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세계의 모바일 데이터 소비 동향 시장 분석과 예측 : 가입자별, 기술별, 지역별

Mobile Data Consumption Trends Market to 2027 - Global Analysis and Forecasts By Subscribers, Technology and Geography

리서치사 The Insight Partners
발행일 2019년 04월 상품 코드 834521
페이지 정보 영문 73 Pages
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세계의 모바일 데이터 소비 동향 시장 분석과 예측 : 가입자별, 기술별, 지역별 Mobile Data Consumption Trends Market to 2027 - Global Analysis and Forecasts By Subscribers, Technology and Geography
발행일 : 2019년 04월 페이지 정보 : 영문 73 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 모바일 데이터 소비 동향(Mobile Data Consumption Trends) 시장 전망과 역학, 가입자·기술·지역별 분석, 주요 기업 개요 등에 대해 다루고 있습니다.

제1장 서론

  • The Insight Partners 조사 보고서 가이던스

제2장 주요 조사 결과

  • 세계 시장

제3장 모바일 데이터 소비 동향 시장 전망

  • 시장 개요

제4장 모바일 데이터 소비 동향 시장 - 주요 역학

  • 성장 촉진요인
  • 성장 억제요인
  • 시장 기회
  • 향후 동향
  • 성장 촉진요인과 억제요인의 영향 분석

제5장 세계의 기업 전망

  • 시장 이니셔티브
  • 인수합병
  • 새로운 개발

제6장 시장 경쟁 전망

  • 시장 점유율 - 모바일 네트워크 사업자와 통신사업자 순위

제7장 세계의 모바일 데이터 소비 동향 시장 분석 - 주요 기업 개요

  • AT&T, Inc.
  • China Mobile Limited
  • China Telecom Corporation Limited
  • China Unicom(Hong Kong) Limited
  • Deutsche Telekom Ag
  • Nippon Telegraph And Telephone Corporation
  • Orange S.A.
  • Telefonica S.A.
  • Telecom Italia
  • Vodafone Group Plc

제8장 부록

KSM 19.05.22

The number of mobile subscribers and people using the internet on their mobile phones has surged from 7.80 billion subscribers in 2017 to 7.97 billion subscribers in 2018, with an addition of 170 million subscribers during the year.

In 2018, the overall mobile subscriber base was 7.97 billion and out of this 3.58 billion were internet subscribers. Internet subscribers represented an outstanding share of total subscriber base. The adoption of 5G technology is expected to start from 2020 onwards.

Exhibit: Subscribers Base 2018 (Billion)

Mobile Data Consumption Key Trends

The mobile data traffic every month and for each smartphone is projected to remain persistent across all the region despite significant differences in the data consumption patterns. For instance, North America charted for the highest usage by accounting for nearly 5.1 GB each month per active smartphone user, whereas, western Europe was estimated to approach 2.7 GB per month milestone by 2016 end. Furthermore, the growth in developed markets like the US and Europe is slowing down as these regions are approaching saturation in terms of mobile subscribers. However, developing economies like India and China have significant potential to grow from 2019 to 2027.

Demographic Insights

The demographic profile of internet users in terms of gender ratio, age group, education level, and other parameters vary based on specific countries/regions. Language is one of the parameters based on which we can identify the demographics of internet users worldwide. In terms of website language, more than half of the websites are in the English language followed by Russian, German, Spanish and Chinese.

Data Usage Insights

In 2018, the amount of data consumed by mobile internets users worldwide reached a new level. In both developing and developed countries, unlimited plans have become a norm, and fierce completion among operators led to wide availability of affordable data plans all over the world. Low-cost smartphones have further fueled this growing trend of mobile internet users.

Exhibit: Average Data consumption per subscriber per month - By Region (In GB)

Strategic Insights

Major growth drivers responsible for this increase in mobile subscriber base worldwide include:

Rising demand for internet services in developing countries like China and India

Increased investment in advanced technologies like AR, VR, IoT and AI

Favorable and supportive regulatory environment

Affordable data plans and low-cost smartphones are fuelling the growth of data consumption

Global Mobile Data Consumption Trends to 2027 - Company Profiles

AT&T, Inc.

china mobile Limited

China Telecom Corporation Limited

China Unicom (Hong Kong) Limited

Deutsche Telekom AG

Nippon Telegraph and Telephone Corporation

Orange S.A

Telefonica S.A.

