온라인 식료품 배송 플랫폼 시장 예측(-2032년) : 제품 유형별, 플랫폼 유형별, 서비스 유형별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Online Grocery Delivery Platforms Market is accounted for $916.87 billion in 2025 and is expected to reach $3,741.55 billion by 2032 growing at a CAGR of 22.2% during the forecast period. Online Grocery Delivery Platforms are digital services that allow consumers to purchase groceries and household essentials through websites or mobile applications, eliminating the need to visit physical stores. These platforms connect users with a wide range of products, from fresh produce, dairy, and packaged foods to personal care items, often providing features like real-time inventory updates, personalized recommendations, and flexible delivery or pick-up options. By leveraging technology, logistics networks, and data analytics, they ensure timely deliveries, enhance convenience, and improve the shopping experience. Growing urbanization, busy lifestyles, and demand for contactless shopping have accelerated their adoption globally, making them a vital component of modern retail.

Market Dynamics:

Driver:

Smartphone & Internet Penetration

The growing penetration of smartphones and high-speed internet has emerged as a key driver for the Online Grocery Delivery Platforms market. With widespread mobile device adoption and enhanced connectivity, consumers can seamlessly access grocery apps, compare prices, and place orders anytime, anywhere. This digital accessibility simplifies shopping, encourages frequent usage, and drives e-commerce engagement. Increasing digital literacy and mobile-friendly interfaces further accelerate adoption, enabling platforms to reach a broader audience, enhance customer convenience, and sustain market growth globally.

Restraint:

High Logistics & Delivery Costs

High logistics and delivery costs continue to restrain the market. Maintaining cold chains, last-mile deliveries, and rapid fulfillment infrastructure requires substantial investment, increasing operational expenses. These costs often translate into higher consumer prices or reduced profitability for providers. Additionally, fluctuating fuel prices, urban congestion, and labor challenges exacerbate expenses, limiting scalability. As a result, platforms must optimize supply chain efficiency and explore cost-effective delivery solutions to balance operational sustainability with competitive pricing.

Opportunity:

E-commerce Ecosystem Expansion

Expansion of the e-commerce ecosystem presents significant opportunities for Online Grocery Delivery Platforms. Integration with digital payments and multi-channel marketplaces enables broader reach and enhanced consumer engagement. Partnerships with local retailers and third-party logistics providers amplify product availability and speed of delivery. Furthermore, technological innovations, such as predictive analytics, create efficiency gains. The growing acceptance of online shopping and cross-industry collaborations allows platforms to diversify offerings, expand into untapped markets, and capture increasing consumer demand.

Threat:

Supply Chain Inefficiencies

Supply chain inefficiencies pose a substantial threat to Online Grocery Delivery Platforms. Delays in procurement, storage limitations, or transportation disruptions can affect product availability and delivery timeliness. Fresh produce and temperature-sensitive items are particularly vulnerable to spoilage, impacting customer satisfaction. Seasonal demand fluctuations and dependency on third-party suppliers exacerbate vulnerabilities. Platforms must invest in resilient logistics networks and efficient inventory management to mitigate risks and maintain service reliability while safeguarding market reputation.

Covid-19 Impact:

The Covid-19 pandemic significantly accelerated the adoption of Online Grocery Delivery Platforms. Lockdowns, social distancing, and health concerns drove consumers to shift from traditional retail to contactless online shopping. Platforms experienced surges in order volumes, prompting enhancements in delivery networks, digital infrastructure, and inventory management. Pandemic-induced behavioral changes, such as preference for home delivery and bulk purchasing, have had lasting effects, solidifying the role of digital grocery solutions.

The beverages segment is expected to be the largest during the forecast period

The beverages segment is expected to account for the largest market share during the forecast period, due to increasing consumer demand for packaged drinks, health beverages, and ready-to-drink options. Online platforms provide convenience in accessing diverse beverage categories, including juices and functional beverages. Seasonal promotions, subscription models, and personalized recommendations further enhance consumption. Rising health awareness and busy lifestyles have amplified online purchases, making beverages a dominant category that consistently contributes to growth in the online grocery market.

