세계의 A2P 메시징 시장 보고서(2023년)

“A2P Messaging Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on a2p messaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
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Where is the largest and fastest growing market for a2p messaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The a2p messaging market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Component: Platform; A2P Service

• 2) By SMS Traffic: National Traffic; Multi-Country

• 3) By Deployment Mode: On-Premises; Cloud

• 4) By Application: Authentication Services; Promotional and Marketing Services; Customer Relationship Management Services; Pushed Content Services; Interactive Messages; Other Applications

• 5) By End Users: Banking, Financial Services, and Insurance; Retail and Ecommerce; E-Governance; Hyperlocal Businesses; Healthcare; Travel and Hospitality; Other End Users

• Companies Mentioned: AT&T Inc.; Orange S.A.; Twilio Inc.; Tata Communications Limited (Tata Group); Sinch AB

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the a2p messaging market are AT&T Inc., Orange S.A., Twilio Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Comviva Technologies Limited, Route Mobile Limited, Monty Mobile., Syniverse , Global Message Services, Tyntec Silverstreet, Vonage , Genesys , BICS SA/NV, Cequens, Clickatell, Dexatel Global Message Services AG, Kaleyra Inc., MessageBird B.V, and Mitto.

The global A2P messaging market is expected to grow from $67.33 billion in 2022 to $70.28 billion in 2023 at a compound annual growth rate (CAGR) of 4.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The A2P messaging market is expected to reach $82.63 billion in 2027 at a CAGR of 4.1%.

The A2P messaging market includes revenues earned by entities by providing messaging services such as two-factor authentication, emergency alerts, and appointment reminders. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

A2P messaging is message traffic in which a person gets messages from a software or application platforms rather than from a person and does not anticipate a response. It is used to enable businesses to automate the transfer of large volumes of messages to facilitate the delivery of business-critical messages.

North America was the largest region in the A2P messaging market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the A2P messaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main component of A2P messaging is the platform and A2P service. Platform refers to an A2P messaging services platform, a software tool used to deliver SMS or MMS messages in bulk or individually. The SMS traffic is national traffic and multi-country. The deployment modes are on-premises and cloud. The various applications involved authentication services, promotional and marketing services, customer relationship management services, pushed content services, interactive messages, and others, which are used by banking, financial services, insurance, retail and e-commerce, e-governance, hyperlocal businesses, healthcare, travel and hospitality and others.

Increasing penetration of smartphones is expected to propel the growth of the A2P Messaging market going forward. A smartphone refers to a portable electronic device that connects to the internet and cellular networks. A2P messaging helps smartphone users receive messages from a business application for marketing or customer service purposes, mainly via an automated procedure. For instance, in March 2020, according to a report by GSMA, a UK-based global member-led organization representing the mobile industry, in the year 2019, the number of smartphone adoption connections was 5.2 billion, comprising 67% of the world's population, and would reach 75% in 2022, and is expected to reach 7.1 billion by 2025. Therefore, the increasing penetration of smartphones is driving the growth of the A2P Messaging market.

Technology advancement is a key trend gaining popularity in the A2P Messaging market. Major companies operating in the A2P messaging market are focused on developing new technological solutions to strengthen their position. For instance, in July 2021, Dotgo, a US-based company operating in A2P messaging, launched the RichSMS service, built on RichSMS technology, which enables SMS messages to be delivered over RCS without requiring any software changes and increases customer loyalty by providing greater security, trust, and branding for business-to-consumer communication. The unique features of RichSMS include that its users receive a similar message along with the company logo and verified trust mark on their RCS-capable phones. It provides increased customer experience, branding, and security.

In November 2021, Sinch, a Sweden-based cloud communication platform provider, acquired MessageMedia for $1.3 billion. With this acquisition, Sinch expects to improve its performance and customer engagement, mainly among small and medium enterprises, and expand internationally. MessageMedia is an Australian-based company operating in A2P messaging.

The countries covered in the A2P messaging market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The A2P messaging market research report is one of a series of new reports from The Business Research Company that provides A2P messaging market statistics, including A2P messaging industry global market size, regional shares, competitors with an A2P messaging market share, detailed A2P messaging market segments, market trends and opportunities, and any further data you may need to thrive in the A2P messaging industry. This A2P messaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Table of Contents

1. Executive Summary

2. A2P Messaging Market Characteristics

3. A2P Messaging Market Trends And Strategies

4. A2P Messaging Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On A2P Messaging Market
• 4.2. Ukraine-Russia War Impact On A2P Messaging Market
• 4.3. Impact Of High Inflation On A2P Messaging Market

5. A2P Messaging Market Size And Growth

• 5.1. Global A2P Messaging Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global A2P Messaging Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. A2P Messaging Market Segmentation

• 6.1. Global A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Platform
• A2P Service
• 6.2. Global A2P Messaging Market, Segmentation By SMS Traffic, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• National Traffic
• Multi-Country
• 6.3. Global A2P Messaging Market, Segmentation By Deployment Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• On-Premises
• Cloud
• 6.4. Global A2P Messaging Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Other Applications
• 6.5. Global A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Banking, Financial Services, and Insurance
• Retail and Ecommerce
• E-Governance
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Other End Users

7. A2P Messaging Market Regional And Country Analysis

• 7.1. Global A2P Messaging Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global A2P Messaging Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific A2P Messaging Market

• 8.1. Asia-Pacific A2P Messaging Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China A2P Messaging Market

• 9.1. China A2P Messaging Market Overview
• 9.2. China A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India A2P Messaging Market

• 10.1. India A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan A2P Messaging Market

• 11.1. Japan A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia A2P Messaging Market

• 12.1. Australia A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia A2P Messaging Market

• 13.1. Indonesia A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea A2P Messaging Market

• 14.1. South Korea A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe A2P Messaging Market

• 15.1. Western Europe A2P Messaging Market Overview
• 15.2. Western Europe A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK A2P Messaging Market

• 16.1. UK A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany A2P Messaging Market

• 17.1. Germany A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France A2P Messaging Market

• 18.1. France A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.2. France A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe A2P Messaging Market

• 19.1. Eastern Europe A2P Messaging Market Overview
• 19.2. Eastern Europe A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia A2P Messaging Market

• 20.1. Russia A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America A2P Messaging Market

• 21.1. North America A2P Messaging Market Overview
• 21.2. North America A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA A2P Messaging Market

• 22.1. USA A2P Messaging Market Overview
• 22.2. USA A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America A2P Messaging Market

• 23.1. South America A2P Messaging Market Overview
• 23.2. South America A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil A2P Messaging Market

• 24.1. Brazil A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East A2P Messaging Market

• 25.1. Middle East A2P Messaging Market Overview
• 25.2. Middle East A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa A2P Messaging Market

• 26.1. Africa A2P Messaging Market Overview
• 26.2. Africa A2P Messaging Market, Segmentation By Component, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa A2P Messaging Market, Segmentation By End Users, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. A2P Messaging Market Competitive Landscape And Company Profiles

• 27.1. A2P Messaging Market Competitive Landscape
• 27.2. A2P Messaging Market Company Profiles
  • 27.2.1. AT&T Inc.
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. Orange S.A.
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. Twilio Inc.
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. Tata Communications Limited (Tata Group)
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. Sinch AB
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The A2P Messaging Market

29. A2P Messaging Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer