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세계의 미디어 구매 회사 및 대표 기업 시장 보고서(2024년)

Media Buying Agencies And Representative Firms Global Market Report 2024

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 175 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    


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미디어 구매 회사 및 대표 기업의 시장 규모는 향후 몇 년 동안 꾸준히 성장할 것으로 예상됩니다. 2028년에는 4.1%의 연평균 복합 성장률(CAGR)로 975억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안 예상되는 성장은 모바일 동영상 시청 증가, 인터넷 보급률 증가, 정부 지원, 젊은 층 또는 밀레니얼 세대 인구 증가 등의 요인에 기인하는 것으로 보입니다. 예측 기간 동안 예상되는 주요 동향으로는 인공지능(AI)과 머신러닝(ML)을 활용하여 마케터들이 더 많은 실험을 통해 새로운 전략을 개발할 수 있도록 하는 것, 가상현실 환경에서 고객과의 상호작용을 위한 메타버스 애플리케이션에 대한 집중, 그리고 지속적인 신제품 출시 등이 있습니다. 새로운 제품 출시 등을 꼽을 수 있습니다. 경쟁력을 높이고, 진화하는 소비자 니즈에 대응하고, 빅데이터를 활용해 고객의 광고 선호도를 더 잘 이해하고, 보다 타겟팅되고 개인화된 캠페인을 위해 디지털 서비스를 강조하고, 시청자를 확보하기 위해 스트리밍 서비스에 초점을 맞출 것입니다.

정치 행사, 스포츠 행사, 축제, 고예산 영화가 증가함에 따라 미디어 구매 회사 및 대표 기업의 수요가 증가할 것으로 예상됩니다. 주목할 만한 것은 2020년 미국 대통령 선거 기간 동안 민주당은 인도계 유권자의 관심을 끌기 위해 인도 14개 언어로 광고를 발표했다는 점입니다. 2023년 9월, 대선 후보들은 막대한 수입과 지출을 보고하며 정치 캠페인의 재정 규모를 강조했습니다. 정치 집회, 스포츠 행사, 코첼라(Coachella)와 같은 축제와 같은 주요 군중 집회 행사는 미디어 구매 회사 및 대표 기업 시장의 성장에 크게 기여하고 있습니다.

미디어 구매 회사 및 대표 기업 시장의 성장은 인터넷과 소셜 미디어 플랫폼의 사용 확대에 의해 더욱 촉진되고 있습니다. 소셜 미디어 플랫폼은 대화, 정보 교환, 컨텐츠 제작을 촉진하는 커뮤니케이션 채널 역할을 합니다. 기업들은 소셜 미디어를 비용 효율적인 마케팅과 광고에 활용하고 전 세계 시청자들과 소통합니다. Meltwater의 최근 데이터에 따르면 LinkedIn과 Instagram의 사용자 기반이 풍부하고 영국의 인터넷 사용자가 증가하고 있음을 보여줍니다. 인터넷과 소셜 미디어 플랫폼의 보급은 미디어 구매 회사 및 대표 기업 시장의 확장을 촉진하는 중요한 원동력입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 거시경제 시나리오

  • 고인플레이션이 시장에 미치는 영향
  • 우크라이나·러시아 전쟁이 시장에 미치는 영향
  • COVID-19에 의한 시장에 대한 영향

제5장 세계 시장 규모와 성장

  • 세계의 시장 성장 촉진요인과 억제요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 세계의 시장 규모 실적과 성장, 2018-2023년
  • 세계의 시장 규모 예측과 성장, 2023-2028년, 2033년

제6장 시장 세분화

  • 세계의 미디어 구매 회사 및 대표 기업 시장, 서비스별 세분화, 실적 및 예측, 2018-2023년, 2023-2028년, 2033년
  • 미디어 구입 서비스
  • 미디어 플래닝 서비스
  • 미디어 대표 기업
  • 기타 서비스
  • 세계의 미디어 구매 회사 및 대표 기업 시장, 모드별 세분화, 실적 및 예측, 2018-2023년, 2023-2028년, 2033년
  • 오프라인
  • 온라인
  • 세계의 미디어 구매 회사 및 대표 기업 시장, 용도별 세분화, 실적 및 예측, 2018-2023년, 2023-2028년, 2033년
  • BFSI
  • 소비재와 소매
  • 정부 및 공공부문
  • IT와 통신
  • 헬스케어
  • 미디어와 엔터테인먼트

제7장 지역 및 국가 분석

  • 세계의 미디어 구매 회사 및 대표 기업 시장, 지역별, 실적 및 예측, 2018-2023년, 2023-2028년, 2033년
  • 세계의 미디어 구매 회사 및 대표 기업 시장, 국가별, 실적 및 예측, 2018-2023년, 2023-2028년, 2033년

