세계의 실리콘 브래지어 시장 - 산업 규모, 점유율, 동향, 기회, 예측(2018-2028년), 제품 유형, 가격대, 유통 채널(슈퍼마켓/하이퍼마켓, 멀티 브랜드 스토어, 기타), 지역, 기업별 부문화

The Global Silicone Bra Market is anticipated to grow during the forecast period due to the working women population, rising e-commerce channels, and increasing consumer spending on comfortable innerwear products.

Strapless, backless, self-adhesive, and self-supportive bras, made of a specific gel called silicone that looks seamless and provides the breasts a smoother finish, are known as silicone bras. The look and feel of silicone bras are intended to be natural. Like traditional bras, silicone bras contour and support the breasts. Typically, silicone forms the bra cups, giving them a smooth, natural appearance. The silicone bra can be worn in the shower and swimming pool. Also, the increasing women's population worldwide fuels the demand and growth of the silicone bra market globally. In 2021, women population stood at more than 167 million in the United States.

The silicone bra market has grown significantly over the past few years due to the belief that it is a fundamental necessity for every woman. They are attached to the breasts' undersides with medical-grade glue. The primary function of a medical-grade glue is to raise the breasts, enhancing their appearance and shape. Some variations offer one component for each breast.

The growing number of working women drives spending and changing lifestyles of women. The World Bank estimates that in 2021, the United States accounted for about 46.3% of the world's labor force. Thus, an increase in the number of working women drives consumer spending power, propelling the silicone bra market globally.

Increasing Demand for Strap-less Bra Fuels the Market Growth

Since more individuals are becoming aware of breast cancer, the market for strapless silicone bras is expanding. Silicone bras can be worn with several dresses. They typically have numerous detachable straps, in contrast to nothing at all. Strapless silicone bras are ideal for women who want the support of a bra without the hassle of straps. Strapless silicone bras are available in various hues, dimensions, and designs. They can be found online and at most of the lingerie shops. For instance, Marks & Spencer offers a strapless silicone bra, which is reusable, washable, and self-adhesive. This strapless silicone bra is perfect for low-cut swimsuits, backless halters, strapless tops, and dresses. Therefore, the increasing demand and popularity of strapless bras are driving the market for silicone bras globally, during the forecast period.

Rising Trend for Stick-on Bra Fuels the Market Growth

Stick-on silicone bras are known to lift and push the breasts together. Stick-on silicone bras are specifically strapless and backless undergarments that stick to the breasts and disappear entirely when worn over clothing. They don't require a back band or hooks as they are made with self-adhesive cups that offer shaping and support. These silicon pads are generally in good condition and attach to the body with glue. It precisely provides the correct amount of nipple coverage, unlike typical bras. For instance, YumSur offers a stick-on silicone bra that is backless and strapless. The comfortable, soft, modern, and healthy silicone adhesive makes this a sticky bra. This sticky bra attaches to the chest perfectly, and its silicone glue increases stickiness and prevents dropping. A V-shaped seductive is simply created by the front buckle design, which gathers the breasts. Its buttons are non-metallic and do not irritate the skin. Therefore, the increasing trend of stick-on bras is driving the market for silicone bras globally during the forecast period.

Acquisitions & Mergers among Companies Driving the Market Growth

Companies are adopting new marketing strategies, such as mergers and acquisitions with other companies, to attract consumers, driving the growth of the silicone bra market globally. For instance, in 2021, Reliance Retail acquired the Amante lingerie line from its Sri Lankan owner, MAS Holdings, for an undisclosed sum. Reliance Industries Ltd., headed by Mukesh Ambani, has developed a 100% ownership position in the "Amante" trademark from MAS.

Rising Cases of Breast Cancer in Women Aids Market Growth

Breast cancer develops in the breast cells. Breast lumps, bloody nipple discharge, and changes in the nipple's or breast's shape or texture are all indications of breast cancer. According to World Health Organization (WHO), in 2020, around 685000 people worldwide died, and 2.3 million women were diagnosed with breast cancer. Breast cancer was most common cancer in the world by the end of 2020 when 7.8 million women who had received a diagnosis within the previous five years were still living. There are more chances of breast cancer in women using low-quality and wrong-sized bras. Also, women are becoming more health conscious as the number of breast cancer patients increases. They want high-quality bras which fit them perfectly. Therefore, the satisfaction of the customers upon wearing high-quality bras is expected to further drive the market for silicone bras worldwide.

Market Segmentation

The global silicone bra market is segmented into product type, price range, distribution channel, and region. Based on the product type, the market is segmented into backless and strapless/multi-way. Based on price range, the market is segmented into low, medium, and high prices. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, exclusive stores, multi-branded stores, online, and others (specialty stores, direct sales, etc.). The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile

Hanesbrand Inc., Jockey International Inc., PVH Corp., Reliance Retail Limited (Zivame), Victoria's Secret & Co., Marks and Spencer plc, Fashion Nova, LLC., Wacoal Holdings Corporation, Wolf Lingerie Company, Chantelle Lingerie, Inc. are the major market players that lead the market of the silicone bra globally.

Report Scope:

In this report, the global silicone bra market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Silicone Bra Market, By Product Type:

• Backless
• Strapless/Multi-Way

Silicone Bra Market, By Price Range:

• Low
• Medium
• High

Silicone Bra Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Multi-branded Stores
• Exclusive Stores
• Online
• Others

Silicone Bra Market, By Region:

• North America
  • United States
  • Canada
  • Mexico

• Europe
  • Russia
  • France
  • United Kingdom
  • Italy
  • Spain

• Asia-Pacific
  • China
  • India
  • Japan
  • Indonesia
  • Vietnam

• Middle East & Africa
  • Saudi Arabia
  • Egypt
  • UAE
  • Turkey

• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global silicone bra market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

• 4.1. Sample Size Determination
• 4.2. Respondent Demographics
  • 4.2.1. By Age
  • 4.2.2. By Occupation
• 4.3. Source of Information
• 4.4. Brand Awareness
• 4.5. Factors Influencing Purchase Decision

5. Global Silicone Bra Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Backless Vs. Strapless/Multi-Way)
  • 5.2.2. By Price Range Market Share Analysis (Low, Medium, High)
  • 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-branded Stores, Exclusive Stores, Online, and Others (Specialty Stores, Direct Sales, etc.)
  • 5.2.4. By Region Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. South America Market Share Analysis
    • 5.2.4.3. Middle East & Africa Market Share Analysis
    • 5.2.4.4. Europe Market Share Analysis
    • 5.2.4.5. Asia-Pacific Market Share Analysis
  • 5.2.5. By Company Market Share Analysis
• 5.3. Global Silicone Bra Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Price Range Mapping & Opportunity Assessment
  • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
  • 5.3.4. By Region Market Mapping & Opportunity Assessment

6. Asia-Pacific Silicone Bra Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Price Range Market Share Analysis
  • 6.2.3. By Distribution Channel Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. China Silicone Bra Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
      • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
      • 6.2.4.1.2.1. By Product Type Market Share Analysis
      • 6.2.4.1.2.2. By Price Range Market Share Analysis
      • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.2. Japan Silicone Bra Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
      • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
      • 6.2.4.2.2.1. By Product Type Market Share Analysis
      • 6.2.4.2.2.2. By Price Range Market Share Analysis
      • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.3. India Silicone Bra Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
      • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
      • 6.2.4.3.2.1. By Product Type Market Share Analysis
      • 6.2.4.3.2.2. By Price Range Market Share Analysis
      • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.4. Indonesia Silicone Bra Market Outlook
      • 6.2.4.4.1. Market Size & Forecast
      • 6.2.4.4.1.1. By Value
      • 6.2.4.4.2. Market Share & Forecast
      • 6.2.4.4.2.1. By Product Type Market Share Analysis
      • 6.2.4.4.2.2. By Price Range Market Share Analysis
      • 6.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.5. Vietnam Silicone Bra Market Outlook
      • 6.2.4.5.1. Market Size & Forecast
      • 6.2.4.5.1.1. By Value
      • 6.2.4.5.2. Market Share & Forecast
      • 6.2.4.5.2.1. By Product Type Market Share Analysis
      • 6.2.4.5.2.2. By Price Range Market Share Analysis
      • 6.2.4.5.2.3. By Distribution Channel Market Share Analysis

