자동차 부품 전자상거래 시장 예측(-2032년) : 제품 유형별, 차종별, 플랫폼별, 결제 방법별, 유통 채널별, 지역별 세계 분석

According to Stratistics MRC, the Global Ecommerce Automotive Parts Market is accounted for $83.98 billion in 2025 and is expected to reach $237.35 billion by 2032 growing at a CAGR of 16.0% during the forecast period. The online automotive parts industry has witnessed significant expansion recently, fueled by the convenience of digital shopping and changing consumer behavior. Vehicle owners increasingly prefer buying car components, accessories, and maintenance supplies via ecommerce platforms instead of physical stores. Features such as comprehensive product descriptions, competitive prices, and home delivery have enhanced the appeal of online channels. Moreover, the emergence of niche marketplaces, mobile applications, and intuitive websites has accelerated growth. Rising interest in aftermarket parts and do-it-yourself repairs is further supporting this trend, positioning ecommerce as a key driver in the automotive parts market, with continued adoption expected to shape the future of automotive retail globally.

According to the Auto Care Association and AASA (Automotive Aftermarket Suppliers Association), data shows that U.S. aftermarket e-commerce sales surpassed $18 billion in 2021, driven by digitization, omnichannel retailing, and expanded delivery options.

Market Dynamics:

Driver:

Growing online shopping adoption

Rising acceptance of online shopping is significantly propelling the growth of the ecommerce automotive parts market. With broader internet access and widespread smartphone usage, consumers are increasingly purchasing vehicle components through digital channels. Online platforms provide an extensive selection of parts, from common replacements to niche accessories, eliminating the need to visit physical stores. Buyers are drawn by the ability to compare prices, read detailed reviews, and explore multiple options conveniently. This momentum is supported by focused online marketing campaigns, social media interaction, and secure, hassle-free payment methods, collectively improving the digital purchasing experience and encouraging more vehicle owners globally to embrace ecommerce for their automotive needs.

Restraint:

High shipping costs

Elevated shipping expenses significantly limit the growth of the ecommerce automotive parts market. Many car components are large, heavy, or delicate, which raises transportation and handling costs. Faster shipping options or cross-border deliveries increase the final price, potentially deterring buyers. In regions with limited infrastructure, delivery delays and extra fees can discourage online purchases. Additionally, returning or replacing automotive parts can be costly due to their size and fragility, reducing the appeal of ecommerce. High logistics costs make online platforms less competitive compared to local stores, causing hesitation among vehicle owners. Consequently, shipping expenses remain a major barrier to wider adoption of digital automotive parts sales.

Opportunity:

Growing demand for aftermarket products

The increasing popularity of aftermarket automotive components provides significant opportunities for the ecommerce automotive parts market. Consumers are actively seeking cost-effective alternatives to OEM parts, including performance enhancements, replacement components, and personalized accessories. Digital platforms can cater to this demand by offering comprehensive catalogs, detailed product specifications, customer reviews, and installation guidance, enabling informed purchasing decisions. The trend toward DIY maintenance and vehicle customization further amplifies this potential. By tapping into the growing aftermarket segment, ecommerce retailers can attract new customers, encourage repeat purchases, and diversify revenue channels. This trend supports long-term expansion and positions online automotive parts platforms as a preferred choice in the global market.

Threat:

Shifts in consumer preferences

Evolving consumer preferences present a significant challenge for the ecommerce automotive parts market. Modern vehicle owners demand customized products, faster delivery, and better post-sale support. Failure to address these changing expectations can reduce satisfaction, decrease loyalty, and result in lost customers. Emerging trends, including subscription-based models, electric vehicles, and environmentally friendly parts, require online platforms to rapidly adapt their offerings and operations. Companies that are slow to respond risk losing competitive advantage. To mitigate this threat, ecommerce businesses must continuously monitor consumer behavior, invest in innovative solutions, and provide flexible, responsive services. Adapting to evolving preferences is crucial for maintaining growth and market relevance.

Covid-19 Impact:

The COVID-19 outbreak had a profound effect on the ecommerce automotive parts sector. Lockdowns and restrictions on movement prompted consumers to rely more on online channels for vehicle repairs and maintenance, driving growth in digital sales. At the same time, disruptions in manufacturing, logistics, and global supply chains led to delays in part availability and delivery. Demand surged for essential replacement components and DIY repair products, whereas luxury and non-essential automotive items saw slower transactions. Ecommerce platforms were required to quickly adapt by ensuring safe, timely delivery, flexible returns, and enhanced customer service. Consequently, the pandemic accelerated online adoption while highlighting operational vulnerabilities in the automotive parts market.

The engine components segment is expected to be the largest during the forecast period

The engine components segment is expected to account for the largest market share during the forecast period due to the steady need for replacements and routine maintenance. Parts such as pistons, crankshafts, filters, and gaskets are crucial for vehicle performance and durability, ensuring constant demand. Digital platforms provide an extensive selection, accurate product details, and convenience, prompting consumers to prefer online purchases over in-store options. The importance and technical complexity of engine parts drive buyers toward reputable ecommerce sellers offering genuine products, warranties, and dependable delivery. These factors collectively reinforce the leading position of the engine components segment, making it the most significant contributor to the growth and revenue of the online automotive parts market.

The electric vehicles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Electric Vehicles segment is predicted to witness the highest growth rate. Rapid EV adoption worldwide drives demand for specialized components, including batteries, inverters, controllers, and regenerative braking systems, which are increasingly sourced through online platforms. Ecommerce channels provide convenience, accurate specifications, and trustworthy delivery for these critical parts, catering to both consumers and service providers. Government incentives, environmental policies, and the shift toward sustainable transportation further boost interest in EV components. The unique requirements of electric vehicles, combined with the growing digital adoption for sourcing parts, position this segment as the most rapidly expanding category in the online automotive parts market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, owing to high vehicle ownership, robust digital infrastructure, and extensive internet and mobile penetration. Consumers increasingly turn to online channels for automotive parts due to convenience, competitive pricing, and comprehensive product information. Efficient logistics and delivery networks ensure fast, reliable shipments and simple returns, enhancing customer satisfaction. The presence of leading ecommerce platforms, manufacturers, and niche marketplaces further strengthens the region's position. Additionally, growing interest in aftermarket components, DIY repairs, and innovative online solutions drives steady market expansion. Collectively, these factors establish North America as the largest and most influential region in the global online automotive parts market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to surging vehicle ownership and expanding digital connectivity. Countries like China, India, and Southeast Asian nations are seeing growing demand for automotive replacement parts and accessories. Rising internet access, widespread smartphone use, and improved digital payment systems enable consumers to purchase components online with ease. The popularity of aftermarket parts, DIY maintenance trends, and government support for automotive infrastructure further fuel growth. These factors collectively make the region a hotbed for ecommerce expansion in automotive parts, establishing Asia-Pacific as the fastest-growing market segment in the global online automotive parts industry.

Key players in the market

Some of the key players in Ecommerce Automotive Parts Market include Amazon.com Inc., eBay Inc., AutoZone Inc., Advance Auto Parts Inc., O'Reilly Auto Parts, Alibaba Group Holding Limited, RockAuto LLC, CARiD.com, Tire Rack.com Inc., U.S. Auto Parts Network Inc., NAPA Auto Parts, Genuine Parts Company, CarParts.com Inc., Pep Boys and LKQ Corporation.

Key Developments:

In May 2025, Amazon.com Inc. has a multiyear agreement with FedEx Corp. to deliver large packages for the online retailer, renewing a relationship between the two companies that ended in 2019. The deal follows plans announced in January by United Parcel Service Inc. to reduce by half the number of packages it delivers for Amazon by the end of 2026.

In February 2025, LKQ Corp. announced a cooperation agreement with Ancora Catalyst Institutional, LP, and Engine Capital, LP, which includes the appointment of two new independent directors to the LKQ Board of Directors. The agreement is for LKQ to add two new directors and form a Finance Committee of its board in exchange for Ancora and Engine Capital, both hedge fund companies, to abide by certain customary standstill restrictions, voting committements and other provisions.

In January 2025, eBay Inc. announced that it has signed a definitive agreement to acquire Caramel, an end-to-end online automotive transaction solution provider. Caramel's innovative technology platform provides a secure and seamless digital transaction experience that handles all of the complexities of a vehicle sale, including paperwork, ownership transfer, financing, transportation and more, whether transacting on Caramel's site or app, through an independent dealer, or via Caramel's multiple marketplace and auction partners.

Product Types Covered:

• Engine Components
• Transmission Components
• Suspension & Braking Parts
• Electrical Parts
• Interior & Exterior Accessories
• Tools & Consumables

Vehicle Types Covered:

• Passenger Cars (ICE + Hybrid Only)
• Light Commercial Vehicles
• Heavy Commercial Vehicles
• Two-Wheelers
• Electric Vehicles

Platforms Covered:

• Web-based
• Mobile-based

Payment Modes Covered:

• Online Payment
• Cash on Delivery

Distribution Channels Covered:

• OEM Platforms
• Third-Party Retailers
• Direct-to-Consumer
• Hybrid Models

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Ecommerce Automotive Parts Market, By Product Type

• 5.1 Introduction
• 5.2 Engine Components
• 5.3 Transmission Components
• 5.4 Suspension & Braking Parts
• 5.5 Electrical Parts
• 5.6 Interior & Exterior Accessories
• 5.7 Tools & Consumables

6 Global Ecommerce Automotive Parts Market, By Vehicle Type

• 6.1 Introduction
• 6.2 Passenger Cars (ICE + Hybrid Only)
• 6.3 Light Commercial Vehicles
• 6.4 Heavy Commercial Vehicles
• 6.5 Two-Wheelers
• 6.6 Electric Vehicles

7 Global Ecommerce Automotive Parts Market, By Platform

• 7.1 Introduction
• 7.2 Web-based
• 7.3 Mobile-based

8 Global Ecommerce Automotive Parts Market, By Payment Mode

• 8.1 Introduction
• 8.2 Online Payment
• 8.3 Cash on Delivery

9 Global Ecommerce Automotive Parts Market, By Distribution Channel

• 9.1 Introduction
• 9.2 OEM Platforms
• 9.3 Third-Party Retailers
• 9.4 Direct-to-Consumer
• 9.5 Hybrid Models

10 Global Ecommerce Automotive Parts Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Amazon.com Inc.
• 12.2 eBay Inc.
• 12.3 AutoZone Inc.
• 12.4 Advance Auto Parts Inc.
• 12.5 O'Reilly Auto Parts
• 12.6 Alibaba Group Holding Limited
• 12.7 RockAuto LLC
• 12.8 CARiD.com
• 12.9 Tire Rack.com Inc.
• 12.10 U.S. Auto Parts Network Inc.
• 12.11 NAPA Auto Parts
• 12.12 Genuine Parts Company
• 12.13 CarParts.com Inc.
• 12.14 Pep Boys
• 12.15 LKQ Corporation