인터넷 프로토콜 TV(IPTV) 시장

The Internet Protocol Television (IPTV) market is projected to expand from US$ 51.25 billion in 2024 to US$ 82.72 billion by 2031, with an estimated CAGR of 10.2% during the period from 2025 to 2031.

Analyst Perspective:The Internet Protocol Television (IPTV) market has experienced notable growth in recent years, fueled by the rising demand for video-on-demand and high-definition channels, alongside an increase in interest for alternative investments. Additionally, the growing adoption of digital transformation technologies and the widespread use of mobile devices have positively impacted industry growth. The increasing implementation of 5G technology is also becoming a key trend driving market expansion.

Market Overview:IPTV, or Internet Protocol Television, leverages the internet to deliver live or on-demand television shows and movies. The IPTV sector represents a method of providing digital television services to subscribers through Internet protocol technology over a broadband or internet connection. There are two primary architectural types for deployment: centralized and distributed, depending on the service provider's network structure. The distributed architecture offers advantages in bandwidth efficiency and integrated system management capabilities necessary for overseeing a larger server network, although it is less scalable than the centralized model.

The distributed architecture requires advanced content distribution systems to enhance the effective delivery of multimedia resources through the service provider's network. Conversely, the centralized architecture is a practical and manageable solution, as all media content is hosted on centralized servers, eliminating the need for complex content distribution infrastructure. A network that implements a limited number of VOD services can maintain sufficient core and edge capacity, benefiting from a centralized design (CDN) for efficient content delivery.

Strategic Insights

Market Driver:Growth of the Market Driven by Increased Demand for Alternative Investments

Alternative investments are a rapidly expanding sector, with new opportunities consistently emerging. The industry is expected to see new investment avenues and types of alternatives. Moreover, service providers are heavily investing in the delivery and marketing of triple-play services, offering bundled packages that include phone, video, and data for a single access fee, which has significantly expanded their customer base. Additionally, customers are seeking to create customized packages tailored to their preferences, as they find current offerings from providers unsatisfactory. Consequently, companies like MatrixStream Technologies, Inc. and AT&T, Inc. provide personalized solutions based on customer needs, helping them grow their subscriber base. For example, in February 2022, Allente launched its Next-Gen Android TV service through satellite, IPTV, and OTT streaming, in partnership with KAONMEDIA, NAGRA, Broadcom, 3SS, and Google. Google developed the standardized Common Broadcast Stack (CBS) to facilitate broader access to next-generation app-rich services enabled by the Android TV operating system (OS). The adoption of CBS allows for easier and quicker integration for hybrid Android TV OS devices, faster time-to-market, simpler updates, and reduced overall total cost of ownership (TCO), thereby driving industry growth.

IPTV deployments and network security provide a professional experience for both content producers and advertisers, fostering a vibrant business environment. The benefits include:

Enhanced user experience, Flexibility in content consumption, Diverse content offerings, Multicast capabilities, Bandwidth optimization, Parental controlsInteractive features, Cost-effectiveness, Compatibility with various devices, Customization and personalization.

The adoption of IPTV (Internet Protocol Television) has gained substantial traction, transforming how users consume television content. IPTV has emerged as a favored alternative to traditional satellite and cable TV services, providing numerous advantages and a more tailored viewing experience. Thus, the increased implementation of IPTV solutions is driving market growth.

Segmentation and Scope:The "Internet Protocol Television (IPTV) Market" is categorized based on component, device type, end user, and geography. In terms of components, the market is divided into hardware, software, and services. By device type, it includes smartphones and tablets, smart TVs, and desktops and laptops. The end-user segmentation comprises commercial and residential users. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:In terms of end-users, the market is divided into commercial and residential segments. The residential segment is anticipated to dominate with the largest share in 2022. IPTV services are generally more cost-effective than traditional cable or satellite services, making them an appealing choice for residential users looking to reduce their television expenses. Additionally, IPTV services provide greater flexibility compared to traditional options, allowing residential users to access their favorite programming on various devices, including smartphones, tablets, and smart TVs. Furthermore, IPTV services often offer more customization options than traditional cable or satellite services, enabling residential users to select channels and programming that best suit their preferences. Overall, the residential end-user segment is a crucial driver of market growth, with factors such as cost-effectiveness, flexibility, customization, on-demand content, and enhanced viewing experiences all contributing to the market's expansion. As more residential users consider IPTV services as a viable alternative to traditional cable or satellite options, the market is expected to continue its growth trajectory in the coming years.

Regional Analysis:North America holds a significant share of the global Internet Protocol Television (IPTV) market. The region is experiencing a surge in demand for streaming services and video-on-demand content. Consumers are increasingly choosing IPTV services that offer a broad array of on-demand content, allowing them to watch their favorite movies and shows at their convenience. Additionally, viewers in North America are shifting from traditional cable and satellite TV services to IPTV services due to the associated benefits. The cost-effectiveness, extensive content options, and convenience of IPTV are attractive to viewers seeking more control over their television experience. Moreover, technological advancements, such as the emergence of mobile content delivery networks (CDNs), have further fueled market growth in North America, enabling seamless content streaming across various devices, including smartphones and tablets.

Internet Protocol Television (IPTV) Market Report Scope

Key Player Analysis:The analysis of the Internet Protocol Television (IPTV) market includes key players such as Tripleplay Services Ltd., Akamai Technologies, Verizon Communications Inc., Huawei Technologies Co., Ltd., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India, and Broadcom Inc., all of whom are profiled in the report.

Recent Developments:Companies in the market are actively employing both inorganic and organic strategies, such as mergers and acquisitions. Below are some recent significant developments in the Internet Protocol Television (IPTV) market:

In July 2023, Lytus Technologies Holdings PTV. Ltd., a leading global technology-driven services company, provided updates on its IPTV and Broadband Services, announcing the launch of these services in India. The company has established a dedicated IPTV headend equipped with advanced technology to deliver high-quality video to its users and has secured broadcasters' IPTV content. With the acquisition of Sri Sai, the company has positioned itself as one of the region's top cable streaming providers.In March 2023, FMUSER unveiled a state-of-the-art hotel IPTV system tailored for the hospitality sector. This comprehensive solution offers hoteliers an ideal tool for enhancing profitability, featuring capabilities such as online ordering, online services, video-on-demand, and local area introductions. The system supports multiple languages, including English, Arabic, Russian, French, Korean, Portuguese, Japanese, Spanish, and Italian, making it an ideal IPTV solution for hotels worldwide.

In June 2023, Mega Max Media launched Duck TV on Freebox TV, a French IPTV network aimed at broadcasting educational programs for preschool children.In June 2023, Turk Telekom introduced the next-generation TV platform Tivibu in Turkey, based on its IPTV/OTT platform, in collaboration with ZTE Corporation and Netas. This platform enhances end-user experiences with new video applications and offers more user-friendly features and richer content through its Tivibu service.In September 2023, Al Arabiya, a subsidiary of MBC Group, formed a strategic partnership with Vianeos, a French company specializing in flexible and advanced IPTV & OTT middleware servers with intuitive UIs for various platforms, to upgrade its existing internal IPTV system with cutting-edge technologies.

In June 2021, EWE, a German energy company and alternative telco, enhanced its IPTV product, ZuhauseTV, in collaboration with Ocilion. The TV technology and content expert provided EWE's IPTV service with on-premises infrastructure, including 4K set-top boxes, first and second-screen applications, and content bundles, serving over 700,000 customers in northwestern Germany, Brandenburg, Rugen, and parts of Poland.In February 2019, Deutsche Telekom AG launched the new Nick+ service, featuring over 900 new episodes for children on its IPTV platform, MagentaTV, designed to attract a larger audience and ensure the company's business strategies remain effective.