7. North America Silicone Bra Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Price Range Market Share Analysis
  • 7.2.3. By Distribution Channel Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. United States Silicone Bra Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
      • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
      • 7.2.4.1.2.1. By Product Type Market Share Analysis
      • 7.2.4.1.2.2. By Price Range Market Share Analysis
      • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.2. Canada Silicone Bra Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
      • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
      • 7.2.4.2.2.1. By Product Type Market Share Analysis
      • 7.2.4.2.2.2. By Price Range Market Share Analysis
      • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.3. Mexico Silicone Bra Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
      • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
      • 7.2.4.3.2.1. By Product Type Market Share Analysis
      • 7.2.4.3.2.2. By Price Range Market Share Analysis
      • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis

8. Europe Silicone Bra Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Price Range Market Share Analysis
  • 8.2.3. By Distribution Channel Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. Russia Silicone Bra Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
      • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
      • 8.2.4.1.2.1. By Product Type Market Share Analysis
      • 8.2.4.1.2.2. By Price Range Market Share Analysis
      • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.2. Italy Silicone Bra Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
      • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
      • 8.2.4.2.2.1. By Product Type Market Share Analysis
      • 8.2.4.2.2.2. By Price Range Market Share Analysis
      • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.3. France Silicone Bra Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
      • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
      • 8.2.4.3.2.1. By Product Type Market Share Analysis
      • 8.2.4.3.2.2. By Price Range Market Share Analysis
      • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.4. Spain Silicone Bra Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
      • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
      • 8.2.4.4.2.1. By Product Type Market Share Analysis
      • 8.2.4.4.2.2. By Price Range Market Share Analysis
      • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.5. United Kingdom Silicone Bra Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
      • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
      • 8.2.4.5.2.1. By Product Type Market Share Analysis
      • 8.2.4.5.2.2. By Price Range Market Share Analysis
      • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Silicone Bra Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Price Range Market Share Analysis
  • 9.2.3. By Distribution Channel Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. Saudi Arabia Silicone Bra Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
      • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
      • 9.2.4.1.2.1. By Product Type Market Share Analysis
      • 9.2.4.1.2.2. By Price Range Market Share Analysis
      • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.2. Egypt Silicone Bra Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
      • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
      • 9.2.4.2.2.1. By Product Type Market Share Analysis
      • 9.2.4.2.2.2. By Price Range Market Share Analysis
      • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.3. UAE Silicone Bra Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
      • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
      • 9.2.4.3.2.1. By Product Type Market Share Analysis
      • 9.2.4.3.2.2. By Price Range Market Share Analysis
      • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.4. Turkey Silicone Bra Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
      • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
      • 9.2.4.4.2.1. By Product Type Market Share Analysis
      • 9.2.4.4.2.2. By Price Range Market Share Analysis
      • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis

10. South America Silicone Bra Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Price Range Market Share Analysis
  • 10.2.3. By Distribution Channel Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Silicone Bra Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
      • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
      • 10.2.4.1.2.1. By Product Type Market Share Analysis
      • 10.2.4.1.2.2. By Price Range Market Share Analysis
      • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.2. Argentina Silicone Bra Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
      • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
      • 10.2.4.2.2.1. By Product Type Market Share Analysis
      • 10.2.4.2.2.2. By Price Range Market Share Analysis
      • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.3. Colombia Silicone Bra Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
      • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
      • 10.2.4.3.2.1. By Product Type Market Share Analysis
      • 10.2.4.3.2.2. By Price Range Market Share Analysis
      • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
  • 11.1.1. Increase in the number of product launches
  • 11.1.2. Rising mergers & acquisitions among companies
  • 11.1.3. Growing breast cancer patients
• 11.2. Challenges
  • 11.2.1. Finding the Silicone Bra that fits
  • 11.2.2. Skin Irritation

12. Impact of COVID-19 on Global Silicone Bra Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Regions Impacted
  • 12.1.3. Key Countries Impacted
  • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

• 13.1. Rapid growth of e-commerce channels
• 13.2. Changing consumer lifestyle
• 13.3. Growing the demand of stick-on bra
• 13.4. Rising the popularity of strapless bra

