시장보고서
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위치 기반 광고(LBS) 시장 보고서(2026년)

Location-based Advertising Global Market Report 2026

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 250 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




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위치 기반 광고(LBS) 시장 규모는 최근 급성장하고 있습니다. 2025년 1,429억 6,000만 달러에서 2026년에는 1,663억 달러에 이를 것으로 예측되며, CAGR 16.3%의 성장이 전망되고 있습니다. 지난 수년간의 성장에는 스마트폰 보급률 증가, 모바일 인터넷 인프라 확대, 소매 및 전자상거래 부문 성장, 위치정보 서비스 도입 확대, 개인화 광고 수요 증가 등이 주요 요인으로 꼽힙니다.

위치 기반 광고(LBS) 시장 규모는 향후 몇 년간 급성장이 전망되고 있습니다. 2030년에는 3,051억 1,000만 달러에 이르고, CAGR은 16.4%를 나타낼 전망입니다. 예측 기간 동안의 성장에는 AI 기반 타겟팅 기술의 발전, 커넥티드 디바이스의 보급, 5G 네트워크의 도입, 스마트 시티 및 스마트 리테일의 성장, 몰입형 광고를 위한 AR/VR 통합 등이 요인으로 작용할 것으로 예측됩니다. 예측 기간의 주요 트렌드에는 하이퍼로컬 타겟팅 캠페인, 컨텍스트 광고 및 행동 타겟팅 광고, 실시간 인게이지먼트 최적화, 모바일 퍼스트 광고 전략, 크로스 채널 위치 정보 통합 등이 포함됩니다.

모바일 기기의 보급 확대는 향후 몇 년 동안 위치기반 광고 시장의 성장을 견인할 것으로 예측됩니다. 모바일 기기란 스마트폰이나 태블릿을 포함한 휴대용 전자기기로, 사용자에게 인터넷과 디지털 서비스에 대한 지속적인 액세스를 제공하는 기기입니다. 모바일 기기 사용 증가는 저렴한 가격, 네트워크 인프라의 확충, 디지털 포용의 진전에 따른 보급 확대에 기인하며, 더 많은 개인들이 커넥티드 기기를 소유하고 이용할 수 있게 되었습니다. 위치기반 광고는 GPS(Global Positioning System)와 모바일 네트워크 데이터를 활용하여 사용자의 실시간 지리적 위치를 기반으로 타겟팅된 관련성 높은 광고를 제공함으로써 모바일 기기의 성장에 따른 혜택을 누리고 있습니다. 예를 들어, 2024년 3월 미국 소비자 뉴스 및 옹호 단체인 ConsumerAffairs가 발표한 바에 따르면, 미국의 스마트폰 보유율은 2022년 86%에서 2023년 92%로 상승했습니다. 또한, 2024년에는 미국 성인이 하루 평균 4.5시간 이상 모바일 기기를 사용할 것으로 예측됩니다. 이러한 모바일 단말기의 보급 확대가 위치정보 광고 시장의 성장을 견인하고 있습니다.

위치정보 광고 시장에서 사업을 전개하는 주요 기업들은 머신러닝을 활용한 지리정보 플랫폼 등 혁신적이고 고도화된 기술 솔루션 개발에 주력하고 있습니다. 이를 통해 지리적 타겟팅의 정확도 향상, 보다 심층적인 위치 기반 인사이트 제공, 광고 캠페인 성과 최적화를 꾀하고 있습니다. 머신러닝을 활용한 지오 인텔리전스 플랫폼은 고도화된 알고리즘과 종합적인 관심지점(POI) 데이터를 활용해 현실 세계의 공간적 행동과 동향을 분석하여 위치정보 기반 광고 캠페인을 활성화, 최적화, 평가하는 광고 기술입니다. 예를 들어, 2024년 2월 미국 광고 기술 기업 AdTheorent Holding Company Inc.는 광고주의 성과 향상을 위한 머신러닝 기반 지오인텔리전스 솔루션 'Point'를 발표했습니다. 본 플랫폼은 관심지점 데이터를 활용한 고도화된 위치정보 타겟팅이 가능하며, 국가, 도시, 우편번호 단위의 옴니채널 지리적 타겟팅이 가능합니다. 또한, 확정적 방문 보고 기능을 통해 총 방문자 수와 증분 효과를 추적할 수 있습니다. Point는 2,900만 개 이상의 소비자 관심 지점에 대한 액세스를 제공하고, 정밀한 광고 집행, 머신러닝을 통한 예측 오디언스 생성, 캠페인 효과를 정확하게 측정할 수 있는 고급 분석 기능을 제공합니다.

자주 묻는 질문

  • 위치 기반 광고(LBS) 시장 규모는 어떻게 변화하고 있나요?
  • 위치 기반 광고 시장의 성장을 이끄는 주요 요인은 무엇인가요?
  • 모바일 기기의 보급이 위치 기반 광고 시장에 미치는 영향은 무엇인가요?
  • 위치정보 광고 시장에서 주요 기업들은 어떤 기술을 개발하고 있나요?
  • 머신러닝 기반의 지오 인텔리전스 플랫폼의 기능은 무엇인가요?

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 TAM(Total Addressable Market) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문 및 전략

제41장 부록

LSH 26.03.26

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

Tariffs have impacted the location-based advertising market by increasing costs for mobile devices, sensors, and digital infrastructure, which are critical for delivering precise location-based campaigns. The segments most affected include beaconing and mobile targeting, particularly in regions like Asia-Pacific and North America, where hardware components are heavily imported. However, tariffs have also encouraged local manufacturing and innovation in digital ad delivery solutions, providing opportunities for cost optimization and regional market expansion.

The location-based advertising market research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including location-based advertising industry global market size, regional shares, competitors with a location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $142.96 billion in 2025 to $166.3 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to rise in smartphone penetration, expansion of mobile internet infrastructure, growth in retail and e-commerce sectors, increasing adoption of location-based services, demand for personalized advertising.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $305.11 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to advancements in ai-driven targeting, proliferation of connected devices, adoption of 5g networks, growth of smart cities and smart retail, integration of ar/vr for immersive advertising. Major trends in the forecast period include hyper-local targeted campaigns, contextual and behavioral advertising, real-time engagement optimization, mobile-first ad strategies, cross-channel location integration.

The growing prevalence of mobile devices is anticipated to drive the expansion of the location-based advertising market in the coming years. Mobile devices are handheld electronic tools, including smartphones and tablets, that offer users continuous access to the internet and digital services. The rise in mobile device usage is attributed to widespread adoption fueled by affordability, the expansion of network infrastructure, and increasing digital inclusion, allowing more individuals to own and use connected devices. Location-based advertising benefits from mobile device growth by utilizing global positioning systems and mobile network data to deliver targeted and relevant advertisements to users based on their real-time geographic location. For example, in March 2024, ConsumerAffairs, a US-based consumer news and advocacy organization, reported that smartphone ownership in the United States rose to 92% in 2023 from 86% in 2022. Furthermore, it was projected that in 2024, American adults would spend an average of more than 4.5 hours per day on their mobile devices. Consequently, the increasing proliferation of mobile devices is fueling the growth of the location-based advertising market.

Major companies operating in the Location Based Advertising market are concentrating on creating innovative and advanced technological solutions, such as machine learning-driven geo intelligence platforms, to enhance geographic targeting precision, deliver deeper location-based insights, and optimize advertising campaign results. A machine learning-powered geo intelligence platform is an advertising technology that uses sophisticated algorithms and comprehensive points of interest data to activate, optimize, and assess location-based advertising campaigns by examining real-world spatial behaviors and visitation trends. For example, in February 2024, AdTheorent Holding Company Inc., a US-based advertising technology firm, introduced Point, a suite of machine learning-powered geo intelligence solutions aimed at improving advertiser performance. The platform facilitates advanced location targeting using points of interest data, enables omnichannel geo-targeting at country, city, and zip code levels, and offers deterministic visitation reporting to track total visits and incremental lift. Point also provides access to over 29 million consumer-focused points of interest for precise ad activation, predictive audience creation through machine learning, and advanced analytics to measure campaign effectiveness accurately.

In June 2023, Dentsu Group Inc., a Japan-based advertising services company, acquired Tag Group for an undisclosed amount. This acquisition aims to bolster Dentsu's creative production capabilities by offering full-service, end-to-end support across diverse media channels. Tag's advanced digital infrastructure will continue to provide high-quality, scalable content, elevating customer experiences through personalized strategies and optimized media delivery using dynamic content optimization (DCO). Tag Group, based in the UK, specializes in omnichannel digital marketing production.

