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판촉 활동 관리 소프트웨어 시장 규모 및 예측, 세계 및 지역별 점유율, 동향, 성장 기회 분석, 보고서 범위: 컴포넌트별, 배포 유형별, 용도별, 산업별

Trade Promotion Management Software Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component, Deployment Type, Application, and Industry Vertical
발행일: | 리서치사: The Insight Partners | 페이지 정보: 영문 190 Pages | 배송안내 : 즉시배송

    
    
    



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판촉 활동 관리 소프트웨어 시장 규모는 2022년 12억 8,000만 달러, 2030년에는 26억 9,000만 달러에 달할 것으로 예상됩니다. 판촉 활동 관리 소프트웨어 시장은 2022-2030년간 CAGR 9.7%를 나타낼 것으로 추정됩니다.

아시아태평양에서는 호주, 중국, 인도, 일본, 한국이 아시아태평양 판촉 활동 관리 소프트웨어 시장 점유율을 주도하는 기술 혁신 증가를 목격하고 있습니다. 기술의 급속한 발전, 소비재 및 소매 부문 강화를 위한 각국 정부의 적극적인 노력, 경제의 디지털화, 중산층의 가처분 소득 증가로 인해 이 지역의 전반적인 경제는 앞으로도 계속 성장할 것으로 보입니다.

지난 10년간 APAC는 경제 성장을 경험했고, 이는 소비자 지출 증가로 이어졌습니다. 특히 중산층 수준의 소득층이 확대되고 이 지역의 젊고 기술에 정통한 인구 구성은 소프트웨어 솔루션의 채택을 촉진하여 판촉 활동 관리 소프트웨어 시장의 성장을 더욱 촉진하고 있습니다. 판매 채널과 시장 경로의 진화, E-Commerce 기업 증가, 소규모 및 로컬 브랜드의 진입은 아시아 경제의 일반적인 추세 중 하나이며, FMCG 분야의 성장을 가속하는 데 중요한 역할을 하고 있습니다.

산업별로 판촉 활동 관리 소프트웨어 시장은 소매 및 소비재, 제약, IT 및 서비스, 제조 및 기타로 분류되며, 2022년 판촉 활동 관리 소프트웨어 시장 점유율은 소매 및 소비재 부문이 가장 큰 비중을 차지할 것으로 예상됩니다. 세계 경제 발전, 대중의 가처분 소득 증가, 현대적 라이프스타일의 높은 보급률은 소매 및 소비재 산업에 활력을 불어넣고 있습니다. 소비자들은 빠르게 변화하는 라이프스타일로 인해 FMCG 제품 사용에 열광하고 있습니다. 또한 소매 및 소비재 산업 시장 역학이 매우 불안정하기 때문에 소매 및 소비재 기업은 끊임없이 변화하는 소비자 선호도에 대응하기 위해 판매 촉진 관리 소프트웨어를 포함한 다양한 운영 툴을 도입하고 있습니다. 판매 촉진 관리 소프트웨어는 업계의 제조업체와 소매업체가 다양한 프로모션 캠페인을 최적화하여 매출과 매출을 높이기 위해 널리 사용되고 있습니다. 이처럼 소매 및 소비재 산업의 성장과 업무 최적화를 위한 디지털 솔루션의 사용 증가로 인해 판촉 관리 소프트웨어 시장은 크게 성장하고 있습니다.

제약 산업은 전 세계에서 가장 빠르게 성장하는 산업으로 알려져 있습니다. 아프리카 및 아시아태평양 개발도상국의 의료 기관 보급률 증가와 함께 전 세계에서 질병 및 질환의 유병률 증가는 제약 산업의 성장을 가속하는 주요 요인 중 하나입니다. 다양한 채널에서 매출을 극대화하고 다양한 지역 시장 수요를 충족시키기 위해 공급망을 최적화하기 위해 제약 기업은 판촉 활동 관리 소프트웨어와 같은 다양한 첨단 디지털 툴을 도입하고 있습니다. 판촉 활동 관리 소프트웨어를 통해 기업은 수요 및 공급의 추세를 분석하고 다양한 보고 기술을 통해 전반적인 효율성을 높일 수 있습니다. 이처럼 제약업계공급망 최적화에 대한 필요성이 높아지면서 판촉활동 관리 소프트웨어는 큰 성장세를 보이고 있습니다.

