생성형 AI 플랫폼 시장 : 시장 예측 및 분석 - 컴포넌트별, 조직 규모별, 전개 모드별, 기술별, 최종 사용자별, 지역별(-2032년)

According to Stratistics MRC, the Global Generative AI Platform Market is accounted for $25.15 billion in 2025 and is expected to reach $149.5 billion by 2032 growing at a CAGR of 29% during the forecast period. Cloud Analytics refers to the practice of leveraging cloud computing resources to collect, process, and analyze vast amounts of data for actionable insights. Unlike traditional on-premises analytics, cloud analytics uses scalable, on-demand infrastructure, enabling organizations to handle large datasets efficiently without investing in costly hardware. It integrates tools for data storage, visualization, machine learning, and real-time reporting, providing flexibility, cost-effectiveness, and accessibility from anywhere. Businesses use cloud analytics to improve decision-making, optimize operations, predict trends, and enhance customer experiences. Its ability to support collaboration, automation, and advanced analytics makes it essential in the modern data-driven landscape.

Market Dynamics:

Driver:

Rising adoption of cloud-based solutions

Generative AI platforms are increasingly being deployed through cloud environments to meet rising adoption of cloud-based solutions. Enterprises prefer cloud-native platforms for scalability, flexibility, and cost efficiency in AI workloads. Cloud deployment enables faster integration with existing IT systems and supports real-time collaboration across distributed teams. Providers are offering managed services that simplify deployment and reduce infrastructure overhead. Cloud-based generative AI also supports continuous updates and model improvements without heavy local investment. Rising adoption of cloud-based solutions is propelling growth in the market.

Restraint:

Data security and privacy concerns

Enterprises face risks related to sensitive data exposure when deploying AI models in cloud environments. Compliance with regulations such as GDPR and HIPAA increases complexity in managing AI workflows. Concerns over unauthorized access and misuse of generated content slow adoption in regulated industries. Providers must invest heavily in encryption, monitoring, and governance frameworks to mitigate risks. Security and privacy challenges are restraining confidence and slowing widespread adoption of generative AI platforms.

Opportunity:

Growth in AI and machine learning

Enterprises are leveraging generative AI for content creation, product design, drug discovery, and customer engagement. Integration with machine learning pipelines enhances predictive analytics and supports innovation across industries. Generative AI platforms are increasingly embedded into enterprise workflows to accelerate automation and creativity. Expansion of AI ecosystems is reinforcing demand for scalable generative platforms. Growth in AI and machine learning adoption is fostering significant opportunities in the market.

Threat:

Intense competition among cloud providers

Intense competition among cloud providers is creating pricing and differentiation challenges for generative AI platforms. Major players are offering bundled AI services that reduce margins for smaller providers. Rapid innovation cycles increase pressure to continuously upgrade capabilities and maintain relevance. Enterprises face difficulty in choosing among diverse offerings which slows decision-making. Smaller vendors risk losing market share to hyperscale providers with integrated ecosystems. Competitive pressures are restraining profitability and threatening consistent growth in the market.

Covid-19 Impact:

The Covid-19 pandemic accelerated digital transformation and boosted demand for generative AI platforms. On one hand, budget constraints delayed some large-scale deployments in traditional enterprises. On the other hand, remote work and digital-first strategies highlighted the need for AI-driven content creation and automation. Generative AI was increasingly adopted in marketing, healthcare, and education to support virtual engagement. The pandemic reinforced the importance of scalable cloud-based AI platforms for resilience.

The platform software segment is expected to be the largest during the forecast period

The platform software segment is expected to account for the largest market share during the forecast period driven by demand for scalable cloud-native solutions that integrate seamlessly with enterprise workflows. Software platforms provide centralized environments for training, deployment, and monitoring of generative AI models. Enterprises rely on these platforms to accelerate automation and reduce development complexity. Demand for robust platforms is rising as organizations expand AI adoption across industries. Integration with cloud ecosystems further strengthens platform scalability and accessibility. As enterprises prioritize efficiency and innovation software platforms are accelerating growth in the generative AI platform market.