14. SWOT Analysis

• 14.1. Strengths
• 14.2. Weaknesses
• 14.3. Opportunities
• 14.4. Threats

15. Porter's Five Forces Model

• 15.1. Competitive Rivalry
• 15.2. Bargaining Power of Buyers
• 15.3. Bargaining Power of Suppliers
• 15.4. Threat of New Entrants
• 15.5. Threat of Substitutes

16. Competitive Landscape

• 16.1. Company Profiles
  • 16.1.1. Hanesbrands Inc.
    • 16.1.1.1. Company Details
    • 16.1.1.2. Products & Services
    • 16.1.1.3. Financials (As Reported)
    • 16.1.1.4. Key Market Focus & Geographical Presence
    • 16.1.1.5. Recent Developments
    • 16.1.1.6. Key Management Personnel
  • 16.1.2. Jockey International Inc.
    • 16.1.2.1. Company Details
    • 16.1.2.2. Products & Services
    • 16.1.2.3. Financials (As Reported)
    • 16.1.2.4. Key Market Focus & Geographical Presence
    • 16.1.2.5. Recent Developments
    • 16.1.2.6. Key Management Personnel
  • 16.1.3. PVH Corp.
    • 16.1.3.1. Company Details
    • 16.1.3.2. Products & Services
    • 16.1.3.3. Financials (As Reported)
    • 16.1.3.4. Key Market Focus & Geographical Presence
    • 16.1.3.5. Recent Developments
    • 16.1.3.6. Key Management Personnel
  • 16.1.4. Reliance Retail Limited (Zivame)
    • 16.1.4.1. Company Details
    • 16.1.4.2. Products & Services
    • 16.1.4.3. Financials (As Reported)
    • 16.1.4.4. Key Market Focus & Geographical Presence
    • 16.1.4.5. Recent Developments
    • 16.1.4.6. Key Management Personnel
  • 16.1.5. Victoria's Secret & Co.
    • 16.1.5.1. Company Details
    • 16.1.5.2. Products & Services
    • 16.1.5.3. Financials (As Reported)
    • 16.1.5.4. Key Market Focus & Geographical Presence
    • 16.1.5.5. Recent Developments
    • 16.1.5.6. Key Management Personnel
  • 16.1.6. Marks and Spencer plc
    • 16.1.6.1. Company Details
    • 16.1.6.2. Products & Services
    • 16.1.6.3. Financials (As Reported)
    • 16.1.6.4. Key Market Focus & Geographical Presence
    • 16.1.6.5. Recent Developments
    • 16.1.6.6. Key Management Personnel
  • 16.1.7. Fashion Nova, LLC.
    • 16.1.7.1. Company Details
    • 16.1.7.2. Products & Services
    • 16.1.7.3. Financials (As Reported)
    • 16.1.7.4. Key Market Focus & Geographical Presence
    • 16.1.7.5. Recent Developments
    • 16.1.7.6. Key Management Personnel
  • 16.1.8. Wacoal Holdings Corporation
    • 16.1.8.1. Company Details
    • 16.1.8.2. Products & Services
    • 16.1.8.3. Financials (As Reported)
    • 16.1.8.4. Key Market Focus & Geographical Presence
    • 16.1.8.5. Recent Developments
    • 16.1.8.6. Key Management Personnel
  • 16.1.9. Wolf Lingerie Company
    • 16.1.9.1. Company Details
    • 16.1.9.2. Products & Services
    • 16.1.9.3. Financials (As Reported)
    • 16.1.9.4. Key Market Focus & Geographical Presence
    • 16.1.9.5. Recent Developments
    • 16.1.9.6. Key Management Personnel
  • 16.1.10. Chantelle Lingerie, Inc.
    • 16.1.10.1. Company Details
    • 16.1.10.2. Products & Services
    • 16.1.10.3. Financials (As Reported)
    • 16.1.10.4. Key Market Focus & Geographical Presence
    • 16.1.10.5. Recent Developments
    • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

• 17.1. Key Focus Areas
• 17.2. Target Regions
• 17.3. Target Product Type
• 17.4. Target Distribution Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)