Major companies operating in the location-based advertising market are Google LLC, Meta Platforms Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc., Cuebiq Inc., Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
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  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
  • Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

  • Markets Covered:1) By Type: Geotargeting; Geofencing; Beaconing; Mobile Targeting; Geo-conquesting
  • 2) By Advertisement Type: Push Advertising; Pull Advertising
  • 3) By Promotion Type: Banner Display And Pop-ups Promotion; Video Promotion; Search Result Promotion; E-mail And Messages; Social Media Content Promotion; Voice Calling Promotion
  • 4) By Application: Retail Outlets; Public Spaces; Airports; Other Applications
  • 5) By Industry Vertical: Retail; Hospitality; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Technology And Media; Transportation And Logistics; Automotive; Other Industry Verticals
  • Subsegments:
  • 1) By Geotargeting: Regional Targeting; City-Level Targeting; Country-Level Targeting
  • 2) By Geofencing: Proximity-Based Advertising; Real-time Location Alerts
  • 3) By Beaconing: Bluetooth Low Energy (BLE) Beacons; Proximity Marketing With Beacons
  • 4) By Mobile Targeting: App-Based Targeting; Device-Based Targeting; Location-Triggered Ads
  • 5) By Geo-Conquesting: Competitor Location Targeting; Brand-specific Location Targeting
  • Companies Mentioned: Google LLC; Meta Platforms Inc.; International Business Machines (IBM) Corporation; Oracle Corporation; Salesforce Inc.; Adobe Inc.; Epsilon Data Management LLC; Yelp Inc.; Yext Inc.; Telenav Inc.; Skyhook Interactive; Foursquare Labs Inc.; Near Intelligence Inc.; Knorex Inc.; GroundTruth; PlaceIQ; Emodo (Placecast); Bluedot Innovation; Radar Labs Inc.; Verve Group Inc.; Cuebiq Inc.; Mobiquity Networks Inc.; AdMoove SAS; Adello Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: Word, PDF or Interactive Report
  • + Excel Dashboard
  • Added Benefits
  • Bi-Annual Data Update
  • Customisation
  • Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

  • 1.1. Key Market Insights (2020-2035)
  • 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
  • 1.3. Major Factors Driving the Market
  • 1.4. Top Three Trends Shaping the Market

2. Location-based Advertising Market Characteristics

  • 2.1. Market Definition & Scope
  • 2.2. Market Segmentations
  • 2.3. Overview of Key Products and Services
  • 2.4. Global Location-based Advertising Market Attractiveness Scoring And Analysis
    • 2.4.1. Overview of Market Attractiveness Framework
    • 2.4.2. Quantitative Scoring Methodology
    • 2.4.3. Factor-Wise Evaluation
  • Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
    • 2.4.4. Market Attractiveness Scoring and Interpretation
    • 2.4.5. Strategic Implications and Recommendations

3. Location-based Advertising Market Supply Chain Analysis

  • 3.1. Overview of the Supply Chain and Ecosystem
  • 3.2. List Of Key Raw Materials, Resources & Suppliers
  • 3.3. List Of Major Distributors and Channel Partners
  • 3.4. List Of Major End Users

4. Global Location-based Advertising Market Trends And Strategies

  • 4.1. Key Technologies & Future Trends
    • 4.1.1 Artificial Intelligence & Autonomous Intelligence
    • 4.1.2 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
    • 4.1.3 Digitalization, Cloud, Big Data & Cybersecurity
    • 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
    • 4.1.5 Autonomous Systems, Robotics & Smart Mobility
  • 4.2. Major Trends
    • 4.2.1 Hyper-Local Targeted Campaigns
    • 4.2.2 Contextual And Behavioral Advertising
    • 4.2.3 Real-Time Engagement Optimization
    • 4.2.4 Mobile-First Ad Strategies
    • 4.2.5 Cross-Channel Location Integration

5. Location-based Advertising Market Analysis Of End Use Industries

  • 5.1 Retail Chains
  • 5.2 Hospitality Businesses
  • 5.3 Healthcare Providers
  • 5.4 Bfsi Institutions
  • 5.5 Transportation & Logistics Companies

6. Location-based Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Location-based Advertising Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

  • 7.1. Global Location-based Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 7.2. Global Location-based Advertising Market Size, Comparisons And Growth Rate Analysis
  • 7.3. Global Location-based Advertising Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
  • 7.4. Global Location-based Advertising Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Location-based Advertising Total Addressable Market (TAM) Analysis for the Market

  • 8.1. Definition and Scope of Total Addressable Market (TAM)
  • 8.2. Methodology and Assumptions
  • 8.3. Global Total Addressable Market (TAM) Estimation
  • 8.4. TAM vs. Current Market Size Analysis
  • 8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Location-based Advertising Market Segmentation

