유럽의 프라이싱 소프트웨어 시장 : 예측 - 지역별 분석 - 유형별, 기업 규모별, 산업별(-2031년)

The Europe pricing software market was valued at US$ 354.11 million in 2023 and is expected to reach US$ 816.67 million by 2031; it is estimated to register a CAGR of 11.0% from 2023 to 2031.

Continuous Growth in Manufacturing Industry Drive Europe Pricing Software Market

In the past few years, due to industrialization, the manufacturing industry has expanded significantly in terms of output generated, the total number of manufacturing companies, and digitalization trends in the manufacturing sector. For instance, as per the data published by the United Nations in 2023, the production index of global manufacturing production in 2015 was 100, whereas the index in 2019 reached 113. In Q3 2021, the global manufacturing index reached 117. In 2023, the global manufacturing index passed 120 points. The automotive industry is one of the notable industries across the globe that has shown strong growth rates in the past few years. As per the data published by the International Organization of Motor Vehicle Manufacturers in 2023, the total vehicle production was 80 million in 2021, which increased to 93 million in 2023. Such statistics show increased global manufacturing output in the past few years. Such growth in the manufacturing industry increased the importance of the tools that help in gaining competitive advantage, ultimately driving the demand for pricing optimization and management software.

Europe Pricing Software Market Overview

Europe is witnessing increasing digitalization across various industries, including BFSI. Almost every well-known banking institution in Europe has a digital transformation strategy. Offering digital services and goods 24/7 to improve customer experience is the main goal of most digitalization plans for banks. The EU has set two main goals for the digitalization of businesses by 2030: more than 90% of SMEs could achieve at least a basic level of digital intensity, and 75% of EU companies should use cloud computing services. According to the EU, in 2023, more than 70% of all EU companies reached a basic level of digital intensity. The proportion of SMEs was 69%, whereas large companies stood at 98%. Thus, the increasing digitalization in Europe fuels the need to manage pricing for company's offerings across various industries to benefit from profitability, sales, market dynamics, consumer behavior, and others, which, in turn, is expected to drive the pricing software market from 2023 to 2031.

Europe Pricing Software Market Revenue and Forecast to 2031 (US$ Million)

Europe Pricing Software Market Segmentation

The Europe pricing software market is categorized into type, enterprise size, industry vertical, and country.

By type, the Europe pricing software market is segmented into cloud based and on-premise. The cloud based segment held a larger share of the Europe pricing software market share in 2023.

In terms of enterprise size , the Europe pricing software market is bifurcated into small & medium enterprises and large enterprises. The large enterprises segment held a larger share of the Europe pricing software market share in 2023.

Based on industry vertical, the Europe pricing software market is segmented into manufacturing, travel and hospitality, it and telecom, retail and e-commerce, food and beverages, BSFI, and others. The manufacturing segment held the largest share of the Europe pricing software market share in 2023.

Based on country, the Europe pricing software market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany segment held the largest share of the Europe pricing software market in 2023.

BOOPER; COMPETERA LIMITED; Epicor Software Corp; Eversight; Flintfox; Mercio; Minderest; Omniaretail B.V.; Price Edge; Price f(x) AG; PriceBeam; Pricemoov; PricingHUB; Prisync; PROS Holdings Inc; Reactev; RELEX Solutions; Retalon; Revalize, Inc; Sniffie Software Ltd.; Toptal, LLC; Vendavo, Inc; WEBCentric d.o.o; Wiser Solutions, Inc.; and Zilliant, Inc. are some of the leading companies operating in the Europe pricing software market.

Table Of Contents

1. Introduction

• 1.1 Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Secondary Research
• 3.2 Primary Research
  • 3.2.1 Hypothesis formulation:
  • 3.2.2 Macro-economic factor analysis:
  • 3.2.3 Developing base number:
  • 3.2.4 Data Triangulation:
  • 3.2.5 Country level data:

4. Europe Pricing Software Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
• 4.4 List of Vendors in the Value Chain

5. Europe Pricing Software Market - Key Market Dynamics

• 5.1 Europe Pricing Software Market - Key Market Dynamics
• 5.2 Market Drivers
  • 5.2.1 Increasing Need for Competitive Pricing Strategies
  • 5.2.2 Digital Transformation Globally
  • 5.2.3 Continuous Growth in Manufacturing Industry
• 5.3 Market Restraints
  • 5.3.1 High Procurement Costs
• 5.4 Market Opportunities
  • 5.4.1 Growing Data Generation and Data Analytics Tools
• 5.5 Future Trends
  • 5.5.1 Integration with Artificial Intelligence (AI)
• 5.6 Impact of Drivers and Restraints:

6. Europe Pricing Software Market - Analysis

• 6.1 Europe Pricing Software Market Revenue (US$ Million), 2021-2031
• 6.2 Europe Pricing Software Market Forecast Analysis

7. Europe Pricing Software Market Analysis - by Type

• 7.1 Cloud Based
  • 7.1.1 Overview
  • 7.1.2 Cloud Based: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 7.2 On-Premise
  • 7.2.1 Overview
  • 7.2.2 On-Premise: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Europe Pricing Software Market Analysis - by Enterprise Size

• 8.1 Small and Medium Enterprises
  • 8.1.1 Overview
  • 8.1.2 Small and Medium Enterprises: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 8.2 Large Enterprises
  • 8.2.1 Overview
  • 8.2.2 Large Enterprises: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Europe Pricing Software Market Analysis - by Industry Vertical

• 9.1 Manufacturing
  • 9.1.1 Overview
  • 9.1.2 Manufacturing: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.2 Travel and Hospitality
  • 9.2.1 Overview
  • 9.2.2 Travel and Hospitality: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.3 IT and Telecom
  • 9.3.1 Overview
  • 9.3.2 IT and Telecom: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.4 Retail and E-commerce
  • 9.4.1 Overview
  • 9.4.2 Retail and E-commerce: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.5 Food and Beverages
  • 9.5.1 Overview
  • 9.5.2 Food and Beverages: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.6 BSFI
  • 9.6.1 Overview
  • 9.6.2 BSFI: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.7 Others
  • 9.7.1 Overview
  • 9.7.2 Others: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. Europe Pricing Software Market - Country Analysis

• 10.1 Europe
  • 10.1.1 Europe Pricing Software Market - Revenue and Forecast Analysis - by Country
    • 10.1.1.1 Europe Pricing Software Market - Revenue and Forecast Analysis - by Country
    • 10.1.1.2 Germany: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.2.1 Germany: Europe Pricing Software Market Share - by Type
      • 10.1.1.2.2 Germany: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.2.3 Germany: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.3 France: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.3.1 France: Europe Pricing Software Market Share - by Type
      • 10.1.1.3.2 France: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.3.3 France: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.4 Italy: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.4.1 Italy: Europe Pricing Software Market Share - by Type
      • 10.1.1.4.2 Italy: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.4.3 Italy: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.5 United Kingdom: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.5.1 United Kingdom: Europe Pricing Software Market Share - by Type
      • 10.1.1.5.2 United Kingdom: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.5.3 United Kingdom: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.6 Russia: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.6.1 Russia: Europe Pricing Software Market Share - by Type
      • 10.1.1.6.2 Russia: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.6.3 Russia: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.7 Rest of Europe: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.7.1 Rest of Europe: Europe Pricing Software Market Share - by Type
      • 10.1.1.7.2 Rest of Europe: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.7.3 Rest of Europe: Europe Pricing Software Market Share - by Industry Vertical

11. Competitive Landscape

• 11.1 Heat Map Analysis by Key Players
• 11.2 Company Positioning and Concentration

12. Industry Landscape

• 12.1 Overview
• 12.2 Market Initiative
• 12.3 Product Development
• 12.4 Mergers & Acquisitions

13. Company Profile

• 13.1 Epicor Software Corp
  • 13.1.1 Key Facts
  • 13.1.2 Business Description
  • 13.1.3 Products and Services
  • 13.1.4 Financial Overview
  • 13.1.5 SWOT Analysis
  • 13.1.6 Key Developments
• 13.2 PROS Holdings Inc
  • 13.2.1 Key Facts
  • 13.2.2 Business Description
  • 13.2.3 Products and Services
  • 13.2.4 Financial Overview
  • 13.2.5 SWOT Analysis
  • 13.2.6 Key Developments
• 13.3 Revalize, Inc
  • 13.3.1 Key Facts
  • 13.3.2 Business Description
  • 13.3.3 Products and Services
  • 13.3.4 Financial Overview
  • 13.3.5 SWOT Analysis
  • 13.3.6 Key Developments
• 13.4 COMPETERA LIMITED
  • 13.4.1 Key Facts
  • 13.4.2 Business Description
  • 13.4.3 Products and Services
  • 13.4.4 Financial Overview
  • 13.4.5 SWOT Analysis
  • 13.4.6 Key Developments
• 13.5 Price f(x) AG
  • 13.5.1 Key Facts
  • 13.5.2 Business Description
  • 13.5.3 Products and Services
  • 13.5.4 Financial Overview
  • 13.5.5 SWOT Analysis
  • 13.5.6 Key Developments
• 13.6 Prisync
  • 13.6.1 Key Facts
  • 13.6.2 Business Description
  • 13.6.3 Products and Services
  • 13.6.4 Financial Overview
  • 13.6.5 SWOT Analysis
  • 13.6.6 Key Developments
• 13.7 WEBCentric d.o.o.
  • 13.7.1 Key Facts
  • 13.7.2 Business Description
  • 13.7.3 Products and Services
  • 13.7.4 Financial Overview
  • 13.7.5 SWOT Analysis
  • 13.7.6 Key Developments
• 13.8 Zilliant, Inc.
  • 13.8.1 Key Facts
  • 13.8.2 Business Description
  • 13.8.3 Products and Services
  • 13.8.4 Financial Overview
  • 13.8.5 SWOT Analysis
  • 13.8.6 Key Developments
• 13.9 Omniaretail B.V.
  • 13.9.1 Key Facts
  • 13.9.2 Business Description
  • 13.9.3 Products and Services
  • 13.9.4 Financial Overview
  • 13.9.5 SWOT Analysis
  • 13.9.6 Key Developments
• 13.10 Vendavo, Inc.
  • 13.10.1 Key Facts
  • 13.10.2 Business Description
  • 13.10.3 Products and Services
  • 13.10.4 Financial Overview
  • 13.10.5 SWOT Analysis
  • 13.10.6 Key Developments
• 13.11 PriceBeam
  • 13.11.1 Key Facts
  • 13.11.2 Business Description
  • 13.11.3 Products and Services
  • 13.11.4 Financial Overview
  • 13.11.5 SWOT Analysis
  • 13.11.6 Key Developments
• 13.12 Flintfox
  • 13.12.1 Key Facts
  • 13.12.2 Business Description
  • 13.12.3 Products and Services
  • 13.12.4 Financial Overview
  • 13.12.5 SWOT Analysis
  • 13.12.6 Key Developments
• 13.13 Sniffie Software Ltd.
  • 13.13.1 Key Facts
  • 13.13.2 Business Description
  • 13.13.3 Products and Services
  • 13.13.4 Financial Overview
  • 13.13.5 SWOT Analysis
  • 13.13.6 Key Developments
• 13.14 Eversight
  • 13.14.1 Key Facts
  • 13.14.2 Business Description
  • 13.14.3 Products and Services
  • 13.14.4 Financial Overview
  • 13.14.5 SWOT Analysis
  • 13.14.6 Key Developments
• 13.15 Minderest
  • 13.15.1 Key Facts
  • 13.15.2 Business Description
  • 13.15.3 Products and Services
  • 13.15.4 Financial Overview
  • 13.15.5 SWOT Analysis
  • 13.15.6 Key Developments
• 13.16 Wiser Solutions, Inc.
  • 13.16.1 Key Facts
  • 13.16.2 Business Description
  • 13.16.3 Products and Services
  • 13.16.4 Financial Overview
  • 13.16.5 SWOT Analysis
  • 13.16.6 Key Developments
• 13.17 Price Edge
  • 13.17.1 Key Facts
  • 13.17.2 Business Description
  • 13.17.3 Products and Services
  • 13.17.4 Financial Overview
  • 13.17.5 SWOT Analysis
  • 13.17.6 Key Developments
• 13.18 Reactev
  • 13.18.1 Key Facts
  • 13.18.2 Business Description
  • 13.18.3 Products and Services
  • 13.18.4 Financial Overview
  • 13.18.5 SWOT Analysis
  • 13.18.6 Key Developments
• 13.19 Retalon
  • 13.19.1 Key Facts
  • 13.19.2 Business Description
  • 13.19.3 Products and Services
  • 13.19.4 Financial Overview
  • 13.19.5 SWOT Analysis
  • 13.19.6 Key Developments
• 13.20 Toptal, LLC
  • 13.20.1 Key Facts
  • 13.20.2 Business Description
  • 13.20.3 Products and Services
  • 13.20.4 Financial Overview
  • 13.20.5 SWOT Analysis
  • 13.20.6 Key Developments
• 13.21 PricingHUB
  • 13.21.1 Key Facts
  • 13.21.2 Business Description
  • 13.21.3 Products and Services
  • 13.21.4 Financial Overview
  • 13.21.5 SWOT Analysis
  • 13.21.6 Key Developments
• 13.22 RELEX Solutions
  • 13.22.1 Key Facts
  • 13.22.2 Business Description
  • 13.22.3 Products and Services
  • 13.22.4 Financial Overview
  • 13.22.5 SWOT Analysis
  • 13.22.6 Key Developments
• 13.23 Mercio
  • 13.23.1 Key Facts
  • 13.23.2 Business Description
  • 13.23.3 Products and Services
  • 13.23.4 Financial Overview
  • 13.23.5 SWOT Analysis
  • 13.23.6 Key Developments
• 13.24 BOOPER
  • 13.24.1 Key Facts
  • 13.24.2 Business Description
  • 13.24.3 Products and Services
  • 13.24.4 Financial Overview
  • 13.24.5 SWOT Analysis
  • 13.24.6 Key Developments
• 13.25 Pricemoov
  • 13.25.1 Key Facts
  • 13.25.2 Business Description
  • 13.25.3 Products and Services
  • 13.25.4 Financial Overview
  • 13.25.5 SWOT Analysis
  • 13.25.6 Key Developments

14. Appendix

• 14.1 About Us