아유르베다 식품 시장 예측(-2032년) : 제품별, 원료 유형별, 형태별, 유통 채널별, 지역별 세계 분석

According to Stratistics MRC, the Global Ayurvedic Food Products Market is accounted for $5.0 billion in 2025 and is expected to reach $9.2 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Ayurvedic food products are nutrition-focused formulations rooted in the classical principles of Ayurveda, crafted to balance the body's doshas-Vata, Pitta, and Kapha-through natural, minimally processed ingredients. These products draw from traditional knowledge and rely on herbs, spices, grains, botanicals, and functional plant-based components known for their digestive, immune-supporting, and restorative properties. Ranging from herbal juices and fortified ghee to chyawanprash, immunity blends, and Ayurvedic snacks, they aim to support overall wellness rather than merely satisfy hunger. While they honor centuries-old practices, modern Ayurvedic foods often integrate contemporary nutrition science to meet today's health-conscious consumer preferences.

Market Dynamics:

Driver:

Rising consumer focus on health

Growing awareness of preventive wellness is pushing consumers toward natural, nourishing, and functional foods, and Ayurvedic formulations stand firmly at this crossroads. People are tired of synthetic additives and are gravitating toward time-tested herbal blends that support immunity, digestion, and long-term vitality. As modern lifestyles become more stressful, Ayurvedic food products offer a grounded, holistic alternative. This shift toward conscious eating continues to strengthen demand across both urban and rural markets.

Restraint:

Lack of standardization

A major barrier for the Ayurvedic food products market is inconsistent quality across manufacturers, as many formulations lack uniform standards for ingredients, purity, and dosage. This variability creates hesitation among new consumers and complicates regulatory approvals in international markets. Without unified benchmarks, issues like adulteration, mislabeling, and variable potency can undermine trust. Thus, it hinders the growth of the market.

Opportunity:

Expansion of e-commerce

E-commerce has opened doors for Ayurvedic food products to reach consumers far beyond traditional markets. Digital platforms enable brands to showcase product benefits, educate buyers, and offer convenient delivery options. Online retail also supports small and emerging players, leveling the playing field and expanding customer access to niche herbal blends. As health-conscious consumers increasingly shop online, this channel provides vast potential for geographic expansion, personalized offerings, and direct-to-consumer brand growth.

Threat:

Complex regulatory frameworks

The industry faces challenges due to differing national regulations governing herbal ingredients, labeling norms, and permissible claims. Navigating these regulatory landscapes requires significant investment in compliance, documentation, and testing. Inconsistent recognition of Ayurvedic principles across countries also slows market entry and restricts product diversity. Without harmonized global standards, companies must operate cautiously, adapting formulations and marketing strategies region by region, which increases cost and limits international scalability.

Covid-19 Impact:

Covid-19 reshaped consumer attitudes, accelerating demand for immunity-boosting foods and traditional wellness solutions. Ayurvedic formulations like chyawanprash, herbal blends, and fortified juices saw strong adoption as people sought natural ways to strengthen resilience. However, the pandemic also disrupted supply chains, affecting the availability of key herbs and raw materials. Despite these hurdles, awareness around preventive health surged, creating lasting momentum for Ayurvedic food products and expanding the market's relevance in a post-pandemic world.

The dietary supplements segment is expected to be the largest during the forecast period

The dietary supplements segment is expected to account for the largest market share during the forecast period, because consumers increasingly depend on natural boosters for daily health support. Ayurvedic supplements-rich in botanicals, minerals, and functional herbs-fit seamlessly into modern routines, offering benefits for immunity, stress reduction, digestion, and energy. Their convenience, broad availability, and compatibility with lifestyle-oriented wellness trends make them especially popular among urban buyers. As preventive health gains priority worldwide, this segment continues to dominate overall market demand.

The ashwagandha segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ashwagandha segment is predicted to witness the highest growth rate, due to rising global recognition as a powerful adaptogen. Known for reducing stress, enhancing stamina, and supporting cognitive function, it aligns perfectly with modern wellness needs. Demand has surged across supplements, beverages, and functional foods, driven by scientific interest and strong consumer trust in herbal stress-relief solutions. As awareness deepens and product formulations diversify, the ashwagandha category is positioned for remarkable expansion throughout the forecast period.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, because Ayurveda has deep cultural roots in India, Sri Lanka, and neighboring countries, where herbal nutrition is part of daily life. Rising incomes, expanding retail networks, and strong government support through AYUSH policies enhance product accessibility and acceptance. Urban consumers, seeking natural alternatives, are further boosting demand. With abundant raw materials and centuries of traditional knowledge, the region maintains a strong competitive edge and commands the highest market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as consumers increasingly embrace holistic wellness, herbal remedies, and clean-label foods. Growing awareness of adaptogens, functional botanicals, and ancient medicinal systems has sparked strong interest in Ayurvedic nutrition. The region's expanding natural foods sector, coupled with rising stress levels and demand for plant-based solutions, supports adoption. Retailers and online platforms are giving Ayurvedic brands wider visibility, fueling rapid market growth across diverse consumer groups.

Key players in the market

Some of the key players in Ayurvedic Food Products Market include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Zandu, Baidyanath, Hamdard Laboratories, Charak Pharma Pvt. Ltd., Kottakkal Arya Vaidya Sala, Organic India, Kapiva, Maharishi Ayurveda, Sri Sri Tattva, Shree Dhootapapeshwar Ltd., Pukka Herbs and Banyan Botanicals.

Key Developments:

In September 2025, Indian FMCG giants like Dabur, ITC, Marico, Britannia and Patanjali are closely monitoring the political turmoil in Nepal, prioritising employee safety amid unrest and partial disruption of their operations across the Himalayan country.

In February 2025, Dabur has shortened its long-term planning cycle from four years to three and partnered with McKinsey & Co to recalibrate and sharpen its strategy to navigate the current FMCG slowdown and volatile macroeconomic conditions.

Products Covered:

• Dietary Supplements
• Herbal Beverages
• Ready-to-Eat Ayurvedic Foods
• Ayurvedic Snacks
• Functional Foods

Ingredient Types Covered:

• Ashwagandha
• Turmeric
• Triphala
• Giloy
• Other Herbs & Spices

Forms Covered:

• Powder
• Capsules/Tablets
• Liquid Extracts
• Other Forms

Distribution Channels Covered:

• Online Retail
• Specialty Stores
• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Other Distribution Channels

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Ayurvedic Food Products Market, By Product

• 5.1 Introduction
• 5.2 Dietary Supplements
• 5.3 Herbal Beverages
• 5.4 Ready-to-Eat Ayurvedic Foods
• 5.5 Ayurvedic Snacks
• 5.6 Functional Foods

6 Global Ayurvedic Food Products Market, By Ingredient Type

• 6.1 Introduction
• 6.2 Ashwagandha
• 6.3 Turmeric
• 6.4 Triphala
• 6.5 Giloy
• 6.6 Other Herbs & Spices

7 Global Ayurvedic Food Products Market, By Form

• 7.1 Introduction
• 7.2 Powder
• 7.3 Capsules/Tablets
• 7.4 Liquid Extracts
• 7.5 Other Forms

8 Global Ayurvedic Food Products Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Online Retail
• 8.3 Specialty Stores
• 8.4 Pharmacies & Drug Stores
• 8.5 Supermarkets & Hypermarkets
• 8.6 Other Distribution Channels

9 Global Ayurvedic Food Products Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Dabur India Ltd.
• 11.2 Patanjali Ayurved Limited
• 11.3 The Himalaya Drug Company
• 11.4 Zandu
• 11.5 Baidyanath
• 11.6 Hamdard Laboratories
• 11.7 Charak Pharma Pvt. Ltd.
• 11.8 Kottakkal Arya Vaidya Sala
• 11.9 Organic India
• 11.10 Kapiva
• 11.11 Maharishi Ayurveda
• 11.12 Sri Sri Tattva
• 11.13 Shree Dhootapapeshwar Ltd.
• 11.14 Pukka Herbs
• 11.15 Banyan Botanicals