가정용 헤어 & 두피 진단 시장 예측(-2032년) : 제품별, 진단 대상별, 유통 채널별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global At-Home Hair & Scalp Diagnostics Market is accounted for $357.4 million in 2025 and is expected to reach $670.3 million by 2032 growing at a CAGR of 9.4% during the forecast period. At-home hair and scalp diagnostics refer to consumer-friendly tools, kits, or digital solutions that allow individuals to assess the condition of their hair and scalp without visiting a clinic or salon. These diagnostics typically analyze factors such as scalp health, oiliness, dryness, dandruff, hair density, breakage, and overall hair quality. They may use smartphone apps, AI-powered imaging, test strips, or sample-based kits to provide personalized insights. The goal is to help users identify issues early, track changes over time, and guide them toward suitable haircare products or treatments. This approach increases convenience, privacy, and proactive self-care.

Market Dynamics:

Driver:

Rising demand for personalized hair-care solutions

Consumers are increasingly seeking tailored regimens that address issues such as dandruff, thinning, and scalp sensitivity. Advances in AI-powered apps and connected devices are enabling real-time analysis of scalp health. Subscription models are integrating diagnostics with customized product delivery, enhancing convenience. Retailers are expanding offerings of diagnostic-enabled kits to meet growing demand for personalization. Social media and influencer campaigns are amplifying awareness of individualized hair-care routines, thereby strengthening consumer reliance on tailored solutions.

Restraint:

High device costs reduce mass adoption

Premium diagnostic tools often require advanced sensors and connectivity features, raising production expenses. Price-sensitive consumers hesitate to invest in diagnostic devices despite awareness of benefits. Smaller brands face challenges in scaling affordability while maintaining accuracy. Emerging markets remain underserved due to budget constraints and limited distribution networks. Retailers struggle to balance premium positioning with broader accessibility, thus reducing penetration into mass-market segments.

Opportunity:

Increasing adoption of at-home diagnostic tools

Consumers are embracing convenience-driven technologies that allow them to monitor scalp health without clinical visits. Integration with mobile apps and telehealth platforms enhances accessibility and engagement. Brands are leveraging diagnostic insights to design customized shampoos, serums, and treatment regimens. E-commerce platforms are accelerating distribution of diagnostic-enabled kits globally. Rising wellness trends are reinforcing consumer interest in proactive scalp health management, thereby expanding the consumer base.

Threat:

Data privacy concerns reduce consumer trust

Consumers often hesitate to share sensitive biometric and health-related data with diagnostic platforms. Inconsistent global standards for data protection reduce confidence in digital adoption. Regulatory scrutiny is intensifying around storage and usage of diagnostic information. Brands face challenges in balancing personalization with secure data management. Limited transparency in privacy policies weakens consumer trust in subscription-based diagnostics, thereby undermining credibility. This hampers long-term scalability and restricts broader acceptance.

Covid-19 Impact:

Covid-19 reshaped consumer behavior and accelerated demand for at-home hair and scalp diagnostics. Lockdowns boosted interest in self-care routines as consumers sought solutions for stress-induced hair issues. E-commerce became the primary channel for distributing diagnostic-enabled kits during the pandemic. Telehealth platforms reinforced adoption by integrating remote consultations with diagnostic tools. Supply chain disruptions created challenges in sourcing advanced sensors and connected devices. Post-pandemic recovery is fostering hybrid models that combine at-home diagnostics with clinical validation, thereby strengthening consumer reliance on blended approaches.

The diagnostic devices segment is expected to be the largest during the forecast period

The diagnostic devices segment is expected to account for the largest market share during the forecast period due to increased adoption connected scalp analyzers and handheld diagnostic tools. Brands are integrating sensors with mobile apps to deliver real-time scalp health insights. Subscription services are reinforcing demand by pairing devices with customized product delivery. Retailers are expanding offerings to meet rising interest in diagnostic-enabled hair-care solutions. Advances in sensor miniaturization and affordability are improving accessibility of diagnostic devices, thereby enhancing consumer confidence. This propels diagnostic devices to remain the leading segment in the industry.

The dermatology clinics & telehealth partnerships segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dermatology clinics & telehealth partnerships segment is predicted to witness the highest growth rate owing to rising collaborations between diagnostic brands and telehealth platforms that enhance patient outcomes and trust in hybrid care models. Telehealth platforms are integrating scalp diagnostics with remote consultations to enhance patient outcomes. Consumers benefit from hybrid models that combine professional expertise with personalized at-home monitoring. Rising demand for dermatology-grade validation is reinforcing adoption of telehealth-linked diagnostics. E-commerce integration is accelerating access to clinic-partnered diagnostic solutions, thereby strengthening trust in hybrid care.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and strong consumer awareness. The U.S. and Canada are leading adoption through high demand for personalized hair-care diagnostics. Retailers and pharmacies are investing heavily in diagnostic-enabled product lines and digital distribution. Venture capital funding is accelerating innovation in hair-tech startups. Regulatory clarity and strong marketing campaigns are fostering consumer confidence. E-commerce integration is strengthening the role of diagnostic devices in retail channels, thereby consolidating regional leadership.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rapid urbanization and rising consumer demand for advanced hair-care solutions. Countries like China, India, Japan, and South Korea are driving adoption of diagnostic-enabled subscriptions. Government-led initiatives promoting wellness and digital healthcare are fostering infrastructure development. Local startups and global players are scaling mobile-first diagnostic solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in premium hair-care consumption. E-commerce growth in Southeast Asia is creating new opportunities for diagnostic integration, thereby reinforcing momentum.

Key players in the market

Some of the key players in At-Home Hair & Scalp Diagnostics Market include L'Oreal, Procter & Gamble, Unilever, Philips, Dyson, Shiseido, Beiersdorf, Johnson & Johnson, Henkel, TrichoLab, Remington, Xiaomi, HairMax, iGrow Laser and Revian.

Key Developments:

In January 2024, L'Oreal Professionnel launched the AirLight Pro, a groundbreaking hair dryer that incorporates AI and diagnostic technology for at-home use. This launch represents a significant step in bringing professional-grade, diagnostic-driven appliances directly to consumers, merging haircare with tech-driven personalization.

In February 2022, P&G announced a strategic partnership with probiotic skincare brand TULA. While focused on face and body care, this collaboration is a clear indicator of P&G's strategy to integrate microbiome and wellness science into its product portfolios. The science of the scalp microbiome is a critical component of advanced scalp diagnostics, making this partnership a key building block for developing future diagnostic-driven hair care solutions.

Products Covered:

• Diagnostic Devices
• Mobile Apps & Software Platforms
• Subscription-Based Diagnostic Kits
• Integrated Tele-Dermatology Services
• Other Products

Diagnostic Focuses Covered:

• Hair Loss & Thinning
• Scalp Health
• Hair Quality
• Preventive & Lifestyle-Linked Diagnostics
• Other Diagnostic Focuses

Distribution Channels Covered:

• Direct-to-Consumer (D2C) Platforms
• Dermatology Clinics & Telehealth Partnerships
• Specialty Beauty Retailers
• Online Marketplaces
• Other Distribution Channels

End Users Covered:

• Millennials & Gen Z
• Gen X
• Baby Boomers
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global At-Home Hair & Scalp Diagnostics Market, By Product

• 5.1 Introduction
• 5.2 Diagnostic Devices
• 5.3 Mobile Apps & Software Platforms
• 5.4 Subscription-Based Diagnostic Kits
• 5.5 Integrated Tele-Dermatology Services
• 5.6 Other Products

6 Global At-Home Hair & Scalp Diagnostics Market, By Diagnostic Focus

• 6.1 Introduction
• 6.2 Hair Loss & Thinning
• 6.3 Scalp Health
• 6.4 Hair Quality
• 6.5 Preventive & Lifestyle-Linked Diagnostics
• 6.6 Other Diagnostic Focuss

7 Global At-Home Hair & Scalp Diagnostics Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Direct-to-Consumer (D2C) Platforms
• 7.3 Dermatology Clinics & Telehealth Partnerships
• 7.4 Specialty Beauty Retailers
• 7.5 Online Marketplaces
• 7.6 Other Distribution Channels

8 Global At-Home Hair & Scalp Diagnostics Market, By End User

• 8.1 Introduction
• 8.2 Millennials & Gen Z
• 8.3 Gen X
• 8.4 Baby Boomers
• 8.5 Other End Users

9 Global At-Home Hair & Scalp Diagnostics Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 L'Oreal
• 11.2 Procter & Gamble
• 11.3 Unilever
• 11.4 Philips
• 11.5 Dyson
• 11.6 Shiseido
• 11.7 Beiersdorf
• 11.8 Johnson & Johnson
• 11.9 Henkel
• 11.10 TrichoLab
• 11.11 Remington
• 11.12 Xiaomi
• 11.13 HairMax
• 11.14 iGrow Laser
• 11.15 Revian