세계의 컨텐츠 분석 시장 리포트(2023년)

“Content Analytics Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on content analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
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• Benchmark performance against key competitors.
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• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for content analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The content analytics market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Deployment Type: On-Premise; Cloud

• 2) By Application: Text Analytics; Video Analytics; Social Media Analytics; Speech Analytics; Other Applications

• 3) By End User: BFSI; Healthcare; Retail and Consumer Goods; IT and Telecom; Other End Users

• Companies Mentioned: International Business Machine Corporation; Oracle Corporation; Adobe Systems INC; Clarabridge INC; Interactive Intelligence Group Inc

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery Format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the content analytics market are: International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems, Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software, and Genesys Cloud Solutions.

The global content analytics market is expected to grow from $4.22 billion in 2022 to $5.24 billion in 2023 at a compound annual growth rate (CAGR) of 24.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The content analytics market is expected to grow to $11.96 billion in 2027 at a CAGR of 22.9%.

The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Content analytics identify a group of technologies that analyze user behaviour in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions, to provide answers to particular questions. The content analytics are used to determine a person, group, or organization's intentions, priorities, or communication patterns, to describe the attitudes and actions people take in response to messages.

North America was the largest region in the content analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main deployment types of content analytics are on-premise and cloud. The on-premises are used to better the company by gaining knowledge that can be used to make improvements or changes. On-premises refers to on-site hosted IT infrastructure, hardware, and software applications. The application of content analytics includes text analytics, video analytics, social media analytics, speech analytics, and others. The several end users include BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, and others.

An increase in the number of social media activities is expected to propel the growth of the content analytics market going forward. Social media is referred to as websites and platforms that emphasize communication, community-based input, engagement, content-sharing, and collaboration. Several tech-enabled activities such as Blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and many other things can be considered forms of social media. The content created from social media is analyzed by social media analytics to support business decisions and measure the performance of actions. This leads to an increase in the demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation, and media company, in 2022, globally there are 4.55 billion active social media users and in 2021, 84% percent of US citizens used social media, which is up by 9.9% from the year 2020. Therefore, rising demand for a number of activities is propelling the content analytics market.

Technology advancement is a key trend gaining popularity in the content analytics market. Major companies in the content analytics market are advancing in their new innovations to strengthen their position in the market. For instance, in March 2022, LinkedIn Corporation, a US-based employment-oriented online service company launched a new tool for creators for improved content analytics. Creator mode is a profile setting on the dashboard that can help grow reach and influence on LinkedIn. To access additional tools and services that assist in producing content and expanding LinkedIn audience enable creator mode. The unique features of the new tools are the performance of content will be more thoroughly analysed, new creator mode analytics, improved insights options, the introduction of new data on profile video views as well as upgraded profile video tools to assist producers to grow their audience.

In February 2021, Wordpress VIP, a US-based agile content platform acquired Parse.ly for an undisclosed amount. This acquisition of Parse.ly will provide content analytics to organisations that integrate easily across commerce and content offerings. Parse.ly is a US-based content analytics platform.

The countries covered in the content analytics market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The content analytics market research report is one of a series of new reports from The Business Research Company that provides content analytics market statistics, including content analytics industry global market size, regional shares, competitors with a content analytics market share, detailed content analytics market segments, market trends and opportunities, and any further data you may need to thrive in the content analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Table of Contents

1. Executive Summary

2. Content Analytics Market Characteristics

3. Content Analytics Market Trends And Strategies

4. Content Analytics Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On Content Analytics Market
• 4.2. Ukraine-Russia War Impact On Content Analytics Market
• 4.3. Impact Of High Inflation On Content Analytics Market

5. Content Analytics Market Size And Growth

• 5.1. Global Content Analytics Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global Content Analytics Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. Content Analytics Market Segmentation

• 6.1. Global Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• On-Premise
• Cloud
• 6.2. Global Content Analytics Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Text Analytics
• Video Analytics
• Social Media Analytics
• Speech Analytics
• Other Applications
• 6.3. Global Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• BFSI
• Healthcare
• Retail and Consumer Goods
• IT and Telecom
• Manufacturing
• Other End Users

7. Content Analytics Market Regional And Country Analysis

• 7.1. Global Content Analytics Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global Content Analytics Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific Content Analytics Market

• 8.1. Asia-Pacific Content Analytics Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China Content Analytics Market

• 9.1. China Content Analytics Market Overview
• 9.2. China Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India Content Analytics Market

• 10.1. India Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan Content Analytics Market

• 11.1. Japan Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia Content Analytics Market

• 12.1. Australia Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia Content Analytics Market

• 13.1. Indonesia Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea Content Analytics Market

• 14.1. South Korea Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe Content Analytics Market

• 15.1. Western Europe Content Analytics Market Overview
• 15.2. Western Europe Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK Content Analytics Market

• 16.1. UK Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany Content Analytics Market

• 17.1. Germany Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France Content Analytics Market

• 18.4. France Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.5. France Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe Content Analytics Market

• 19.1. Eastern Europe Content Analytics Market Overview
• 19.2. Eastern Europe Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia Content Analytics Market

• 20.1. Russia Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America Content Analytics Market

• 21.1. North America Content Analytics Market Overview
• 21.2. North America Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA Content Analytics Market

• 22.1. USA Content Analytics Market Overview
• 22.2. USA Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America Content Analytics Market

• 23.1. South America Content Analytics Market Overview
• 23.2. South America Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil Content Analytics Market

• 24.1. Brazil Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East Content Analytics Market

• 25.1. Middle East Content Analytics Market Overview
• 25.2. Middle East Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa Content Analytics Market

• 26.1. Africa Content Analytics Market Overview
• 26.2. Africa Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa Content Analytics Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. Content Analytics Market Competitive Landscape And Company Profiles

• 27.1. Content Analytics Market Competitive Landscape
• 27.2. Content Analytics Market Company Profiles
  • 27.2.1. International Business Machine Corporation
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. Oracle Corporation
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. Adobe Systems INC
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. Clarabridge INC
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. Interactive Intelligence Group Inc
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Content Analytics Market

29. Content Analytics Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer