Systems of Insight (SoI) are platforms or approaches that enable organizations to collect, analyze, and derive meaningful insights from various data sources in real-time or near real-time. These insights are used to inform decision-making, enhance operational efficiency, improve customer experiences, and drive business outcomes.
The main components of a System of Insight are solutions and services. SoI solutions are integrated platforms or suites of tools that enable organizations to collect, analyze, and derive actionable insights from various data sources in real-time or near real-time. These solutions are deployed based on on-premise and cloud models and find applications in customer analytics, sales and marketing management, operations management, workforce management, and other areas. They are utilized by industries such as banking, financial services and insurance (BFSI), retail and e-commerce, healthcare and life sciences, telecommunications and information technology (IT), manufacturing, and others.
The system of insight market research report is one of a series of new reports from The Business Research Company that provides system of insight market statistics, including system of insight industry global market size, regional shares, competitors with a system of insight market share, detailed system of insight market segments, market trends and opportunities, and any further data you may need to thrive in the system of insight industry. This system of insight market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The system of insight market size has grown rapidly in recent years. It will grow from $3.07 billion in 2024 to $3.67 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to increasing adoption of big data analytics across industries, growing demand for real-time data analytics, rising need for predictive and prescriptive analytics, expansion of iot devices and data, and emergence of AI and machine learning technologies.
The system of insight market size is expected to see exponential growth in the next few years. It will grow to $7.66 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to demand for personalized customer experiences, need for actionable insights from data, compliance requirements driving data governance solutions, growing focus on data security and privacy, proliferation of cloud-based analytics solutions, and integration of data from multiple sources for a holistic view. Major trends in the forecast period include growing demand for real-time analytics, AI and machine learning integration, edge computing, data democratization, and predictive and prescriptive analytics.
The growth of e-commerce is expected to drive the expansion of the system of insight market. E-commerce involves the buying and selling of goods and services online, and insight-driven e-commerce platforms can offer personalized experiences to customers based on their browsing history, purchase behavior, and demographics. For example, in the third quarter of 2023, U.S. retail e-commerce reached $271.7 billion, reflecting a 0.9% increase from the previous quarter and a 7.8% increase from the same quarter in 2022. This growth highlights the increasing importance of insight-driven strategies in e-commerce, which is fueling the demand for system of insight solutions.
Major companies in the System of Insight market are developing innovative products, such as Salesforce Genie, to analyze and predict customer data. Salesforce Genie is an insight platform that provides AI and business intelligence (BI) tools. For example, in September 2022, Salesforce launched Salesforce Genie, which unifies customer data across channels and interactions into a real-time customer profile. This enables automated, intelligent, and real-time experiences across Customer 360. Genie includes built-in connectors to bring in data from every channel, legacy data through MuleSoft, and historical data from proprietary data lakes. The platform helps organizations create personalized customer experiences and make every part of the Customer 360 more automated, intelligent, and real-time. It represents a significant innovation on the Salesforce Platform, leveraging real-time data to enhance customer experiences in the digital-first world.
In November 2023, Insight Enterprises, a US-based company providing IT solutions for commercial and public sectors, acquired SADA Systems for $410 million. This acquisition was intended to enhance Insight's multi-cloud capabilities, especially in the Google Cloud Platform. The deal brought 850 Google Cloud experts to Insight's team, bolstering its position in the cloud services market and expanding its services in the multicloud domain. SADA Systems, the acquired company, is a US-based provider of system of insight (SOI) solutions for businesses.
Major companies operating in the system of insight market report are Accenture plc, IBM Corporation, Oracle Corporation, KPMG International Limited, SAP SE, Tata Consultancy Services, Capgemini SE, Wipro, Genpact, Splunk Inc., SAS Institute, Medallia Inc., TIBCO Software Inc., GoodData Corporation, Panorama, Striim Inc., Formtek Inc., INETCO Systems Ltd., Plutora Inc., NGDATA, CoolaData, Correlata Solutions Ltd., Radicalbit, Signals Analytics, Streamlio Inc.
