시장보고서
상품코드
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세계 광고 대행사 시장 보고서(2024년)

Advertising Agencies Global Market Report 2024

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 175 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    


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광고 대행사 시장 규모는 향후 몇 년동안 꾸준히 성장할 것으로 예상됩니다. 2028년 복합 연간 성장률(CAGR) 4.6%를 나타낼 전망이며 4,920억 7,000만 달러로 성장할 것으로 예상됩니다. 예측되는 성장은 도시화, 5G, IoT의 도입에 의해 촉진됩니다. 주요 동향에는 광고의 AI, 스토리텔링의 중시, 디지털화의 중시, 인터랙티브 광고 수요, 증강현실의 통합, 스트리밍 서비스 광고 증가 등이 있습니다. 전략에는 안전한 디지털 참여, 인수를 통한 디지털 마케팅 강화, 데이터 중심 솔루션, 새로운 지역으로의 확장이 포함됩니다.

다양한 분야에 걸친 광고비의 급증으로 광고 대행사 시장 수요가 더욱 확대될 전망입니다. 이 투자 증가에 크게 기여하고 있는 것은 동영상 광고와 모바일 광고이며, 큰 성장을 이루고 있습니다. 주목할만하게, 디지털 광고는 현재 TV 광고의 총 지출을 초과하고 있습니다. 예를 들어, 마케팅 회사 WordStream의 데이터에 따르면 세계 디지털 광고 지출은 2022년에 예상 4,410억 달러에 이르렀고(2023년)에는 4,850억 달러로 더 증가할 것으로 예측됩니다. 미국. 다양한 산업 중에서 총 광고비에서 차지하는 비율이 가장 높은 것은 소매 업계입니다. 따라서 광고 지출의 급증으로 광고 대행사 시장의 서비스 수요가 높아질 것으로 예상됩니다.

인플루언서 마케팅에 대한 추세가 높아짐에 따라 예측 가능한 미래 광고 대행사 시장의 성장 궤도가 가속될 것으로 예상됩니다. 이 마케팅 전략에는 소셜 미디어 플랫폼 및 기타 온라인 채널에서 많은 열성적인 추종자를 보유한 기업 및 개인과의 협업이 포함됩니다. 인플루언서 마케팅 전문 광고 대행사는 브랜드 및 인플루언서 파트너십을 최적화하고 종합적인 마케팅 목표에 맞게 조정하며 규제 기준을 확실하게 준수하는 데 중요한 서비스를 제공합니다. 예를 들어 덴마크에 본사를 두고 소셜 미디어와 인플루언서 마케팅에 주력하는 미디어 회사 인플루언서 마케팅 허브가 발행한 보고서에서는 인플루언서 마케팅 업계의 가치가 2023년 211억 달러에 달할 것으로 예측됩니다. 또한 설문조사에 따르면 응답자의 82%가 2023년에 독감 마케팅에 예산을 할당할 예정이며 2022년에 보고된 77%에서 증가하고 있습니다. 따라서 인플루언서 마케팅에 대한 관심 증가는 광고 대행사 시장을 추진하는 주요 추진력이 될 것으로 예상됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 거시경제 시나리오

  • 고인플레이션이 시장에 미치는 영향
  • 우크라이나,러시아 전쟁이 시장에 미치는 영향
  • COVID-19에 의한 시장에 대한 영향

제5장 세계 시장 규모와 성장

  • 세계 시장 성장 촉진요인과 억제요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 세계 시장 규모 실적과 성장(2018년-2023년)
  • 세계 시장 규모 예측과 성장(2023년-2028년, 2033년)

제6장 시장 세분화

  • 세계 광고 대행사 시장 : 모드별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 온라인 광고
  • 오프라인 광고
  • 세계 광고 대행사 시장 : 유형별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • TV
  • 디지털
  • 무선
  • 인쇄
  • 외출처(OOH)
  • 기타 유형
  • 세계 광고 대행사 시장 : 최종 사용자 업계별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 은행/금융서비스/보험 부문(BFSI)
  • 소비재 및 소매
  • 정부 및 공공 부문
  • IT&텔레콤
  • 헬스케어
  • 미디어 및 엔터테인먼트

