세계의 디지털 바이오마커 마켓플레이스 시장 예측(-2032년) : 바이오마커 유형별, 플랫폼별, 질환 영역별

According to Stratistics MRC, the Global Digital Biomarker Marketplaces Market is accounted for $3.8 billion in 2025 and is expected to reach $22.3 billion by 2032 growing at a CAGR of 28.7% during the forecast period. Digital Biomarker Marketplaces are online platforms that enable the acquisition, validation, trading, and utilization of digital biomarkers-quantifiable, objective physiological and behavioral data points captured via wearable sensors, apps, or connected devices. These marketplaces connect researchers, healthcare providers, and developers, facilitating exchange and standardized analysis of digital health indicators for disease prediction, monitoring, and personalized treatment. They drive collaboration, innovation, and adoption of digital biomarkers in pharmaceuticals, diagnostics, and health monitoring services.

According to Nature Medicine, digital biomarker platforms aggregate data from consumer wearables to provide pharmaceutical companies with objective, real-world evidence on patient mobility and medication adherence during clinical trials.

Market Dynamics:

Driver:

Growing focus on personalized medicine

The increasing emphasis on personalized and precision medicine is driving the growth of digital biomarker marketplaces. Healthcare systems are shifting from traditional disease treatment models to individualized health management approaches. Digital biomarkers enable continuous monitoring, early disease detection, and the evaluation of treatment effectiveness through real-time health data. As pharmaceutical and clinical research organizations integrate digital biomarkers into drug development pipelines, demand for interoperable, data-driven platforms continues to accelerate across multiple therapeutic areas.

Restraint:

Data privacy and consent challenges

The digital biomarker marketplace faces significant restraint due to concerns around patient data privacy, informed consent, and data ownership. The collection and exchange of sensitive biometric and behavioral information from wearables, mobile applications, and connected devices raise compliance challenges under stringent regulations such as GDPR and HIPAA. Ensuring secure, transparent data sharing while maintaining user control represents a major hurdle for large-scale adoption. Lack of unified data governance frameworks further limits trust among patients and institutions.

Opportunity:

AI integration in clinical diagnostics

Artificial intelligence presents a substantial opportunity for enhancing the accuracy and predictive power of digital biomarkers. Machine learning algorithms can analyze continuous health data streams to detect subtle physiological patterns linked to disease progression, enabling earlier diagnosis and personalized treatment strategies. Integrating AI with biomarker marketplaces allows for automated correlation, risk prediction, and adaptive trial design. This intersection of AI-driven analytics and connected devices is creating a new generation of intelligent, decision-support healthcare ecosystems.

Threat:

Lack of standardization in biomarker data

The absence of standardized protocols for data capture, validation, and interpretation remains a key threat to the digital biomarker marketplace. Variability in device accuracy, data collection methodologies, and interoperability across platforms complicates cross-study comparisons. Without recognized regulatory or technical standards, integration into clinical workflows and regulatory approvals becomes challenging. This fragmentation hampers scalability, limits clinical trust, and reduces the reliability of digital biomarkers as evidence-based tools for regulatory submissions and medical decision-making.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the adoption of digital biomarker technologies. Restrictions on in-person care led to widespread use of remote monitoring, telemedicine, and connected health devices for real-time health tracking. Pharmaceutical companies adopted digital biomarkers in clinical trials to assess patient outcomes remotely. The pandemic highlighted the importance of decentralized data collection and personalized monitoring, triggering investments in digital health infrastructure and strengthening the role of biomarker marketplaces in global healthcare resilience and innovation.

The physiological biomarkers segment is expected to be the largest during the forecast period

The physiological biomarkers segment is expected to account for the largest market share during the forecast period, owing to the widespread use of sensors and wearables for tracking vital parameters such as heart rate, respiration, and body temperature. Their non-invasive nature, coupled with increasing adoption in chronic disease management and remote health monitoring, underpins strong growth. Advances in continuous sensing technologies and integration into clinical research platforms further contribute to the segment's dominant position in the marketplace.

The cloud-based platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based platforms segment is predicted to witness the highest growth rate, reinforced by the need for scalable infrastructure capable of handling large, complex health datasets. Cloud systems facilitate real-time data integration, interoperability, and secure storage across multiple research sites and devices. The shift toward decentralized trials, global collaborations, and regulatory-grade data processing drives the adoption of cloud-based digital biomarker solutions powering advanced analytics and longitudinal health monitoring strategies.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its expansive digital health adoption, rising healthcare investments, and strong government support for AI-powered medical innovation. Countries such as Japan, China, and South Korea are leading uptake through public health digitization initiatives and clinical research collaborations. Growing smartphone penetration, rapid mHealth platform expansion, and large patient populations accelerate deployment of digital biomarker marketplaces throughout the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with advanced digital infrastructure, robust clinical research ecosystem, and strong demand for precision health technologies. The United States leads in AI-enabled biomarker analytics, wearable sensor development, and pharma-biotech partnerships integrating digital endpoints in clinical programs. Expanding regulatory support for digital health validation and the presence of major technology innovators position North America as the fastest-growing market for digital biomarker marketplaces.

Key players in the market

Some of the key players in Digital Biomarker Marketplaces Market include Evidation Health, Verily, Philips, Roche Diagnostics, Biogen, Medidata, Sensorion, uMotif, Owkin, Datavant, IQVIA, Sensyne Health, Apple, Fitbit, Amazon, Verana Health, and ActiGraph.

Key Developments:

In October 2025, Evidation Health launched an upgraded version of its Achievement platform, improving accuracy in detecting early, subclinical cognitive decline through passive smartphone monitoring. The update supports real-time data licensing for pharmaceutical companies seeking digital endpoints for Alzheimer's disease clinical trials.

In September 2025, Verily expanded its Project Baseline platform to support over 50 novel digital biomarkers derived from its study cohort. The update includes AI-driven predictive models for cardiovascular event risk and personalized data-sharing consent management for participants.

In August 2025, Announced a deepened partnership to integrate Apple Watch sensor data (including sleep patterns, activity, and heart rate variability) with Roche's NAVIFY platform. The collaboration enhances the validation of digital biomarkers for managing chronic conditions like heart failure and provides clinicians with trend-based insights.

Biomarker Types Covered:

• Physiological Biomarkers
• Behavioral Biomarkers
• Cognitive Biomarkers
• Vocal & Speech Biomarkers
• Motor Function Biomarkers
• Environmental Interaction Biomarkers

Platforms Covered:

• Cloud-Based Platforms
• Mobile Applications
• Wearable Device Integration
• IoT-Enabled Platforms
• Blockchain-Validated Marketplaces
• API-Based Data Exchange Hubs

Disease Areas Covered:

• Neurological Disorders
• Cardiovascular Diseases
• Metabolic Disorders
• Mental Health & Wellness
• Respiratory Conditions
• Oncology & Rare Diseases

Data Types Covered:

• Continuous Sensor Data
• Real-Time Patient Data
• Aggregated Health Datasets
• Anonymized Clinical Records
• Machine Learning Derived Metrics
• Patient-Generated Health Data

End Users Covered:

• Pharmaceutical Companies
• Clinical Research Organizations
• Hospitals & Healthcare Providers
• Insurance Firms
• Digital Health Startups
• Academic Research Institutes

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Digital Biomarker Marketplaces Market, By Biomarker Type

• 5.1 Introduction
• 5.2 Physiological Biomarkers
• 5.3 Behavioral Biomarkers
• 5.4 Cognitive Biomarkers
• 5.5 Vocal & Speech Biomarkers
• 5.6 Motor Function Biomarkers
• 5.7 Environmental Interaction Biomarkers

6 Global Digital Biomarker Marketplaces Market, By Platform

• 6.1 Introduction
• 6.2 Cloud-Based Platforms
• 6.3 Mobile Applications
• 6.4 Wearable Device Integration
• 6.5 IoT-Enabled Platforms
• 6.6 Blockchain-Validated Marketplaces
• 6.7 API-Based Data Exchange Hubs

7 Global Digital Biomarker Marketplaces Market, By Disease Area

• 7.1 Introduction
• 7.2 Neurological Disorders
• 7.3 Cardiovascular Diseases
• 7.4 Metabolic Disorders
• 7.5 Mental Health & Wellness
• 7.6 Respiratory Conditions
• 7.7 Oncology & Rare Diseases

8 Global Digital Biomarker Marketplaces Market, By Data Type

• 8.1 Introduction
• 8.2 Continuous Sensor Data
• 8.3 Real-Time Patient Data
• 8.4 Aggregated Health Datasets
• 8.5 Anonymized Clinical Records
• 8.6 Machine Learning Derived Metrics
• 8.7 Patient-Generated Health Data

9 Global Digital Biomarker Marketplaces Market, By End User

• 9.1 Introduction
• 9.2 Pharmaceutical Companies
• 9.3 Clinical Research Organizations
• 9.4 Hospitals & Healthcare Providers
• 9.5 Insurance Firms
• 9.6 Digital Health Startups
• 9.7 Academic Research Institutes

10 Global Digital Biomarker Marketplaces Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Evidation Health
• 12.2 Verily
• 12.3 Philips
• 12.4 Roche Diagnostics
• 12.5 Biogen
• 12.6 Medidata
• 12.7 Sensorion
• 12.8 uMotif
• 12.9 Owkin
• 12.10 Datavant
• 12.11 IQVIA
• 12.12 Sensyne Health
• 12.13 Apple
• 12.14 Fitbit
• 12.15 Amazon
• 12.16 Verana Health
• 12.17 ActiGraph