세계의 주류 E-Commerce 시장 보고서(2023년)

“Alcohol E-Commerce Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on alcohol e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for alcohol e-commerce? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The alcohol e-commerce market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

• 1) By Alcohol Type: Wines And Champagnes; Spirits; Beers; Other Alcohol Types

• 2) By Price Point: Economy; Mid Range; Luxury

• 3) By Distribution Channel: Online Grocery; Online Alcohol Marketplaces; Licensed Specialty Retailers; Direct To Consumer Wine Online

• Companies Mentioned: Vivino Inc.; Uber Technologies Inc.; Vintage Wine Estates; Drizly; Naked Wines PLC.

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the alcohol e-commerce market are Vivino Inc., Uber Technologies Inc., Vintage Wine Estates, Drizly, Naked Wines PLC., Evino, Winc Inc., Bright Cellars, ReserveBar, Flaviar, Total Wine and More, Costco Wholesale Corporation, Wine.com LLC, WineAccess Inc., Minibar Delivery and Underground Enterprises Inc.

The global alcohol e-commerce market is expected to grow from $48.72 billion in 2022 to $56.17 billion in 2023 at a compound annual growth rate (CAGR) of 15.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The alcohol e-commerce market is expected to reach $87.29 billion in 2027 at a CAGR of 15.7%.

The alcohol e-commerce market consists of sales of alcohol e-commerce types that contain ethyl, denatured, isopropyl and rubbing. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Alcohol e-commerce refers to the sale of alcoholic beverages like wine, beer, and liquor through online sales channels. Customers can buy alcohol online by providing proof of age limit and other legal requirements. They are used to help retailers to provide alcohol delivery services to consumers.

North America was the largest region in the alcohol e-commerce market in 2022. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main alcohol types in the market for alcohol e-commerce are wines and champagnes, spirits, beers, and other alcohol types. Spirits are the highest ABV products of the yeast-based fermentation of a liquid brewed to have fermentable sugars. The price point is economy, mid range, and luxury. The distribution channels involved online grocery, online alcohol marketplaces, licensed specialty retailers, and direct to consumer wine online.

An increase in the consumption of alcohol is expected to propel the growth of the alcohol e-commerce market going forward. Alcohol consumption refers to the consumption of beverages that contains ethyl alcohol. They are consumed for their physiological and psychological effects during specific social contexts. The penetration of smartphones and the increase in usage of mobile shopping apps is increasing the online delivery of alcohol-selling companies. For instance, in 2020, according to Columbia Public Health, a Columbian-based leading public health education, and community collaboration, From March to September 2020, there were 41.9 billion dollars in liquor store sales, representing an increase of 20 % and 18 % compared to the same period in 2019 and the previous seven-month period. Therefore, the Increase in the consumption of alcohol is driving the growth of the alcohol e-commerce market.

Strategic partnerships and collaborations are key trends gaining popularity in the alcohol e-commerce market. Major companies operating in alcohol e-commerce are undergoing partnerships to strengthen their position in the alcohol e-commerce market. For instance, in September 2022, Thirstie, a US-based leading provider of e-commerce for beverage alcohol brands, partnered with William Grant & Sons, a UK-based global leading family-owned distiller and supplier. Through this partnership, combined resources with Thirstie are expected to expand William Grant's global e-commerce strategy and offer consumers digital access to its portfolio. Further, in August 2020, BlackSquare, a Canada-based eCommerce and direct-to-consumer support company for the global beverage alcohol industry partnered with Beam Suntory Inc., a US-based leading producer of alcoholic beverages. This partnership is expected to provide Beam Suntory with cutting-edge direct-to-consumer (DTC) e-commerce technology and digital marketing.

In December 2020, GoPuff Inc., a US-based consumer goods, food, and alcohol beverages delivery company, acquired BevMo for an undisclosed amount. Through this acquisition of combined resources, GoPuff accelerates and expands its entry into California and strengthens the network of neighbourhood stores. With this acquisition, GoPuff and BevMo are expected to enhance customers' and communities' experience and provide ultimate convenience. BevMo is a US-based leading retail chain focused on the sale and delivery of alcoholic drinks.