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 상황과 기업 개요

  • 미디어 구매 회사 및 대표 기업 시장 경쟁 상황
  • 미디어 구매 회사 및 대표 기업 시장 기업 개요
    • WPP PLC
    • Publicis Groupe
    • Omnicom Group Inc
    • Dentsu Inc
    • The Interpublic Group Of Companies

제31장 기타 주요 및 혁신적인 기업

  • Havas SA
  • Katz Media Group
  • Hakuhodo DY Media Partners Inc.
  • Horizon Media
  • Kingstar Media
  • Initiative Media Private Limited
  • Brand Catalyser
  • AJ Marketing
  • GrowthElements Private Limited
  • Adworth Media Pvt Ltd
  • Alchemy One
  • MK Media
  • GDR Media Group
  • KKBC
  • KOL Media

제32장 경쟁 벤치마킹

제33장 경쟁 대시보드

제34장 주요 인수합병

제35장 향후 전망과 가능성 분석

제36장 부록

ksm 24.03.21

Media buying is the process of acquiring media space and time to achieve effective ad placements in alignment with the brand's marketing or advertising objectives. A media representative refers to any legal or natural person who serves as an intermediary on behalf of the advertiser, purchasing advertising space under the terms of a written representation contract.

The main services offered by media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a strategy employed in sponsored marketing campaigns, aiming to identify and procure ad space on channels that resonate with the target demographic, ensuring optimal pricing and timing. Various industries, including BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment, utilize these services through different modes, such as offline and online.

The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, media buying agencies and representative firms market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $79.29 billion in 2023 to $82.94 billion in 2024 at a compound annual growth rate (CAGR) of 4.6%. The growth observed in the historic period can be attributed to factors such as strong economic growth in emerging markets, an increasing number of events, growth in the world population, and rising expenditure on advertisements.

The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $97.55 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The anticipated growth in the forecast period can be attributed to factors such as the increase in mobile video viewing, rising internet penetration, government support, and the growing young or millennial population. Major trends expected in the forecast period include leveraging artificial intelligence (AI) and machine learning (ML) to enable marketers to conduct more experiments and develop new strategies, focusing on metaverse applications for interacting with customers in virtual realistic settings, launching new products to remain competitive and meet evolving consumer needs, utilizing big data to enhance understanding of customer ad preferences, emphasizing digital services for more targeted and personalized campaigns, and focusing on streaming services to capture audiences.

The demand for media buying agencies and representative firms is expected to rise due to an increasing number of political events, sports events, festivals, and high-budget movies. Notably, during the 2020 US presidential elections, the Democratic Party released ads in 14 Indian languages to engage voters of Indian origin. In September 2023, presidential candidates reported significant receipts and disbursements, emphasizing the financial scale of political campaigns. Major crowd-gathering events, including political rallies, sports events, and festivals such as Coachella, are significant contributors to the growing market for media buying agencies and representative firms.

The growth of the media buying agencies and representative firms' market is further propelled by the escalating use of the internet and social media platforms. Social media platforms serve as communication channels facilitating conversations, information exchange, and content creation. Businesses leverage social media for cost-effective marketing and advertising, engaging with a global audience. Recent data from Meltwater indicates an increase in internet users in the UK, with substantial LinkedIn and Instagram user bases. The pervasive use of the internet and social media platforms is a key driver fostering the expansion of the media buying agencies and representative firms' market.

Artificial Intelligence (AI) adoption for media optimization is gaining prominence among media buyers, reshaping advertising operations. The 2022 State of Marketing AI Report highlights the significance of AI in marketing success. In August 2021, BLKBOX.ai launched an Intelligent Media Buying Platform powered by AI, allowing businesses to scale profitably by automating media buying processes. This AI-driven platform streamlines campaign management, significantly reducing the time required while enhancing efficiency and profitability.

Major companies in the media buying agencies and representative firms' market are focusing on innovative solutions to gain a competitive edge. AVOW Intelligence, introduced by AVOW, is one such solution providing cost-effectiveness, performance monitoring, and optimization. This proprietary technology processes vast amounts of data from various mobile OEMs, bridging the gap between media buyers and data. AVOW's initiative to launch AVOW Intelligence in India aims to transform mobile OEM advertising, offering clients a competitive advantage in user acquisition initiatives on different app stores.

In August 2021, TAKUMI, a Japan-based marketing platform, acquired Unieed, a UK-based content and strategic media-buying agency. This acquisition broadened TAKUMI's global paid media offerings, emphasizing content-driven campaigns in collaboration with leading outdoor and cycling brands.