North America was the largest region in the sight of insight market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the system of insight market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the system of insight market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The system of insight market includes revenues earned by entities by providing services such as customer analytics, sales and marketing, operations and workforce management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The system of insight market consists of sales of servers, storage, networking equipment, desktops, laptops, and printers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
System of Insight Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on system of insight market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for system of insight ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The system of insight market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Component: Solutions; Services
- 2) By Deployment Model: On-Premise; Cloud
- 3) By Application: Customer Analytics; Sales And Marketing Management; Operations Management; Workforce Management; Other Applications
- 4) By End-User Industry: Banking, Financial Services And Insurance (BFSI); Retail And Ecommerce; Healthcare And Life Sciences; Telecommunications And Information Technology (IT); Manufacturing; Other End-User Industries
- Subsegments:
- 1) By Solutions: Data Integration Tools; Analytics And Business Intelligence Software; Reporting And Visualization Tools; Predictive Analytics Solutions; Other Analytical Solutions
- 2) By Services: Consulting Services; Implementation Services; Support And Maintenance Services; Training And Education Services; Other Professional Services
- Companies Mentioned: Accenture plc; IBM Corporation; Oracle Corporation; KPMG International Limited; SAP SE
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. System of Insight Market Characteristics
3. System of Insight Market Trends And Strategies
4. System of Insight Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global System of Insight Growth Analysis And Strategic Analysis Framework
- 5.1. Global System of Insight PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global System of Insight Market Growth Rate Analysis
- 5.4. Global System of Insight Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global System of Insight Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global System of Insight Total Addressable Market (TAM)
6. System of Insight Market Segmentation
- 6.1. Global System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Solutions
- Services
- 6.2. Global System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- On-Premise
- Cloud
- 6.3. Global System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Customer Analytics
- Sales And Marketing Management
- Operations Management
- Workforce Management
- Other Applications
- 6.4. Global System of Insight Market, Segmentation By End-User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Banking, Financial Services And Insurance (BFSI)
- Retail And Ecommerce
- Healthcare And Life Sciences
- Telecommunications And Information Technology (IT)
- Manufacturing
- Other End-User Industries
- 6.5. Global System of Insight Market, Sub-Segmentation Of Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Data Integration Tools
- Analytics And Business Intelligence Software
- Reporting And Visualization Tools
- Predictive Analytics Solutions
- Other Analytical Solutions
- 6.6. Global System of Insight Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Consulting Services
- Implementation Services
- Support And Maintenance Services
- Training And Education Services
- Other Professional Services
7. System of Insight Market Regional And Country Analysis
- 7.1. Global System of Insight Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global System of Insight Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific System of Insight Market
- 8.1. Asia-Pacific System of Insight Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China System of Insight Market
- 9.1. China System of Insight Market Overview
- 9.2. China System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India System of Insight Market
- 10.1. India System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan System of Insight Market
- 11.1. Japan System of Insight Market Overview
- 11.2. Japan System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia System of Insight Market
- 12.1. Australia System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia System of Insight Market
- 13.1. Indonesia System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea System of Insight Market
- 14.1. South Korea System of Insight Market Overview
- 14.2. South Korea System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe System of Insight Market
- 15.1. Western Europe System of Insight Market Overview
- 15.2. Western Europe System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK System of Insight Market
- 16.1. UK System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany System of Insight Market
- 17.1. Germany System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France System of Insight Market
- 18.1. France System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy System of Insight Market
- 19.1. Italy System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain System of Insight Market
- 20.1. Spain System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe System of Insight Market
- 21.1. Eastern Europe System of Insight Market Overview
- 21.2. Eastern Europe System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia System of Insight Market
- 22.1. Russia System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America System of Insight Market
- 23.1. North America System of Insight Market Overview
- 23.2. North America System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA System of Insight Market
- 24.1. USA System of Insight Market Overview
- 24.2. USA System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada System of Insight Market
- 25.1. Canada System of Insight Market Overview
- 25.2. Canada System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America System of Insight Market
- 26.1. South America System of Insight Market Overview
- 26.2. South America System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil System of Insight Market
- 27.1. Brazil System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East System of Insight Market
- 28.1. Middle East System of Insight Market Overview
- 28.2. Middle East System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa System of Insight Market
- 29.1. Africa System of Insight Market Overview
- 29.2. Africa System of Insight Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa System of Insight Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa System of Insight Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. System of Insight Market Competitive Landscape And Company Profiles
- 30.1. System of Insight Market Competitive Landscape
- 30.2. System of Insight Market Company Profiles
- 30.2.1. Accenture plc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. KPMG International Limited Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis
31. System of Insight Market Other Major And Innovative Companies
- 31.1. Tata Consultancy Services
- 31.2. Capgemini SE
- 31.3. Wipro
- 31.4. Genpact
- 31.5. Splunk Inc.
- 31.6. SAS Institute
- 31.7. Medallia Inc.
- 31.8. TIBCO Software Inc.
- 31.9. GoodData Corporation
- 31.10. Panorama
- 31.11. Striim Inc.
- 31.12. Formtek Inc.
- 31.13. INETCO Systems Ltd.
- 31.14. Plutora Inc.
- 31.15. NGDATA
32. Global System of Insight Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The System of Insight Market
34. Recent Developments In The System of Insight Market
35. System of Insight Market High Potential Countries, Segments and Strategies
- 35.1 System of Insight Market In 2029 - Countries Offering Most New Opportunities
- 35.2 System of Insight Market In 2029 - Segments Offering Most New Opportunities
- 35.3 System of Insight Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer