아시아태평양의 고급 비닐 타일(LVT) 바닥재 시장 보고서(2021-2031년) : 범위, 부문, 역학, 경쟁 분석

The Asia Pacific luxury vinyl tile (LVT) flooring market is projected to grow significantly, reaching approximately US$ 15,411.86 million by 2031, up from US$ 7,331.37 million in 2023, with a compound annual growth rate (CAGR) of 9.7% from 2023 to 2031.

Executive Summary and Market Analysis

The Asia Pacific region, known for its rich cultural diversity, includes major economies such as China, Japan, India, South Korea, and Australia. The ongoing urbanization and rapid industrialization in countries like China and India are driving the demand for LVT flooring. As urban populations expand, there is a notable increase in construction activities, including residential, commercial, and infrastructure projects. Developers and homeowners are increasingly opting for LVT due to its cost-effectiveness, aesthetic appeal, versatility, and durability, which allows it to mimic natural materials effectively.

For example, the Indian government has initiated several policies to enhance infrastructure and construction services, including favorable foreign direct investment (FDI) norms and significant budget allocations for infrastructure development. The real estate sector in India is anticipated to reach US$ 1 trillion by 2030, with a projected 34% increase in infrastructure capital expenditure, reaching US$ 6.7 million.

The diverse consumer base in Asia Pacific influences LVT flooring trends, with urban populations favoring modern and minimalist designs, while rural consumers often prefer traditional aesthetics. Manufacturers are responding to these varied preferences by offering a wide array of LVT designs, colors, and textures. The growing middle class and rising disposable incomes in the region are also contributing to the demand for premium flooring options, particularly in countries like China and India, where there is a strong push for housing and interior upgrades.

The commercial sector in Asia Pacific presents substantial opportunities for LVT flooring, as retail, hospitality, healthcare, and corporate sectors increasingly choose LVT for its durability, maintenance ease, and design flexibility. The booming tourism industry further drives demand for LVT in hotels, resorts, and entertainment venues.

Market Segmentation Analysis

The luxury vinyl tile flooring market is segmented by type and end user. In terms of type, the market is divided into rigid and flexible LVT, with rigid LVT holding a larger market share in 2023. By end user, the market is categorized into residential, commercial, industrial, and institutional segments, with the residential sector dominating the market in 2023.

Market Outlook

The surge in urbanization, especially in emerging economies, has heightened the demand for new residential spaces, leading to increased construction activities. LVT flooring has become a favored option among builders and homeowners due to its versatile characteristics and practical benefits. Its extensive range of design options, from realistic wood and stone appearances to innovative tile patterns, caters to various aesthetic preferences and interior design trends.

LVT flooring is also cost-effective compared to natural materials like hardwood or stone, making it an attractive choice for residential construction projects that aim to optimize budgets without sacrificing quality or style. Additionally, its ease of installation and low maintenance requirements enhance its appeal, facilitating smoother construction processes and reducing long-term upkeep costs for homeowners. The durability and longevity of LVT flooring further solidify its value proposition, providing a resilient solution that withstands everyday wear while maintaining its visual appeal.

The growing preference for modern features and sustainable materials in residential construction aligns well with LVT flooring, which often incorporates eco-friendly components and advanced manufacturing techniques to reduce environmental impact. As consumers increasingly prioritize sustainable living, the availability of eco-conscious flooring options becomes essential, further driving LVT adoption in the residential market. The global construction industry was valued at US$ 8.9 trillion in 2023, indicating that the expanding residential construction sector significantly propels the LVT flooring market.

Country Insights

The Asia Pacific luxury vinyl tile flooring market includes countries such as Australia, Japan, China, India, South Korea, and others. China held the largest market share in 2023, driven by rapid urbanization and economic growth, which have spurred construction activities and increased demand for high-quality flooring materials like LVT. The urban population in China exceeded 65% in 2023, and the construction output value has seen substantial growth, with projections indicating US$ 13 trillion in annual spending on building construction by 2030.