The countries covered in the alcohol e-commerce market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).

The revenues for a specified geography are consumption values - that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.

The alcohol e-commerce market research report is one of a series of new reports from The Business Research Company that provides alcohol e-commerce market statistics, including global market size, regional shares, competitors with a alcohol e-commerce market share, detailed alcohol e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the alcohol e-commerce industry. This alcohol e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Table of Contents

1. Executive Summary

2. Alcohol E-Commerce Market Characteristics

3. Alcohol E-Commerce Market Trends And Strategies

4. Alcohol E-Commerce Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On Alcohol E-Commerce Market
• 4.2. Ukraine-Russia War Impact On Alcohol E-Commerce Market
• 4.3. Impact Of High Inflation On Alcohol E-Commerce Market

5. Alcohol E-Commerce Market Size And Growth

• 5.1. Global Alcohol E-Commerce Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global Alcohol E-Commerce Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. Alcohol E-Commerce Market Segmentation

• 6.1. Global Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Wines And Champagnes
• Spirits
• Beers
• Other Alcohol Types
• 6.2. Global Alcohol E-Commerce Market, Segmentation By Price Point, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Economy
• Mid Range
• Luxury
• 6.3. Global Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Online Grocery
• Online Alcohol Marketplaces
• Licensed Specialty Retailers
• Direct To Consumer Wine Online

7. Alcohol E-Commerce Market Regional And Country Analysis

• 7.1. Global Alcohol E-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global Alcohol E-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific Alcohol E-Commerce Market

• 8.1. Asia-Pacific Alcohol E-Commerce Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China Alcohol E-Commerce Market

• 9.1. China Alcohol E-Commerce Market Overview
• 9.2. China Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India Alcohol E-Commerce Market

• 10.1. India Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan Alcohol E-Commerce Market

• 11.1. Japan Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia Alcohol E-Commerce Market

• 12.1. Australia Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia Alcohol E-Commerce Market

• 13.1. Indonesia Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea Alcohol E-Commerce Market

• 14.1. South Korea Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe Alcohol E-Commerce Market

• 15.1. Western Europe Alcohol E-Commerce Market Overview
• 15.2. Western Europe Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK Alcohol E-Commerce Market

• 16.1. UK Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany Alcohol E-Commerce Market

• 17.1. Germany Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France Alcohol E-Commerce Market

• 18.1. France Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.2. France Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe Alcohol E-Commerce Market

• 19.1. Eastern Europe Alcohol E-Commerce Market Overview
• 19.2. Eastern Europe Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia Alcohol E-Commerce Market

• 20.1. Russia Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America Alcohol E-Commerce Market

• 21.1. North America Alcohol E-Commerce Market Overview
• 21.2. North America Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA Alcohol E-Commerce Market

• 22.1. USA Alcohol E-Commerce Market Overview
• 22.2. USA Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America Alcohol E-Commerce Market

• 23.1. South America Alcohol E-Commerce Market Overview
• 23.2. South America Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil Alcohol E-Commerce Market

• 24.1. Brazil Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East Alcohol E-Commerce Market

• 25.1. Middle East Alcohol E-Commerce Market Overview
• 25.2. Middle East Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa Alcohol E-Commerce Market

• 26.1. Africa Alcohol E-Commerce Market Overview
• 26.2. Africa Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. Alcohol E-Commerce Market Competitive Landscape And Company Profiles

• 27.1. Alcohol E-Commerce Market Competitive Landscape
• 27.2. Alcohol E-Commerce Market Company Profiles
  • 27.2.1. Vivino Inc
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. Uber Technologies Inc
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. Vintage Wine Estates
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. Drizly
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. Naked Wines plc
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Alcohol E-Commerce Market

29. Alcohol E-Commerce Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer