세계의 신선도 유지 포장 시장 예측 : 소재별, 포장 형태별, 유통 채널별, 기술별, 용도별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Freshness-Enhancing Packaging Market is accounted for $5.9 billion in 2025 and is expected to reach $11.5 billion by 2032 growing at a CAGR of 10% during the forecast period. Freshness-Enhancing Packaging refers to packaging systems that interact with the food or its surrounding environment to maintain or improve product freshness, safety, and quality. Instead of acting as a passive barrier, active packaging deliberately absorbs or releases substances-such as oxygen scavengers, moisture absorbers, antimicrobial agents, or ethylene controllers-to slow spoilage, reduce microbial growth, and preserve sensory attributes. By actively modifying internal conditions, it extends shelf life, minimizes food waste, and enhances consumer convenience. This approach is increasingly used across beverages, fresh produce, meat, dairy, and ready-to-eat foods for improved stability and longer marketable life.

Market Dynamics:

Driver:

Rising demand for longer product freshness

Consumers are increasingly seeking packaged foods that retain taste, texture, and nutritional value for extended periods. Active packaging technologies such as oxygen scavengers, antimicrobial coatings, and moisture regulators directly address this need. Retailers and food manufacturers benefit from reduced spoilage and extended distribution timelines, reinforcing adoption. Growing popularity of ready-to-eat meals and convenience foods further amplifies demand for freshness-enhancing solutions. As a result, demand for freshness preservation is emerging as a primary driver of market growth.

Restraint:

High cost of active packaging materials

Advanced technologies require specialized additives and coatings, which increase production expenses compared to conventional packaging. Small and medium-sized food manufacturers often struggle to afford these innovations, limiting adoption. Price-sensitive markets in developing regions are particularly affected, slowing penetration of premium packaging solutions. Complex manufacturing processes and stringent quality standards add to the financial burden. Competitive pressure from traditional packaging alternatives further challenges cost-intensive active materials.

Opportunity:

Advancements in active material technologies

Innovations in nanotechnology, bio-based polymers, and smart sensors are enabling more efficient and sustainable packaging solutions. These advancements improve barrier properties, enhance antimicrobial effectiveness, and extend shelf life across diverse food categories. Integration of intelligent indicators such as freshness sensors further strengthens consumer trust. Research institutions and packaging firms are increasingly collaborating to accelerate commercialization of advanced materials. As a result, advancements in active materials are expected to unlock substantial growth opportunities for the market.

Threat:

Complex integration with existing packaging lines

Many food manufacturers rely on established production systems that are not easily adaptable to advanced materials. Retrofitting equipment or redesigning processes increases costs and operational complexity. Limited technical expertise among smaller firms further slows adoption of integrated active packaging. Incompatibility with certain substrates or product types creates additional challenges for scalability. These integration issues reduce efficiency and discourage investment in active packaging technologies.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the Freshness-Enhancing Packaging market. Supply chain disruptions affected raw material availability and delayed production schedules, slowing adoption in several regions. Economic uncertainty reduced investment in premium packaging solutions during the crisis. However, heightened consumer awareness of food safety and hygiene drove demand for protective packaging. Online food delivery and e-commerce growth further accelerated adoption of active packaging formats. Manufacturers adapted by focusing on coatings and films that balance safety with sustainability.

The plastics segment is expected to be the largest during the forecast period

The plastics segment is expected to account for the largest market share during the forecast period driven by its versatility and cost-effectiveness. Plastics provide strong barrier properties against oxygen, moisture, and contaminants, making them widely used in food packaging. Their compatibility with active additives such as scavengers and antimicrobial agents reinforces adoption. The segment benefits from established supply chains and widespread availability across industries. Rising demand for sustainable packaging solutions is also driving innovation in recyclable and bio-based plastics. Food manufacturers rely on plastics to ensure product safety and extended shelf life.

The trays & lidding films segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the trays & lidding films segment is predicted to witness the highest growth rate due to strong demand for convenience packaging. These formats provide superior sealing properties, ensuring freshness and protection for ready-to-eat and dairy products. Rising popularity of single-serve and portion-controlled packaging formats is accelerating adoption of trays and lidding films. Manufacturers are innovating with recyclable and bio-based materials to meet sustainability goals. The segment benefits from strong growth in e-commerce and food delivery services, where secure packaging is critical. Advances in barrier technologies are further enhancing performance and consumer appeal.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share by rising demand for longer product freshness and rapid food industry expansion. Countries such as China, India, and Japan are witnessing strong adoption of active packaging to meet consumer and regulatory requirements. Expanding middle-class populations and growing packaged food consumption reinforce demand. Government initiatives promoting eco-friendly packaging further accelerate adoption. The presence of large-scale food manufacturers and packaging firms strengthens regional leadership. Rising investment in bio-based and recyclable materials adds momentum to growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by strong focus on sustainability. Consumers in the United States and Canada are increasingly demanding eco-friendly and high-performance food packaging solutions. The region benefits from advanced manufacturing infrastructure and strong presence of leading coating and packaging companies. Regulatory frameworks promoting recyclability and reduced plastic usage further reinforce adoption. Growth in convenience foods and online delivery services accelerates demand for advanced active packaging. Continuous innovation in bio-based and intelligent materials strengthens the region's competitive edge.

Key players in the market

Some of the key players in Freshness-Enhancing Packaging Market include Amcor, Sealed Air Corporation, Mondi Group, Huhtamaki, Tetra Pak, Sonoco Products Company, WestRock, Stora Enso, UPM-Kymmene Corporation, BASF SE, Dow Inc., Mitsubishi Chemical Group, Toyo Seikan Group Holdings, AptarGroup and Multisorb Technologies.

Key Developments:

In September 2024, Amcor partnered with Nfinite Nanotechnology to integrate ultra-thin, plant-based barrier coatings into Amcor's recyclable paper packaging. This collaboration aims to enhance shelf-life by significantly improving barrier performance against oxygen and water vapor, offering a more sustainable alternative to traditional plastic liners for a wide range of dry foods and other products.

In February 2024, Sealed Air successfully completed its acquisition of Liquibox for approximately $1.15 billion in an all-cash transaction. This strategic move significantly expands SEE's footprint in the high-growth automated filling and sustainable fluid packaging sector, directly enhancing its portfolio of bag-in-box and pouch solutions that are critical for extending the shelf life of liquids and foods, thereby reducing food waste.

Materials Covered:

• Plastics
• Paper & Paperboard
• Biopolymers
• Metalized Films & Laminates
• Other Materials

Packaging Formats Covered:

• Pouches
• Trays & Lidding Films
• Bags & Sachets
• Films & Wraps
• Other Packaging Formats

Distribution Channels Covered:

• Food & Beverage Manufacturers
• Pharmaceutical Companies
• Contract Packaging Firms
• Other Distribution Channels

Technologies Covered:

• Oxygen Scavenging Systems
• Moisture Control Systems
• Ethylene Control Systems
• Antimicrobial Packaging
• Smart Indicators & Sensors
• Other Technologies

Applications Covered:

• Dairy & Cheese
• Meat, Poultry & Seafood
• Bakery & Confectionery
• Fruits & Vegetables
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Freshness-Enhancing Packaging Market, By Material

• 5.1 Introduction
• 5.2 Plastics
• 5.3 Paper & Paperboard
• 5.4 Biopolymers
• 5.5 Metalized Films & Laminates
• 5.6 Other Materials

6 Global Freshness-Enhancing Packaging Market, By Packaging Format

• 6.1 Introduction
• 6.2 Pouches
• 6.3 Trays & Lidding Films
• 6.4 Bags & Sachets
• 6.5 Films & Wraps
• 6.6 Other Packaging Formats

7 Global Freshness-Enhancing Packaging Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Food & Beverage Manufacturers
• 7.3 Pharmaceutical Companies
• 7.4 Contract Packaging Firms
• 7.5 Other Distribution Channels

8 Global Freshness-Enhancing Packaging Market, By Technology

• 8.1 Introduction
• 8.2 Oxygen Scavenging Systems
• 8.3 Moisture Control Systems
• 8.4 Ethylene Control Systems
• 8.5 Antimicrobial Packaging
• 8.6 Smart Indicators & Sensors
• 8.7 Other Technologies

9 Global Freshness-Enhancing Packaging Market, By Application

• 9.1 Introduction
• 9.2 Dairy & Cheese
• 9.3 Meat, Poultry & Seafood
• 9.4 Bakery & Confectionery
• 9.5 Fruits & Vegetables
• 9.6 Other Applications

10 Global Freshness-Enhancing Packaging Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Amcor
• 12.2 Sealed Air Corporation
• 12.3 Mondi Group
• 12.4 Huhtamaki
• 12.5 Tetra Pak
• 12.6 Sonoco Products Company
• 12.7 WestRock
• 12.8 Stora Enso
• 12.9 UPM-Kymmene Corporation
• 12.10 BASF SE
• 12.11 Dow Inc.
• 12.12 Mitsubishi Chemical Group
• 12.13 Toyo Seikan Group Holdings
• 12.14 AptarGroup
• 12.15 Multisorb Technologies