유럽의 어린이용 자전거 시장 예측(-2030년) : 지역별 분석 - 제품 유형별, 유통 채널별

The Europe kids bicycle market was valued at US$ 1,613.41 million in 2022 and is expected to reach US$ 2,281.83 million by 2030; it is estimated to register a CAGR of 4.4% from 2022 to 2030.

Strategic Initiatives by Key Players Drive Europe Kids Bicycle Market

In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market. Partnerships and collaborations are also noteworthy strategic initiatives taken by the key players in the kids bicycle industry. Companies can tap into established networks and leverage existing fan bases by forming alliances with popular brands, entertainment franchises, or educational institutions. Collaborative efforts enable companies to combine their strengths, resulting in innovative product offerings and effective marketing campaigns that resonate with the preferences of young consumers and their parents.

For instance:

In September 2023, Lithium-ion battery manufacturer The BMZ Group acquired the e-bike brand NOX Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. With the incorporation of NOX and HAWK, BMZ accesses many years of product development, manufacturing, and market expertise in the e-bike segments of city, trekking and MTB. The strategic forward integration will intensify the BMZ group's know-how to increase the product portfolio of BMZ further.

Strategic marketing initiatives also play a pivotal role in driving the kids bicycle market. Companies often use creative and targeted marketing campaigns to build brand awareness and connect with their audience. This includes digital marketing efforts, social media engagement, and experiential marketing events to create memorable and positive associations with the brand. Moreover, the strategic use of influencers or brand ambassadors who align with the values of the target demographic further enhances the market presence of kids bicycles. These initiatives collectively shape consumer perceptions and foster brand loyalty in a competitive market landscape. Thus, strategic initiatives by key players propel the kids bicycle market.

Europe Kids Bicycle Market Overview

The Europe kids bicycle market has witnessed significant growth and evolution in recent years, reflecting a combination of shifting consumer preferences, technological advancements, and a growing emphasis on children's health and outdoor activities. As an integral segment of the broader bicycle industry, the market for kids bicycles in Europe has become increasingly diverse, catering to various age groups and skill levels. Parents increasingly recognize the importance of encouraging an active lifestyle from a young age, and this trend has translated into rising demand for high-quality and safe kids bicycles. The manufacturers operating in the European market have responded by innovating in design, materials, and safety features to meet the evolving expectations of both parents and young riders. In July 2023, Frog Bikes launched the City Bike range, which includes the Frog City 53, 61, and 67. It was initially launched in selected Independent Bike Stores in nine European locations, including France, Germany, Norway, Sweden, Denmark, Finland, Belgium, the Netherlands, and Luxembourg. In addition, in June 2023, Bike Club, one of Europe's largest subscription providers of kids bikes, acquired Bicircular, a Barcelona-based bike subscription platform for children in Spain. Acquiring companies often bring unique experiences and technologies, enabling the development of safer, more advanced, and aesthetically appealing kids bicycles. This collaborative approach to innovation benefits the companies involved and elevates the quality and diversity of products available in the market. Thus, a growing focus on kid's health and development, changing lifestyles, rising middle-class population, and increasing purchasing power and disposable income of people in economies, including the UK, Germany, and France, are expected to propel the kids bicycle market in Europe.

Europe Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)

Europe Kids Bicycle Market Segmentation

The Europe kids bicycle market is categorized into product type, distribution channel, and country.

Based on product type, the Europe kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.

In terms of distribution channel, the Europe kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

By country, the Europe kids bicycle market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe kids bicycle market share in 2022.

SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the Europe kids bicycle market.

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Europe Key Insights
• 2.2 Europe Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research
• 3.4 Limitations and Assumptions

4. Europe Kids Bicycle Market Landscape

• 4.1 Overview
• 4.2 Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Ecosystem Analysis
  • 4.3.1 Raw Material Suppliers
  • 4.3.2 Manufacturers
  • 4.3.3 Distributors or Suppliers
  • 4.3.4 Distribution Channel

5. Europe Kids Bicycle Market - Key Market Dynamics

• 5.1 Market Drivers
  • 5.1.1 Increasing Emphasis on Active Lifestyles
  • 5.1.2 Strategic Initiatives by Key Players
• 5.2 Market Restraints
  • 5.2.1 Safety Concerns
• 5.3 Market Opportunities
  • 5.3.1 Proliferation of E-Commerce Industry
• 5.4 Future Trends
  • 5.4.1 Rising Demand for E-Bicycles
• 5.5 Impact of Drivers and Restraints:

