세계의 웹코믹스 시장 : 기회와 전략(-2033년)

Webcomics, derived from 'web-based comics', have become a dynamic and diverse medium that encompasses various types and styles of storytelling. These digital comics are published and distributed online, taking advantage of the internet's vast reach and accessibility. Within the realm of webcomics, creators explore an array of formats, genres and artistic approaches, offering audiences a rich tapestry of storytelling experiences.

The webcomics market consists of sales, by entities (organizations, sole traders and partnerships), of webcomics that refer to a digital cartoon, comic strip or graphic generated for online publication. Webcomics are typically published by artists on their websites, blogs, social media profiles or art websites. Webcomics are created with digital art applications like Adobe Photoshop or Illustrator.

The global webcomics market was valued at $5,933.9 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 7.0%.

Increasing Internet Penetration In Rural And Urban Areas

The increasing internet penetration in rural and urban areas propelled the growth of the webcomics market. The proliferation of internet usage has greatly expanded the availability of online content, including comics, books, cartoons and graphics on tablets and mobile devices. Webcomics have the potential to reach a wider range of people as internet connections grow in both urban and rural regions. Authors may now engage with readers in previously unreachable locations because of the improved accessibility that dissolves geographical barriers. For instance, in October 2022, according to DataReportal, a Singapore-based online reference library, a total of 5.07 billion people around the world used the internet, equivalent to 63.5 % of the world's total population. Internet users continued to grow too, with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, in July 2022, according to Livemint, an Indian financial daily newspaper, there were a total of 692 million active internet users in India, including 351 million from rural India and 341 from urban areas. Therefore, the increasing internet penetration in rural and urban areas drove the webcomics market during the historic period.

Adaption Of Novels And Comic Books To Webcomics

The production of webcomics adapted from novels and comic books has become a notable trend, driven by various factors. The process of adaptation entails converting pre-existing textual or visual material into an online comic format. For instance, in January 2023, WEBTOON, a US-based digital comics platform, announced that a number of well-known online novels will be adapted into webcomics this year, giving readers a whole new way to enjoy their favorite web novels and bulking up its library with a slate of original contents. WEBTOON collaborated with younger publishers, such as Aethon Books, a US-based publishing company offering science fiction and fantasy books and MoonQuill, a US-based original story hosting platform, to create this freshly structured series. Additionally, in August 2022, Idw Entertainment, LLC, a US-based comic book publishing company, partnered with Universal Content Productions, a US-based television production company, on an adaptation of Dark Spaces: Wildfire. The new comic book series by writers Scott Snyder and Hayden Sherman serve as its inspiration.

The global webcomics market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 20.55% of the total market in 2022.

Webcomics Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global webcomics market as it emerges from the COVID-19 shut down.

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Where is the largest and fastest-growing market for webcomics? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The webcomics market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider webcomics market; and compares it with other markets.

The report covers the following chapters

• Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type and by application.
• Key Trends Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
• Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the webcomics market.
• Global Market Size And Growth Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
• Regional And Country Analysis Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country
• Market Segmentation Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
• Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region
• Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
• Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
• Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
• Conclusions And Recommendations- This section includes recommendations for webcomics providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
• Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

• 1) By Type: Subscription Webcomic; Advertising Webcomic
• 2) By Application: Mobile Phone; Laptop; Tablet; Other Applications
• Companies Mentioned: Walt Disney Company; Naver Corp; Warner Bros. Discovery, Inc; Shueisha Inc; Embracer Group (Dark Horse Media)
• Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time-series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; webcomics indicators comparison.
• Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1 Executive Summary

• 1.1 Webcomics - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

• 6.1 General Market Definition
• 6.2 Summary
• 6.3 Webcomics Market Definition And Segmentations
• 6.4 Market Segmentation By Type
  • 6.4.1 Subscription Webcomic
  • 6.4.2 Advertising Webcomic
• 6.5 Market Segmentation By Application
  • 6.5.1 Mobile Phone
  • 6.5.2 Laptop
  • 6.5.3 Tablet
  • 6.5.4 Other Applications

7 Major Market Trends

• 7.1 Launch Of Online Applications And Platforms To Boost Sales And Extend Reach
• 7.2 Strategic Collaborations And Partnerships To Provide New Content
• 7.3 Leveraging New Product Development To Meet Shifting Customer Demands
• 7.4 Adaption Of Novels And Comic Books To Webcomics
• 7.5 Transforming Webcomics Into Interactive Video Games

