유럽의 인증 및 브랜드 보호 시장 예측(-2030년) : 지역별 분석 - 구성요소별, 기술별, 용도별

The Europe authentication and brand protection market was valued at US$ 997.75 million in 2022 and is expected to reach US$ 1,815.66 million by 2030; it is estimated to grow at a CAGR of 7.8% from 2022 to 2030.

Rising Demand in Developing Economies fuel the Europe Authentication and Brand Protection Market

Unauthorized copies of products adversely impact consumers, businesses, and governments. Due to this, companies are less likely to invest in product innovation, which leads to colossal government revenue losses from customs duty and import taxes.

The grave risk of counterfeiting in these markets is further expected to boost the demand for authenticated solutions in the coming years. Thus, the continuously rising demand for authentication and brand protection products in developing countries owing to the heightened risk of counterfeiting, spanning many industries, is expected to boost the overall market during the forecast period.

Europe Authentication and Brand Protection Market Overview

The authentication and brand protection market in Europe has been analyzed on the basis of historical, current, and future trends in countries such as France, Germany, Italy, the UK, Russia, and the Rest of Europe. The manufacturing industries in these countries continuously strive to combat and reduce the threat of counterfeiting. The medical sector in European countries is advancing at a rapid rate. However, identical products are sold by unauthorized manufacturers in these countries, hampering the market for authentic medical devices. As a result, medical device manufacturers prefer investing in overt, covert, forensic, and digital authentication and brand protection solutions, among others.

Europe Authentication and Brand Protection Market Revenue and Forecast to 2030 (US$ Million)

Europe Authentication and Brand Protection Market Segmentation

The Europe authentication and brand protection market is segmented based on component, technology, application, and country. Based on component, the Europe authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment held the largest market share in 2022.

Based on technology, the Europe authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held the largest market share in 2022.

Based on application, the Europe authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held the largest market share in 2022.

Based on country, the Europe authentication and brand protection market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe authentication and brand protection market share in 2022.

3M Co, Alpvision SA, Applied DNA Sciences, Centro Grafico dg S.p.A, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH are some of the leading players operating in the Europe authentication and brand protection market.

Reasons to Buy:

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe authentication and brand protection market.
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the Europe authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe authentication and brand protection market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research

4. Europe Authentication and Brand Protection Market Landscape

• 4.1 Overview
• 4.2 Ecosystem Analysis
  • 4.2.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
• 4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI

5. Europe Authentication and Brand Protection Market - Key Industry Dynamics

• 5.1 Drivers
  • 5.1.1 Accentuating Demand for Genuine Products
  • 5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
  • 5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
• 5.2 Restraints
  • 5.2.1 Counterfeiting of Authentication Labelling
  • 5.2.2 High Initial Capital Investment
• 5.3 Opportunity
  • 5.3.1 Development of Integrated Solutions
  • 5.3.2 Rising Demand in Developing Economies
• 5.4 Future Trend
  • 5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
• 5.5 Impact of Drivers and Restraints:

6. Authentication and Brand Protection Market - Europe Market Analysis

• 6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 - 2030

7. Europe Authentication and Brand Protection Market Analysis - Component

• 7.1 Overview
• 7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
• 7.3 Overt
  • 7.3.1 Overview
  • 7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
• 7.4 Covert
  • 7.4.1 Overview
  • 7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
• 7.5 Forensics
  • 7.5.1 Overview
  • 7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
• 7.6 Digital
  • 7.6.1 Overview
  • 7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)

8. Europe Authentication and Brand Protection Market Analysis - Technology

• 8.1 Overview
• 8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
• 8.3 Security Printing & Tamper Proof Labels
  • 8.3.1 Overview
  • 8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
• 8.4 Security Inks & Coatings
  • 8.4.1 Overview
  • 8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
• 8.5 OVDS and Holograms
  • 8.5.1 Overview
  • 8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
• 8.6 Unique Codes
  • 8.6.1 Overview
  • 8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
• 8.7 Bar Codes
  • 8.7.1 Overview
  • 8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
• 8.8 RFID
  • 8.8.1 Overview
  • 8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
• 8.9 Authentication ICs
  • 8.9.1 Overview
  • 8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
• 8.10 Others
  • 8.10.1 Overview
  • 8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)

9. Europe Authentication and Brand Protection Market Analysis - Application

• 9.1 Overview
• 9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
• 9.3 Consumer Electronics
  • 9.3.1 Overview
  • 9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
• 9.4 Automotive
  • 9.4.1 Overview
  • 9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
• 9.5 Medical
  • 9.5.1 Overview
  • 9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
• 9.6 Chemical
  • 9.6.1 Overview
  • 9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
• 9.7 Food & Beverage
  • 9.7.1 Overview
  • 9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
• 9.8 Tobacco
  • 9.8.1 Overview
  • 9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
• 9.9 Others
  • 9.9.1 Overview
  • 9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)

