시장보고서

상품코드

1562435

북미의 디지털 영어 학습 시장 예측(-2030년) : 지역별 분석 - 제품 유형별, 비즈니스 유형별, 최종사용자별

North America Digital English Language Learning Market Forecast to 2030 - Regional Analysis - by Product Type (Cloud and On-Premise), Business Type (B2B and B2C), and End User (Non-Academic Learners and Academic Learners)

발행일: 2024년 07월 | 리서치사:

The Insight Partners | 페이지 정보: 영문 130 Pages | 배송안내 : 즉시배송

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

북미 디지털 영어 학습 시장은 2022년 6억 1,340만 달러로 평가되며, 2030년에는 13억 6,073만 달러에 달할 것으로 예상되며, 2022년부터 2030년까지 10.5%의 CAGR을 기록할 것으로 예상됩니다.

가상현실과 증강현실의 사용 증가로 북미 디지털 영어 학습 시장 성장 촉진

세계가 계속해서 기술을 받아들이는 가운데, 북미, 유럽, APAC, 중동 및 아프리카 등 다양한 지역에서 가상현실(VR) 및 증강현실(AR) 기술 활용이 증가하고 있습니다. VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, Fulldive 등 다양한 기업들이 이러한 기술을 활용하고자 하는 기업가, 교육 기업, 전문가, 기업들을 전 세계에서 끌어모으고 있습니다. 등 다양한 기업들이 영어 학습의 세계를 탐험할 수 있는 VR 도구를 제공하고 있으며, AR과 VR을 도입하여 언어 학습의 기회를 늘리고, VR과 AR 기술을 사용하여 영어를 사용하는 사람들과 소통할 수 있는 가상 세계에 학생들을 배치할 수 있습니다. 예를 들어, 영어를 사용하는 레스토랑에서 음식을 주문하는 연습을 하거나 가상의 도시 투어에 참여함으로써 현실적인 환경에서 언어를 배울 수 있습니다. 따라서 AR과 VR의 이용 증가는 디지털 영어 학습 시장의 큰 트렌드가 될 것으로 예상됩니다.

북미 디지털 영어 학습 시장 개요

경제적으로 번영하는 북미는 미국과 캐나다의 선진 경제권으로 구성되어 있습니다. 미국과 캐나다에서는 산업화가 최우선 과제이며, 오랜 기간 동안 경제를 이끌어온 주요 요인입니다. 미국은 세계에서 가장 기술적으로 진보된 정보통신기술(ICT) 부문을 보유하고 있습니다. 북미는 디지털 인프라가 잘 구축되어 있어 디지털 기반 영어 학습의 기회가 더욱 확대되고 있습니다. 이 지역의 높은 GDP는 개인들이 고급스러운 라이프스타일과 더 나은 일자리, 교육 기회를 찾아 이들 국가로 이주하는 주요 원동력 중 하나입니다. 경제적 발전으로 인해 세계 다른 지역에서도 많은 사람들이 북미로 이주하고 있습니다. 북미 기업들은 영어를 비즈니스 언어로 사용하기 때문에 세계 각지에서 온 이민자들은 영어 실력을 향상시키고자 하며, 이는 디지털 영어 학습 시장의 급격한 성장에 기여하고 있습니다. 이 외에도 북미와 다른 나라 대학 간의 다양한 학생 교환 프로그램도 디지털 영어 학습에 대한 수요 확대에 기여하고 있습니다. 디지털 영어 학습 시장의 큰 성장은 멕시코에서 관찰되고 있습니다. 상대적으로 낮은 영어 수준과 멕시코에서 사업을 시작하는 기업이 증가하면서 디지털 영어 학습 시장의 성장을 촉진하고 있습니다. 또한, 멕시코 정부는 멕시코에 탄탄한 디지털 인프라를 구축하기 위해 다양한 이니셔티브를 추진하고 있습니다. 북미의 대표적인 디지털 영어 학습 서비스 제공업체로는 Cengage/National Geographic Learning, Pearson ELT, Springer Nature Limited, Transparent Language, Inc. 등이 있습니다.

북미 디지털 영어 학습 시장 매출 및 2030년까지의 예측(금액)

북미 디지털 영어 학습 시장 세분화

북미 디지털 영어 학습 시장은 제품 유형, 비즈니스 유형, 최종사용자 및 국가별로 분류됩니다.

제품 유형별로 북미 디지털 영어 학습 시장은 클라우드와 온프레미스 유형으로 나뉘며, 2022년에는 클라우드 부문이 더 큰 시장 점유율을 차지했습니다.

비즈니스 유형별로 북미 디지털 영어 학습 시장은 B2B와 B2C로 구분되며, 2022년 북미 디지털 영어 학습 시장에서 B2B 부문이 더 큰 비중을 차지했습니다.

최종사용자별로 북미 디지털 영어 학습 시장은 비학업 학습자와 학계 학습자로 나뉘며, 2022년 북미 디지털 영어 학습 시장은 학계 학습자 부문이 가장 큰 비중을 차지했습니다. 또한, 비학업 학습자 부문은 기업, 사립 어학원, 소비자 직접 판매로 세분화됩니다. 또한, 소비자 직접 판매 부문은 TOEFL, TOEIC, 캠브리지 비즈니스 영어 시험, IELTS 및 기타로 세분화됩니다. 또한, 학습자 부문은 0-5세, 6-11세, 12-16세, 17-30세, 30세 이상으로 세분화됩니다.

국가별로 북미 디지털 영어 학습 시장은 미국, 캐나다, 멕시코로 분류되며, 2022년 북미 디지털 영어 학습 시장 점유율은 미국이 독차지했습니다.

EF EDUCATION FIRST, ELSA, Corp. Corporation, Transparent Language, Vipkid, CAMBRIDGE UNIVERSITY PRESS, Voxy, Chegg Inc, Duolingo Inc, INLINGUA INTERNATIONAL LTD. Corporation, and IXL Learning은 북미 디지털 영어 학습 시장에서 사업을 전개하는 주요 기업입니다.

시장 성장 촉진요인
- 교육 분야의 디지털화 진전
- 어학 학습 플랫폼의 게이미피케이션 증가
시장 성장 억제요인
- 데이터 보안 리스크
시장 기회
- 정부 이니셔티브
- 영어 학습 플랫폼의 인공지능 활용
향후 동향
- 가상현실과 증강현실 이용 증가
성장 촉진요인과 억제요인의 영향

제6장 디지털 영어 학습 시장 : 북미 시장 분석

디지털 영어 학습 시장 매출, 2020-2030년
디지털 영어 학습 시장 예측 분석

제7장 북미의 디지털 영어 학습 시장 분석 : 제품 유형별

클라우드
온프레미스

제8장 북미의 디지털 영어 학습 시장 분석 : 비즈니스 유형별

제9장 북미의 디지털 영어 학습 시장 분석 : 최종사용자별

비아카데믹 학습자
아카데믹 학습자

제10장 북미의 디지털 영어 학습 시장 : 국가별 분석

북미 시장 개요
- 북미
  - 미국
  - 캐나다
  - 멕시코

제11장 업계 상황

시장 이니셔티브
신제품 개발
인수합병

제12장 기업 개요

EF EDUCATION FIRST
ELSA, Corp.
Houghton Mifflin Harcourt Co
MACMILLAN
McGraw-Hill Education Inc
OXFORD UNIVERSITY PRESS
Pearson Plc
Sanako Corporation
Transparent Language
Vipkid
CAMBRIDGE UNIVERSITY PRESS
Voxy
Chegg Inc
Duolingo Inc
INLINGUA INTERNATIONAL LTD.
Berlitz Corporation
IXL Learning

제13장 부록

ksm 24.10.10

The North America digital English language learning market was valued at US$ 613.40 million in 2022 and is expected to reach US$ 1,360.73 million by 2030; it is estimated to register a CAGR of 10.5% from 2022 to 2030.

Increasing Use of Virtual Reality and Augmented Reality Fuel North America Digital English Language Learning Market

As the world continues to embrace technologies, various regions, such as North America, Europe, APAC, and the MEA, are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR. The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.

North America Digital English Language Learning Market Overview

The economically prosperous region of North America constitutes the highly advanced economies of the US and Canada. Industrialization has remained a high priority in the US and Canada, and it has also been the main factor driving the economy over the years. The US boasts the world's most technologically advanced information & communication technology (ICT) sector. The presence of an established digital infrastructure in North America further provides opportunities for digital-based English language learning. The high GDP of the region is one of the major driving factors for individuals to migrate to these countries in search of luxurious lifestyles and better jobs as well as education opportunities. Being economically advanced, a large population from other parts of the world migrated to North America. As English is the business language followed by North American companies, the migrants coming from other parts of the globe seek to gather proficiency in the English language and, therefore, contribute to the soaring revenues of the digital English language learning market. Besides this, various student exchange programs between universities in North America and other countries have also contributed to the growing demand for digital English language learning. A huge growth in the digital English language learning market has been observed in Mexico. Relatively low English language proficiency, coupled with increasing prospects of companies setting up businesses in Mexico, has favored the growth of the digital English language learning market. Further, the Mexican government has taken various initiatives that support the establishment of a robust digital infrastructure in the country. Prominent digital English language learning service providers in North America include Cengage/ National Geographic Learning, Pearson ELT, Springer Nature Limited, and Transparent Language, Inc.