The small & medium enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small & medium enterprises (SMEs) segment is predicted to witness the highest growth rate supported by rising adoption of affordable cloud-based generative AI solutions. SMEs benefit from pay-per-use models that lower entry barriers and enable experimentation. Generative AI supports SMEs in marketing, product design, and customer engagement without heavy infrastructure costs. Cloud-native platforms provide flexibility and scalability tailored to SME needs. Growing reliance on digital-first strategies is reinforcing demand in this segment. As SMEs embrace AI-driven innovation generative AI adoption is propelling growth in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced cloud infrastructure strong AI adoption and early investment in generative platforms by enterprises. The presence of leading technology providers and mature digital ecosystems supports large-scale deployments. Regulatory emphasis on innovation and compliance drives adoption of secure AI platforms. Enterprises in North America prioritize automation and customer engagement through generative AI. High demand for AI-driven content creation further strengthens adoption. North America's mature digital landscape is fostering sustained growth in the market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid industrialization expanding cloud adoption and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in AI infrastructure and generative platforms. Rising demand for e-commerce, fintech, and healthcare innovation strengthens adoption of generative AI solutions. Local enterprises are deploying scalable platforms to meet growing digital needs. Expanding digital ecosystems are reinforcing the role of AI in enterprise modernization.

Key players in the market

Some of the key players in Generative AI Platform Market include Microsoft Corporation, Google LLC, Amazon Web Services, Inc., IBM Corporation, OpenAI, Inc., Anthropic PBC, Cohere Inc., Stability AI Ltd., Hugging Face, Inc., Salesforce, Inc., SAP SE, Oracle Corporation, Adobe Inc., NVIDIA Corporation and Meta Platforms, Inc.

Key Developments:

In June 2024, OpenAI completed the acquisition of Rockset, a real-time analytics database startup. This technology is being integrated to power OpenAI's retrieval infrastructure, enabling faster and more efficient data processing for enterprise clients.

In May 2024, Google acquired Cameyo, a provider of virtual application delivery solutions, to deeply integrate its technology into ChromeOS. This is a strategic move to enhance enterprise capabilities and is directly tied to Google's broader AI-powered workspace ecosystem.

Components Covered:

• Platform Software
• Services

Organization Sizes Covered:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

Deployment Modes Covered:

• On-Premise
• Cloud-Based

Technologies Covered:

• Natural Language Processing (NLP) Models
• Computer Vision Models
• Generative Adversarial Networks (GANs)
• Transformer-Based Models (LLMs, Diffusion Models)
• Multimodal Generative AI Platforms
• Reinforcement Learning Models
• Other Technologies

End Users Covered:

• Healthcare & Life Sciences
• Retail & E-commerce
• Media & Entertainment
• Manufacturing & Industrial Design
• Education & Research
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Generative AI Platform Market, By Component

• 5.1 Introduction
• 5.2 Platform Software
• 5.3 Services
  • 5.3.1 Consulting Services
  • 5.3.2 Integration & Implementation Services
  • 5.3.3 Managed Services
  • 5.3.4 Training & Support Services
  • 5.3.5 Analytics & Monitoring Tools
• 5.4 Other Components

6 Global Generative AI Platform Market, By Organization Size

• 6.1 Introduction
• 6.2 Small & Medium Enterprises (SMEs)
• 6.3 Large Enterprises

7 Global Generative AI Platform Market, By Deployment Mode

• 7.1 Introduction
• 7.2 On-Premise
• 7.3 Cloud-Based

8 Global Generative AI Platform Market, By Technology

• 8.1 Introduction
• 8.2 Natural Language Processing (NLP) Models
• 8.3 Computer Vision Models
• 8.4 Generative Adversarial Networks (GANs)
• 8.5 Transformer-Based Models (LLMs, Diffusion Models)
• 8.6 Multimodal Generative AI Platforms
• 8.7 Reinforcement Learning Models
• 8.8 Other Technologies

9 Global Generative AI Platform Market, By End User

• 9.1 Introduction
• 9.2 Healthcare & Life Sciences
• 9.3 Retail & E-commerce
• 9.4 Media & Entertainment
• 9.5 Manufacturing & Industrial Design
• 9.6 Education & Research
• 9.7 Other End Users

10 Global Generative AI Platform Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Microsoft Corporation
• 12.2 Google LLC
• 12.3 Amazon Web Services, Inc.
• 12.4 IBM Corporation
• 12.5 OpenAI, Inc.
• 12.6 Anthropic PBC
• 12.7 Cohere Inc.
• 12.8 Stability AI Ltd.
• 12.9 Hugging Face, Inc.
• 12.10 Salesforce, Inc.
• 12.11 SAP SE
• 12.12 Oracle Corporation
• 12.13 Adobe Inc.
• 12.14 NVIDIA Corporation
• 12.15 Meta Platforms, Inc.