세계의 버추얼 프로덕션 시장 리포트(2023년)

“Virtual Production Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on virtual production market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for virtual production ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The virtual production market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Type: Pre-Production; Production; Post-Production

• 2) By Offering: Hardware; Software; Services

• 3) By End User: Movies; TV Series; Commercial Ads; Online Videos; Other End Users

• Companies Mentioned: Adobe Inc.; NVIDIA Corporation; Autodesk Inc.; Technicolor SA; VIVE Mars CamTrack

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the virtual production market are Adobe Inc., NVIDIA Corporation, Autodesk Inc., Technicolor SA, VIVE Mars CamTrack, Vicon Motion Systems Ltd., SideFX, Epic Games Inc., Mo-Sys Engineering Ltd., Sony Group Corporation, HumanEyes Technologies, Panocam3d.com, Pixar (The Walt Disney Company), Perforce Software Inc., Wcta Fx, Dneg, and Tiltlabs.

The global virtual production market is expected to grow from $2.15 billion in 2022 to $2.52 billion in 2023 at a compound annual growth rate (CAGR) of 17.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The virtual production market is expected to grow to $4.68 billion in 2027 at a CAGR of 16.8%.

The virtual production market includes revenues earned by entities by providing virtual production solutions such as set-scanning and digitalization, visualization, performance capture, on-set visualization, and in-camera visual effects (ICVFX). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Virtual production is a one-stage procedure that integrates physical and virtual aspects in real time utilising a set of software tools. It is used to enable moviemakers to interactively view and explore digital scenarios in the studio.

North America was the largest region in the virtual production market in 2022. The regions covered in the virtual production report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main types of virtual production are pre-production, production, and post-production. Production refers to something that is prepared for public presentation. The offerings are hardware, software, and services, which are used in movies, TV series, commercial ads, online videos and others.

Rising demand for visual effects in movie production across the globe is expected to propel the growth of the virtual production market going forward. Visual effects (VFX) is an imagery modification used to describe visuals created, modified, or augmented for any film or other moving media that does not occur during live-action filming. Visual effects (VFX) enable creators to envision content through virtual production, allowing them to build their concepts earlier. For instance, in August 2022, according to Livemint, an Indian-based financial daily newspaper, Visual effects currently account for 10-15% of the budget for an Indian movie and will rise to 30-35% in the coming years. Further, in October 2020, according to Vancouver Economic Commission, a Canada-based economic development agency, the B.C. film, television, visual effects, and animation industry broke new records in 2019, spending more than $4.1 billion. More than $3.1 billion was spent on physical production, accounting for the sheer volume of post-production and animation activity. Therefore, increasing demand for visual effect in moive production will drive the virtual production market.

Technological advancements are a key trend gaining popularity in the virtual production market. Major companies operating in the virtual production market are focused on developing new technological solutions to strengthen their position. For instance, in September 2020, Magicbox, a US-based company operating in virtual production, launched first Mobile Virtual Production Superstudio™. It's a semi-trailer that aims to make motion picture technology more accessible to any content creator.

In November 2021, Netflix, a US-based subscription streaming service and production company acquired Scanline VFX for an undisclosed amount. This acquisition marks the US streaming service's first deal to take control of a major player in the special effects industry. Scanline VFX is a US-based company operating in virtual production.

The countries covered in the virtual production market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The virtual production market research report is one of a series of new reports from The Business Research Company that provides virtual production market statistics, including virtual production industry global market size, regional shares, competitors with a virtual production market share, detailed virtual production market segments, market trends and opportunities, and any further data you may need to thrive in the virtual production industry. This virtual production market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Table of Contents

1. Executive Summary

2. Virtual Production Market Characteristics

3. Virtual Production Market Trends And Strategies

4. Virtual Production Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On Virtual Production Market
• 4.2. Ukraine-Russia War Impact On Virtual Production Market
• 4.3. Impact Of High Inflation On Virtual Production Market

5. Virtual Production Market Size And Growth

• 5.1. Global Virtual Production Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global Virtual Production Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. Virtual Production Market Segmentation

• 6.1. Global Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Pre-Production
• Production
• Post-Production
• 6.2. Global Virtual Production Market, Segmentation By Offering, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Hardware
• Software
• Services
• 6.3. Global Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Movies
• TV Series
• Commercial Ads
• Online Videos
• Other End Users

7. Virtual Production Market Regional And Country Analysis

• 7.1. Global Virtual Production Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global Virtual Production Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific Virtual Production Market

• 8.1. Asia-Pacific Virtual Production Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China Virtual Production Market

• 9.1. China Virtual Production Market Overview
• 9.2. China Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India Virtual Production Market

• 10.1. India Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan Virtual Production Market

• 11.1. Japan Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia Virtual Production Market

• 12.1. Australia Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia Virtual Production Market

• 13.1. Indonesia Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea Virtual Production Market

• 14.1. South Korea Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe Virtual Production Market

• 15.1. Western Europe Virtual Production Market Overview
• 15.2. Western Europe Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK Virtual Production Market

• 16.1. UK Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany Virtual Production Market

• 17.1. Germany Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France Virtual Production Market

• 18.1. France Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.2. France Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe Virtual Production Market

• 19.1. Eastern Europe Virtual Production Market Overview
• 19.2. Eastern Europe Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia Virtual Production Market

• 20.1. Russia Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America Virtual Production Market

• 21.1. North America Virtual Production Market Overview
• 21.2. North America Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA Virtual Production Market

• 22.1. USA Virtual Production Market Overview
• 22.2. USA Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America Virtual Production Market

• 23.1. South America Virtual Production Market Overview
• 23.2. South America Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil Virtual Production Market

• 24.1. Brazil Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East Virtual Production Market

• 25.1. Middle East Virtual Production Market Overview
• 25.2. Middle East Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa Virtual Production Market

• 26.1. Africa Virtual Production Market Overview
• 26.2. Africa Virtual Production Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa Virtual Production Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. Virtual Production Market Competitive Landscape And Company Profiles

• 27.1. Virtual Production Market Competitive Landscape
• 27.2. Virtual Production Market Company Profiles
  • 27.2.1. Adobe Inc.
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. NVIDIA Corporation
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. Autodesk Inc.
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. Technicolor SA
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. VIVE Mars CamTrack
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Virtual Production Market

29. Virtual Production Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer