세계의 기존형 라디오 광고 시장 : 유형, 최종사용자 산업, 조직 규모별 시장 규모, 지역적 전망, 경쟁 전략, 부문 예측(-2033년)

Traditional Radio Advertising Market Introduction and Overview

According to SPER market research, 'Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size - Regional Outlook, Competitive Strategies and Segment Forecast to 2033'state that the Global Traditional Radio Advertising Market is predicted to reach USD 32.11 Billion by 2033 with a CAGR of 2.1%.

The practice of using audio commercials to promote goods or services on radio stations is known as radio advertising. These commercials are aired to a particular audience in one or more areas, or inside a particular geographic area. Based on the advertiser's budget and marketing goals, radio advertising can take many different forms, such as sponsorships, endorsements, and advertisements.

The market for radio advertising was significantly impacted by the COVID-19 pandemic. Radio advertising saw a brief drop in advertising spending due to travel restrictions and shifting consumer habits. Pent-up demand and redoubled marketing efforts are anticipated to propel the radio advertising industry back up as economies improve and consumer confidence rises.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Type, By End User Industry, By Organization Size

Regions covered Asia-Pacific, Europe, Middle East and Africa, North America, Latin America

Companies Covered Cumulus Media Inc., Division of Labor, Gumas, iHeartMedia Inc., Jacob Tyler, Kiosk, National Public Radio Inc., Entercom Communications Corp., Sirius XM Radio Inc., Strategic Media Inc., The Radio Agency, Others

Global Traditional Radio Advertising Market Segmentation:

By Type: Based on the Type, Global Traditional Radio Advertising Market is segmented as; Satellite Radio Advertising, Terrestrial Radio Broadcast Advertising.

By End User Industry: Based on the End User Industry, Global Traditional Radio Advertising Market is segmented as; Automotive, Education, Financial Services, FMCG, Media & Entertainment, Real Estate, Retail, Others.

By Organization Size: Based on the Organization Size, Global Traditional Radio Advertising Market is segmented as; Small and Medium Enterprises, Large Enterprises.

Table of Contents

1. Introduction

• 1.1. Scope of the report
• 1.2. Market segment analysis

2. Research Methodology

• 2.1. Research data source
  • 2.1.1. Secondary Data
  • 2.1.2. Primary Data
  • 2.1.3. SPER's internal database
  • 2.1.4. Premium insight from KOL's
• 2.2. Market size estimation
  • 2.2.1. Top-down and Bottom-up approach
• 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

• 4.1. Driver, Restraint, Opportunity and Challenges analysis
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
  • 4.1.4. Challenges
• 4.2. COVID-19 Impacts of the Global Traditional Radio Advertising Market

5. Market variable and outlook

• 5.1. SWOT Analysis
  • 5.1.1. Strengths
  • 5.1.2. Weaknesses
  • 5.1.3. Opportunities
  • 5.1.4. Threats
• 5.2. PESTEL Analysis
  • 5.2.1. Political Landscape
  • 5.2.2. Economic Landscape
  • 5.2.3. Social Landscape
  • 5.2.4. Technological Landscape
  • 5.2.5. Environmental Landscape
  • 5.2.6. Legal Landscape
• 5.3. PORTER's Five Forces
  • 5.3.1. Bargaining power of suppliers
  • 5.3.2. Bargaining power of buyers
  • 5.3.3. Threat of Substitute
  • 5.3.4. Threat of new entrant
  • 5.3.5. Competitive rivalry
• 5.4. Heat Map Analysis

6. Competitive Landscape

• 6.1. Global Traditional Radio Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
• 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Traditional Radio Advertising Market

7. Global Traditional Radio Advertising Market, By Type (USD Million)

• 7.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Type, 2023-2033
• 7.2. Satellite Radio Advertising
• 7.3. Terrestrial Radio Broadcast Advertising

8. Global Traditional Radio Advertising Market, By End User Industry (USD Million)

• 8.1. Global Traditional Radio Advertising Market Value Share and Forecast, By End User Industry, 2023-2033
• 8.2. Automotive
• 8.3. Education
• 8.4. Financial Services
• 8.5. FMCG
• 8.6. Media & Entertainment
• 8.7. Real Estate
• 8.8. Retail
• 8.9. Others