Aera Technology, TELUS, o9 Solutions, Inc., 오라클, SAP SE, UpClear, Anaplan, Inc., Aforza Inc., Wipro, Psignite Inc. 등은 이 시장 조사에서 소개되고 있는 판촉 활동 관리 소프트웨어 시장의 주요 기업입니다.

전체 판촉 활동 관리 소프트웨어 시장 규모는 1차 및 2차 정보를 모두 사용하여 도출되었습니다. 철저한 보조 연구는 판촉 활동 관리 소프트웨어 시장 규모와 관련된 질적 및 양적 정보를 얻기 위해 내부 및 외부 소스를 사용하여 수행되었습니다. 또한 이 과정을 통해 모든 시장 부문에 대한 시장 개요와 예측을 얻을 수 있습니다. 또한 데이터를 검증하고 분석적 인사이트을 얻기 위해 업계 관계자들을 대상으로 여러 차례의 1차 인터뷰를 진행했습니다. 이 과정에는 부사장, 시장 개척 관리자, 시장 인텔리전스 관리자, 국내 영업 관리자와 같은 업계 전문가와 판촉 활동 관리 소프트웨어 시장을 전문으로 하는 평가 전문가, 리서치 애널리스트, 주요 오피니언 리더와 같은 외부 컨설턴트들이 참여했습니다.

목차

제1장 서론

제2장 주요 요약

  • 주요 인사이트
  • 시장의 매력

제3장 조사 방법

  • 조사 범위
  • 2차 조사
  • 1차 조사

제4장 판촉 활동 관리 소프트웨어 시장 구도

  • 개요
  • PEST 분석
  • 에코시스템 분석
    • 밸류체인 벤더 리스트

제5장 판촉 활동 관리 소프트웨어 시장 - 주요 산업 역학

  • 판촉 활동 관리 소프트웨어 시장 - 주요 산업 역학
  • 시장 촉진요인
    • 무역 촉진 관리에 대한 지출의 증가
    • 소프트웨어 솔루션에 대한 요구의 증가
    • 무역 촉진 업무의 디지털화
  • 시장 억제요인
    • 스프레드시트 및 매진 기반 결제의 선호도
  • 시장 기회
    • 온라인 프로모션에 대한 주력
    • 데이터 분석의 혁명
  • 향후 동향
    • 무역 촉진 관리에서 첨단 분석의 활용
  • 촉진요인과 억제요인의 영향

제6장 판촉 활동 관리 소프트웨어 시장 : 세계 시장 분석

  • 판촉 활동 관리 소프트웨어 시장 매출, 2022-2030년
  • 판촉 활동 관리 소프트웨어 시장 예측과 분석

제7장 판촉 활동 관리 소프트웨어 시장 분석 : 컴포넌트별

  • 솔루션
  • 서비스

제8장 판촉 활동 관리 소프트웨어 시장 분석 : 도입 유형별

  • 클라우드
  • 온프레미스

제9장 판촉 활동 관리 소프트웨어 시장 분석 : 용도별

  • 대기업
  • 중소기업

제10장 판촉 활동 관리 소프트웨어 시장 분석 : 업계별

  • 소매·소비재
  • 의약품
  • IT와 서비스
  • 제조업
  • 기타

제11장 판촉 활동 관리 소프트웨어 시장 : 지역별 분석

  • 북미
  • 유럽
  • 아시아태평양
  • 중동 및 아프리카
  • 남미

제12장 판촉 활동 관리 소프트웨어 시장 : COVID-19 팬데믹의 영향

  • COVID-19 전후의 영향

제13장 경쟁 구도

  • 주요 기업에 의한 히트맵 분석
  • 기업의 포지셔닝과 집중도

제14장 업계 상황

  • 시장 구상

제15장 기업 개요

  • Wipro Ltd
  • PSignite Group Inc
  • Aera Technology
  • TELUS
  • o9 Solutions, Inc.
  • Oracle Corp
  • SAP SE
  • UpClear
  • Anaplan Inc
  • Aforza Inc

제16장 부록

KSA 24.01.31

The trade promotion management software market size is expected US$ 1.28 billion in 2022 and is expected to reach US$ 2.69 billion by 2030. The trade promotion management software market is estimated to record a CAGR of 9.7% from 2022 to 2030.

