세계의 플러그인 하이브리드 시장 예측(-2032년) : 파워트레인 유형별, 배터리 유형별, 충전 유형별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Plug-in Hybrid Market is accounted for $31.49 billion in 2025 and is expected to reach $75.48 billion by 2032 growing at a CAGR of 13.3% during the forecast period. Plug-in hybrid represents a drivetrain that merges a gasoline engine with an electric battery, enabling operation on fuel, electricity, or a combination of both. This approach improves fuel economy and lowers emissions compared to standard engines. Plug-in hybrid systems can be charged through residential outlets or public charging infrastructure, providing practical flexibility. Acting as a bridge between conventional and fully electric technologies, plug-in hybrid solutions attract eco-aware users who value efficiency and versatility. Ongoing battery innovations, along with supportive policies, continue to boost the relevance and adoption of plug-in hybrid systems in contemporary mobility, making them an increasingly important part of sustainable transport solutions.

According to Our World in Data, data indicates that worldwide electric car sales-including battery electric vehicles (BEVs) and plug-in hybrids (PHEVs)-have risen sharply, surpassing 10 million units sold in 2022 and continuing to accelerate in 2023 and 2024.

Market Dynamics:

Driver:

Rising fuel prices

The escalation of fuel prices globally is a significant factor driving the plug-in hybrid segment. These vehicles allow users to rely on electric power, decreasing consumption of gasoline or diesel and lowering overall running costs. With rising energy expenses, consumers prioritize efficiency and economic operation, which plug-in hybrids provide through their dual power capability. The combination of electric and fuel options extends driving range and reduces dependency on traditional fuel, appealing to daily commuters and long-distance travelers alike. Additionally, financial incentives and tax benefits amplify the economic appeal. Consequently, fuel cost concerns are promoting wider adoption of plug-in hybrids, positioning them as a practical, cost-effective alternative to conventional vehicles.

Restraint:

High initial cost

One of the key challenges for the plug-in hybrid market is the high upfront price. Compared to traditional vehicles, plug-in hybrids involve advanced battery packs, dual engines, and complex electronic systems, increasing manufacturing costs. This elevated purchase cost discourages consumers in price-sensitive markets, particularly in emerging economies. Although these vehicles offer savings on fuel over time, the initial financial burden can be a significant deterrent. Furthermore, expenses associated with maintenance and potential battery replacement add to the total cost of ownership. As a result, while environmentally friendly and fuel-efficient, plug-in hybrids face limited adoption due to their expensive initial investment, slowing global market expansion.

Opportunity:

Advancements in battery technology

Innovations in battery technology offer significant growth potential for the plug-in hybrid segment. Advances such as higher energy density, rapid charging, and extended battery life improve performance, electric-only driving range, and overall user satisfaction. As batteries become more cost-effective and efficient, plug-in hybrids become increasingly practical and appealing to consumers. These improvements also allow for lighter vehicle designs, enhancing efficiency and handling. Ongoing research into solid-state batteries, energy storage solutions, and intelligent energy management systems is expected to further accelerate market growth. Such technological progress boosts consumer confidence, enables manufacturers to diversify product offerings, and creates opportunities to capture a larger portion of the expanding global plug-in hybrid market.

Threat:

Competition from fully electric vehicles

Rising adoption of fully electric vehicles represents a major threat to the plug-in hybrid segment. As EV technology improves, battery costs decline, and charging networks expand, many consumers are opting for zero-emission electric alternatives. Incentives and subsidies often target full EVs, making plug-in hybrids comparatively less attractive. Additionally, electric vehicles benefit from simpler mechanical systems, reducing maintenance requirements and enhancing convenience. The increasing number of long-range EV options also diminishes the appeal of plug-in hybrids, which rely on both fuel and electricity. These growing competition pressures manufacturers to innovate, differentiate their products, and sustain market relevance as consumer preference increasingly shifts toward fully electric mobility solutions.

Covid-19 Impact:

The COVID-19 crisis had a notable effect on the plug-in hybrid market, causing interruptions in production, supply chains, and global sales. Lockdowns forced temporary shutdowns of manufacturing facilities, delaying vehicle output and limiting availability. Economic uncertainty, reduced incomes, and job losses contributed to lower consumer demand. Challenges in sourcing battery components and logistical issues further slowed market operations and new model introductions. However, the industry began to recover as governments introduced stimulus measures and incentives targeting eco-friendly vehicles. Rising awareness of environmental issues and a renewed focus on sustainable transportation post-pandemic have strengthened market recovery, underscoring the resilience and long-term potential of the plug-in hybrid segment.

The power-split / combined hybrid segment is expected to be the largest during the forecast period

The power-split / combined hybrid segment is expected to account for the largest market share during the forecast period because of its high efficiency and adaptability. By integrating an electric motor with a conventional engine, this system allows vehicles to operate on either or both power sources, optimizing performance. It provides excellent fuel efficiency, lower emissions, and a comfortable driving experience, attracting a broad consumer base. Technological improvements in batteries and energy management further enhance its reliability and effectiveness. Due to these benefits, automakers frequently adopt this system, and consumers favor it for its versatility and environmental advantages. Consequently, the power-split hybrid maintains the largest market share among plug-in hybrid types worldwide.

The DC fast charging segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the DC fast charging segment is predicted to witness the highest growth rate because it allows vehicles to recharge quickly and efficiently. Unlike standard AC charging, it delivers high-voltage electricity directly to the battery, greatly shortening charging times and supporting longer journeys with reduced waiting periods. The rising demand for accessible and rapid charging infrastructure, particularly in cities and on highways, is fueling adoption. Vehicle manufacturers and charging service providers are investing heavily in DC fast charging networks to improve convenience and encourage plug-in hybrid usage. As a result, this technology is emerging as a primary factor driving market expansion and accelerating consumer acceptance of plug-in hybrids.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to high urbanization, rising environmental concerns, and strong governmental initiatives promoting low-emission vehicles. Nations such as China, Japan, and South Korea are at the forefront of plug-in hybrid adoption, supported by strict emission standards, financial incentives, and subsidies. The presence of leading automakers investing heavily in hybrid technology further drives market expansion. Increasing consumer demand for efficient and environmentally friendly mobility, alongside improvements in charging infrastructure, accelerates adoption. With solid economic growth, technological progress, and supportive policies, the Asia Pacific region remains the primary contributor and holds the largest share in the global plug-in hybrid market.

Region with highest CAGR:

Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR due to strict emission norms, supportive government policies, and heightened environmental consciousness. Key countries like Germany, France, and the UK are spearheading the shift toward low-emission, fuel-efficient vehicles. Financial incentives, including tax rebates and subsidies, along with improvements in charging infrastructure, are driving consumer adoption. The region's strong automotive industry focus on hybrid technology, combined with growing demand for sustainable mobility, accelerates market expansion. Additionally, ongoing innovations in battery systems and hybrid powertrains enhance performance and reliability, positioning Europe as the region with the highest growth rate in the global plug-in hybrid market.

Key players in the market

Some of the key players in Plug-in Hybrid Market include Toyota Motor Corporation, Nissan Motor Co., Ltd., Mercedes-Benz Group AG, Volkswagen AG, BMW Group, General Motors, Ford Motor Company, BYD Company Ltd., Hyundai Motor Company, Volvo Car Corporation, Kia Corporation, Dr. Ing. h.c. F. Porsche AG, Renault Group, Honda Motor Co., Ltd. and Mitsubishi Motors Corporation.

Key Developments:

In December 2025, Nissan Motor Co., Ltd. and Wayve announced the signing of definitive agreements to collaborate on integrating the next-generation ProPILOT series with Wayve AI technology across a broad range of Nissan vehicles. This partnership will combine Wayve's embodied AI software with Nissan's advanced driver-assistance systems to support both ADAS and point-to-point advanced driving.

In August 2025, XPeng Inc. and Volkswagen Group are pleased to announce that, following the execution of Master Agreement on E/E Architecture Technical Collaboration, XPENG and the Volkswagen Group have accelerated the joint development of the industry-leading E/E Architecture at "China Speed" and achieved key milestones.

In August 2025, Hyundai Motor Company and General Motors announced plans for their first five co-developed vehicles, marking a significant milestone in their previously announced strategic collaboration. The two companies will co-develop four vehicles for the Central and South American market, including a compact SUV, car and pick-up, as well as a mid-size pick-up, all with the flexibility to use either internal combustion or hybrid propulsion systems.

Powertrain Types Covered:

• Series Plug-in Hybrid
• Parallel Plug-in Hybrid
• Power-split / Combined Hybrid

Battery Types Covered:

• Lithium-ion
• Solid-State

Charging Types Covered:

• AC Charging
• DC Fast Charging
• Wireless Charging

Applications Covered:

• Passenger Vehicles
• Commercial Vehicles
• Industrial / Utility Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Plug-in Hybrid Market, By Powertrain Type

• 5.1 Introduction
• 5.2 Series Plug-in Hybrid
• 5.3 Parallel Plug-in Hybrid
• 5.4 Power-split / Combined Hybrid

6 Global Plug-in Hybrid Market, By Battery Type

• 6.1 Introduction
• 6.2 Lithium-ion
• 6.3 Solid-State

7 Global Plug-in Hybrid Market, By Charging Type

• 7.1 Introduction
• 7.2 AC Charging
• 7.3 DC Fast Charging
• 7.4 Wireless Charging

8 Global Plug-in Hybrid Market, By Application

• 8.1 Introduction
• 8.2 Passenger Vehicles
• 8.3 Commercial Vehicles
• 8.4 Industrial / Utility Applications

9 Global Plug-in Hybrid Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Toyota Motor Corporation
• 11.2 Nissan Motor Co., Ltd.
• 11.3 Mercedes-Benz Group AG
• 11.4 Volkswagen AG
• 11.5 BMW Group
• 11.6 General Motors
• 11.7 Ford Motor Company
• 11.8 BYD Company Ltd.
• 11.9 Hyundai Motor Company
• 11.10 Volvo Car Corporation
• 11.11 Kia Corporation
• 11.12 Dr. Ing. h.c. F. Porsche AG
• 11.13 Renault Group
• 11.14 Honda Motor Co., Ltd.
• 11.15 Mitsubishi Motors Corporation