불안 관리 웨어러블 시장 예측(-2032년) : 분석(기기 유형별, 유통 채널별, 기술별, 용도별, 최종 사용자별, 지역별)

According to Stratistics MRC, the Global Anxiety Management Wearables Market is accounted for $0.84 billion in 2025 and is expected to reach $1.65 billion by 2032 growing at a CAGR of 10.0% during the forecast period. Anxiety management wearables are advanced personal health tools that assist users in recognizing and controlling anxiety by continuously tracking bodily signals. Equipped with sensors, these devices monitor metrics such as heart rhythm changes, respiration, skin response, and movement to identify stress-related reactions. Using this information, they deliver tailored feedback, timely notifications, and calming techniques including guided breathing, relaxation reminders, or gentle haptic signals. Commonly adopted for everyday use, professional environments, and therapeutic support, these wearables help individuals gain awareness of stress triggers and develop effective self-regulation habits. When paired with mobile applications, they offer detailed analytics, historical trend analysis, and ongoing support, contributing to improved emotional balance and overall mental health outcomes.

According to Frontiers in Computer Science (2024), data from a systematic review found that wearables using HRV, skin conductance, and respiration rate achieved up to 85% accuracy in detecting stress and anxiety episodes. This demonstrates strong potential for anxiety management through real-time monitoring.

Market Dynamics:

Driver:

Rising prevalence of anxiety and stress disorders

The rising incidence of anxiety and stress disorders globally is strongly fueling demand for anxiety management wearables. Fast-paced lifestyles, workplace competition, social pressures, and urban living conditions have intensified mental strain among individuals of all ages. Increased mental health awareness has shifted consumer behavior toward preventive and self-managed solutions rather than reactive treatments. Wearable technologies provide real-time stress tracking and timely feedback, helping users recognize and manage anxiety symptoms early. These features position wearables as practical, accessible mental wellness tools. As societies increasingly prioritize psychological health, the demand for continuous, technology-driven anxiety management solutions continues to grow steadily.

Restraint:

Data privacy and security concerns

Concerns regarding privacy and data security significantly hinder the growth of the anxiety management wearables market. These devices gather highly sensitive biometric and emotional data, raising fears about confidentiality and potential misuse. Many consumers remain cautious about whether their stress and mental health information is adequately protected from cyber threats or shared without consent. Incidents of data breaches and unclear data ownership policies intensify skepticism. Additionally, strict data protection regulations increase compliance complexity for manufacturers. Growing public awareness of digital privacy issues makes users reluctant to fully trust wearable-based mental health solutions, thereby restraining wider market adoption.

Opportunity:

Expansion into corporate wellness and workplace mental health programs

Corporate wellness programs are creating promising growth opportunities for anxiety management wearables. Companies are placing greater emphasis on mental health to enhance employee engagement, retention, and performance. Wearable devices support these goals by offering continuous stress monitoring and personalized anxiety management tools for employees. Employers can also use anonymized data insights to design healthier workplace policies. With the rise of remote and flexible working models, organizations are seeking digital solutions that support mental well-being at scale. This shift enables wearable providers to collaborate with employers and insurance firms, opening new revenue streams and accelerating market expansion.

Threat:

Intense market competition and product differentiation challenges

Strong competitive pressure threatens the growth of the anxiety management wearables market. The entry of multiple tech firms and wellness startups has created a crowded landscape with overlapping product features. Limited differentiation drives aggressive pricing strategies, reducing profitability. Frequent technological upgrades further increase development costs and shortens innovation cycles. Established brands benefit from scale, brand recognition, and wider market reach, making it difficult for smaller companies to survive. As consumers face many similar choices, brand switching becomes common. This highly competitive environment increases business risks and threatens the sustainability of less-established market players.

Covid-19 Impact:

COVID-19 strongly influenced the anxiety management wearable's market by reshaping mental health priorities worldwide. Prolonged isolation, uncertainty, job insecurity, and health concerns significantly increased anxiety levels among individuals. As access to in-person mental health services became limited, demand for digital and wearable-based anxiety management tools rose sharply. These devices offered convenient stress tracking and coping support from home, aligning well with remote healthcare trends. While early pandemic phases caused manufacturing delays and purchasing constraints, recovery followed as consumer's prioritized mental well-being. In the long run, the pandemic acted as a catalyst, accelerating acceptance and integration of anxiety management wearable's into everyday life.

The smart watches & fitness trackers segment is expected to be the largest during the forecast period

The smart watches & fitness trackers segment is expected to account for the largest market share during the forecast period because of their broad consumer acceptance and versatile functionality. Already embedded in daily routines, these devices easily support mental wellness features alongside fitness and health tracking. Continuous monitoring of stress-related physiological signals allows users to identify anxiety patterns and respond promptly. Their connection with mobile applications enables features such as relaxation guidance, stress notifications, and long-term trend analysis. Ease of use, stylish designs, and compatibility with existing digital ecosystems further strengthen adoption. As a result, smart watches and fitness trackers remain the most preferred and widely used devices for managing anxiety through wearable technology.