제7장 지역 및 국가 분석

  • 세계 광고 대행사 시장 : 지역별, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 세계 광고 대행사 시장 : 국가별, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

  • 광고 대행사 시장 경쟁 구도
  • 광고 대행사 시장 기업 프로파일
    • WPP PLC
    • Dentsu Inc.
    • Publicis Groupe
    • Omnicom Group Inc.
    • 하쿠호도 DY Holdings

제31장 기타 선도적이고 혁신적인 기업

  • BlueFocus Communication Group
  • The Interpublic Group of Companies, Inc.
  • Accenture Interactive
  • Havas
  • MDC Partners
  • 303 MullenLowe
  • ADA
  • Red search
  • Schbang
  • Medium rare content agency
  • King content
  • DDB Group
  • Wieden Kennedy(Shanghai) Co. Ltd.
  • Guangdong Advertising Co. Ltd
  • Lowe Shanghai

제32장 경쟁 벤치마킹

제33장 경쟁 대시보드

제34장 주요 인수합병(M&A)

제35장 미래 전망과 가능성 분석

제36장 부록

BJH 24.03.21

Advertising agencies play a pivotal role in initiating, managing, and executing paid marketing communications. They are responsible for creating advertisements, devising strategies for their delivery, determining when and where they will be deployed, and ultimately delivering them to the client.

The primary types of advertising agencies include TV, digital, radio, print, out-of-home (OOH), and others. A digital agency primarily focuses on marketing a company's products and services on the internet through services such as website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and more. Advertising modes encompass both online and offline channels, with applications in various sectors such as the banking, financial services, and insurance sector (BFSI), consumer goods and retail, government and public sector, IT & telecommunication, healthcare, and media & entertainment.

The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advertising agencies market size has grown strongly in recent years. It will grow from $390.77 billion in 2023 to $410.82 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth observed in the historical period can be attributed to several key factors, including robust economic growth in emerging markets, the surge of globalization, an increase in the penetration of e-commerce, a rise in advertisement expenditure, and rapid technological advancements.

The advertising agencies market size is expected to see steady growth in the next few years. It will grow to $492.07 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%. Forecasted growth is fueled by urbanization, 5G and IoT adoption. Key trends include AI in advertising, storytelling emphasis, digitalization focus, demand for interactive advertising, augmented reality integration, and increased streaming service advertising. Strategies involve safe digital engagement, digital marketing strengthening through acquisitions, data-driven solutions, and expansion into new regions.

The surge in advertising expenditure across various sectors is poised to bolster the demand within the advertising agency market. Significant contributions to this increased investment come from video and mobile advertisements, which have witnessed substantial growth. Notably, digital advertising has now surpassed the total spending on TV ads. For instance, data from WordStream, a marketing company, revealed that global digital ad spend reached an estimated $441 billion in 2022 and is projected to further escalate to $485 billion in 2023. This shift has notably led to digital ad spending surpassing traditional media spending in the US. Among various industries, the retail sector accounts for the highest percentage of total advertising expenditure. Hence, the upsurge in advertising spending is anticipated to propel the demand for services within the advertising agency market.

The increasing inclination towards influencer marketing is poised to drive the growth trajectory of the advertising agency market in the foreseeable future. This marketing strategy involves collaborations between businesses and individuals who hold substantial and engaged followings on social media platforms or other online channels. Advertising agencies specializing in influencer marketing offer crucial services aimed at optimizing brand-influencer partnerships, aligning them with overarching marketing goals, and ensuring compliance with regulatory norms. For instance, a report published by Influencer Marketing Hub, a Denmark-based media company focused on social media and influencer marketing, projects the influencer marketing industry to attain a value of $21.1 billion in 2023. Furthermore, a survey indicates that 82% of respondents plan to allocate budgets for influencer marketing in 2023, showing growth from the 77% reported in 2022. Thus, the burgeoning preference for influencer marketing is expected to be a key driver propelling the advertising agency market.

