활경근성형술 치료 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측(2018-2028년) : 성별, 최종 용도별, 지역별, 경쟁

The Global Platysmaplasty Treatment Market has valued at USD 1.11 billion in 2022 and is anticipated to project steady growth in the forecast period with a CAGR of 6.66% through 2028. In the ever-evolving world of cosmetic surgery, platysmaplasty treatment has emerged as a transformative solution for those seeking to rejuvenate their neck and restore a more youthful appearance. The global platysmaplasty treatment market has been steadily growing in recent years, driven by advancements in medical technology, increasing aesthetic awareness, and a desire for personalized beauty solutions.

Platysmaplasty, often referred to as a neck lift or neck rejuvenation surgery, is a surgical procedure designed to address the visible signs of aging in the neck region. As individuals age, the skin on the neck can lose its elasticity, resulting in sagging, wrinkles, and the formation of vertical neck bands caused by the underlying platysma muscle. Platysmaplasty aims to correct these issues, delivering a smoother, firmer, and more youthful neck contour.

The global platysmaplasty treatment market has witnessed remarkable growth in recent years, fueled by several factors. The rise of social media and the beauty industry's omnipresence have led to heightened awareness about physical appearance. People are increasingly opting for cosmetic procedures to enhance their looks, including platysmaplasty for neck rejuvenation. Advances in medical technology, such as minimally invasive surgical techniques and innovative devices, have made platysmaplasty safer and more accessible. Patients can now expect quicker recovery times and less scarring. The global population is aging, and older individuals often seek procedures like platysmaplasty to maintain a youthful appearance. This demographic shift contributes significantly to the market's growth. The demand for personalized treatments is on the rise. Surgeons are tailoring platysmaplasty procedures to individual patients, resulting in more natural-looking outcomes.

Key Market Drivers

Growing Aging Population is Driving the Global Platysmaplasty Treatment Market

The world's population is aging rapidly, with the number of elderly individuals increasing significantly in recent years. This demographic shift has far-reaching implications for various industries, including healthcare. One notable trend in the medical field is the rising demand for cosmetic and reconstructive procedures to combat the visible signs of aging. Platysmaplasty, a surgical procedure that targets the neck area, has gained prominence as an effective solution to address age-related changes. The global platysmaplasty treatment market is experiencing robust growth, driven primarily by the increasing aging population seeking to maintain a youthful appearance.

According to the World Health Organization, the global population aged 60 and above is expected to double by 2050, reaching nearly 2.1 billion. As individuals age, they become more concerned about their appearance and are increasingly willing to invest in cosmetic procedures to look and feel younger. Advances in medical technology and the widespread availability of information through the internet have made potential patients more aware of available cosmetic procedures. This has led to a greater interest in platysmaplasty as a solution to address neck and jawline aging concerns. Surgeons have refined their techniques to deliver more natural-looking results, which is particularly appealing to patients who want to enhance their appearance without looking overly artificial.

Growing Aesthetic Awareness Fuels Growth in Global Platysmaplasty Treatment

In the ever-evolving world of aesthetics and cosmetic enhancements, people are increasingly becoming aware of the importance of looking and feeling their best. One of the areas of concern that has gained significant attention in recent years is the appearance of the neck and jawline. This growing aesthetic awareness has fueled the global platysmaplasty treatment market, as more individuals seek solutions to achieve a youthful and sculpted neck.

The rise of social media platforms has revolutionized the way we perceive ourselves and others. Selfies, group photos, and video chats have become part of our daily lives, making people more aware of their facial and neck aesthetics. This constant exposure to images of themselves has led many individuals to scrutinize their appearance, prompting them to seek aesthetic treatments like platysmaplasty to address concerns about sagging skin, double chins, and neck wrinkles. Celebrities and public figures often set beauty standards and trends. When high-profile individuals openly discuss their experiences with cosmetic procedures, it can have a profound impact on the public's perception of such treatments. Celebrities who have undergone successful platysmaplasty procedures have helped destigmatize cosmetic surgery and encourage more people to explore their options. Advancements in medical technology and surgical techniques have made platysmaplasty safer, more effective, and less invasive. Minimally invasive procedures with shorter recovery times and fewer visible scars are now available, making platysmaplasty more accessible to a wider range of patients. As economies continue to grow, people have more disposable income to spend on improving their appearance and self-confidence. This financial stability has allowed many individuals to consider cosmetic procedures as a viable option for achieving their desired aesthetic goals, including a more youthful neck.

