욕실용 바닥재 시장 예측(-2034년) : 제품 유형, 종류, 특수 기능, 최종사용자, 지역별 세계 분석

According to Stratistics MRC, the Global Bathroom Flooring Market is accounted for $28.2 billion in 2026 and is expected to reach $42.6 billion by 2034 growing at a CAGR of 5.2% during the forecast period. Bathroom flooring refers to the materials used to cover the floor surfaces in bathrooms. It plays an essential role in providing aesthetics, durability, and functionality to the bathroom space. Materials commonly used for bathroom flooring include ceramic or porcelain tiles, vinyl, laminate natural stone like marble or granite, and waterproof options such as luxury vinyl and engineered wood and various other materials tailored to withstand the moisture-rich environment of bathrooms.

According to a Harvard Joint Centre for housing studies article published in January 2021, the growth of house remodeling and repair expenditures has increased from 3.5% in 2020 to 3.8% in 2021, based on the most recent Leading Indicator of Remodeling Activity (LIRA).

Market Dynamics:

Driver:

Surge in renovation and remodelling endeavours

With an increasing focus on upgrading living spaces, both in residential and commercial sectors, there's a heightened demand for modernizing and enhancing bathroom aesthetics and functionality. Homeowners and businesses alike undertake remodelling projects to revamp outdated spaces, and bathrooms are a primary focus due to their significance in property value and personal comfort. This trend propels the demand for innovative, durable, and visually appealing flooring materials designed specifically for bathroom spaces.

Restraint:

High installation and maintenance costs

Certain premium flooring materials, such as natural stone or specialised tiles, involve expensive installation processes and necessitate ongoing maintenance, which may be cost-prohibitive for many consumers. These elevated expenses limit the accessibility and affordability of these flooring options, steering some individuals towards more budget-friendly alternatives. Also, the need for specialised installation expertise and periodic maintenance increases the overall lifetime cost of ownership, potentially deterring potential buyers and affecting the widespread adoption of high-end flooring materials in the market.

Opportunity:

Smart flooring solutions

Smart flooring solutions present a significant opportunity in the bathroom flooring market by integrating advanced technology into flooring materials. These solutions encompass innovations such as heated floors, anti-slip sensors, and moisture-detecting systems. Heated floors offer comfort, while anti-slip sensors minimise accidents in wet areas. Additionally, moisture-detecting systems aid in early leak detection. The integration of technology into flooring not only improves the user experience but also positions manufacturers at the forefront of innovation, meeting the increasing demand for sophisticated and intelligent bathroom flooring options in modern living spaces.

Threat:

Rapidly changing trends

Rapidly changing trends pose a threat to the bathroom flooring market as they demand swift adaptations from manufacturers and suppliers. Constant shifts in design styles, colours, and materials challenge the industry to predict and produce flooring options in line with evolving consumer preferences. Failure to swiftly respond can lead to inventory obsolescence and an inability to meet market demands, impacting sales and market competitiveness.

Covid-19 Impact

The COVID-19 is initially causing supply chain disruptions, leading to material shortages, delaying projects, and increasing prices. Consumer behaviour shifted towards online shopping due to lockdowns, impacting showroom sales. Demand for antimicrobial and easy-to-clean flooring surged, emphasising hygiene concerns. However, as restrictions eased, a rebound in renovation and construction projects occurred, boosting the market's recovery.

The ceramic tile segment is expected to be the largest during the forecast period

The ceramic tile segment is estimated to hold the largest share. Its popularity stems from its durability, water resistance, and diverse design options, which appeal to consumers seeking long-lasting and aesthetically pleasing flooring solutions. Innovations in larger-format tiles, textured finishes, and eco-friendly materials elevated its appeal. Furthermore, with its versatility and ability to emulate various materials, ceramic tile remains a prominent choice for consumers seeking both practicality and style in their bathroom flooring.

The waterproof flooring segment is expected to have the highest CAGR during the forecast period

The waterproof flooring segment is anticipated to have lucrative growth during the forecast period, due to its resilience against moisture and spills. This segment encompasses diverse materials like ceramic tile and waterproof laminates, catering to consumer preferences for durability and functionality. With an emphasis on preventing water damage and mould growth, innovative advancements in technology and materials have emerged. These include rigid core flooring and engineered vinyl planks, offering superior water resistance and aesthetics and meeting the evolving needs of consumers seeking reliable and long-lasting bathroom flooring solutions.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period due to rapid urbanisation, rising disposable incomes, and evolving consumer preferences. The region displayed resilience, witnessing a swift rebound post-lockdowns with a surge in construction and renovation activities. The market experienced a shift towards eco-friendly, low-maintenance, and technologically advanced flooring solutions like luxury vinyl tiles and ceramic tiles. Emerging economies, coupled with a growing focus on aesthetics and functionality, continue to fuel innovation, making the Asia Pacific a vibrant hub for diverse and innovative bathroom flooring options.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period due to innovations in sustainable materials and digital advancements. Innovations in sustainable materials, such as recycled content and eco-friendly options, gained prominence. Moreover, technological advancements, including digital imaging for realistic textures and designs, continued shaping the market. North America's focus on hygiene, sustainability, and advancing technologies has propelled a diverse range of resilient and stylish bathroom flooring options to meet evolving consumer demands in the region.

Key players in the market

Some of the key players in the Bathroom Flooring Market include Armstrong Flooring Residential, NOX corporation, Mannington Mills, Gerflor, Forbo, Congoleum, Metroflor, Moduleo, Karndean, Dur-A-Flex, Riviera Home UK, Beauflor, Crossville, Inc., Porcelanosa Group, Shaw Industries Group, Inc., Interface, Inc., Tarkett and Mohawk Industries.

Key Developments:

In September 2022, Mannington Mills has partnered with Roomvo, allowing retailers who utilize the visualization platform to add the manufacturer's floors to applications. It enables consumers to easily evaluate different designs in their own home.

In December 2020, Mannington Mills has entered into an exclusive partnership with Microban, a leading antimicrobial consumer brand, and will feature the surface protection technology on a majority of its Adura LVT products.

Product Types Covered:

• Tiles
• Planks
• Sheets/Rolls

Types Covered:

• Ceramic Tile
• Vinyl Sheet
• Stone Flooring
• Laminate Flooring
• Wood Flooring
• Porcelain Tiles
• Other Types

Special Features Covered:

• Waterproof Flooring
• Heated Flooring
• Non-Slip Flooring

End Users Covered:

• Commercial
• Residential

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 2032 and 2034
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Bathroom Flooring Market, By Product Type

• 5.1 Introduction
• 5.2 Tiles
• 5.3 Planks
• 5.4 Sheets/Rolls

6 Global Bathroom Flooring Market, By Type

• 6.1 Introduction
• 6.2 Ceramic Tile
• 6.3 Vinyl Sheet
• 6.4 Stone Flooring
• 6.5 Laminate Flooring
• 6.6 Wood Flooring
• 6.7 Porcelain Tiles
• 6.8 Other Types

7 Global Bathroom Flooring Market, By Special Features

• 7.1 Introduction
• 7.2 Waterproof Flooring
• 7.3 Heated Flooring
• 7.4 Non-Slip Flooring

8 Global Bathroom Flooring Market, By End User

• 8.1 Introduction
• 8.2 Commercial
• 8.3 Residential

9 Global Bathroom Flooring Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Armstrong Flooring Residential
• 11.2 NOX corporation
• 11.3 Mannington Mills
• 11.4 Gerflor
• 11.5 Forbo
• 11.6 Congoleum
• 11.7 Metroflor
• 11.8 Moduleo
• 11.9 Karndean
• 11.10 Dur-A-Flex
• 11.11 Riviera Home UK
• 11.12 Beauflor
• 11.13 Crossville, Inc.
• 11.14 Porcelanosa Group
• 11.15 Shaw Industries Group, Inc.
• 11.16 Interface, Inc.
• 11.17 Tarkett
• 11.18 Mohawk Industries