North America Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)

North America Digital English Language Learning Market Segmentation

The North America digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the North America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the North America digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of North America digital English language learning market in 2022.

In terms of end user, the North America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of North America digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the North America digital English language learning market is categorized into the US, Canada, and Mexico. The US dominated the North America digital English language learning market share in 2022.

EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; McGraw-Hill Education Inc; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning are some of the leading companies operating in the North America Digital English Language Learning market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Digital English Language Learning Market Landscape

4.1 Overview
4.2 Ecosystem Analysis
- 4.2.1 List of Vendors in the Value Chain

5. North America Digital English Language Learning Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rising Digitalization in Educational Sector
- 5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
- 5.2.1 Data Security Risks
5.3 Market Opportunities
- 5.3.1 Governmental Initiatives
- 5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
- 5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:

6. Digital English Language Learning Market - North America Market Analysis

6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis

7. North America Digital English Language Learning Market Analysis - by Product Type

7.1 Cloud
- 7.1.1 Overview
- 7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
- 7.2.1 Overview
- 7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

8. North America Digital English Language Learning Market Analysis - by Business Type

8.1 B2B
- 8.1.1 Overview
- 8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
- 8.2.1 Overview
- 8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9. North America Digital English Language Learning Market Analysis - by End User

9.1 Non-Academic Learners
- 9.1.1 Overview
- 9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.1 Corporate
    - 9.1.2.1.1 Overview
    - 9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.2 Private Language Schools
    - 9.1.2.2.1 Overview
    - 9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.1.2.3 Direct to Consumer
    - 9.1.2.3.1 Overview
    - 9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.1 TOEFL
    - 9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.2 TOEIC
    - 9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.3 Cambridge Business English Certificate
    - 9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.4 IELTS
    - 9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.2.3.2.5 Others
    - 9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
- 9.2.1 Overview
- 9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.1 0 to 5
    - 9.2.2.1.1 Overview
    - 9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.2 6 to 11
    - 9.2.2.2.1 Overview
    - 9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.3 12 to 16
    - 9.2.2.3.1 Overview
    - 9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.2.4 17 to 30
    - 9.2.2.4.1 Overview
    - 9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
  - 9.2.3.5 30 Above
    - 9.2.3.5.1 Overview
    - 9.2.3.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10. North America Digital English Language Learning Market - Country Analysis

10.1 North America Market Overview
- 10.1.1 North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
- 10.1.2 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.1 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.2 United States: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.2.1 United States: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.2.2 United States: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.2.3 United States: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.2.3.1 United States: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.2.3.1.1 United States: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.2.3.2 United States: Digital English Language Learning Market Breakdown, by Academic Learners
  - 10.1.2.3 Canada: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.3.1 Canada: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.3.2 Canada: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.3.3 Canada: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.3.3.1 Canada: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.3.3.1.1 Canada: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.3.3.2 Canada: Digital English Language Learning Market Breakdown, by Academic Learners
  - 10.1.2.4 Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
    - 10.1.2.4.1 Mexico: Digital English Language Learning Market Breakdown, by Product Type
    - 10.1.2.4.2 Mexico: Digital English Language Learning Market Breakdown, by Business Type
    - 10.1.2.4.3 Mexico: Digital English Language Learning Market Breakdown, by End User
    - 10.1.2.4.3.1 Mexico: Digital English Language Learning Market Breakdown, by Non-academic Learners
    - 10.1.2.4.3.1.1 Mexico: Digital English Language Learning Market Breakdown, by Direct to Consumer
    - 10.1.2.4.3.2 Mexico: Digital English Language Learning Market Breakdown, by Academic Learners

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition

12. Company Profiles

12.1 EF EDUCATION FIRST
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 ELSA, Corp.
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Houghton Mifflin Harcourt Co
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 MACMILLAN
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 McGraw-Hill Education Inc
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 OXFORD UNIVERSITY PRESS
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Pearson Plc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanako Corporation
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Transparent Language
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Vipkid
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 CAMBRIDGE UNIVERSITY PRESS
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Voxy
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Chegg Inc
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Duolingo Inc
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 INLINGUA INTERNATIONAL LTD.
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments
12.16 Berlitz Corporation
- 12.16.1 Key Facts
- 12.16.2 Business Description
- 12.16.3 Products and Services
- 12.16.4 Financial Overview
- 12.16.5 SWOT Analysis
- 12.16.6 Key Developments
12.17 IXL Learning
- 12.17.1 Key Facts
- 12.17.2 Business Description
- 12.17.3 Products and Services
- 12.17.4 Financial Overview
- 12.17.5 SWOT Analysis
- 12.17.6 Key Developments

13. Appendix

13.1 About the Insight Partners