Growing Healthcare Infrastructure is Driving the Global Platysmaplasty Treatment Market

In recent years, the global healthcare industry has witnessed a significant transformation with the expansion of healthcare infrastructure worldwide. One of the key areas benefiting from this growth is the Platysmaplasty Treatment market. Platysmaplasty Treatment are critical components of modern healthcare facilities, helping hospitals streamline operations, enhance patient care, and optimize resource utilization. As healthcare facilities continue to expand and evolve, the demand for advanced bed management systems is on the rise.

Healthcare infrastructure encompasses hospitals, clinics, nursing homes, and various healthcare facilities that provide patient care. In recent years, many countries have recognized the importance of investing in healthcare infrastructure to meet the increasing healthcare needs of their populations. These investments have resulted in the construction of new healthcare facilities and the expansion and modernization of existing ones. The goal is to provide better access to healthcare services and improve the overall quality of patient care. The growing healthcare infrastructure worldwide is a driving force behind the global Platysmaplasty Treatment market. As healthcare facilities expand and modernize to meet the needs of growing populations, the demand for efficient bed management systems continues to rise. These systems play a crucial role in improving patient care, resource allocation, and overall hospital operations. As technology continues to advance, we can expect further innovations in bed management systems, ultimately benefiting both healthcare providers and patients.

Growing Medical Tourism is Driving the Global Platysmaplasty Treatment Market

Medical tourism, the practice of traveling abroad for medical treatments, has gained immense popularity over the years. Several factors contribute to the growing trend of medical tourism, with cost savings and access to high-quality healthcare being the primary drivers. Patients from countries with expensive healthcare systems, long waiting lists, or limited access to specialized treatments are increasingly seeking medical solutions overseas. Patients may prefer undergoing cosmetic procedures away from their hometowns to maintain privacy and discretion. Medical tourism destinations offer a level of anonymity that local facilities might not provide. Many patients combine their medical treatments with leisure travel, making the overall experience more enjoyable and cost-effective. This trend, known as "medical tourism with a vacation," has contributed to the industry's growth. In some countries, long waiting times for elective surgeries can be frustrating for patients. Medical tourism offers the advantage of shorter wait times, allowing patients to schedule their procedures more conveniently. One of the most significant advantages of medical tourism is cost savings. Procedures like platysmaplasty can be significantly cheaper in certain countries compared to developed nations like the United States or Western European countries. This cost differential is often the main motivator for patients to explore medical tourism options.

Key Market Challenges

Regulatory Hurdles

One of the most significant challenges in the platysmaplasty treatment market is navigating complex regulatory requirements. Regulatory bodies in different countries often have varying standards and approval processes for medical devices and procedures. Manufacturers and practitioners must adhere to these regulations, which can be time-consuming and costly. Meeting the diverse regulatory requirements across different regions adds a layer of complexity for companies looking to expand their market reach.

Safety Concerns

Patient safety is paramount in the medical field, and platysmaplasty procedures are no exception. Despite being generally considered safe, there are inherent risks associated with any surgical procedure. The potential complications and side effects, including infection, scarring, and nerve damage, can deter some patients from seeking treatment. Establishing and maintaining high safety standards is essential to gaining and maintaining trust in the market.

High Costs

The cost of platysmaplasty treatment can be prohibitively high for many individuals. Surgical fees, anesthesia costs, and post-operative care expenses can quickly add up, making the procedure inaccessible to a significant portion of the population. High costs can limit market growth by reducing the pool of potential patients who can afford the treatment.

Competition

The global platysmaplasty treatment market is becoming increasingly competitive as more practitioners and clinics offer these services. This competition can drive down prices and reduce profit margins for providers. Standing out in a crowded market requires a combination of skill, reputation, and marketing efforts, which can be challenging for smaller clinics and individual practitioners.

Technological Advancements

While technological advancements can lead to improved treatment outcomes, they also present challenges for the market. New techniques and technologies may require significant investments in equipment and training for practitioners. Staying updated with the latest advancements is essential to remain competitive, but it can be a financial burden for some providers.

Public Perception

The perception of platysmaplasty and cosmetic procedures, in general, can influence market dynamics. Negative stereotypes, unrealistic beauty standards, and media portrayals of beauty can create stigma around these treatments. Public perception can affect patient demand and willingness to seek treatment, which, in turn, impacts the market's growth potential.

Ethical Concerns

The ethical considerations surrounding cosmetic procedures, including platysmaplasty, can pose challenges for the market. Questions about body image, self-esteem, and societal pressures to conform to beauty ideals are important factors that patients and practitioners must consider. Ethical concerns can influence both demand and the decisions of medical professionals in the field.