The integration of artificial intelligence (AI) into advertising strategies is becoming increasingly prevalent within the advertising agencies market. Key industry players are consistently striving to introduce innovative technologies aimed at better addressing consumer needs. For instance, Kantar, a UK-based marketing data and analytics company, unveiled Link AI for Digital in May 2022. This AI-powered advertising testing tool is specifically tailored for digital advertising formats. Utilizing predictive analytics, Link AI for Digital assesses the anticipated in-market performance of digital advertisements. This innovative solution was trained using an extensive database comprising over 230,000 survey-enabled ad tests and 30 million real-world interactions.

Major companies within the market are directing their efforts towards the development of cutting-edge products tailored for younger demographics, such as the Gen Z Music lineup, to expand their consumer base and gain a competitive edge. The Gen Z Music lineup is a tool designed to identify trending music and aid advertisers in establishing connections with the 18- to 24-year-old demographic. For instance, Google Ads, a US-based advertising platform, introduced the globally available Gen Z Music lineup in July 2023. Leveraging data from audio, long-form content, and YouTube shorts, Google AI curates a lineup of trending songs among 18- to 24-year-olds. Advertisers can opt to have their campaigns featured alongside content playing these popular songs, providing them with an avenue to better engage with the targeted demographic.

In August 2021, Principle America Co. Ltd., a subsidiary of the Tokyo-based digital marketing agency Principle Company, successfully acquired Eboost Consulting for an undisclosed amount. Through this strategic acquisition, Eboost Consulting, a U.S.-based digital marketing agency, will contribute its industry-leading expertise in social media advertising and PPC consulting services. This collaboration aims to facilitate the expansion of Japanese companies into North America and support U.S. organizations in their global expansion efforts into the Japanese and Asia-Pacific (APAC) markets.

Major companies operating in the advertising agencies market report are WPP PLC, Dentsu Inc., Publicis Groupe, Omnicom Group Inc., Hakuhodo DY Holdings, BlueFocus Communication Group, The Interpublic Group of Companies, Inc., Accenture Interactive, Havas, MDC Partners, 303 MullenLowe, ADA, Red search, Schbang, Medium rare content agency, King content, DDB Group, Wieden + Kennedy (Shanghai) Co. Ltd., Guangdong Advertising Co. Ltd., Lowe Shanghai, VCCP, Mediaplus Group (Munchen Deutschland), Bartle Bogle Hegarty (BBH), The&Partnership, Braaxe, Saatchi & Saatchi, Admind Agency, BrainDonors, Brain Tank Marketing Agency, Zest Creations, Purple PR Ltd., Funktional and Subsign, Ogilvy, The O Group, Digital Silk, studiofilms, Ignite Social Media, The Bureau of Small Projects, OKD Marketing, Cundari, Giants & Gentlemen, Let's Get Optimized, Social Media 55, Burrell Communications, Arcane Marketing, Forge and Smith, Strano + Pettigrew Design Associates, Jelly Digital Marketing & PR, Art & Science, Sid Lee, John St., BETC Havas, Lowe Lintas, Leo Burnett, Grey Worldwide, FCB Ulka, Rediffusion DYR, Euro RSCG, 9thWonder, Hoopla, Way2net Digital Marketing Agency, TBWA Raad, FP7 McCANN, Tonic International, Mullen Lowe, BPG Group, Mars Media Group, Intango, Executive Digital, Adbot, dKilo, Ads Gate, AdCrew, JCDecaux

North America was the largest region in the advertising agencies market in 2023. Western Europe was the second largest region in the global advertising agencies market share. The regions covered in the advertising agencies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the advertising agencies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The advertising agencies market consists of revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Advertising Agencies Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advertising agencies market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for advertising agencies? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising agencies market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Mode: Online Advertising And Offline Advertising
  • 2) By Type: TV, Digital; Radio, Print; Out-Of-Home (OOH) And Others
  • 3) By End Use Industry: Banking; Financial Service & Insurance (BFSI); Consumer Goods And Retail; Government And Public Sector; IT And Telecom; Media And Entertainment And Others
  • Companies Mentioned: WPP PLC; Dentsu Inc.; Publicis Groupe; Omnicom Group Inc.; Hakuhodo DY Holdings
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Advertising Agencies Market Characteristics