The online platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, supported by expanding e-commerce adoption and increasing digital health engagement. Shoppers favor online channels for their ease of access, extensive product choices, and the ability to compare features and prices instantly. Brands leverage these platforms to provide educational content, customer feedback, and integrated wellness services. Growths in telehealth usage and preference for contactless transactions have further strengthened online sales. Moreover, digital advertising and global accessibility help companies reach broader audiences efficiently, making online platforms the most rapidly growing distribution segment for anxiety management wearables.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by high mental health awareness and widespread use of advanced wearable devices. The region benefits from a mature digital healthcare environment, where consumers readily adopt technology for stress and emotional well-being management. Strong market presence of major wearable brands, combined with robust healthcare systems, supports large-scale adoption. Corporate wellness initiatives and preventive healthcare programs further encourage the use of anxiety management wearables. High smartphone penetration and openness to digital health innovation strengthen user engagement. Together with supportive policies and continuous technological advancements, these factors position North America as the leading regional market for anxiety management wearables.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, supported by heightened awareness of mental well-being and rapid technological expansion. Urban lifestyles, competitive work environments, and academic stress are increasing anxiety levels, boosting demand for self-managed mental health tools. Widespread smartphone use and better digital connectivity make wearable solutions more accessible. Regional governments are investing in digital healthcare and preventive wellness programs, further supporting adoption. A tech-savvy youth population, rising purchasing power, and openness to innovative health technologies contribute to strong market momentum, making Asia-Pacific the highest growth rate region in the anxiety management wearables market.

Key players in the market

Some of the key players in Anxiety Management Wearables Market include Meru Health, Dendro Technologies, Apollo Neuro, Lief Therapeutics, Cove, Fitbit Inc., Garmin Ltd., Samsung Electronics, Whoop, Oura, Empatica Inc., Feel Therapeutics, TouchPoints, Muse (InteraXon Inc.) and Moonbird.

Key Developments:

In July 2025, Garmin Ltd. has acquired MYLAPS, a leading Dutch provider of integrated timing, live tracking and performance analysis tools that helps create the ultimate sports experience for millions of athletes and spectators. Through its global operations, MYLAPS supports elite athletes, brands and organizations such as IronMan, Boston Marathon, the Olympics, NASCAR, IndyCar and MotoGP.

In November 2020, Fitbit announced that JMDC will be the exclusive distributor of Fitbit Premium, Fitbit's paid membership service, for enterprise customers in Japan. JMDC, one of Japan's biggest medical database providers, has offered Fitbit devices to its enterprise customers since 2016, and will offer Fitbit Premium to its enterprise customers in Japan.

Device Types Covered:

• Smart Watches & Fitness Trackers
• Wearable Biosensors
• Smart Clothing
• VR/AR-based Wearables

Distribution Channels Covered:

• Online Platforms
• Offline Retail
• Healthcare Channels

Technologies Covered:

• Heart Rate Variability Monitoring
• Electrodermal Activity Sensors
• EEG-based Devices
• AI-driven Predictive Analytics

Applications Covered:

• Real-time Stress & Anxiety Monitoring
• Sleep Quality & Recovery Management
• Therapeutic Support Tools
• Organizational Wellness Solutions

End Users Covered:

• Individuals/Consumers
• Healthcare Providers
• Employers & Corporate Wellness Programs
• Research Institutions

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Anxiety Management Wearables Market, By Device Type

• 5.1 Introduction
• 5.2 Smart Watches & Fitness Trackers
• 5.3 Wearable Biosensors
• 5.4 Smart Clothing
• 5.5 VR/AR-based Wearables

6 Global Anxiety Management Wearables Market, By Distribution Channel

• 6.1 Introduction
• 6.2 Online Platforms
• 6.3 Offline Retail
• 6.4 Healthcare Channels

7 Global Anxiety Management Wearables Market, By Technology

• 7.1 Introduction
• 7.2 Heart Rate Variability Monitoring
• 7.3 Electrodermal Activity Sensors
• 7.4 EEG-based Devices
• 7.5 AI-driven Predictive Analytics

8 Global Anxiety Management Wearables Market, By Application

• 8.1 Introduction
• 8.2 Real-time Stress & Anxiety Monitoring
• 8.3 Sleep Quality & Recovery Management
• 8.4 Therapeutic Support Tools
• 8.5 Organizational Wellness Solutions

9 Global Anxiety Management Wearables Market, By End User

• 9.1 Introduction
• 9.2 Individuals/Consumers
• 9.3 Healthcare Providers
• 9.4 Employers & Corporate Wellness Programs
• 9.5 Research Institutions

10 Global Anxiety Management Wearables Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Meru Health
• 12.2 Dendro Technologies
• 12.3 Apollo Neuro
• 12.4 Lief Therapeutics
• 12.5 Cove
• 12.6 Fitbit Inc.
• 12.7 Garmin Ltd.
• 12.8 Samsung Electronics
• 12.9 Whoop
• 12.10 Oura
• 12.11 Empatica Inc.
• 12.12 Feel Therapeutics
• 12.13 TouchPoints
• 12.14 Muse (InteraXon Inc.)
• 12.15 Moonbird