10. Europe Authentication and Brand Protection Market - Country Analysis

• 10.1 Europe
  • 10.1.1 Europe Authentication and Brand Protection Market Overview
  • 10.1.2 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
    • 10.1.2.1 Germany Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.1.1 Germany Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.1.2 Germany Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.1.3 Germany Authentication and Brand Protection Market Breakdown by Application
    • 10.1.2.2 France Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.2.1 France Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.2.2 France Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.2.3 France Authentication and Brand Protection Market Breakdown by Application
    • 10.1.2.3 Italy Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.3.1 Italy Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.3.2 Italy Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.3.3 Italy Authentication and Brand Protection Market Breakdown by Application
    • 10.1.2.4 UK Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.4.1 UK Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.4.2 UK Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.4.3 UK Authentication and Brand Protection Market Breakdown by Application
    • 10.1.2.5 Russia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.5.1 Russia Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.5.2 Russia Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.5.3 Russia Authentication and Brand Protection Market Breakdown by Application
    • 10.1.2.6 Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
      • 10.1.2.6.1 Rest of Europe Authentication and Brand Protection Market Breakdown by Component
      • 10.1.2.6.2 Rest of Europe Authentication and Brand Protection Market Breakdown by Technology
      • 10.1.2.6.3 Rest of Europe Authentication and Brand Protection Market Breakdown by Application

11. Competitive Landscape

• 11.1 Heat Map Analysis By Key Players
• 11.2 Company Positioning & Concentration

12. Authentication and Brand Protection Market Industry Landscape

• 12.1 Market Initiative
• 12.2 Merger and Acquisition
• 12.3 New Development

13. Company Profiles

• 13.1 AlpVision SA
  • 13.1.1 Key Facts
  • 13.1.2 Business Description
  • 13.1.3 Products and Services
  • 13.1.4 Financial Overview
  • 13.1.5 SWOT Analysis
  • 13.1.6 Key Developments
• 13.2 Authentic Vision
  • 13.2.1 Key Facts
  • 13.2.2 Business Description
  • 13.2.3 Products and Services
  • 13.2.4 Financial Overview
  • 13.2.5 SWOT Analysis
  • 13.2.6 Key Developments
• 13.3 Applied DNA Sciences, Inc.
  • 13.3.1 Key Facts
  • 13.3.2 Business Description
  • 13.3.3 Products and Services
  • 13.3.4 Financial Overview
  • 13.3.5 SWOT Analysis
  • 13.3.6 Key Developments
• 13.4 Eastman Kodak Co
  • 13.4.1 Key Facts
  • 13.4.2 Business Description
  • 13.4.3 Products and Services
  • 13.4.4 Financial Overview
  • 13.4.5 SWOT Analysis
  • 13.4.6 Key Developments
• 13.5 De La Rue Plc
  • 13.5.1 Key Facts
  • 13.5.2 Business Description
  • 13.5.3 Products and Services
  • 13.5.4 Financial Overview
  • 13.5.5 SWOT Analysis
  • 13.5.6 Key Developments
• 13.6 Avery Dennison Corp
  • 13.6.1 Key Facts
  • 13.6.2 Business Description
  • 13.6.3 Products and Services
  • 13.6.4 Financial Overview
  • 13.6.5 SWOT Analysis
  • 13.6.6 Key Developments
• 13.7 Centro Grafico dg S.p.A.
  • 13.7.1 Key Facts
  • 13.7.2 Business Description
  • 13.7.3 Products and Services
  • 13.7.4 Financial Overview
  • 13.7.5 SWOT Analysis
  • 13.7.6 Key Developments
• 13.8 Giesecke Devrient GmbH
  • 13.8.1 Key Facts
  • 13.8.2 Business Description
  • 13.8.3 Products and Services
  • 13.8.4 Financial Overview
  • 13.8.5 SWOT Analysis
  • 13.8.6 Key Developments
• 13.9 3M Co
  • 13.9.1 Key Facts
  • 13.9.2 Business Description
  • 13.9.3 Products and Services
  • 13.9.4 Financial Overview
  • 13.9.5 SWOT Analysis
  • 13.9.6 Key Developments
• 13.10 Authentix
  • 13.10.1 Key Facts
  • 13.10.2 Business Description
  • 13.10.3 Products and Services
  • 13.10.4 Financial Overview
  • 13.10.5 SWOT Analysis
  • 13.10.6 Key Developments
• 13.11 EDGYN SAS
  • 13.11.1 Key Facts
  • 13.11.2 Business Description
  • 13.11.3 Products and Services
  • 13.11.4 Financial Overview
  • 13.11.5 SWOT Analysis
  • 13.11.6 Key Developments

14. Appendix

• 14.1 About The Insight Partners
• 14.2 Word Index