Key Market Trends

Technological Advancements

The field of medical aesthetics has witnessed remarkable growth over the past few decades, with technological advancements playing a pivotal role in shaping the industry. One such niche within the aesthetic medicine sector is platysmaplasty, a surgical procedure designed to rejuvenate the neck and jawline. The global platysmaplasty treatment market is experiencing substantial growth, fueled by the convergence of cutting-edge technologies and the increasing demand for non-invasive, minimally invasive, and effective solutions for aging-related concerns.

Recent technological advancements have paved the way for minimally invasive platysmaplasty procedures. These techniques involve smaller incisions, reduced scarring, and shorter recovery times. One notable example is the use of endoscopic equipment, which allows surgeons to perform the procedure through tiny incisions, minimizing tissue damage and post-operative discomfort. Laser and radiofrequency (RF) technologies have revolutionized the field of platysmaplasty. Devices like laser liposuction and RF-based skin tightening systems offer precise and effective treatments with minimal downtime. They stimulate collagen production, improving skin elasticity and firmness. Advanced 3D imaging and simulation technologies enable surgeons to create highly personalized treatment plans. Patients can visualize the potential outcomes of their procedures, enhancing their understanding and satisfaction with the process. The rise of non-surgical neck rejuvenation procedures has been remarkable. Technologies such as injectables and ultrasound-based treatments provide patients with viable alternatives to surgery. Injectables like Botox can relax neck muscles, reducing the appearance of wrinkles, while ultrasound devices can tighten and lift sagging skin without incisions.

Technological advancements have not only improved the efficacy of platysmaplasty but have also increased awareness among patients. The availability of information online and through social media platforms has made individuals more informed about their options for aesthetic procedures. As technology evolves, surgeons are incorporating these advancements into their practices, providing patients with safer and more effective treatments. The combination of skilled professionals and advanced technology enhances patient outcomes and satisfaction.

Segmental Insights

Gender Insights

Based on the Gender, the female segment emerged as the dominant player in the global market for Platysmaplasty Treatment in 2022. Societal and cultural factors can play a significant role in the dominance of the female segment in the Platysmaplasty Treatment Market. Beauty standards and ideals vary across cultures, but in many societies, women face more significant pressure to conform to certain beauty norms and may, therefore, be more inclined to pursue cosmetic procedures. Women, on average, may have higher discretionary income or be more willing to allocate a portion of their income to cosmetic procedures. This financial capacity can make them more active consumers of cosmetic treatments like platysmaplasty. Media, including fashion magazines, television, and social media, often emphasize appearance and beauty. The promotion of aesthetic ideals and the influence of celebrities who undergo cosmetic procedures can drive more women to consider and opt for platysmaplasty. Women tend to discuss beauty treatments and share their experiences within their social circles. Positive word-of-mouth and personal recommendations can significantly impact the decision-making process for undergoing platysmaplasty, further contributing to the dominance of the female segment.

End Use Insights

The cosmetic surgery clinics segment is projected to experience rapid growth during the forecast period. Cosmetic surgery clinics typically employ experienced and specialized surgeons who are well-versed in performing various aesthetic procedures, including platysmaplasty. Patients often feel more confident in the expertise of these professionals, which encourages them to choose cosmetic clinics over general medical facilities. Many individuals today aspire to improve their physical appearance for various personal, social, or professional reasons. Cosmetic surgery clinics cater to this demand by offering a wide range of procedures, including platysmaplasty (a surgical procedure to address neck aging and sagging). As people seek to look younger and more attractive, cosmetic clinics become the go-to destination for such treatments. Cosmetic clinics offer personalized treatment plans tailored to each patient's unique needs and goals. This personalized approach is especially important for procedures like platysmaplasty, as the neck area can vary significantly from one individual to another. Patients are more likely to receive customized solutions for their specific concerns in cosmetic clinics. Cosmetic surgery clinics usually invest in state-of-the-art equipment and modern facilities to ensure the highest standards of care and safety. This can include the latest surgical tools and technology, which are essential for performing successful and minimally invasive platysmaplasty procedures. Cosmetic clinics prioritize patient comfort and satisfaction. They often create a more welcoming and aesthetically pleasing environment compared to traditional medical facilities, contributing to an overall positive experience for patients seeking platysmaplasty or other cosmetic treatments.