3. Advertising Agencies Market Trends And Strategies

4. Advertising Agencies Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Advertising Agencies Market Size and Growth

  • 5.1. Global Advertising Agencies Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Advertising Agencies Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Advertising Agencies Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Advertising Agencies Market Segmentation

  • 6.1. Global Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online Advertising
  • Offline Advertising
  • 6.2. Global Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • TV
  • Digital
  • Radio
  • Print
  • Out-of-home (OOH)
  • Other Types
  • 6.3. Global Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Banking, Financial Services, and Insurance Sector (BFSI)
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment

7. Advertising Agencies Market Regional And Country Analysis

  • 7.1. Global Advertising Agencies Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Advertising Agencies Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Advertising Agencies Market

  • 8.1. Asia-Pacific Advertising Agencies Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Advertising Agencies Market

  • 9.1. China Advertising Agencies Market Overview
  • 9.2. China Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Advertising Agencies Market

  • 10.1. India Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Advertising Agencies Market

  • 11.1. Japan Advertising Agencies Market Overview
  • 11.2. Japan Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Advertising Agencies Market

  • 12.1. Australia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Advertising Agencies Market

  • 13.1. Indonesia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Advertising Agencies Market

  • 14.1. South Korea Advertising Agencies Market Overview
  • 14.2. South Korea Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Advertising Agencies Market

  • 15.1. Western Europe Advertising Agencies Market Overview
  • 15.2. Western Europe Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Advertising Agencies Market

  • 16.1. UK Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Advertising Agencies Market

  • 17.1. Germany Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Advertising Agencies Market

  • 18.1. France Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Advertising Agencies Market

  • 19.1. Italy Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Advertising Agencies Market

  • 20.1. Spain Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Advertising Agencies Market

  • 21.1. Eastern Europe Advertising Agencies Market Overview
  • 21.2. Eastern Europe Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Advertising Agencies Market

  • 22.1. Russia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Advertising Agencies Market

  • 23.1. North America Advertising Agencies Market Overview
  • 23.2. North America Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Advertising Agencies Market

  • 24.1. USA Advertising Agencies Market Overview
  • 24.2. USA Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Advertising Agencies Market

  • 25.1. Canada Advertising Agencies Market Overview
  • 25.2. Canada Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Advertising Agencies Market

  • 26.1. South America Advertising Agencies Market Overview
  • 26.2. South America Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Advertising Agencies Market

  • 27.1. Brazil Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Advertising Agencies Market

  • 28.1. Middle East Advertising Agencies Market Overview
  • 28.2. Middle East Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Advertising Agencies Market

  • 29.1. Africa Advertising Agencies Market Overview
  • 29.2. Africa Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Advertising Agencies Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Advertising Agencies Market Competitive Landscape And Company Profiles

  • 30.1. Advertising Agencies Market Competitive Landscape
  • 30.2. Advertising Agencies Market Company Profiles
    • 30.2.1. WPP PLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Dentsu Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Publicis Groupe
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Omnicom Group Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Hakuhodo DY Holdings
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Advertising Agencies Market Other Major And Innovative Companies

  • 31.1. BlueFocus Communication Group
  • 31.2. The Interpublic Group of Companies, Inc.
  • 31.3. Accenture Interactive
  • 31.4. Havas
  • 31.5. MDC Partners
    • 31.6. 303 MullenLowe
  • 31.7. ADA
  • 31.8. Red search
  • 31.9. Schbang
  • 31.10. Medium rare content agency
  • 31.11. King content
  • 31.12. DDB Group
  • 31.13. Wieden + Kennedy (Shanghai) Co. Ltd.
  • 31.14. Guangdong Advertising Co. Ltd
  • 31.15. Lowe Shanghai

32. Global Advertising Agencies Market Competitive Benchmarking

33. Global Advertising Agencies Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Advertising Agencies Market

35. Advertising Agencies Market Future Outlook and Potential Analysis

  • 35.1 Advertising Agencies Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Advertising Agencies Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Advertising Agencies Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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