세계의 밀키트 및 구독 박스 시장 예측(-2032년) : 유형별, 제공 형태별, 식사유형별, 가격대별, 유통 채널별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Meal Kits & Subscription Boxes Market is accounted for $24.9 billion in 2025 and is expected to reach $71.1 billion by 2032 growing at a CAGR of 16.2% during the forecast period. The Meal Kits & Subscription Boxes Market refers to a modern, direct-to-consumer (DTC) business model where companies regularly deliver pre-portioned, high-quality food ingredients and detailed recipes to subscribers' homes. This service specifically targets the convenience segment, enabling consumers to prepare home-cooked meals with minimal effort, saving time on grocery shopping and meal planning. Beyond meal kits (ready-to-cook), the subscription box segment includes curated or customized deliveries of ready-to-eat meals, snacks, specialty groceries, or pantry staples. The market is defined by its focus on personalization, catering to diverse dietary needs, and offering a sustainable alternative that helps reduce household food waste.

Market Dynamics:

Driver:

Growing Demand for Convenience and Time-Saving

The primary driver of the meal kits & subscription boxes market is the increasing consumer demand for convenience and time-saving solutions. Busy lifestyles and dual-income households are fueling interest in services that simplify meal preparation. By delivering pre-portioned ingredients and ready-to-eat options directly to homes, these platforms eliminate grocery shopping and reduce planning stress. This efficiency resonates strongly with urban consumers, making convenience a critical factor propelling the market's rapid adoption and sustained growth worldwide.

Restraint:

High Customer Churn and Retention Challenges

Despite rapid adoption, the market faces persistent customer retention issues due to subscription fatigue and cost sensitivity. Many users cancel subscriptions after a few months because of repetitive menus, perceived high prices compared to home cooking, or lack of flexibility in plans. The abundance of competitors offering similar products further complicates brand loyalty. Sustaining long-term engagement requires continuous menu innovation, personalized offerings, and adaptive pricing models to reduce churn and maintain profitability.

Opportunity:

Rising Health and Wellness Awareness

As consumers increasingly prioritize balanced nutrition and dietary transparency, the demand for health-oriented meal kits has surged. Companies offering organic, gluten-free, keto, and plant-based options are capturing strong interest from health-conscious demographics. Subscription boxes that emphasize calorie control, fresh produce, and clean-label ingredients are gaining traction. This shift presents an opportunity for brands to expand into functional nutrition, diet personalization, and AI-based recommendations, aligning wellness goals with convenience and sustainability.

Threat:

Logistical and Cold Chain Complexity

Maintaining freshness and safety in meal kit deliveries poses significant logistical challenges. The need for temperature-controlled storage, timely delivery, and complex supply chain coordination increases operational costs. Any delay or failure in cold chain management can compromise product quality and customer trust. As the market expands globally, ensuring consistent quality across regions becomes more difficult. Rising fuel costs, regulatory compliance, and environmental concerns further add to the threat, demanding innovative and sustainable logistics solutions.

Covid-19 Impact:

The COVID-19 pandemic initially accelerated the growth of meal kit and subscription services, as lockdowns drove consumers toward home cooking and online food purchases. Many first-time users adopted these platforms for safety and convenience. However, post-pandemic normalization brought new challenges, including fluctuating demand and supply chain disruptions. While online subscriptions remain above pre-pandemic levels, maintaining this momentum requires improved personalization, flexible plans, and hybrid models that integrate both online and retail experiences.

The subscription boxes segment is expected to be the largest during the forecast period

The subscription boxes segment is expected to account for the largest market share during the forecast period because this leadership stems from the rising consumer preference for curated, ready-to-eat meals, snacks, and specialty groceries delivered directly to their homes. The appeal lies in convenience, personalization, and variety, enabling customers to explore diverse dietary options without the hassle of shopping. By offering flexible plans and catering to lifestyle needs, subscription boxes reduce food waste and strengthen customer engagement, positioning them as the largest contributor to market growth.