8 Webcomics Market - Macro-Economic Scenario

• 8.1 COVID-19 Impact On The Webcomics Market
• 8.2 Impact Of The War In Ukraine On The Webcomics Market
• 8.3 Impact Of High Inflation On The Webcomics Market

9 Global Market Size and Growth

• 9.1 Market Size
• 9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
  • 9.2.1 Market Drivers 2018 - 2023
  • 9.2.2 Market Restraints 2018 - 2023
• 9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
  • 9.3.1 Market Drivers 2023 - 2028
  • 9.3.2 Market Restraints 2023 - 2028

10 Global Webcomics Market Segmentation

• 10.1 Global Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 10.2 Global Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Webcomics Market, Regional and Country Analysis

• 11.1 Global Webcomics Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 11.2 Global Webcomics Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

• 12.1 Summary
  • 12.1.1 Market Overview
  • 12.1.2 Region Information
  • 12.1.3 Market Information
  • 12.1.4 Background Information
  • 12.1.5 Government Initiatives
  • 12.1.6 Regulations
  • 12.1.7 Regulatory Bodies
  • 12.1.8 Major Associations
  • 12.1.9 Taxes Levied
  • 12.1.10 Corporate Tax Structure
  • 12.1.11 Investments
  • 12.1.12 Major Companies
• 12.2 Asia-Pacific Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.3 Asia-Pacific Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.4 Asia-Pacific Webcomics Market: Country Analysis
• 12.5 China Market
• 12.6 Summary
  • 12.6.1 Market Overview
  • 12.6.2 Country Information
  • 12.6.3 Market Information
  • 12.6.4 Background Information
  • 12.6.5 Government Initiatives
  • 12.6.6 Regulations
  • 12.6.7 Regulatory Bodies
  • 12.6.8 Major Associations
  • 12.6.9 Taxes Levied
  • 12.6.10 Corporate Tax Structure
  • 12.6.11 Investments
  • 12.6.12 Major Companies
• 12.7 China Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.8 China Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.9 India Market
• 12.10 India Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.11 India Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.12 Japan Market
• 12.13 Japan Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.14 Japan Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.15 Australia Market
• 12.16 Australia Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.17 Australia Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.18 Indonesia Market
• 12.19 Indonesia Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.20 Indonesia Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.21 South Korea Market
• 12.22 South Korea Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.23 South Korea Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

• 13.1 Summary
  • 13.1.1 Market Overview
  • 13.1.2 Region Information
  • 13.1.3 Market Information
  • 13.1.4 Background Information
  • 13.1.5 Government Initiatives
  • 13.1.6 Regulations
  • 13.1.7 Regulatory Bodies
  • 13.1.8 Major Associations
  • 13.1.9 Taxes Levied
  • 13.1.10 Corporate Tax Structure
  • 13.1.11 Investments
  • 13.1.12 Major Companies
• 13.2 Western Europe Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.3 Western Europe Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.4 Western Europe Webcomics Market: Country Analysis
• 13.5 UK Market
• 13.6 UK Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.7 UK Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.8 Germany Market
• 13.9 Germany Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.10 Germany Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.11 France Market
• 13.12 France Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.13 France Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.14 Italy Market
• 13.15 Italy Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.16 Italy Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.17 Spain Market
• 13.18 Spain Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.19 Spain Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

• 14.1 Summary
  • 14.1.1 Market Overview
  • 14.1.2 Region Information
  • 14.1.3 Market Information
  • 14.1.4 Background Information
  • 14.1.5 Government Initiatives
  • 14.1.6 Regulations
  • 14.1.7 Regulatory Bodies
  • 14.1.8 Major Associations
  • 14.1.9 Taxes Levied
  • 14.1.10 Corporate Tax Structure
  • 14.1.11 Investments
  • 14.1.12 Major Companies
• 14.2 Eastern Europe Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.3 Eastern Europe Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.4 Eastern Europe Webcomics Market: Country Analysis
• 14.5 Russia Market
• 14.6 Russia Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.7 Russia Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

• 15.1 Summary
  • 15.1.1 Market Overview
  • 15.1.2 Region Information
  • 15.1.3 Market Information
  • 15.1.4 Background Information
  • 15.1.5 Government Initiatives
  • 15.1.6 Regulations
  • 15.1.7 Regulatory Bodies
  • 15.1.8 Major Associations
  • 15.1.9 Taxes Levied
  • 15.1.10 Corporate Tax Structure
  • 15.1.11 Investments
  • 15.1.12 Major Companies
• 15.2 North America Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.3 North America Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.4 North America Webcomics Market: Country Analysis
• 15.5 USA Market
• 15.6 Summary
  • 15.6.1 Market Overview
  • 15.6.2 Country Information
  • 15.6.3 Market Information
  • 15.6.4 Background Information
  • 15.6.5 Government Initiatives
  • 15.6.6 Regulations
  • 15.6.7 Regulatory Bodies
  • 15.6.8 Major Associations
  • 15.6.9 Taxes Levied
  • 15.6.10 Corporate Tax Structure
  • 15.6.11 Investments
  • 15.6.12 Major Companies
• 15.7 USA Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.8 USA Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.9 Canada Market
• 15.10 Canada Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.11 Canada Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