6. Kids Bicycle Market - Europe Market Analysis

• 6.1 Kids Bicycle Market Overview
• 6.2 Kids Bicycle Market Revenue (US$ Million), 2020-2030
• 6.3 Kids Bicycle Market Forecast Analysis

7. Europe Kids Bicycle Market Analysis - by Product Type

• 7.1 Battery Operated
  • 7.1.1 Overview
  • 7.1.2 Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
• 7.2 Manual
  • 7.2.1 Overview
  • 7.2.2 Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Kids Bicycle Market Analysis - by Distribution Channel

• 8.1 Supermarkets & Hypermarket
  • 8.1.1 Overview
  • 8.1.2 Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
• 8.2 Specialty Stores
  • 8.2.1 Overview
  • 8.2.2 Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
• 8.3 Online Retail
  • 8.3.1 Overview
  • 8.3.2 Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
• 8.4 Others
  • 8.4.1 Overview
  • 8.4.2 Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Kids Bicycle Market - Country Analysis

• 9.1 Europe
  • 9.1.1 Europe: Kids Bicycle Market, by Key Country, 2022 and 2030 (%)
    • 9.1.1.1 Europe: Kids Bicycle Market - Revenue and Forecast Analysis - by Country
    • 9.1.1.2 Germany: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.2.1 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.2.2 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
    • 9.1.1.3 United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.3.1 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.3.2 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
    • 9.1.1.4 France: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.4.1 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.4.2 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
    • 9.1.1.5 Italy: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.5.1 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.5.2 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
    • 9.1.1.6 Russia: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.6.1 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.6.2 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
    • 9.1.1.7 Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
      • 9.1.1.7.1 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
      • 9.1.1.7.2 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel

10. Competitive Landscape

• 10.1 Heat Map Analysis by Key Players

11. Industry Landscape

• 11.1 Overview
• 11.2 Product launch

12. Company Profiles

• 12.1 SCOTT Sports SA
  • 12.1.1 Key Facts
  • 12.1.2 Business Description
  • 12.1.3 Products and Services
  • 12.1.4 Financial Overview
  • 12.1.5 SWOT Analysis
  • 12.1.6 Key Developments
• 12.2 Cycling Sports Group Inc
  • 12.2.1 Key Facts
  • 12.2.2 Business Description
  • 12.2.3 Products and Services
  • 12.2.4 Financial Overview
  • 12.2.5 SWOT Analysis
  • 12.2.6 Key Developments
• 12.3 GT Bicycles LLC
  • 12.3.1 Key Facts
  • 12.3.2 Business Description
  • 12.3.3 Products and Services
  • 12.3.4 Financial Overview
  • 12.3.5 SWOT Analysis
  • 12.3.6 Key Developments
• 12.4 Merida Industry Co Ltd
  • 12.4.1 Key Facts
  • 12.4.2 Business Description
  • 12.4.3 Products and Services
  • 12.4.4 Financial Overview
  • 12.4.5 SWOT Analysis
  • 12.4.6 Key Developments
• 12.5 Kona Bicycle Co
  • 12.5.1 Key Facts
  • 12.5.2 Business Description
  • 12.5.3 Products and Services
  • 12.5.4 Financial Overview
  • 12.5.5 SWOT Analysis
  • 12.5.6 Key Developments
• 12.6 Specialized Bicycle Components Inc
  • 12.6.1 Key Facts
  • 12.6.2 Business Description
  • 12.6.3 Products and Services
  • 12.6.4 Financial Overview
  • 12.6.5 SWOT Analysis
  • 12.6.6 Key Developments
• 12.7 Trek Bicycle Corp
  • 12.7.1 Key Facts
  • 12.7.2 Business Description
  • 12.7.3 Products and Services
  • 12.7.4 Financial Overview
  • 12.7.5 SWOT Analysis
  • 12.7.6 Key Developments
• 12.8 Giant Manufacturing Co Ltd
  • 12.8.1 Key Facts
  • 12.8.2 Business Description
  • 12.8.3 Products and Services
  • 12.8.4 Financial Overview
  • 12.8.5 SWOT Analysis
  • 12.8.6 Key Developments

13. Appendix

• 13.1 About The Insight Partners