Major companies operating in the media buying agencies and representative firms market report are WPP PLC, Publicis Groupe, Omnicom Group Inc., Dentsu Inc., The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd., Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media , The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media , Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency , Evolution Media , Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Zwick Roell Group, Belenus of Brazil S / A, METALAC, Fastener SRL, Oasn Me Ltd., Amazonas Industria E Comercio Ltd., Sika, H.B. Fuller, Henkel , Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency , Fuse factory

North America was the largest region in the media buying agencies and representative firms market in 2023. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Buying Agencies And Representative Firms Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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Where is the largest and fastest growing market for media buying agencies and representative firms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
  • 2) By Mode: Offline; Online
  • 3) By Application: Banking; Financial Services And Insurance (BFSI) Sector; Consumer Goods And Retail; Government And Public Sector; IT (Information Technology) And Telecom; Healthcare; Media And Entertainment
  • Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Media Buying Agencies And Representative Firms Market Characteristics

3. Media Buying Agencies And Representative Firms Market Trends And Strategies

4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Media Buying Agencies And Representative Firms Market Size and Growth

  • 5.1. Global Media Buying Agencies And Representative Firms Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Media Buying Agencies And Representative Firms Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Media Buying Agencies And Representative Firms Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Media Buying Agencies And Representative Firms Market Segmentation

  • 6.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media Buying Service
  • Media Planning Service
  • Media Representative Firms
  • Other Services
  • 6.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Offline
  • Online
  • 6.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT and Telecom
  • Healthcare
  • Media and Entertainment

7. Media Buying Agencies And Representative Firms Market Regional And Country Analysis

  • 7.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Media Buying Agencies And Representative Firms Market

  • 8.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Media Buying Agencies And Representative Firms Market

  • 9.1. China Media Buying Agencies And Representative Firms Market Overview
  • 9.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Media Buying Agencies And Representative Firms Market

  • 10.1. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Media Buying Agencies And Representative Firms Market

  • 11.1. Japan Media Buying Agencies And Representative Firms Market Overview
  • 11.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Media Buying Agencies And Representative Firms Market

  • 12.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Media Buying Agencies And Representative Firms Market

  • 13.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Media Buying Agencies And Representative Firms Market

  • 14.1. South Korea Media Buying Agencies And Representative Firms Market Overview
  • 14.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Media Buying Agencies And Representative Firms Market

  • 15.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
  • 15.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Media Buying Agencies And Representative Firms Market

  • 16.1. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Media Buying Agencies And Representative Firms Market

  • 17.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Media Buying Agencies And Representative Firms Market

  • 18.1. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Media Buying Agencies And Representative Firms Market

  • 19.1. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Media Buying Agencies And Representative Firms Market

  • 20.1. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Media Buying Agencies And Representative Firms Market

  • 21.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
  • 21.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Media Buying Agencies And Representative Firms Market

  • 22.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Media Buying Agencies And Representative Firms Market

  • 23.1. North America Media Buying Agencies And Representative Firms Market Overview
  • 23.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Media Buying Agencies And Representative Firms Market

  • 24.1. USA Media Buying Agencies And Representative Firms Market Overview
  • 24.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Media Buying Agencies And Representative Firms Market

  • 25.1. Canada Media Buying Agencies And Representative Firms Market Overview
  • 25.2. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Media Buying Agencies And Representative Firms Market

  • 26.1. South America Media Buying Agencies And Representative Firms Market Overview
  • 26.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Media Buying Agencies And Representative Firms Market

  • 27.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Media Buying Agencies And Representative Firms Market

  • 28.1. Middle East Media Buying Agencies And Representative Firms Market Overview
  • 28.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Media Buying Agencies And Representative Firms Market

  • 29.1. Africa Media Buying Agencies And Representative Firms Market Overview
  • 29.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

  • 30.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
  • 30.2. Media Buying Agencies And Representative Firms Market Company Profiles
    • 30.2.1. WPP PLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Publicis Groupe
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Omnicom Group Inc
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Dentsu Inc
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. The Interpublic Group Of Companies
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Media Buying Agencies And Representative Firms Market Other Major And Innovative Companies

  • 31.1. Havas SA
  • 31.2. Katz Media Group
  • 31.3. Hakuhodo DY Media Partners Inc.
  • 31.4. Horizon Media
  • 31.5. Kingstar Media
  • 31.6. Initiative Media Private Limited
  • 31.7. Brand Catalyser
  • 31.8. AJ Marketing
  • 31.9. GrowthElements Private Limited
  • 31.10. Adworth Media Pvt Ltd
  • 31.11. Alchemy One
  • 31.12. MK Media
  • 31.13. GDR Media Group
  • 31.14. KKBC
  • 31.15. KOL Media

32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking

33. Global Media Buying Agencies And Representative Firms Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

35. Media Buying Agencies And Representative Firms Market Future Outlook and Potential Analysis

  • 35.1 Media Buying Agencies And Representative Firms Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Media Buying Agencies And Representative Firms Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Media Buying Agencies And Representative Firms Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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