boot camps and corporate training to support engagement and achievement tracking. Investment in credentialing infrastructure metadata standards and employer outreach surged across public and private sectors. Public awareness of skill validation career readiness and digital portfolios increased across policy and consumer circles.

The certification badges segment is expected to be the largest during the forecast period

The certification badges segment is expected to account for the largest market share during the forecast period due to their alignment with formal learning credentialing and professional standards. Platforms issue badges for course completion skill mastery and qualification attainment across academic and enterprise programs. Integration with LMS systems credential registries and career platforms enhances visibility and verification. Demand for stackable standards-aligned and employer-recognized badges is rising across higher education vocational training and corporate learning. Vendors offer metadata-rich secure and interoperable badges to support recognition and mobility.

The peer-endorsed badges segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the peer-endorsed badges segment is predicted to witness the highest growth rate as platforms expand across community validation collaboration and informal learning. Learners receive badges based on peer review project contribution and social recognition across networks and learning communities. Platforms support endorsement workflows trust signals and decentralized validation across open and hybrid environments. Integration with social platforms team-based learning and community credentials enhances engagement and authenticity. Demand for inclusive participatory and reputation-linked badges is rising across youth adult learners and professional networks. This segment is gaining traction across informal learning and peer-driven credentialing models.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its edtech maturity institutional investment and credentialing infrastructure across digital badges. Enterprises and institutions deploy platforms across academic corporate and government programs to support skill validation and learner engagement. Investment in metadata standards blockchain verification and employer outreach supports scalability and trust. Presence of leading vendors research institutions and policy frameworks drives ecosystem depth and adoption. Firms align badge strategies with workforce development digital learning and career mobility goals.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile learning skill development and digital transformation converge across regional economies. Countries like India China Indonesia and Vietnam scale badge platforms across K-12 higher education and vocational training. Government-backed programs support edtech incubation digital credentialing and workforce readiness across urban and rural zones. Local providers offer mobile-first multilingual and culturally adapted solutions tailored to diverse learner profiles. Demand for scalable inclusive and recognition-aligned badge infrastructure is rising across formal and informal education systems. Asia Pacific is emerging as a growth engine for badge innovation and deployment.

Key players in the market

Some of the key players in Digital Badges Market include Credly Inc., Accredible Inc., Open Badge Factory Ltd., ForAllSystems Inc., Skilljar Inc., Nocti Business Solutions Inc., Basno Inc., Sertifier Inc., Learning Machine Technologies Inc., Discendum Oy, Portfolium Inc., Accredify Pte Ltd., Class Central Inc. and CertifyMe Inc.

Key Developments:

In August 2025, Accredible introduced Digital Credential Transcripts, a unified interface that aggregates a learner's badges, certificates, and microcredentials into a single, shareable transcript. This innovation bridges the gap between education and employment by offering a comprehensive, verifiable record of skills and achievements.

In January 2025, Credly launched enhanced analytics and badge portability features to celebrate its 100 millionth badge issuance milestone. The updates included AI-driven skill mapping, employer verification tools, and LinkedIn integration for badge visibility.

Types Covered:

• Achievement and Contribution Badges
• Participation and Recognition Badges
• Certification Badges

Credential Types Covered:

• Skill Badges
• Knowledge Badges
• Completion Badges
• Peer-Endorsed Badges
• Other Credential Types

Offerings Covered:

• Platforms
• Services

Deployment Modes Covered:

• Cloud-Based
• On-Premises

End Users Covered:

• Education
• K-12
• Higher Education
• Corporate
• SMEs
• Large Enterprises
• Associations & Nonprofits
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Digital Badges Market, By Type

• 5.1 Introduction
• 5.2 Achievement and Contribution Badges
• 5.3 Participation and Recognition Badges
• 5.4 Certification Badges

6 Global Digital Badges Market, By Credential Type

• 6.1 Introduction
• 6.2 Skill Badges
• 6.3 Knowledge Badges
• 6.4 Completion Badges
• 6.5 Peer-Endorsed Badges
• 6.6 Other Credential Types

7 Global Digital Badges Market, By Offering

• 7.1 Introduction
• 7.2 Platforms
• 7.3 Services
  • 7.3.1 Integration & Deployment
  • 7.3.2 Support & Maintenance
  • 7.3.3 Consulting

8 Global Digital Badges Market, By Deployment Mode

• 8.1 Introduction
• 8.2 Cloud-Based
• 8.3 On-Premises

9 Global Digital Badges Market, By End User

• 9.1 Introduction
• 9.2 Education
• 9.3 K-12
• 9.4 Higher Education
• 9.5 Corporate
• 9.6 SMEs
• 9.7 Large Enterprises
• 9.8 Associations & Nonprofits
• 9.9 Other End Users

10 Global Digital Badges Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Credly Inc.
• 12.2 Accredible Inc.
• 12.3 Open Badge Factory Ltd.
• 12.4 ForAllSystems Inc.
• 12.5 Skilljar Inc.
• 12.6 Nocti Business Solutions Inc.
• 12.7 Basno Inc.
• 12.8 Sertifier Inc.
• 12.9 Learning Machine Technologies Inc.
• 12.10 Discendum Oy
• 12.11 Portfolium Inc.
• 12.12 Accredify Pte Ltd.
• 12.13 Class Central Inc.
• 12.14 CertifyMe Inc.