In APAC, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations driving the Asia Pacific trade promotion management software market share. Owing to the rapid developments in technology, favorable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years.

In the past decade, APAC experienced economic growth, leading to increased consumer spending-especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region, driving the adoption of software solution which is further fostering trade promotion management software market growth. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector.

Based on industry vertical, the trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT & services, manufacturing, and others. The retail & consumer goods segment held the largest trade promotion management software market share in 2022. Global economic development, increase in disposable income among the masses, and high adoption rate of the modern lifestyle are flourishing the retail & consumer goods industry. Consumers are more inclined toward the use of FMCG products due to their fast-paced lifestyle. Moreover, the highly volatile market dynamics in the retail & consumer goods industry are enabling the retail and consumer goods organizations to adopt various operations tools, including trade promotion management software, owing to the ever-changing consumer preference. Trade promotion management software is widely used by manufacturers and retailers in the industry to optimize various promotion campaigns in order to boost sales and revenue. Thus, owing to the growing retail & consumer goods industry, coupled with the increasing use of digital solutions for optimizing operations, the trade promotion management software market is experiencing significant growth.

The pharmaceutical industry is known to be the fastest-growing industry across the globe. The growing prevalence of diseases and ailments across the globe, coupled with increasing penetration of healthcare institutions in developing countries across Africa and Asia Pacific, is among the major factors fueling the growth of the pharmaceutical industry. To optimize the supply chain for maximizing revenue from various channels and fulfill market demand across various regions, pharmaceutical organizations are increasingly adopting various advanced digital tools such as trade promotion management software. The trade promotion management software enables organizations to analyze the trend-off between demand & supply and enhance overall efficiency with various reporting techniques. Thus, with the growing need for optimizing the supply chain in the pharmaceutical industry, the trade promotion management software is witnessing significant growth.

Aera Technology; TELUS; o9 Solutions, Inc.; Oracle; SAP SE; UpClear; Anaplan, Inc.; Aforza Inc.; Wipro; Psignite Inc are among the key Trade Promotion Management Software Market players that are profiled in this market study.

The overall Trade Promotion Management Software Market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Trade Promotion Management Software Market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Trade Promotion Management Software Market.

Reasons to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the trade promotion management software market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations such as specific country and segmental insight highlights crucial progressive industry trends in the trade promotion management software market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Trade Promotion Management Software Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. Trade Promotion Management Software Market - Key Industry Dynamics

  • 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rise in Expenditure on Trade Promotion Management
    • 5.2.2 Growing Need for Software Solutions
    • 5.2.3 Digitalization of Trade Promotion Operations
  • 5.3 Market Restraints
    • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
  • 5.4 Market Opportunities
    • 5.4.1 Focus Towards Online Promotions
    • 5.4.2 Revolution of Data Analytics
  • 5.5 Future Trends
    • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
  • 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - Global Market Analysis

  • 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2022 - 2030
  • 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. Trade Promotion Management Software Market Analysis - Component

  • 7.1 Solution
    • 7.1.1 Overview
    • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Services
    • 7.2.1 Overview
    • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. Trade Promotion Management Software Market Analysis - Deployment Type

  • 8.1 Cloud
    • 8.1.1 Overview
    • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 On-Premise
    • 8.2.1 Overview
    • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. Trade Promotion Management Software Market Analysis - Application

  • 9.1 Large Enterprises
    • 9.1.1 Overview
    • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.2 SMEs
    • 9.2.1 Overview
    • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. Trade Promotion Management Software Market Analysis - Industry Vertical

  • 10.1 Retail & Consumer Goods
    • 10.1.1 Overview
    • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.2 Pharmaceutical
    • 10.2.1 Overview
    • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 IT and Services
    • 10.3.1 Overview
    • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Manufacturing
    • 10.4.1 Overview
    • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

11. Trade Promotion Management Software Market - Geographical Analysis

  • 11.1 Overview
  • 11.2 North America: Trade Promotion Management Software Market
    • 11.2.1 North America: Revenue, and Forecast to 2030 (US$ Million)
    • 11.2.2 North America: Trade Promotion Management Software Market, by Component
    • 11.2.3 North America: Trade Promotion Management Software Market, by Deployment Type
    • 11.2.4 North America: Trade Promotion Management Software Market, by Application
    • 11.2.5 North America: Trade Promotion Management Software Market, by Industry Vertical
    • 11.2.6 North America: Trade Promotion Management Software Market, by Key Country
      • 11.2.6.1 US: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.1.1 US Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.1.2 US Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.1.3 US Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.1.4 US Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.2.6.2 Canada: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.2.1 Canada Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.2.2 Canada Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.2.3 Canada Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.2.4 Canada Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.2.6.3 Mexico: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.3.1 Mexico Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.3.2 Mexico Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.3.3 Mexico Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.3.4 Mexico Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.3 Europe: Trade Promotion Management Software Market
    • 11.3.1 Europe: Revenue, and Forecast to 2030 (US$ Million)
    • 11.3.2 Europe: Trade Promotion Management Software Market, by Component
    • 11.3.3 Europe: Trade Promotion Management Software Market, by Deployment Type
    • 11.3.4 Europe: Trade Promotion Management Software Market, by Application
    • 11.3.5 Europe: Trade Promotion Management Software Market, by Industry Vertical
    • 11.3.6 Europe: Trade Promotion Management Software Market, by Key Country
      • 11.3.6.1 Germany: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.1.1 Germany Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.1.2 Germany Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.1.3 Germany Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.1.4 Germany Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.2 UK: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.2.1 UK Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.2.2 UK Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.2.3 UK Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.2.4 UK Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.3 France: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.3.1 France Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.3.2 France Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.3.3 France Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.3.4 France Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.4 Italy: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.4.1 Italy Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.4.2 Italy Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.4.3 Italy Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.4.4 Italy Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.5 Russia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.5.1 Russia Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.5.2 Russia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.5.3 Russia Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.5.4 Russia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.6 Rest of Europe: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.6.1 Rest of Europe Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.6.2 Rest of Europe Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.6.3 Rest of Europe Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.6.4 Rest of Europe Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.4 APAC: Trade Promotion Management Software Market
    • 11.4.1 APAC: Revenue, and Forecast to 2030 (US$ Million)
    • 11.4.2 APAC: Trade Promotion Management Software Market, by Component
    • 11.4.3 APAC: Trade Promotion Management Software Market, by Deployment Type
    • 11.4.4 APAC: Trade Promotion Management Software Market, by Application
    • 11.4.5 APAC: Trade Promotion Management Software Market, by Industry Vertical
    • 11.4.6 APAC: Trade Promotion Management Software Market, by Key Country
      • 11.4.6.1 China: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.1.1 China Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.1.2 China Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.1.3 China Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.1.4 China Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.2 Japan: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.2.1 Japan Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.2.2 Japan Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.2.3 Japan Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.2.4 Japan Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.3 South Korea: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.3.1 South Korea Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.3.2 South Korea Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.3.3 South Korea Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.3.4 South Korea Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.4 India: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.4.1 India Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.4.2 India Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.4.3 India Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.4.4 India Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.5 Australia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.5.1 Australia Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.5.2 Australia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.5.3 Australia Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.5.4 Australia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.6 Rest of APAC: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.6.1 Rest of APAC Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.6.2 Rest of APAC Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.6.3 Rest of APAC Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.6.4 Rest of APAC Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.5 MEA: Trade Promotion Management Software Market
    • 11.5.1 MEA: Revenue, and Forecast to 2030 (US$ Million)
    • 11.5.2 MEA: Trade Promotion Management Software Market, by Component
    • 11.5.3 MEA: Trade Promotion Management Software Market, by Deployment Type
    • 11.5.4 MEA: Trade Promotion Management Software Market, by Application
    • 11.5.5 MEA: Trade Promotion Management Software Market, by Industry Vertical
    • 11.5.6 MEA: Trade Promotion Management Software Market, by Key Country
      • 11.5.6.1 Saudi Arabia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.1.1 Saudi Arabia Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.1.2 Saudi Arabia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.1.3 Saudi Arabia Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.1.4 Saudi Arabia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.2 UAE: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.2.1 UAE Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.2.2 UAE Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.2.3 UAE Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.2.4 UAE Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.3 South Africa: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.3.1 South Africa Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.3.2 South Africa Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.3.3 South Africa Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.3.4 South Africa Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.4 Rest of MEA: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.4.1 Rest of MEA Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.4.2 Rest of MEA Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.4.3 Rest of MEA Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.4.4 Rest of MEA Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.6 SAM: Trade Promotion Management Software Market
    • 11.6.1 SAM: Revenue, and Forecast to 2030 (US$ Million)
    • 11.6.2 SAM: Trade Promotion Management Software Market, by Component
    • 11.6.3 SAM: Trade Promotion Management Software Market, by Deployment Type
    • 11.6.4 SAM: Trade Promotion Management Software Market, by Application
    • 11.6.5 SAM: Trade Promotion Management Software Market, by Industry Vertical
    • 11.6.6 SAM: Trade Promotion Management Software Market, by Key Country
      • 11.6.6.1 Brazil: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.1.1 Brazil Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.1.2 Brazil Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.1.3 Brazil Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.1.4 Brazil Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.6.6.2 Argentina: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.2.1 Argentina Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.2.2 Argentina Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.2.3 Argentina Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.2.4 Argentina Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.6.6.3 Rest of SAM: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.3.1 Rest of SAM Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.3.2 Rest of SAM Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.3.3 Rest of SAM Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.3.4 Rest of SAM Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Trade Promotion Management Software Market - Impact of COVID-19 Pandemic

  • 12.1 Pre & Post Covid-19 Impact

13. Competitive Landscape

  • 13.1 Heat Map Analysis by Key Players
  • 13.2 Company Positioning & Concentration

14. Industry Landscape

  • 14.1 Overview
  • 14.2 Market Initiative

15. Company Profiles

  • 15.1 Wipro Ltd
    • 15.1.1 Key Facts
    • 15.1.2 Business Description
    • 15.1.3 Products and Services
    • 15.1.4 Financial Overview
    • 15.1.5 SWOT Analysis
    • 15.1.6 Key Developments
  • 15.2 PSignite Group Inc
    • 15.2.1 Key Facts
    • 15.2.2 Business Description
    • 15.2.3 Products and Services
    • 15.2.4 Financial Overview
    • 15.2.5 SWOT Analysis
    • 15.2.6 Key Developments
  • 15.3 Aera Technology
    • 15.3.1 Key Facts
    • 15.3.2 Business Description
    • 15.3.3 Products and Services
    • 15.3.4 Financial Overview
    • 15.3.5 SWOT Analysis
    • 15.3.6 Key Developments
  • 15.4 TELUS
    • 15.4.1 Key Facts
    • 15.4.2 Business Description
    • 15.4.3 Products and Services
    • 15.4.4 Financial Overview
    • 15.4.5 SWOT Analysis
    • 15.4.6 Key Developments
  • 15.5 o9 Solutions, Inc.
    • 15.5.1 Key Facts
    • 15.5.2 Business Description
    • 15.5.3 Products and Services
    • 15.5.4 Financial Overview
    • 15.5.5 SWOT Analysis
    • 15.5.6 Key Developments
  • 15.6 Oracle Corp
    • 15.6.1 Key Facts
    • 15.6.2 Business Description
    • 15.6.3 Products and Services
    • 15.6.4 Financial Overview
    • 15.6.5 SWOT Analysis
    • 15.6.6 Key Developments
  • 15.7 SAP SE
    • 15.7.1 Key Facts
    • 15.7.2 Business Description
    • 15.7.3 Products and Services
    • 15.7.4 Financial Overview
    • 15.7.5 SWOT Analysis
    • 15.7.6 Key Developments
  • 15.8 UpClear
    • 15.8.1 Key Facts
    • 15.8.2 Business Description
    • 15.8.3 Products and Services
    • 15.8.4 Financial Overview
    • 15.8.5 SWOT Analysis
    • 15.8.6 Key Developments
  • 15.9 Anaplan Inc
    • 15.9.1 Key Facts
    • 15.9.2 Business Description
    • 15.9.3 Products and Services
    • 15.9.4 Financial Overview
    • 15.9.5 SWOT Analysis
    • 15.9.6 Key Developments
  • 15.10 Aforza Inc
    • 15.10.1 Key Facts
    • 15.10.2 Business Description
    • 15.10.3 Products and Services
    • 15.10.4 Financial Overview
    • 15.10.5 SWOT Analysis
    • 15.10.6 Key Developments

16. Appendix

  • 16.1 About The Insight Partners
  • 16.2 Word Index
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