Telecom Italia

Vodafone Group PLC

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE

2. KEY TAKEAWAYS

  • 2.1 GLOBAL MARKET
    • 2.1.1 Subscriber Base 2018
    • 2.1.2 Market Potential 2018 - 2027

3. GLOBAL MOBILE DATA CONSUMPTION TRENDS LANDSCAPE

  • 3.1 GLOBAL MARKET
    • 3.1.1 Demographic Overview
    • 3.1.2 Insights & Analysis
      • 3.1.2.1 Top Global Mobile Network Operators 2018
    • 3.1.3 Service Providers Available Mobile Data Plans & Tariffs
      • 3.1.3.1 Data Plans & Tariffs
    • 3.1.4 Data Usage Patterns
      • 3.1.4.1 Mobile Data Usage Pattern, By Type
    • 3.1.5 Insights On Top Website Usage & Surfing
    • 3.1.6 Major mobile application usage and preferences

4. GLOBAL MOBILE DATA CONSUMPTION - KEY DYNAMICS

  • 4.1 KEY DRIVERS
    • 4.1.1 Developing countries like China and India are driving the growth of mobile internet services
    • 4.1.2 Increased investment in advanced technologies like AR, VR and AI will drive the growth in data consumption and average revenue per user
    • 4.1.3 Favourable and supportive regulatory environment
    • 4.1.4 Affordable data plans and low cost smartphones are fuelling the growth of data consumption in developing countries
  • 4.2 KEY RESTRAINTS
    • 4.2.1 Stagnant and slow growth in developed regions due to saturation
    • 4.2.2 Intense competition between network operators is leading to decreasing revenues from traditional mobile services
  • 4.3 KEY OPPORTUNITIES
    • 4.3.1 Mobile internet is the growth opportunity for network operators
    • 4.3.2 Scaling the innovative concept of Internet of Things
  • 4.4 FUTURE TRENDS
    • 4.4.1 Artificial Intelligence (AI) and its applications will lead the way
    • 4.4.2 4G will become the leading mobile network and 5G deployment comes closer to commercialisation
  • 4.5 IMPACT OF DRIVERS AND RESTRAINTS

5. GLOBAL COMPANIES LANDSCAPE

  • 5.1 MARKET INITIATIVE
  • 5.2 MERGER AND ACQUISITION
  • 5.3 NEW DEVELOPMENT

6. GLOBAL COMPETITIVE LANDSCAPE

  • 6.1 MARKET SHARE -TOP GLOBAL MOBILE NETWORK OPERATORS AND TELECOM OPERATORS 2018 RANKING

7. GLOBAL MOBILE DATA CONSUMPTION TRENDS, KEY COMPANY PROFILES

  • 7.1 AT&T, INC.
    • 7.1.1 Key Facts
    • 7.1.2 Business Description
    • 7.1.3 Financial Overview
    • 7.1.4 SWOT Analysis
    • 7.1.5 Key Developments
  • 7.2 CHINA MOBILE LIMITED
    • 7.2.1 Key Facts
    • 7.2.2 Business Description
    • 7.2.3 Financial Overview
    • 7.2.4 SWOT Analysis
    • 7.2.5 Key Developments
  • 7.3 CHINA TELECOM CORPORATION LIMITED
    • 7.3.1 Key Facts
    • 7.3.2 Business Description
    • 7.3.3 Financial Overview
    • 7.3.4 SWOT Analysis
    • 7.3.5 Key Developments
  • 7.4 CHINA UNICOM (HONG KONG) LIMITED
    • 7.4.1 Key Facts
    • 7.4.2 Business Description
    • 7.4.3 Financial Overview
    • 7.4.4 SWOT Analysis
    • 7.4.5 Key Developments
  • 7.5 DEUTSCHE TELEKOM AG
    • 7.5.1 Key Facts
    • 7.5.2 Business Description
    • 7.5.3 Financial Overview
    • 7.5.4 SWOT Analysis
    • 7.5.5 Key Developments
  • 7.6 NIPPON TELEGRAPH AND TELEPHONE CORPORATION
    • 7.6.1 Key Facts
    • 7.6.2 Business Description
    • 7.6.3 Financial Overview
    • 7.6.4 SWOT Analysis
    • 7.6.5 Key Developments
  • 7.7 ORANGE S.A.
    • 7.7.1 Key Facts
    • 7.7.2 Business Description
    • 7.7.3 Financial Overview
    • 7.7.4 SWOT Analysis
    • 7.7.5 Key Developments
  • 7.8 TELEFONICA S.A.
    • 7.8.1 Key Facts
    • 7.8.2 Business Description
    • 7.8.3 Financial Overview
    • 7.8.4 SWOT Analysis
    • 7.8.5 Key Developments
  • 7.9 TELECOM ITALIA
    • 7.9.1 Key Facts
    • 7.9.2 Business Description
    • 7.9.3 Financial Overview
    • 7.9.4 SWOT Analysis
    • 7.9.5 Key Developments
  • 7.10 VODAFONE GROUP PLC
    • 7.10.1 Key Facts
    • 7.10.2 Business Description
    • 7.10.3 Financial Overview
    • 7.10.4 SWOT Analysis
    • 7.10.5 Key Developments