The rising middle class and increasing homeownership rates in China are fueling demand for LVT flooring in both urban and rural residential properties. Additionally, China's ambitious infrastructure projects, including airports and public facilities, require durable and low-maintenance flooring solutions, positioning LVT as a suitable choice.

Company Profiles

Key players in the luxury vinyl tile flooring market include Wedge Industries Ltd, Mohawk Industries Inc, Tarkett, Shaw Industries Group Inc, Interface Inc, AHF LLC, Gerflor SAS, Congoleum, Mannington Mills Inc, and Forbo Holding AG. These companies are employing various strategies such as expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.

Table Of Contents

1. Introduction

• 1.1 Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Secondary Research
• 3.2 Primary Research
  • 3.2.1 Hypothesis formulation:
  • 3.2.2 Macroeconomic factor analysis:
  • 3.2.3 Developing base number:
  • 3.2.4 Data Triangulation:
  • 3.2.5 Country-level data:

4. Asia Pacific LVT Flooring Market Landscape

• 4.1 Overview
• 4.2 Porter's Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
    • Threat of New Entrants
    • Intensity of Competitive Rivalry
    • Threat of Substitutes
• 4.3 Ecosystem Analysis
  • 4.3.1 Raw Material Suppliers
  • 4.3.2 Manufacturers
  • 4.3.3 Distributors/Suppliers
  • 4.3.4 End Users
  • 4.3.5 List of Vendors in the Value Chain

5. Asia Pacific LVT Flooring Market - Key Market Dynamics

• 5.1 Market Drivers
  • 5.1.1 Growing Residential Construction
  • 5.1.2 Cost-Effectiveness of LVT Flooring
• 5.2 Market Restraints
  • 5.2.1 Environmental Concerns
• 5.3 Market Opportunities
  • 5.3.1 Expansion of Commercial Sector
• 5.4 Future Trends
  • 5.4.1 Technological Advancements
• 5.5 Impact of Drivers and Restraints:

6. LVT Flooring Market - Asia Pacific Market Analysis

• 6.1 Asia Pacific LVT Flooring Market Volume (Million Sq. Meter), 2021-2031
• 6.2 Asia Pacific LVT Flooring Market Volume Forecast and Analysis (Million Sq. Meter)
• 6.3 Asia Pacific LVT Flooring Market Revenue (US$ Million), 2023-2031
• 6.4 Asia Pacific LVT Flooring Market Forecast and Analysis

7. Asia Pacific LVT Flooring Market Volume and Revenue Analysis - by Type

• 7.1 Rigid
  • 7.1.1 Overview
  • 7.1.2 Rigid: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 7.1.3 Rigid: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 7.2 Flexible
  • 7.2.1 Overview
  • 7.2.2 Flexible: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 7.2.3 Flexible: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Asia Pacific LVT Flooring Market Volume and Revenue Analysis - by End User

• 8.1 Residential
  • 8.1.1 Overview
  • 8.1.2 Residential: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 8.1.3 Residential: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 8.2 Commercial
  • 8.2.1 Overview
  • 8.2.2 Commercial: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 8.2.3 Commercial: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 8.3 Industrial
  • 8.3.1 Overview
  • 8.3.2 Industrial: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 8.3.3 Industrial: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 8.4 Institutional
  • 8.4.1 Overview
  • 8.4.2 Institutional: Asia Pacific LVT Flooring Market - Volume and Forecast, 2021-2031 (Million Sq. Meter)
  • 8.4.3 Institutional: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Asia Pacific LVT Flooring Market - Country Analysis

• 9.1 Asia Pacific
  • 9.1.1 Asia Pacific LVT Flooring Market Revenue and Forecast and Analysis - by Country
    • 9.1.1.1 Asia Pacific LVT Flooring Market Volume and Forecast and Analysis - by Country
    • 9.1.1.2 Asia Pacific LVT Flooring Market Revenue and Forecast and Analysis - by Country
    • 9.1.1.3 Australia: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.3.1 Australia: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.3.2 Australia: Asia Pacific LVT Flooring Market Share - by End User
    • 9.1.1.4 China: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.4.1 China: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.4.2 China: Asia Pacific LVT Flooring Market Share - by End User
    • 9.1.1.5 India: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.5.1 India: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.5.2 India: Asia Pacific LVT Flooring Market Share - by End User
    • 9.1.1.6 Japan: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.6.1 Japan: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.6.2 Japan: Asia Pacific LVT Flooring Market Share - by End User
    • 9.1.1.7 South Korea: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.7.1 South Korea: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.7.2 South Korea: Asia Pacific LVT Flooring Market Share - by End User
    • 9.1.1.8 Rest of APAC: Asia Pacific LVT Flooring Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 9.1.1.8.1 Rest of APAC: Asia Pacific LVT Flooring Market Share - by Type
      • 9.1.1.8.2 Rest of APAC: Asia Pacific LVT Flooring Market Share - by End User

10. Competitive Landscape

• 10.1 Heat Map Analysis by Key Players
• 10.2 Company Positioning & Concentration

11. Industry Landscape

• 11.1 Overview
• 11.2 New Product Development
• 11.3 Merger and Acquisition

12. Company Profiles

• 12.1 Wedge Industries Ltd
  • 12.1.1 Key Facts
  • 12.1.2 Business Description
  • 12.1.3 Products and Services
  • 12.1.4 Financial Overview
  • 12.1.5 SWOT Analysis
  • 12.1.6 Key Developments
• 12.2 Mohawk Industries Inc
  • 12.2.1 Key Facts
  • 12.2.2 Business Description
  • 12.2.3 Products and Services
  • 12.2.4 Financial Overview
  • 12.2.5 SWOT Analysis
  • 12.2.6 Key Developments
• 12.3 Tarkett
  • 12.3.1 Key Facts
  • 12.3.2 Business Description
  • 12.3.3 Products and Services
  • 12.3.4 Financial Overview
  • 12.3.5 SWOT Analysis
  • 12.3.6 Key Developments
• 12.4 Shaw Industries Group Inc
  • 12.4.1 Key Facts
  • 12.4.2 Business Description
  • 12.4.3 Products and Services
  • 12.4.4 Financial Overview
  • 12.4.5 SWOT Analysis
  • 12.4.6 Key Developments
• 12.5 Interface Inc
  • 12.5.1 Key Facts
  • 12.5.2 Business Description
  • 12.5.3 Products and Services
  • 12.5.4 Financial Overview
  • 12.5.5 SWOT Analysis
  • 12.5.6 Key Developments
• 12.6 AHF LLC
  • 12.6.1 Key Facts
  • 12.6.2 Business Description
  • 12.6.3 Products and Services
  • 12.6.4 Financial Overview
  • 12.6.5 SWOT Analysis
  • 12.6.6 Key Developments
• 12.7 Gerflor SAS
  • 12.7.1 Key Facts
  • 12.7.2 Business Description
  • 12.7.3 Products and Services
  • 12.7.4 Financial Overview
  • 12.7.5 SWOT Analysis
  • 12.7.6 Key Developments
• 12.8 Congoleum
  • 12.8.1 Key Facts
  • 12.8.2 Business Description
  • 12.8.3 Products and Services
  • 12.8.4 Financial Overview
  • 12.8.5 SWOT Analysis
  • 12.8.6 Key Developments
• 12.9 Mannington Mills Inc
  • 12.9.1 Key Facts
  • 12.9.2 Business Description
  • 12.9.3 Products and Services
  • 12.9.4 Financial Overview
  • 12.9.5 SWOT Analysis
  • 12.9.6 Key Developments
• 12.10 Forbo Holding AG
  • 12.10.1 Key Facts
  • 12.10.2 Business Description
  • 12.10.3 Products and Services
  • 12.10.4 Financial Overview
  • 12.10.5 SWOT Analysis
  • 12.10.6 Key Developments

13. Appendix

• 13.1 About The Insight Partners