Table Of Contents

1. Introduction

• 1.1 Scope of the Study
• 1.2 Market Definition, Assumptions and Limitations
• 1.3 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness Analysis

3. Research Methodology

4. Internet Protocol Television (IPTV) Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
  • 4.3.1 List of Vendors in the Value Chain

5. Internet Protocol Television (IPTV) Market - Key Market Dynamics

• 5.1 Key Market Drivers
• 5.2 Key Market Restraints
• 5.3 Key Market Opportunities
• 5.4 Future Trends
• 5.5 Impact Analysis of Drivers and Restraints

6. Internet Protocol Television (IPTV) Market - Global Market Analysis

• 6.1 Internet Protocol Television (IPTV) - Global Market Overview
• 6.2 Internet Protocol Television (IPTV) - Global Market and Forecast to 2030

7. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Component, 2020-2030

• 7.1 Overview
• 7.2 Hardware
• 7.3 Software
• 7.4 Services

8. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Device Type, 2020-2030

• 8.1 Overview
• 8.2 Smartphones and Tablets
• 8.3 Smart TV
• 8.4 Desktop and Laptops

9. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By End User, 2020-2030

• 9.1 Overview
• 9.2 Commercial
• 9.3 Residential

10. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million), 2020-2030 - Geographical Analysis

• 10.1 North America
  • 10.1.1 North America Internet Protocol Television (IPTV) Market Overview
  • 10.1.2 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts to 2030
  • 10.1.3 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Component
  • 10.1.4 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Device Type
  • 10.1.5 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By End User
  • 10.1.6 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Countries
    • 10.1.6.1 United States Internet Protocol Television (IPTV) Market
      • 10.1.6.1.1 United States Internet Protocol Television (IPTV) Market, by Component
      • 10.1.6.1.2 United States Internet Protocol Television (IPTV) Market, by Device Type
      • 10.1.6.1.3 United States Internet Protocol Television (IPTV) Market, by End User
    • 10.1.6.2 Canada Internet Protocol Television (IPTV) Market
      • 10.1.6.2.1 Canada Internet Protocol Television (IPTV) Market, by Component
      • 10.1.6.2.2 Canada Internet Protocol Television (IPTV) Market, by Device Type
      • 10.1.6.2.3 Canada Internet Protocol Television (IPTV) Market, by End User
    • 10.1.6.3 Mexico Internet Protocol Television (IPTV) Market
      • 10.1.6.3.1 Mexico Internet Protocol Television (IPTV) Market, by Component
      • 10.1.6.3.2 Mexico Internet Protocol Television (IPTV) Market, by Device Type
      • 10.1.6.3.3 Mexico Internet Protocol Television (IPTV) Market, by End User
• 10.2 Europe
  • 10.2.1 Germany
  • 10.2.2 France
  • 10.2.3 Spain
  • 10.2.4 United Kingdom
  • 10.2.5 Russia
  • 10.2.6 Rest of Europe
• 10.3 Asia-Pacific
  • 10.3.1 Australia
  • 10.3.2 China
  • 10.3.3 India
  • 10.3.4 Japan
  • 10.3.5 South Korea
  • 10.3.6 Rest of Asia-Pacific
• 10.4 Middle East and Africa
  • 10.4.1 South Africa
  • 10.4.2 Saudi Arabia
  • 10.4.3 U.A.E
  • 10.4.4 Rest of Middle East and Africa
• 10.5 South and Central America
  • 10.5.1 Brazil
  • 10.5.2 Argentina
  • 10.5.3 Rest of South and Central America

11. Pre and Post Covid-19 Impact

12. Industry Landscape

• 12.1 Mergers and Acquisitions
• 12.2 Agreements, Collaborations, Joint Ventures
• 12.3 New Product Launches
• 12.4 Expansions and Other Strategic Developments

13. Competitive Landscape

• 13.1 Heat Map Analysis by Key Players
• 13.2 Company Positioning and Concentration

14. Internet Protocol Television (IPTV) Market - Key Company Profiles

• 14.1 Tripleplay Services Ltd.
  • 14.1.1 Key Facts
  • 14.1.2 Business Description
  • 14.1.3 Products and Services
  • 14.1.4 Financial Overview
  • 14.1.5 SWOT Analysis
  • 14.1.6 Key Developments
• 14.2 Akamai Technologies
• 14.3 Verizon Communication
• 14.4 Huawei Technologies Co., Ltd.
• 14.5 Cisco Systems, Inc.
• 14.6 Deutsche Telecom AG
• 14.7 Erricsson
• 14.8 Airtel
• 14.9 Broadcom
• 14.10 ATandT

15. Appendix

• 15.1 Glossary
• 15.2 About The Insight Partners
• 15.3 Market Intelligence Cloud