  • 9.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
  • 9.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Push Advertising, Pull Advertising
  • 9.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
  • 9.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail Outlets, Public Spaces, Airports, Other Applications
  • 9.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
  • 9.6. Global Location-based Advertising Market, Sub-Segmentation Of Geotargeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Regional Targeting, City-Level Targeting, Country-Level Targeting
  • 9.7. Global Location-based Advertising Market, Sub-Segmentation Of Geofencing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Proximity-Based Advertising, Real-time Location Alerts
  • 9.8. Global Location-based Advertising Market, Sub-Segmentation Of Beaconing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Bluetooth Low Energy (BLE) Beacons, Proximity Marketing With Beacons
  • 9.9. Global Location-based Advertising Market, Sub-Segmentation Of Mobile Targeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • App-Based Targeting, Device-Based Targeting, Location-Triggered Ads
  • 9.10. Global Location-based Advertising Market, Sub-Segmentation Of Geo-conquesting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Competitor Location Targeting, Brand-specific Location Targeting

10. Location-based Advertising Market Regional And Country Analysis

  • 10.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • 10.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11. Asia-Pacific Location-based Advertising Market

  • 11.1. Asia-Pacific Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 11.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. China Location-based Advertising Market

  • 12.1. China Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 12.2. China Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. India Location-based Advertising Market

  • 13.1. India Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. Japan Location-based Advertising Market

  • 14.1. Japan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 14.2. Japan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Australia Location-based Advertising Market

  • 15.1. Australia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Indonesia Location-based Advertising Market

  • 16.1. Indonesia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. South Korea Location-based Advertising Market

  • 17.1. South Korea Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 17.2. South Korea Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. Taiwan Location-based Advertising Market

  • 18.1. Taiwan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 18.2. Taiwan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. South East Asia Location-based Advertising Market

  • 19.1. South East Asia Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 19.2. South East Asia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. Western Europe Location-based Advertising Market

  • 20.1. Western Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 20.2. Western Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. UK Location-based Advertising Market

  • 21.1. UK Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. Germany Location-based Advertising Market

  • 22.1. Germany Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. France Location-based Advertising Market

  • 23.1. France Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. Italy Location-based Advertising Market

  • 24.1. Italy Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Spain Location-based Advertising Market

  • 25.1. Spain Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Eastern Europe Location-based Advertising Market

  • 26.1. Eastern Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 26.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Russia Location-based Advertising Market

  • 27.1. Russia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. North America Location-based Advertising Market

  • 28.1. North America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 28.2. North America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. USA Location-based Advertising Market

  • 29.1. USA Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 29.2. USA Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. Canada Location-based Advertising Market

  • 30.1. Canada Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 30.2. Canada Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. South America Location-based Advertising Market

  • 31.1. South America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 31.2. South America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. Brazil Location-based Advertising Market

  • 32.1. Brazil Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Middle East Location-based Advertising Market

  • 33.1. Middle East Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 33.2. Middle East Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Africa Location-based Advertising Market

  • 34.1. Africa Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 34.2. Africa Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Location-based Advertising Market Regulatory and Investment Landscape

36. Location-based Advertising Market Competitive Landscape And Company Profiles

  • 36.1. Location-based Advertising Market Competitive Landscape And Market Share 2024
    • 36.1.1. Top 10 Companies (Ranked by revenue/share)
  • 36.2. Location-based Advertising Market - Company Scoring Matrix
    • 36.2.1. Market Revenues
    • 36.2.2. Product Innovation Score
    • 36.2.3. Brand Recognition
  • 36.3. Location-based Advertising Market Company Profiles
    • 36.3.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.3. International Business Machines (IBM) Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.5. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis

37. Location-based Advertising Market Other Major And Innovative Companies

  • Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc.

38. Global Location-based Advertising Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Location-based Advertising Market

40. Location-based Advertising Market High Potential Countries, Segments and Strategies

  • 40.1 Location-based Advertising Market In 2030 - Countries Offering Most New Opportunities
  • 40.2 Location-based Advertising Market In 2030 - Segments Offering Most New Opportunities
  • 40.3 Location-based Advertising Market In 2030 - Growth Strategies
    • 40.3.1 Market Trend Based Strategies
    • 40.3.2 Competitor Strategies

41. Appendix

  • 41.1. Abbreviations
  • 41.2. Currencies
  • 41.3. Historic And Forecast Inflation Rates
  • 41.4. Research Inquiries
  • 41.5. The Business Research Company
  • 41.6. Copyright And Disclaimer
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