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세계의 OOH(Out-of-home) 광고 시장(2022년)

Out-of-Home Advertising Global Market Report 2022

리서치사 The Business Research Company
발행일 On Demand Report 상품코드 1044029
페이지 정보 영문 175 Pages 배송안내 2-10일 (영업일 기준)
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세계의 OOH(Out-of-home) 광고 시장(2022년) Out-of-Home Advertising Global Market Report 2022
발행일 : On Demand Report 페이지 정보 : 영문 175 Pages

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세계의 OOH(Out-of-home) 광고 시장에 대해 조사분석했으며, 시장의 특징, 시장 규모와 성장률, 시장 세분화, 지역별·국가별 내역, 경쟁 구도, 시장 점유율, 동향, 전략에 관한 정보를 정리하여 전해드립니다.

목차

제1장 개요

제2장 OOH(Out-of-home) 광고 시장의 특징

제3장 OOH(Out-of-home) 광고 시장의 동향과 전략

제4장 OOH(Out-of-home) 광고에 대한 COVID-19의 영향

제5장 OOH(Out-of-home) 광고 시장 규모와 성장률

  • 시장 성장 실적(금액)
    • 시장 촉진요인
    • 시장 억제요인
  • 시장 성장 예측(금액)
    • 시장 촉진요인
    • 시장 억제요인

제6장 OOH(Out-of-home) 광고 시장 세분화

  • 세계의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 빌보드
  • 운송기관
  • 가로시설
  • 트랜짓 디스플레이
  • 기타
  • 세계의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)
  • 정적
  • 디지털
  • 세계의 OOH(Out-of-home) 광고 시장 : 용도별, 실적과 예측(금액)
  • 식품 및 음료
  • 차량
  • 건강·의료
  • 상업·퍼스널 서비스
  • 소비재
  • 기타

제7장 OOH(Out-of-home) 광고 시장의 지역별·국가별 분석

  • 세계의 OOH(Out-of-home) 광고 시장 : 지역별, 실적과 예측(금액)
  • 세계의 OOH(Out-of-home) 광고 시장 : 국가별, 실적과 예측(금액)

제8장 아시아태평양의 OOH(Out-of-home) 광고 시장

  • 아시아태평양의 OOH(Out-of-home) 광고 시장 개요
  • 지역 정보, COVID-19의 영향, 시장 정보, 배경 정보, 정부 구상, 규제, 규제기관, 주요 협회, 징수되는 세금, 법인세 구조, 투자, 주요 기업
  • 아시아태평양의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 아시아태평양의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제9장 중국의 OOH(Out-of-home) 광고 시장

  • 중국의 OOH(Out-of-home) 광고 시장 개요
  • 중국의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 중국의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제10장 인도의 OOH(Out-of-home) 광고 시장

  • 인도의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 인도의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제11장 일본의 OOH(Out-of-home) 광고 시장

  • 일본의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 일본의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제12장 호주의 OOH(Out-of-home) 광고 시장

  • 호주의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 호주의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제13장 인도네시아의 OOH(Out-of-home) 광고 시장

  • 인도네시아의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 인도네시아의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제14장 한국의 OOH(Out-of-home) 광고 시장

  • 한국의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 한국의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제15장 서유럽의 OOH(Out-of-home) 광고 시장

  • 서유럽의 OOH(Out-of-home) 광고 시장 개요
  • 서유럽의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 서유럽의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제16장 영국의 OOH(Out-of-home) 광고 시장

  • 영국의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 영국의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제17장 독일의 OOH(Out-of-home) 광고 시장

  • 독일의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 독일의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제18장 프랑스의 OOH(Out-of-home) 광고 시장

  • 프랑스의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 프랑스의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제19장 동유럽의 OOH(Out-of-home) 광고 시장

  • 동유럽의 OOH(Out-of-home) 광고 시장 개요
  • 동유럽의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 동유럽의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제20장 러시아의 OOH(Out-of-home) 광고 시장

  • 러시아의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 러시아의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제21장 북미의 OOH(Out-of-home) 광고 시장

  • 북미의 OOH(Out-of-home) 광고 시장 개요
  • 북미의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 북미의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제22장 미국의 OOH(Out-of-home) 광고 시장

  • 미국의 OOH(Out-of-home) 광고 시장 개요
  • 미국의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 미국의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제23장 남미의 OOH(Out-of-home) 광고 시장

  • 남미의 OOH(Out-of-home) 광고 시장 개요
  • 남미의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 남미의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제24장 브라질의 OOH(Out-of-home) 광고 시장

  • 브라질의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 브라질의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제25장 중동의 OOH(Out-of-home) 광고 시장

  • 중동의 OOH(Out-of-home) 광고 시장 개요
  • 중동의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 중동의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제26장 아프리카의 OOH(Out-of-home) 광고 시장

  • 아프리카의 OOH(Out-of-home) 광고 시장 개요
  • 아프리카의 OOH(Out-of-home) 광고 시장 : 유형별, 실적과 예측(금액)
  • 아프리카의 OOH(Out-of-home) 광고 시장 : 플랫폼별, 실적과 예측(금액)

제27장 OOH(Out-of-home) 광고 시장의 경쟁 구도와 기업 개요

  • OOH(Out-of-home) 광고 시장의 경쟁 구도
  • OOH(Out-of-home) 광고 시장의 기업 개요
    • Daktronics Inc.
    • JCDecaux SA
    • Lamar Advertising Co.
    • OUTFRONT Media, Inc.
    • Stroer SE & Co. KGaA

제28장 OOH(Out-of-home) 광고 시장의 주요 M&A

제29장 OOH(Out-of-home) 광고 시장의 미래 전망과 잠재적 분석

제30장 부록

KSA 22.02.15

“Out-of-Home Advertising Global Market Report 2022” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global out-of-home advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the out-of-home advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Out-of-Home Advertising market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider out-of-home advertising market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The out-of-home advertising market section of the report gives context. It compares the out-of-home advertising market with other segments of the out-of-home advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • 1) By Type: Billboard; Transport; Street Furniture; Transit Displays; Others
  • 2) By Platform: Static; Digital
  • 3) By Application: Food and Beverage Industry; Vehicle Industry; Health and Medical Industry; Commercial and Personal Services; Consumer Goods; Others
  • Companies Mentioned: Daktronics Inc.; JCDecaux SA; Lamar Advertising Co.; OUTFRONT Media, Inc.; Stroer SE & Co. KGaA
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Executive Summary

2. Out-of-Home Advertising Market Characteristics

3. Out-of-Home Advertising Market Trends And Strategies

4. Impact Of COVID-19 On Out-of-Home Advertising

5. Out-of-Home Advertising Market Size And Growth

  • 5.1. Global Out-of-Home Advertising Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global Out-of-Home Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. Out-of-Home Advertising Market Segmentation

  • 6.1. Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Billboard
  • Transport
  • Street Furniture
  • Transit Displays
  • Others
  • 6.2. Global Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Static
  • Digital
  • 6.3. Global Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Food and Beverage Industry
  • Vehicle Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others

7. Out-of-Home Advertising Market Regional And Country Analysis

  • 7.1. Global Out-of-Home Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global Out-of-Home Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Out-of-Home Advertising Market

  • 8.1. Asia-Pacific Out-of-Home Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Out-of-Home Advertising Market

  • 9.1. China Out-of-Home Advertising Market Overview
  • 9.2. China Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Out-of-Home Advertising Market

  • 10.1. India Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Out-of-Home Advertising Market

  • 11.1. Japan Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Out-of-Home Advertising Market

  • 12.1. Australia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Out-of-Home Advertising Market

  • 13.1. Indonesia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Out-of-Home Advertising Market

  • 14.1. South Korea Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Out-of-Home Advertising Market

  • 15.1. Western Europe Out-of-Home Advertising Market Overview
  • 15.2. Western Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Out-of-Home Advertising Market

  • 16.1. UK Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Out-of-Home Advertising Market

  • 17.1. Germany Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Out-of-Home Advertising Market

  • 18.4. France Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.5. France Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Out-of-Home Advertising Market

  • 19.1. Eastern Europe Out-of-Home Advertising Market Overview
  • 19.2. Eastern Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Out-of-Home Advertising Market

  • 20.1. Russia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Out-of-Home Advertising Market

  • 21.1. North America Out-of-Home Advertising Market Overview
  • 21.2. North America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Out-of-Home Advertising Market

  • 22.1. USA Out-of-Home Advertising Market Overview
  • 22.2. USA Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Out-of-Home Advertising Market

  • 23.1. South America Out-of-Home Advertising Market Overview
  • 23.2. South America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Out-of-Home Advertising Market

  • 24.1. Brazil Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Out-of-Home Advertising Market

  • 25.1. Middle East Out-of-Home Advertising Market Overview
  • 25.2. Middle East Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Out-of-Home Advertising Market

  • 26.1. Africa Out-of-Home Advertising Market Overview
  • 26.2. Africa Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Out-of-Home Advertising Market Competitive Landscape And Company Profiles

  • 27.1. Out-of-Home Advertising Market Competitive Landscape
  • 27.2. Out-of-Home Advertising Market Company Profiles
    • 27.2.1. Daktronics Inc.
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. JCDecaux SA
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. Lamar Advertising Co.
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. OUTFRONT Media, Inc.
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. Stroer SE & Co. KGaA
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

29. Key Mergers And Acquisitions In The Out-of-Home Advertising Market

29. Out-of-Home Advertising Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer
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