Regional Insights

North America emerged as the dominant player in the global Platysmaplasty Treatment market in 2022, holding the largest market share in terms of value. North America, particularly the United States, boasts a highly developed healthcare infrastructure with state-of-the-art medical facilities and access to advanced surgical procedures. This enables healthcare providers to offer cutting-edge treatments like platysmaplasty. North America has a relatively high level of disposable income among its population. This factor can drive demand for elective cosmetic procedures like platysmaplasty, as individuals are more willing to invest in enhancing their appearance. The aging population in North America has been growing steadily. Platysmaplasty is often sought by individuals looking to address age-related concerns like sagging skin and neck laxity. The increasing number of older individuals has likely contributed to the demand for such treatments.

Key Market Players

• Long Island Plastic Surgical Group inc.

• Dr. Cat Plastic Surgery

• Nazarian Plastic Surgery

• Avenue Plastic Surgery

• Piedmont Plastic Surgery & Dermatology

• The Istanbul Aesthetic Center

• The Esthetic Clinics

• Los Angeles Plastic Surgery Clinic

Report Scope:

In this report, the Global Platysmaplasty Treatment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Platysmaplasty Treatment Market, By Gender:

• Male
• Female

Platysmaplasty Treatment Market, By End Use:

• Cosmetic Surgery Clinics
• Hospitals

Platysmaplasty Treatment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Platysmaplasty Treatment Market.

Available Customizations:

• Global Platysmaplasty Treatment market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customer

5. Global Platysmaplasty Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Gender (Male, Female)
  • 5.2.2. By End-use (Cosmetic Surgery Clinics, Hospitals)
  • 5.2.3. By Region
  • 5.2.4. By Company (2022)
• 5.3. Market Map

6. North America Platysmaplasty Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Gender
  • 6.2.2. By End-Use
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Platysmaplasty Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Gender
      • 6.3.1.2.2. By End-Use
  • 6.3.2. Canada Platysmaplasty Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Gender
      • 6.3.2.2.2. By End-Use
  • 6.3.3. Mexico Platysmaplasty Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Gender
      • 6.3.3.2.2. By End-Use

7. Europe Platysmaplasty Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Gender
  • 7.2.2. By End-Use
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Platysmaplasty Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Gender
      • 7.3.1.2.2. By End-Use
  • 7.3.2. United Kingdom Platysmaplasty Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Gender
      • 7.3.2.2.2. By End-Use
  • 7.3.3. Italy Platysmaplasty Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Gender
      • 7.3.3.2.2. By End-Use
  • 7.3.4. France Platysmaplasty Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Gender
      • 7.3.4.2.2. By End-Use
  • 7.3.5. Spain Platysmaplasty Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Gender
      • 7.3.5.2.2. By End-Use

8. Asia-Pacific Platysmaplasty Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Gender
  • 8.2.2. By End-Use
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Platysmaplasty Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Gender
      • 8.3.1.2.2. By End-Use
  • 8.3.2. India Platysmaplasty Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Gender
      • 8.3.2.2.2. By End-Use
  • 8.3.3. Japan Platysmaplasty Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Gender
      • 8.3.3.2.2. By End-Use
  • 8.3.4. South Korea Platysmaplasty Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Gender
      • 8.3.4.2.2. By End-Use
  • 8.3.5. Australia Platysmaplasty Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Gender
      • 8.3.5.2.2. By End-Use

9. South America Platysmaplasty Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Gender
  • 9.2.2. By End-Use
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Platysmaplasty Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Gender
      • 9.3.1.2.2. By End-Use
  • 9.3.2. Argentina Platysmaplasty Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Gender
      • 9.3.2.2.2. By End-Use
  • 9.3.3. Colombia Platysmaplasty Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Gender
      • 9.3.3.2.2. By End-Use

10. Middle East and Africa Platysmaplasty Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Gender
  • 10.2.2. By End-Use
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Platysmaplasty Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Gender
      • 10.3.1.2.2. By End-Use
  • 10.3.2. Saudi Arabia Platysmaplasty Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Gender
      • 10.3.2.2.2. By End-Use
  • 10.3.3. UAE Platysmaplasty Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Gender
      • 10.3.3.2.2. By End-Use

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition
• 12.2. Product Development
• 12.3. Recent Developments

13. Global Platysmaplasty Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Application Offerings
• 14.3. Recent Developments
• 14.4. Key Personnel
• 14.5. SWOT Analysis
  • 14.5.1. Long Island Plastic Surgical Group inc.
  • 14.5.2. Dr. Cat Plastic Surgery
  • 14.5.3. Nazarian Plastic Surgery
  • 14.5.4. Avenue Plastic Surgery
  • 14.5.5. Piedmont Plastic Surgery & Dermatology
  • 14.5.6. The Istanbul Aesthetic Center
  • 14.5.7. The Esthetic Clinics
  • 14.5.8. Los Angeles Plastic Surgery Clinic

15. Strategic Recommendations

16. About Us & Disclaimer