8. APPENDIX

  • 8.1 ABOUT US
  • 8.2 GLOSSARY OF TERMS
  • 8.3 METHODOLOGY
    • 8.3.1 Coverage
    • 8.3.2 Secondary Research
    • 8.3.3 Primary Research

LIST OF TABLES

  • TABLE 1. SUBSCRIBER BASE FORECASTS TO 2027 (US$ MILLION)
  • TABLE 2. SUBSCRIBER BASE FORECASTS TO 2027- BY TECHNOLOGY TYPE (US$ MILLION)
  • TABLE 3. INTERNET SUBSCRIBER BASE FORECASTS TO 2027 (MILLION)
  • TABLE 4. SUBSCRIBER PENETRATION LEVEL - BY MOST-POPULOUS COUNTRIES
  • TABLE 5. DATA PLANS & TARIFFS
  • TABLE 6. AVERAGE DATA CONSUMPTION PER SUBSCRIBER PER MONTH FORECASTS TO 2027- BY REGION (IN GB)
  • TABLE 7. MAJOR WEBSITES USED IN THE WORLD
  • TABLE 8. MAJOR APPLICATIONS USED IN THE WORLD
  • TABLE 9. TOP GLOBAL MOBILE NETWORK OPERATORS 2018- BY SUBSCRIBER BASE
  • TABLE 10. TOP GLOBAL TELECOM OPERATORS 2018- BY SALES REVENUE
  • TABLE 11. GLOSSARY OF TERMS, AGRICULTURE DRONES MARKET

LIST OF FIGURES

  • FIGURE 1. SUBSCRIBERS BASE 2018 (MILLION)
  • FIGURE 2. TECHNOLOGY PENETRATION LEVEL 2018- 2G/3G/4G AND 5G (%)
  • FIGURE 3. SUBSCRIBER BASE FORECASTS TO 2027- BY TECHNOLOGY TYPE (MILLION)
  • FIGURE 4. 4G AND 5G PENETRATION LEVEL- 2018 AND 2027
  • FIGURE 5. PENETRATION LEVEL FORECASTS- BY TECHNOLOGY (2G/3G/4G/5G)
  • FIGURE 6. SUBSCRIBER PENETRATION LEVEL FORECASTS TO 2027- BY MAJOR REGIONS
  • FIGURE 7. DEMOGRAPHIC OVERVIEW 2018- BY LANGUAGE (%)
  • FIGURE 8. INTERNET SUBSCRIBER BASE FORECASTS TO 2027 (MILLION)
  • FIGURE 9. INTERNET SUBSCRIBER BASE AND PENETRATION AS % OF TOTAL SUBSCRIBER BASE
  • FIGURE 10. INTERNET SUBSCRIBER PENETRATION LEVEL FORECASTS TO 2027-BY REGION (%)
  • FIGURE 11. 5G GLOBAL ADOPTION RATE- 2020-2027 (%)
  • FIGURE 12. 5G ADOPTION LEVEL 2027- BY MAJOR COUNTRIES/REGION
  • FIGURE 13. DATA USAGE PATTERN 2018, BY ACTIVITY TYPE
  • FIGURE 14. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
  • FIGURE 15. MARKET SHARE OF GLOBAL MOBILE NETWORK OPERATORS 2018-BY SUBSCRIBER BASE (%)
  • FIGURE 16. MARKET SHARE OF TOP GLOBAL TELECOM OPERATORS 2018-BY SALES REVENUE (%)
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