9. Global Traditional Radio Advertising Market, By Organization Size (USD Million)

• 9.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Organization Size, 2023-2033
• 9.2. Small and Medium Enterprises
• 9.3. Large Enterprises

10. Global Traditional Radio Advertising Market Forecast, 2019-2033 (USD Million)

• 10.1. Global Traditional Radio Advertising Market Size and Market Share

11. Global Traditional Radio Advertising Market, By Type, 2019-2033 (USD Million)

• 11.1. Global Traditional Radio Advertising Market Size and Market Share By Type (2019-2026)
• 11.2. Global Traditional Radio Advertising Market Size and Market Share By Type (2027-2033)

12. Global Traditional Radio Advertising Market, By End User Industry, 2019-2033 (USD Million)

• 12.1. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2019-2026)
• 12.2. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2027-2033)

13. Global Traditional Radio Advertising Market, By Organization Size, 2019-2033 (USD Million)

• 13.1. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2019-2026)
• 13.2. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2027-2033)

14. Global Traditional Radio Advertising Market, By Region, 2019-2033 (USD Million)

• 14.1. Global Traditional Radio Advertising Market Size and Market Share By Region (2019-2026)
• 14.2. Global Traditional Radio Advertising Market Size and Market Share By Region (2027-2033)
• 14.3. Asia-Pacific
  • 14.3.1. Australia
  • 14.3.2. China
  • 14.3.3. India
  • 14.3.4. Japan
  • 14.3.5. South Korea
  • 14.3.6. Rest of Asia-Pacific
• 14.4. Europe
  • 14.4.1. France
  • 14.4.2. Germany
  • 14.4.3. Italy
  • 14.4.4. Spain
  • 14.4.5. United Kingdom
  • 14.4.6. Rest of Europe
• 14.5. Middle East and Africa
  • 14.5.1. Kingdom of Saudi Arabia
  • 14.5.2. United Arab Emirates
  • 14.5.3. Rest of Middle East & Africa
• 14.6. North America
  • 14.6.1. Canada
  • 14.6.2. Mexico
  • 14.6.3. United States
• 14.7. Latin America
  • 14.7.1. Argentina
  • 14.7.2. Brazil
  • 14.7.3. Rest of Latin America

15. Company Profile

• 15.1. Cumulus Media Inc.
  • 15.1.1. Company details
  • 15.1.2. Financial outlook
  • 15.1.3. Product summary
  • 15.1.4. Recent developments
• 15.2. Division of Labor
  • 15.2.1. Company details
  • 15.2.2. Financial outlook
  • 15.2.3. Product summary
  • 15.2.4. Recent developments
• 15.3. Gumas
  • 15.3.1. Company details
  • 15.3.2. Financial outlook
  • 15.3.3. Product summary
  • 15.3.4. Recent developments
• 15.4. iHeartMedia Inc.
  • 15.4.1. Company details
  • 15.4.2. Financial outlook
  • 15.4.3. Product summary
  • 15.4.4. Recent developments
• 15.5. Jacob Tyler
  • 15.5.1. Company details
  • 15.5.2. Financial outlook
  • 15.5.3. Product summary
  • 15.5.4. Recent developments
• 15.6. Kiosk
  • 15.6.1. Company details
  • 15.6.2. Financial outlook
  • 15.6.3. Product summary
  • 15.6.4. Recent developments
• 15.7. National Public Radio Inc.
  • 15.7.1. Company details
  • 15.7.2. Financial outlook
  • 15.7.3. Product summary
  • 15.7.4. Recent developments
• 15.8. Entercom Communications Corp.
  • 15.8.1. Company details
  • 15.8.2. Financial outlook
  • 15.8.3. Product summary
  • 15.8.4. Recent developments
• 15.9. Sirius XM Radio Inc.
  • 15.9.1. Company details
  • 15.9.2. Financial outlook
  • 15.9.3. Product summary
  • 15.9.4. Recent developments
• 15.10. Strategic Media Inc.
  • 15.10.1. Company details
  • 15.10.2. Financial outlook
  • 15.10.3. Product summary
  • 15.10.4. Recent developments
• 15.11. The Radio Agency
  • 15.11.1. Company details
  • 15.11.2. Financial outlook
  • 15.11.3. Product summary
  • 15.11.4. Recent developments
• 15.12. Others

16. List of Abbreviations

17. Reference Links

18. Conclusion

19. Research Scope