The home delivery segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the home delivery segment is predicted to witness the highest growth rate, due to rising consumer preference for convenience and time-saving shopping experiences. Quick, doorstep deliveries supported by advanced logistics, mobile tracking, and flexible scheduling encourage repeat purchases. Urban populations, dual-income households, and busy lifestyles further fuel demand for home delivery. Integration with AI-driven route optimization and automated fulfillment systems enhances efficiency and reliability. Consequently, this segment represents a major growth opportunity for online grocery platforms.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising smartphone adoption, and expanding e-commerce infrastructure drive growth in countries like China, India, and Japan. High population density, increasing disposable incomes, and busy urban lifestyles create strong demand for convenient grocery solutions. Regional investments in logistics networks, digital payment systems, and localized platforms further strengthen market penetration, making Asia Pacific the dominant region for online grocery adoption and revenue generation globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to mature digital infrastructure, high internet penetration, and strong consumer preference for convenience drive rapid adoption. Innovations in automated warehouses, predictive analytics, and last-mile delivery solutions enhance operational efficiency. Additionally, partnerships between e-commerce giants and local retailers expand product availability and service reach. Growing awareness of health, wellness, and time-saving solutions further stimulates online grocery demand, positioning North America as a key growth hotspot with sustained market acceleration.

Key players in the market

Some of the key players in Online Grocery Delivery Platforms Market include Amazon.com Inc., Walmart Inc., Alibaba Group Holding Ltd., Tesco PLC, Instacart, Kroger Co., Carrefour SA, Ocado Group Plc, BigBasket, JioMart, Shipt, Peapod, Coles Group Ltd., Mercado Libre Grocery Delivery and JD.com.

Key Developments:

In October 2025, Reliance Industries is charging into quick commerce by weaving JioMart's reach through a vast tapestry of 3,000 retail stores and 600 dark stores, now spanning over 5,000 pincodes and 1,000+ cities, promising speedy 30-minute delivery across groceries, electronics and fashion while driving strong order growth.

In January 2024, The Ministry of Rural Development inked a MoU with JioMart to uplift rural artisans by onboarding Self Help Groups onto its e-commerce platform, giving them training, seller support and a nationwide audience to sell handicrafts, textiles, home decor and more.

Products Covered:

• Fresh Produce
• Dairy & Frozen Products
• Bakery & Confectionery
• Beverages
• Snacks & Packaged Foods
• Other Products

Platform Types Covered:

• Web-based Platforms
• Mobile App-based Platforms
• Hybrid Platforms

Service Types Covered:

• Home Delivery
• Click & Collect / Pick-up
• Subscription-based Services

End Users Covered:

• Individual Consumers
• Restaurants & Catering
• Corporate & Institutions

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Online Grocery Delivery Platforms Market, By Product

• 5.1 Introduction
• 5.2 Fresh Produce
• 5.3 Dairy & Frozen Products
• 5.4 Bakery & Confectionery
• 5.5 Beverages
• 5.6 Snacks & Packaged Foods
• 5.7 Other Products

6 Global Online Grocery Delivery Platforms Market, By Platform Type

• 6.1 Introduction
• 6.2 Web-based Platforms
• 6.3 Mobile App-based Platforms
• 6.4 Hybrid Platforms

7 Global Online Grocery Delivery Platforms Market, By Service Type

• 7.1 Introduction
• 7.2 Home Delivery
• 7.3 Click & Collect / Pick-up
• 7.4 Subscription-based Services

8 Global Online Grocery Delivery Platforms Market, By End User

• 8.1 Introduction
• 8.2 Individual Consumers
• 8.3 Restaurants & Catering
• 8.4 Corporate & Institutions

9 Global Online Grocery Delivery Platforms Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Amazon.com Inc.
• 11.2 Walmart Inc.
• 11.3 Alibaba Group Holding Ltd.
• 11.4 Tesco PLC
• 11.5 Instacart
• 11.6 Kroger Co.
• 11.7 Carrefour SA
• 11.8 Ocado Group Plc
• 11.9 BigBasket
• 11.10 JioMart
• 11.11 Shipt
• 11.12 Peapod
• 11.13 Coles Group Ltd.
• 11.14 Mercado Libre Grocery Delivery
• 11.15 JD.com