The premium segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the premium segment is predicted to witness the highest growth rate, due to demand for high-quality, organic, and gourmet meal kits. Premium offerings emphasize superior ingredients, sustainable sourcing, and customized nutrition plans, appealing to affluent consumers seeking exclusivity and wellness. Enhanced packaging, chef-inspired recipes, and eco-friendly practices further elevate the value proposition. As consumers prioritize healthier lifestyles and unique culinary experiences, the premium segment will achieve the highest CAGR, reshaping the competitive landscape of the industry.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising disposable incomes, and growing adoption of digital platforms are fueling demand for meal kits and subscription boxes across countries like China, India, and Japan. The region's diverse culinary preferences and increasing awareness of convenience-driven solutions make it a fertile ground for expansion. Local players and global entrants are leveraging technology and partnerships to scale operations, ensuring Asia Pacific remains the leading contributor to overall market revenues.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer base, and widespread adoption of subscription-based services drive rapid growth. Rising health and wellness trends, coupled with busy lifestyles, encourage consumers to embrace meal kits and subscription boxes for convenience and nutrition. Innovative product launches, eco-friendly packaging, and digital marketing strategies further accelerate adoption. With established players and startups competing aggressively, North America will remain the fastest-growing region, setting benchmarks for innovation and customer retention.

Key players in the market

Some of the key players in Meal Kits & Subscription Boxes Market include HelloFresh, Trifecta, Blue Apron, CookUnity, Home Chef, EveryPlate, Marley Spoon, Factor, Sunbasket, Green Chef, Gobble, Purple Carrot, Daily Harvest, Hungryroot, and Fresh N Lean.

Key Developments:

In September 2024, Hungryroot has unveiled SmartCart(TM), an advanced AI-driven tool built on ten bespoke machine-learning models that personalize health-food recommendations, boost user engagement and retention, halve food waste, and support sustainable nutrition while streamlining meal-planning and grocery shopping.

In January 2024, FreshRealm has acquired the U.S. operational assets and supply-chain infrastructure of Marley Spoon for US $24 million, including three production and fulfilment facilities in Newark (NJ), Tracy (CA) and Dallas (TX).

Types Covered:

• Ready-to-Eat Meal Kits
• Ready-to-Cook Meal Kits
• DIY Meal Kits

Offering Types Covered:

• Subscription Boxes
• One-Time Purchase

Meal Types Covered:

• Vegan and Vegetarian
• Non-Vegetarian
• Gluten-Free
• Keto and Low-Carb
• Other Meal Types

Price Ranges Covered:

• Premium
• Mid-Range
• Economy

Distribution Channels Covered:

• Online Platforms
• Offline Retail Stores
• Direct-to-Consumer (D2C)

End Users Covered:

• Households
• Individuals
• Corporate Subscribers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Meal Kits & Subscription Boxes Market, By Type

• 5.1 Introduction
• 5.2 Ready-to-Eat Meal Kits
• 5.3 Ready-to-Cook Meal Kits
• 5.4 DIY Meal Kits

6 Global Meal Kits & Subscription Boxes Market, By Offering Type

• 6.1 Introduction
• 6.2 Subscription Boxes
• 6.3 One-Time Purchase

7 Global Meal Kits & Subscription Boxes Market, By Meal Type

• 7.1 Introduction
• 7.2 Vegan and Vegetarian
• 7.3 Non-Vegetarian
• 7.4 Gluten-Free
• 7.5 Keto and Low-Carb
• 7.6 Other Meal Types

8 Global Meal Kits & Subscription Boxes Market, By Price Range

• 8.1 Introduction
• 8.2 Premium
• 8.3 Mid-Range
• 8.4 Economy

9 Global Meal Kits & Subscription Boxes Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Online Platforms
• 9.3 Offline Retail Stores
• 9.4 Direct-to-Consumer (D2C)

10 Global Meal Kits & Subscription Boxes Market, By End User

• 10.1 Introduction
• 10.2 Households
• 10.3 Individuals
• 10.4 Corporate Subscribers

11 Global Meal Kits & Subscription Boxes Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 HelloFresh
• 13.2 Trifecta
• 13.3 Blue Apron
• 13.4 CookUnity
• 13.5 Home Chef
• 13.6 EveryPlate
• 13.7 Marley Spoon
• 13.8 Factor
• 13.9 Sunbasket
• 13.10 Green Chef
• 13.11 Gobble
• 13.12 Purple Carrot
• 13.13 Daily Harvest
• 13.14 Hungryroot
• 13.15 Fresh N Lean