• 16.1 Summary
  • 16.1.1 Market Overview
  • 16.1.2 Region Information
  • 16.1.3 Market Information
  • 16.1.4 Background Information
  • 16.1.5 Government Initiatives
  • 16.1.6 Regulations
  • 16.1.7 Regulatory Bodies
  • 16.1.8 Major Associations
  • 16.1.9 Taxes Levied
  • 16.1.10 Corporate Tax Structure
  • 16.1.11 Investment
  • 16.1.12 Major Companies
• 16.2 South America Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.3 South America Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.4 South America Webcomics Market: Country Analysis
• 16.5 Brazil Market
• 16.6 Brazil Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.7 Brazil Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

• 17.1 Summary
  • 17.1.1 Market Overview
  • 17.1.2 Region Information
  • 17.1.3 Market Information
  • 17.1.4 Background Information
  • 17.1.5 Government Initiatives
  • 17.1.6 Regulations
  • 17.1.7 Regulatory Bodies
  • 17.1.8 Major Associations
  • 17.1.9 Taxes Levied
  • 17.1.10 Corporate Tax Structure
  • 17.1.11 Investments
  • 17.1.12 Major Companies
• 17.2 Middle East Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.3 Middle East Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

• 18.1 Summary
  • 18.1.1 Market Overview
  • 18.1.2 Region Information
  • 18.1.3 Market Information
  • 18.1.4 Background Information
  • 18.1.5 Government Initiatives
  • 18.1.6 Regulations
  • 18.1.7 Regulatory Bodies
  • 18.1.8 Major Associations
  • 18.1.9 Taxes Levied
  • 18.1.10 Corporate Tax Structure
  • 18.1.11 Investments
  • 18.1.12 Major Companies
• 18.2 Africa Webcomics Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.3 Africa Webcomics Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape and Company Profiles

• 19.1 Company Profiles
• 19.2 The Walt Disney Company
  • 19.2.1 Company Overview
  • 19.2.2 Products And Services
  • 19.2.3 Business Strategy
  • 19.2.4 Financial Overview
• 19.3 Naver Corporation
  • 19.3.1 Company Overview
  • 19.3.2 Products And Services
  • 19.3.3 Business Strategy
  • 19.3.4 Financial Performance
• 19.4 Warner Bros. Discovery, Inc (WBD)
  • 19.4.1 Company Overview
  • 19.4.2 Products And Services
  • 19.4.3 Business Strategy
  • 19.4.4 Financial Overview
• 19.5 Shueisha Inc
  • 19.5.1 Company Overview
  • 19.5.2 Products And Services
  • 19.5.3 Business Strategy
  • 19.5.4 Financial Overview
• 19.6 Embracer Group (Dark Horse Media)
  • 19.6.1 Company Overview
  • 19.6.2 Products And Services
  • 19.6.3 Financial Performance

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

• 22.1 China Literature Acquired Tencent Animation and Comics
• 22.2 Nerd Kit LLC Acquired Comicker Press
• 22.3 Byte Dance Acquired Leyinghui (Shanghai) Cultural Media Co., Ltd. and Yizhikan
• 22.4 Naver Acquired Wattpad
• 22.5 Kakao Entertainment Corp Acquired Tapas Media

23 Opportunities And Strategies

• 23.1 Global Webcomics Market In 2028 - Countries Offering Most New Opportunities
• 23.2 Global Webcomics Market In 2028 - Segments Offering Most New Opportunities
• 23.3 Global Webcomics Market In 2028 - Growth Strategies
  • 23.3.1 Market Trend Based Strategies
  • 23.3.2 Competitor Strategies

24 Webcomics Market, Conclusions And Recommendations

• 24.1 Conclusions
• 24.2 Recommendations
  • 24.2.1 Product
  • 24.2.2 Place
  • 24.2.3 Price
  • 24.2.4 Promotion
  • 24.2.5 People

25 Appendix

• 25.1 Geographies Covered
• 25.2 Market Data Sources
• 25.3 Research Methodology
• 25.4 Currencies
• 25.5 The Business Research Company
• 25.6 Copyright and Disclaimer